Indie Thoughts: Lessons from Marie Force

Some promo tips from mega-seller Marie Force.

I just changed the cover of a book (Maid for Love, book 1 in my McCarthys of Gansett Island Series) that’s been on sale for three years and free for two as a loss leader for a series that has 11.5 books (as of today–release day for book 11). I changed the cover (of books 2 and 3 as well) just ahead of a BookBub ad for Maid for Love. This book has been on BookBub quite a few times since it’s been free and lately, I could expect about 25,000 or so downloads across the platforms after a BookBub ad. This time, the number was closer to 70,000 downloads with a huge conversion to books 2 and beyond. Another thing we did before the BookBub ad was drop the prices on books 2-3 from $4.99 to $2.99 and books 4-6 from $4.99 to $3.99, leaving the front list at $4.99. I realized with 11 books and a novella in the series, it would cost a new reader more than $50 to buy the full series, thus the price break on the earlier books. Both the new cover for Maid for Love and the new pricing for books 2-6 yielded very impressive results. The series has sold more than 1.3 million ebooks since it debuted in 2011 and the last three have been top 10 NYT bestsellers. I was hoping to gain many more new readers from these strategies, and so far, it seems to be working just as I’d hoped it would. I love being able to try these things as an indie author!

Another poster congratulated her and said he’d gone and purchased the book. It was free; why not give it a shot?

Thanks, Bill. Hope you enjoy Maid for Love, and thanks for the congrats. The 1.3 million sales is especially thrilling when you consider that Maid for Love was rejected all over the place. Except by the readers. 🙂

Find more at The Passive Voice.

What’s Marie using? A series with a number of titles in it, competitive pricing, loss-leader sampling that sometimes includes a free book, and BookBub.

More about Marie and her books on her website.

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  • Indie Thoughts: Authors, We Are Not Amazon

    Sometimes I think some of us indies get this weird attachment syndrome and start thinking we’re Amazon.

    Joe Konrath recently hosted a blog-conversation with Lee Child about the whole Amazon vs. traditional publishers thing. The Passive Voice had an active discussion about it as well.  Kudos to Lee Child for yet again showing up and injecting a new perspective into the conversation. It can indeed become something of an echo chamber in the main indie blogs, which I love, but which nevertheless do still tend to sometimes echo. Having someone with his experience come engage and share his two cents was helpful.

    One thing his comments reiterated to me is that neither Amazon nor the publishers are in this as the author’s let’s-get-pinky-rings BFF.

    I’m not going to carry an ounce of water for Amazon in their fight with Hachette. I’m not going to carry an ounce for the trad publishers either.

    I think it’s helpful for all of us to try to understand the truth about the business, and spread that to other authors, but that’s very different from this knee-jerk Defender of Amazon thing that goes on, which seems so very much like Republicans and Democrats turning a blind eye to their own candidates and fixating a hyper-critical one the others.

    Case in point: here’s a link to a description of Amazon’s Gazelle Project.

    Why do indie authors care? Because we’re Amazon vendors as well.

    Look, I love what Amazon has enabled me to do. I love that Nook and Apple are helping enable it as well. But was this Gazelle Project a good thing? A bad thing? If we stand by and cheer Amazon in such tactics, are we essentially standing by and cheering as Germany takes Austria, France, and Poland? Or are we like England cheering the USA coming in with their troops and bombers?

    I’m NOT a traditional publisher. And I’m NOT Amazon, or any other retailer. Even when I contract with them. None of us are. I sometimes wonder if some of us have gotten a bit confused about this.

    Konrath says don’t worry about the tiger (Amazon) when a wolf (traditional publishers) is gnawing on your leg. But if you’re an indie writer, you have no wolf gnawing on your leg. That’s someone else’s problem. But we are indeed in bed with the tiger.

    Why haven’t we seen more posts about the Gazelle Project on the big indie blogs? Lee Child, darling of the traditional publishers, has to point me in its direction? Why haven’t we been more curious about this tiger’s behavior?

    Let’s make hay while the sun shines. The tiger seems to be fairly decent right now. He’s not perfect. For example, eBay strangely enough only charges 15% to sell via their site while Amazon charges 30%. But let’s not forget that as decent as he is, he’s still a tiger. And he’s probably not like those poor guys being made to do tricks by Ringling Brothers.

    Ringling_brothers_over_the_top_tiger

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    Brain Nazis and Feeling Good by David D. Burns, M.D.

    Have You Got a Brain Nazi?

    If you’re conscious, you’re monitoring your environment. You have to. It’s how you survive. This is not something you can turn off. It’s just one of those systems that runs automatically, like your liver. You’re always appraising the situation.

    And as soon as you encounter something that’s likely to be of importance to you or yours, your monitor kicks off a physical response to prepare you to deal with or take advantage of it.

    The problem is that sometimes a Nazi propagandist worms his way into the monitoring station. And like any good Nazi, he distorts reality.

    Sometimes those distortions lead to burning resentment, sometimes to unwarranted shame or anxiety, sometimes to eating disorders, sometimes to grave depression. When I heard of the tragic suicide that occurred in our community a few months ago, my heart went out in sympathy to the girl, her family, and friends.  I’m not a doctor. I don’t know the situation. But I’m positive she was dealing with one of these villains.

    I wished I’d been able to share something that’s been a literal life saver to me. Now, it might not have changed anything. But hopefully it can change things in the future for you and others you know who may have to deal with a Nazi in the brain.

    And you will have to deal with a brain Nazi at some time.

    This is not something that affects a miniscule portion of the population. In any given year you can expect more than 15% of a population to experience some form of this [1]. That’s roughly 238 of the estimated 1,592 people 18 years and older in the little county where I live [2]. Rates for teens are similar [3]. Besides, you don’t have to have a full-blown case of a depression for distortions to affect you. How many of us haven’t made faulty comparisons with others? “Oh, she’s so thin and has such great hair; I’m so dumpy.” “Oh, he’s doing so well, and I’m not. I’ll never be a success.”

    The question is not whether you or someone important to you will have to deal with it. The question is how prepared you’ll be when you do. Everyone deals with distortions now and again.  Which means everyone can find a little more enjoyment in life by showing their brain Nazis the door.

    So how does it all work? How do you show the villain out?

    I’m going to summarize it below, but I’ll tell you right now that the book that saved my life was Feeling Good by David D. Burns, MD. This isn’t positive mental attitude. It’s not neuro-linguistic programming. It’s not the mumbo jumbo of Freud and Jung. This is practical and proven. It is the most prescribed intervention for dealing with these issues in the current medical community. It’s prescribed because it works.

    Your Brilliant Appraisal-Emotion System

    To understand this, you have to understand how emotions work. As I said before, you’re always monitoring your situation. You hear a buzz and see a rattlesnake on the path two feet away. Your monitor immediately responds. Alarm, adrenaline, increased blood flow–all of that to get you ready to deal with the situation. Your monitor writes “alarm” on your face to communicate it to those around you–to warn and ask for help. This happens in less than a blink of an eye.

    But this doesn’t just happen with danger. It happens when we encounter unfamiliar things. When we encounter positive things. You see a great friend who makes you laugh all the time. Boom, your monitor responds. You smile. Feel. Focus. You do so because you not only want to avoid dangers, you also want to seek out the things that make you happy.

    Our emotions prepare us to fight, flee, seek, and pitch woo. Our little monitoring and physical response system is brilliant.

    But there’s more. We don’t rely on just the automatic subconscious monitoring. We also have a cognitive (conscious thinking) part. Let’s go back to the rattlesnake. You walk out into the garden, step on a slither, and immediately go into alarm mode. Then you look, consciously see the slithery thing is not a snake, but the garden hose. You relax. Laugh.

    The quick subconscious appraisals keep us alive, because with snakes and other things, if you’re slow, you’re dead. We don’t have time for thought. If you touch a hot stove, you want an immediate reflex. You don’t want to ponder it for a second or two. On the other hand, the cognitive appraisals help us further appraise a situation. They bring more of our resources to bear on the situation.

    How Does the Nazi Get In?

    So there are three parts of the appraisal-emotion system: the subconscious appraisal of the situation, the physical response, and the cognitive appraisal. Each of the three parts affects the other two. And when things are running smoothly, we don’t have problems. But sometimes we get a distortion mucking up the works. We make a faulty appraisal of the situation. And therefore have a faulty physical response.

    For example, you’re a mother. You’ve had a hard day. The kids make a huge mess with flour in the kitchen. You yell, freak out. When they’re cowering in their rooms and you’re cleaning up the flour, you think, “There I go again. I’m a total failure. I can’t stand it! I never do anything right! I’m a terrible mother.” These thoughts make you even sadder.

    And that’s the propaganda. That’s your brain Nazi with his all-or-nothing thinking, telling you that you either perform perfectly or you’re a failure.

    But is that true? No, it’s not. You might be a B+ mother, filling the lives of your kids with all sorts of goodness. You might have just had a great time reading with the kids not thirty minutes before. But the brain Nazi tells you to forget that. “Vatch dis film,” he says, “und see de horrors of vut you are!”    

    And the all-or-nothing thinking gambit is just one of ten common weapons he uses. Furthermore, this happens so quick that we often don’t notice it. In fact, we’ve often repeated some of these distortions so often than they’ve become almost automatic.

    Mr. Nazi, Meet Mr. Bazooka

    The good news is that you can pull the lid off the lies. You can open the door, spot the brain Nazi that slipped in, and take him out. You can do this because one of the three parts of the system is our cognitive appraisal. This means you can consciously stop the movie, pin the distortion on the wall, and uncover the truth. Once you do that, it’s like the rattlesnake scenario above—oh, it’s a hose, we realize, not a snake, and the appropriate emotions immediately follow.

    But you need to know how to stop the movie. You need to know how to spot the lies. David D. Burns, MD tells you exactly how to do this in his book Feeling Good. (By the way, DON’T get this book confused with his Feeling Good Handbook–you DON’T want the handbook; you want Feeling Good, the book.)  In the book, Burns talks about the theory, the results, and then gets right down to the practical techniques used to blow the brain Nazi to kingdom come.

    A few years ago I hit a bad patch with a brain Nazi that had taken up residence. A very bad patch. He’d been there for quite some time. This book and a good counselor saved me. I thank the Lord for that. By the time I went to see a medical doctor to assess whether chemical issues might be playing a role, I was stable. I wasn’t out of the woods yet, but I had opened the lid and found the villain at the controls. I used the techniques Burns gave me, and I’m happy to say that while the brain Nazi still comes round every once in a while, I can spot him. And I can take that sucker out.

    Go to the library and check out the book and take the assessment test. If you, or someone you know, scores in the mild range, maybe you’ve just experienced a very sad event. But maybe you’ve also got a villain in residence. Get the book. Read it. Be happy. Nobody needs to live with a Nazi at the controls.

    For Authors

    By the way, fiction authors should pay special attention to this stuff. Not because we’re more susceptible to brain Nazis than others, although we do have to deal with our fair share as we develop and share our stories. No, we should because the emotion process is exactly what we’re trying to tap into. Knowing the principles can be very useful indeed. Let me recommend you read the books on emotion listed on the Learning With Pros page.

    Sources

    1. 1. http://www.nimh.nih.gov/health/publications/the-numbers-count-mental-disorders-in-america/index.shtml
    2. 2. http://quickfacts.census.gov/qfd/states/49/49033.html (find your state and county and see how many folks are likely dealing with a brain Nazi in your area)
    3. 3. http://www.oas.samhsa.gov/2k5/youthDepression/youthDepression.htm
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    John guest posts about writing memorable fiction on ReidWrite

    Luc Reid is the author of, among other things, Talk the Talk: The Slang of 65 American Subcultures.  He is also the lizard king of Codex, which he started and of which I’m so happy to be a member. He’s always starting provocative threads on Codex, making us all think and reexamine the principles of story and the whole writing business. He recently posted some insights about what makes memorable stories. A lot of other fellow Codexians joined in the discussion. Happily, he asked me to share some of my thoughts on his site, ReidWrite. They begin as follows:

    YOU’RE MINE, DEAR READER

     Mwuhahaha.

     Okay, maybe not. But you are wired to be mine. And you wouldn’t have it any other way.

    Let’s back up. Luc wrote about writing memorable. I agree with the idea that the stories that produce a strong emotional reaction are the most memorable. In fact, I believe that triggering of emotion is THE reason why linear narrative that puts us into the trance has lasted so long in so many forms and makes so much money.

    But can writers guide reader emotions? Or is it all just by accident?

    Read the rest here: http://reidwrite.livejournal.com/8331.html.

    BTW, when you’ve finished that, you might want to check out Luc’s new site, WillpowerEngine.com. It’s a place where he shares what he’s found in his research for his current book project, The Willpower Engine, on how self-motivation works. I think you’ll find a number of the posts there very interesting.

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    30 books you should read before you die

    An avid reader friend of mine began reading through the books in a list called “100 books you must read before you die.”

    She got to Jack Kerouac’s On The Road and went to Facebook and posted the following: “I don’t get the appeal. It’s about a group of boys/men who are irresponsible, drunks, whoring around taking advantage of others and being enabled by their women. Why is this a classic and why should I have wasted my time on it? Can some of my literary friends explain? I hated a brave new world and the handmaid’s tale too.”

    Is the book a classic?

    Should she read it before she dies?

    Is it really that important?

    Let me share an edited version of my response and then provide my list of 30 books you should read before you die.

    *

    Annette, the unfortunate truth is that these lists of “classics” are a sham because there is no objective criteria for determining literary excellence.

    Or maybe I should say that measuring quality in the arts isn’t like measuring the unambiguous, objective score of a baseball game. After books exhibit a certain level of proficiency, it becomes increasingly difficult to distinguish the quality of one book from another, especially because much of this depends on a reader’s interests and subjective experience of the story.

    When it becomes hard to rank performances, people rely on other measures. One of the most powerful is social networks.

    So if two readers find two different books that blow them away, one of the books might get all the attention because the one book gets picked up by a news service (The New York Times) or a platform (the Oprah Book Club effect) or some other social network of influence. A lot of the so-called literary classics only appear on various lists because they tapped into the academic network, which kept them alive far longer than they would have lasted otherwise.

    On The Road is simply a book that made a stir among some circles in the 1950s. That’s it.

    Was it more important or of higher quality than Exodus? The Chronicles of Narnia? Lord of the Rings? A Town Like Alice? All published in the 1950s as well.

    It depends.

    If you’re wanting to understand the 1950s beat culture, it would be an important book.

    But if you’re wanting to understand fantasy writing of the time, it wouldn’t.

    If you’re wanting to read a book that’s had a huge impact on popular culture, well, LOTR beats On The Road like a dog.

    Some people have the feeling that the so-called classics have some inherent medicinal value because someone put them on a list and called them classics.

    Nope. They’re just stories. Some of which can shed light on the issues and interests of a part of the culture in a given period. But if you’re not interested in that specific sub-culture, who cares?

    And if you’re reading to be entertained, moved, uplifted, or educated—which ones do that best for Annette is for you to decide.

    So all that to say I wouldn’t devalue your reaction to the book ?

    *

    I’m now going to give you my list.

    But it’s not going to be a list of titles. Nor will it focus on a book’s impact on some sub-culture of a given period.

    It’s going to be a real list. One that focuses on what so many of us go to stories for.

    1. The one that makes you weep.
    2. The one that makes you giggle and snort.
    3. The one that reminds you of what it’s like to fall in love.
    4. The one that gives you hope.
    5. The one that you begin to read more and more slowly because you don’t want it to end.
    6. The one that scares the soup out of you.
    7. The one that you can’t put down, even though you need to wake up early in the morning.
    8. The one that makes you wish you lived there.
    9. The one that’s so good that when you close it, you immediately start to read it a second time.
    10. The one that gives you and your child hours of pleasure together.
    11. The one that gives you a sacred, spiritual experience.
    12. The one that makes you reread some of the lines because the turns of phrase are just so delicious.
    13. The one that gives you courage.
    14. The one that takes you on an awesome adventure.
    15. The one that makes you want to be a better person.
    16. The one that bores you to tears (just so know you how good the others are).
    17. The one that introduces you to a different culture that delights you.
    18. The one that makes you think.
    19. The one that lingers with you for days.
    20. The one that gives you lovely insights.
    21. The one that inspires you to love your spouse more.
    22. The one that introduces you to the sorts of people you normally don’t like and makes you actually like them.
    23. The one that delights you with its characters.
    24. The one that whisks you away to a different historical period.
    25. The one that inspires you to give your children a hug.
    26. The one that gets your adrenaline pumping.
    27. The one that sparks all sorts of ideas in your head.
    28. The one that makes you wonder and start imagining what it would be like to be there.
    29. The one that blows your freaking mind.
    30. The one that makes you stand up in your living room and cheer.

    We could do more than 30, couldn’t we?

    Like the one that makes you think people from a different time period are just like us. And the one that makes you think people from that same period are completely alien.

    But I think we’ll stop. That there above is a list.

    Those are 30 books I think everyone will want to read before they die.

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    Maya Lassiter interviews The Man

    Maya has one of the most quirky goat-loving blogs around. I dare you to read just one of her blogs. You can’t do it.  You’ll find yourself going back to read another. And another. Anyway, she’s been doing a series called “How Writers Do What They Do” where she interviews authors on the creative process. Mine’s the latest, but there are a lot of other interviews in the series you will want to read. Enjoy!

    http://mayalassiter.com/2011/05/how-writers-do-what-they-do-john-brown/

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