Can authors make a living?

A lot of folks hear I’m going to be published and automatically classify me with J.K. Rowling, James Patterson, or Dan Brown. Heck, I at least ought to be categorized with Joe Schmo who was featured on Oprah.

And why shouldn’t they think that? Those are the authors they see. That’s what it means to them to be published.

For those of us who have actually gotten a peek behind the curtain, we realize it just ain’t so. Those are best-selling authors. See my post on best sellers to understand the quantities that have to move to make a best seller. Those are huge numbers, but very few authors sell that many books.

So what do you need to sell to make a living?  Let’s do some math.

Let’s say you want to make $50,000, the median household income in the US at this time. I know, I know, that’s nothing in some places, but if you’re a writer you don’t have to live in San Francisco. So you want to take home $50k after taxes. That means you’ll probably need to make $62,000 before taxes. That’s our goal.  

So here are some numbers with conservative royalties.

What authors make on a paperback
8% royalty (authors usually make 8 – 12 % on paperbacks)
15% agent fee
6.8% net royalty rate

To net $50k with only PAPERBACK sales would you need:
$911,765 in sales required in the year
$7.99 per book
114,113 books sold

What authors make on a hardback
10% royalty (it’s common to make 10-15%)
15% agent fee
8.5% net royalty rate

To net $50k with only HARDBACK sales would you need:
$729,412 in sales in the year
$25.00 per book
29,176 books sold

If you have previous books that are still selling, they all count. Make foreign sales, they count. Can produce two books per year, maybe one in a different genre, they count. Of course, this doesn’t factor in discounts and the corresponding reduced royalty rates. Nor does it factor in costs of being in business for yourself, including taxes, insurance, etc. But this is enough to get a rough idea of numbers.

100,000 paperbacks is a BIG number. However, you usually mix and match.

Let’s say you sell 5,000 hardbacks. 5,000 x $25.00 = $125,000. $125,000 x .085 net royalty = $10,625. $62,000 – $10,625 = $51,375 to be made by the paperbacks when they come out the next year. At a 6.8% net royalty rate you have to make $755,515 or sell about 94,558 paperback copies.

Here it is in an easy to read list. Given the hardback sales shown below, you’d have to make up the rest of the $62,000 with the paperback sales on the right.

5,000 HB: 94,558 PB
10,000 HB: 75,002 PB
15,000 HB: 55,446 PB
20,000 HB: 35,890 PB

I know those seem like small numbers compared to the Publisher’s Weekly 2007 numbers I link to above. But most authors don’t sell that many books. Most authors are happy to sell 5,000 hardbacks.

But it’s not all bad news. I looked at a few authors on the PW list comparing hardback and paperback numbers. It seems any given author will sell twice the number of paperbacks that they do hardbacks.  So perhaps selling somewhere between 15,000 to 20,000 hardbacks is the magic number.

20,000 hardbacks is a lot. But it seems doable for a writer who has been publishing for a few years. It’s not the 700,000 of  a James Patterson. But it just might be enough to make, hold your breath, what the average household in America makes in a year.

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  • Jennifer Nielsen and “The Rules of Personality”

    Jennifer Nielsen is the author of Elliot and the Goblin War, the forthcoming Elliot and the Pixie Plot (Sourcebooks, August 2011), and The False Prince (Scholastic, April 2012).  She’s also worked for many years with a troubled youth program. I recently sat in on one of her presentations on characters and personality at a writers conference and quickly found myself scribbling down insights. Later I convinced her to share some of that here. Enjoy. You can learn more about her at www.jennielsen.com.

    The Rules of Personality

    In the Mockingjay series by Suzanne Collins, 16-year-old Katniss Everdeen is selected as one of the contestants for the brutal Hunger Games held by the Capitol each year. Katniss is resourceful, fierce, intelligent, and compassionate. It is these traits she uses in her attempt to survive the Hunger Games. She is joined in the games arena by Peeta Mellark, who is clever, protective, and likable. Like Katniss, Peeta’s traits help him in his fight to survive.

    These characters are excellent illustrations of the importance of character in a story. What if Suzanne Collins had not given Katniss her compassion? For those who have read the story, they know changing that single trait would have dramatically changed the plot.

    It’s for this reason that character is so important in the creation of a story. If you change the plot, the character will remain the same. But if you change a character, the plot will inevitably change with it.

    In order to create a believable human sketch, a visual artist would have to understand the physical body, muscle structure, proportions, etc. In a similar way, for a writer to create a believable character, he must understand the basic rules of personality.

    But to create a believable characterization, there are some important things for the writer to understand about personality. Personality is the traits of a person’s core self. For example, there are many different types of people who value and practice honesty (the “trait”). But personality will determine how that trait is exhibited. An extrovert is far more likely to state the blunt truth while an introvert might create an opportunity for the people to discover the truth on their own. So although the trait is the same, there is no single way in which it might be expressed.

    In other words, while the presence of a trait is important in developing character, the way it is expressed is equally important. A person’s stubbornness might be demonstrated as passive-aggressiveness or outward defiance. A person’s jealousy might be expressed in withdrawal or by vicious repercussions. It’s personality that determines the way character traits are expressed.

    There are four important things to understand about personality. The better writers understand this, the better they can understand the characters they created.

    #1 Personality is Stable.  The core of who a person is remains about the same throughout a lifetime. The way a trait is expressed may evolve or adapt as the events of life unfold, but the core self doesn’t change much.

    For example, a shy child may hide behind her mother’s legs and refuse to talk. As she grows into adulthood, she will probably learn to manage her shyness and interact in the world. But she will likely never be the outspoken, bold, center stage person.

    #2 The Intensity of the Trait Matters.  When creating character, most writers stop at listing the presence of a trait. However, that is rarely good enough because it’s really the intensity that matters. Someone who has a hard time forgiving others and holds grudges is probably fairly normal. But increase the intensity of the trait and you may create a villain who’ll go to extreme lengths for revenge.

    #3 People Rarely Behave Out of Character.  Occasionally, writers finds themselves in a position where in order to make the plot unfold the way they want it to, they must force their character into behaviors outside of anything they’d normally do. This almost always fails the believability test because in real life, people rarely act out of character.

    Consider the example of the shy woman. Is it possible that she would willingly get up in front of a crowd and speak with boldness? Of course. But is it likely? No. It’s far more likely that she would find someone else to deliver the message for her, or find another way to communicate the message.

    When I’m speaking about this issue to groups, a common response from writers who are facing writer’s block is that this is the root of their problem. They are trying to force a character into a behavior not consistent with their personality. The entire scene becomes forced as the character literally balks at the writer’s attempts.

    #4 People Tend to Rework the Same Issues Throughout Life.  Everyone has “issues.” Some are more major than others, of course, but we all have them. And whatever it is that we battle, we likely battle it throughout life, even if the way we experience that issue evolves.

    For example, the teenager who becomes explosively angry is later the man who may take out his anger on his wife or children. In later life that trait may evolve so that he turns his anger inward and develops a drinking problem. Or perhaps the man matures and mellows. Perhaps he’s learned to manage it, or perhaps he’s too tired to create the same fuss as when he was younger.

    In April 2012, I’ll release a series with Scholastic that begins with Book 1: The False Prince. The protagonist in this story is a defiant boy named Sage who must use his own cleverness, determination, and strength to survive a contest that will name the winner as the false heir to the throne.

    As the writer of this series, it was important for me to understand Sage’s personality if I was going to create a believable character. One of his core traits is his instinct to rebel. It’s a more intense than would generally be found in his peers, so I needed to respect the fact that he would rarely back down from a fight, regardless of the consequences. There is one scene in the book where Sage steals an item from his master that Sage believes was stolen from him. He refuses to tell anyone where he hid it, even though he knows the consequences will be serious. I didn’t want those consequences to happen to Sage, but he would not have had things any other way. To attempt to create a story where he gave in to the master would have cheated the character, the story, and the reader.

    Likewise, writers must understand that creating great characters begins with understanding the rules of personality. And when it’s done right, whether it’s Katniss Everdeen, or any of your favorite characters, the reader will always remember them.

    *

    JOHN SEZ: I particularly like #2 because homo-ficti need to be a little bit larger than life.  A litter more courageous. A little more finicky. A little more skilled. A little more outrageous. Exaggeration is one of the key tools for developing characters.

    The statements about the core part of personality being stable and long-lasting, and folks dealing with issues for a long time, are interesting to me as well. It seems like this is where deep motives lie. 

    Of course, I know I don’t start with personality grids when developing characters. But I do eventually try to peg my characters.  I’ve found that having a dominant impression, a type, helps a great deal when working with them, even if my characters mix or bend the types.  If I know that this one is a wise-cracking farmer, that one a quick-tempered tailor, and that one a no-nonsense baker, it makes them easier to work with.  It makes it easier to envision how they might react in a given situation.

    In fact, I think I’ve created my most enjoyable characters when I didn’t try to make them super complex. They might have had things that occured in their past that affected them greatly. They might be dealing with terrible dilemmas now.  They might have a number of interesting details about them.  But if I can peg them in my mind as this or that type of person, it seems the scenes flow more easily.  I can improvise the dialogue and their reactions much better in my mind as I write.

    Sometimes I can capture that type with a description, e.g. “scary smart farmer.” Sometimes it’s enough to get a voice or a photograph or link them to someone I know.  Sometimes I’ve linked them to animals and that gave me the center.  Very often they form as I write them. They often have to come on stage first and have me start writing them for everything to coalesce.

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  • I hate mission statements, but…

    Stephen R. Covey (or is it Lex Luthor?)
    Stephen R. Covey (or is it Lex Luthor?)

    First of all, if I could look like Stephen R. Covey does in that picture, I would shave my head and never look back. Holy moly, I love that picture. But that’s not why I’m writing.

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    Ack!

    I groaned when I first read the title of his topic. I know first-hand how useful goals are. I know how vital it is to identify what’s vital in any endeavor. Heck, I’m a Covey-lover through and through.

    But every mission statement I’ve seen has either been useless corporate toilet paper (because they’re printed on stuff that’s too stiff and rigid to be of any help in the bathroom) or it’s a personal artifact that has a six week half life, after which it turns into something like that singing fish you bought and can’t for the life of you figure out why or where to put it now that you realize you could have eaten a steak for just as much money and the pleasure would have lasted longer.

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    So here’s my “what I want to do” as far as writing is concerned. It’s not crisp and clean. And if I had to write it again, it would come out differently. But it has the gist.

    —-

    I want to make people fall in love like I did when I first watched the Sound of Music–that sweet, pure yearning. And when they’re out of love, I want them to see a way back.

    Every once in a while I want the ground to shift under the feet of my readers like it shifted under mine when I first watched Les Miserables with Anthony Perkin.

    I want them to laugh.

    I want to give them the wonder and adventure that was given me when I read the Hobbit.

    I want them, at least once, to shout in triumph.

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    I want readers to weep at the hope of redemption. I want them to despair at loss.

    I want the sun to shine. I want the world to crack.

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