I’ve got a deal to make t-shirts for my book available, and I have to make some decisions. The problem is that I am terrible at making these kinds of decisions. So I’m asking for your help. Any input would be appreciated.
Mind-boggling question number 1
So we’ve decided on the design. It will say “Servant of a Dark God” on the font as shown. We might put “Welcome to the Grove” or “Beware, the Mother is Watching” on the back. It will NOT have the Tor logo indicating it’s a book. Who knows what that is anyway? Instead, the question is whether to put my name on the shirt in some fashion.
Some suggest that it’s better to just have a shirt that has the crazy label, suggesting the wearer is a servant of a dark god. It’s provocative, and if someone asks, the person wearing it can talk about the book. With this option we would NOT put my name on the t-shirt, just a small open book icon under the title. The idea behind this is that those who would buy the shirt would already be fans and the provocative statement will do more to spread the word than my name because going this route will make the shirt more fun to wear.
Others think that you should have your name on the shirt to advertise. So we’d put “by John Brown” underneath the title. Or we’d put it on the back of the shirt. But some say it would make the shirt less fun.
What would you prefer and why?
Mind-boggling question number 2
Because of the way we’re going about this, the color of the letters must be fixed. So the question is do we simply let people choose their own shirt colors that they thing will work with the color of the lettering or fix both the color of the lettering AND the shirt?
Fix the shirt colors. Brown for guys and plum for women. Make the lettering a fantasy green or cream.
Give people as much choice as possible and choose a font color that will work with the bulk of the shirt colors here: http://gildan.com/distributors/colorpalette/.
But what would color would do that and still say fantasy, or would it matter?
So which option to you think would work best? If you chose option 1, which colors?
Mind-boggling question number 3
Why is John worrying about this? Shouldn’t he be spending his time tracing his ancestry back to old grandpa lemur?
The answer to that is that John’s mind works in mysterious ways, dear Reader. You must bear with him. And you must now face your greatest fashionista test ever: which colors would say fantasy and still be something people would want to wear? I will be making shirts up for the book store employees to wear before I come to signings. So I have to decide. Someone suggested plum is all the rage this year for women. Make the letters a nice new willow green. We could have another color for men. Any ideas of what would appeal broadly?
I await your ideas.
(Ha, look at this. It appears one of my greats did indeed live his life out in the Prague menagerie. Hum.)