I know a lot of authors who are trying indie publishing. Some are doing fabulously well. Most are not. I’ve talked to a lot of folks wanting to indie publish. Very often they have stars in their eyes, even though the vast majority of books don’t sell well. But does that mean indie publishing is a pipe dream?
Here’ is a perspective I agree with from Hugh Howey.
The fact that self-publishing provides better chances doesn’t mean great chances. The fact that self-publishing can be less frustrating than the query-go-round and the delays inherent with traditional publishing doesn’t mean that self-publishing is frustration-free.
Read more on Howey’s site. And here’s another by Dylan Hearn. With the Hearn post, I don’t know where he’s getting the “average book sells 100 copies” data. I don’t think that’s accurate. But his intent is to tell authors to have modest expectations, and I think having modest, realistic expectations is the most helpful way to approach this.