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Stephenie Meyer, Envy, & Zing

If were smart and didn’t compare myself to other writers, then I wouldn’t care that Meyer is a true overnight success, I wouldn’t be green with envy, I certainly wouldn’t be thinking that I should write YA romance.
His eyes were smoldering…
She couldn’t look away from his smoldering eyes…
His yellow smoldering eyes were upon her…
Alas, imperfect man that I am.
Time has written an interesting article about the Meyer phenom. Of the many fine tidbits, I wanted to highlight one comparing Meyer with Rowling.
But as artists, they couldn’t be more different. Rowling pieces her books together meticulously, detail by detail. Meyer floods the page like a severed artery. She never uses a sentence when she can use a whole paragraph. Her books are big (500-plus pages) but not dense–they have a pillowy quality distinctly reminiscent of Internet fan fiction. (Which she’ll readily grant: “I don’t think I’m a writer; I think I’m a storyteller,” Meyer says. “The words aren’t always perfect.”)
I’m not a writer, she says.
I’m a storyteller.
There are volumes in that one paragraph. Meyer knows exactly why the vast majority of us fiction readers read. And it ain’t for style.
Here’s an even more interesting video clip of Meyer talking about how she came up with her novel. Notice how this woman follows the zing. Notice how she makes time (novel completed in three months). And look at her success. A lesson to all of us wanting to tell great stories.
…His red eyes were smoldering, and her brown eyes were smoldering, and together they were all smoldering…
Slush I Read by Jim C. Hines
Laughs are lovely. I just came across this wonderful parody by novelist Jim C. Hines which will give you a few for free. Enjoy!
Slush I Read
by Jim C. Hines(Apologies to Seuss)
I read slush.
Slush I read.That slush I read.
That slush I read!
I do not like that slush I read.Do you like fanfic with vamps?
I do not like them Mary Sue.
Why do these vamps all worship you?Here’s a tale from D & D!
I do not want your D & D.
I do not like your elf PC.
I can not stand your purple prose.
I want to punch you in the nose!Would you like a hot sex scene?
I wrote it for my online ‘zine!I want to be Scott Westerfield
Laura Miller at Salon.com has it all wrong when she says promoting books with movie-style trailers is a silly idea.
Here, watch this book trailer for Scott Westerfield’s Leviathan.
Yeah, I know you want to–go ahead, watch it again.
Miller looks at book trailers, sees that the vast majority of them are lame, lame, lame (actually, this is the FIRST I’ve seen that’s any good). Sees that they reach no markets and then concludes that all trailers are silly. It’s true: lame trailers ARE a waste of time and money. But ANY advertisement (print, video, audio, whatever) that’s lame is a waste of time and money. Making killer trailers that nobody sees is an even bigger waste of time and money. But that’s true of ANY killer advertisement that nobody sees.
Look. I’ve never read Westerfield. Don’t know much about him or his books. But I saw that clip and now want to read that book. Hum, trailer worked for me. I AM a reptoid mutant, but I suspect there are others out there like me. I mean, come on. Good gravy, woman–“Do you oil your war machines? Or do you feed them?” Killer!
Movie trailers, book trailers–any advertisement–isn’t about delivering what the person is going to experience on the spot. If that were the case, then you’d never show a print ad of a meal at Olive Garden because it doesn’t deliver the goods right there on page 10 of Woman’s Day. Nope, all you’d do is go around giving out samples in places with Italian mood.
Miller’s error is not understanding the difference between making an offer and delivering on one. What an ad is supposed to do is make the offer. Let you know this thing is available. Because you’re not delivering the actual experience, you can make the offer via all sorts of media. Now, if you can give them a taste, that’s great. But you don’t need to deliver the full deal right there.
So what do you need in an offer? You need the offer to say, “Hey, I’ll deliver this type of experience.” It needs to call to some action, either directly or by implication–“buy this” or “be here.” You also need it to say, “You can trust this will be worth it” and make the consumer believe that’s likely to be true. It communicates this last bit by being a quality piece of work.
Making an offer is exactly what book covers do–they make the offer and give the consumer a little taste. And book covers matter. This has been proven over and over. Just like most people, when I see a cool cover, I pick up the book and check it out. When I see a lame one, or one that offers something I’m not interested in, you’re going to have to threaten me to pick that book up. Or it better dang well have some righteous word of mouth. It’s that simple. We all judge books by their covers because the cover is making an offer. And lame offers don’t get very many takers.
Book trailers are nothing more than deluxe book covers. The cool thing about them is the cool thing about movie trailers–you can make the offer by providing a little taste. You do that by giving the audience the story situation, the pitch. You do it by communicating the feel of the experience and raising curiosity. You do it by making it a pro job. The good ones make you laugh, say cool!, or raise curiosity and expectation.
And that Westerfield trailer does that.
Dang, “Do you oil your machines? Or do you feed them?”
Run that on TV. Run it on the radio. Put it up on sites where people are likely to see and click. Confirm it in print. Make the offer to real people. Get it infront of young readers. I’ll stake my eyebrows that ad can sell as many books as a good movie trailer can sell movie tickets.
Crimeny, now I want to be Scott Westerfield.
Edit, I lied
I have seen another book trailer that’s as good as Westerfield’s. Do you remember this: http://thesecret.tv/movie/trailer.html ?
Very effective advertising for the book. I think the content of the book is crap, but that trailer made me pick it up just to see what it was all about.
Do you notice that this one and the Westerfield one combine extreme professionalism AND they make the pitch in a clear and grabbing way? The pitch for both was what the book was about. For fiction it’s the concept. For non-fiction how to it’s the promise.
So many of the book trailers lack one or more of those things. For example, look at the book award finalist for THE FALLEN: http://www.youtube.com/watch?v=vsLE6bNaIrk. I don’t know what the heck the book is even about after a long 2 minutes. They’re trying to make a movie.
Something else. On both of these you have a voice over PITCHING the book to you just as someone might do it in person or to an editor. It’s a powerful method, I think.
Notice also how short the Westerfield one is. Just over a minute. Westerfield’s really is like a query pitch or cover copy–in just a few lines tell me what your story is about. We get genre, setting, character, and the story problem or concept.
How libraries select books
Back in May I wrote about a Gallup survey that shed some light on how US adults select books to read. That poll revealed that book reviews only play a role 7% of the time with readers. The most important things to readers are prior experience with an author and recommendations from someone they know.
But there’s another important block of buyers that don’t buy the same way. In fact, for them reviews are KING.
Who are these buyers?
Public libraries.
And the library market isn’t small. According to a fascinating Library Journal article, “there are more than 9,000 in the US, and that’s not counting branches.” Furthermore, “library purchases account for over ten percent of the $27 billion industry (excluding print textbooks for K–12 and higher ed). In contrast to consumer buying, which relies on discretionary dollars, the library market remains a consistent sales channel for publishers.”
When looking at how many books average authors sell and what it takes to make a living writing, it becomes very apparent that libraries can have a huge effect on a midlist writer’s career.
Of course, we all know there’s more to it than sales. The article points out:
Libraries are far more than a market, however. Libraries create readers. They are the test bed, the petri dish for books, a place where people can discover a passion for reading as children and indulge it as adults and where passionate readers can sample new authors. Librarians are the ultimate handsellers of books (though they call it readers’ advisory), and increasingly they put their considerable technical skills into making library web sites rich interactive social networks for book lovers.
I love libraries for this very reason. And because there’s no way I could purchase all the books I read. No way in heck. So how do they find the books for their collections? I mentioned above that they used reviews. But I didn’t know how much until I saw the data. Holy schnitzel (click on the graphic to see it full size).
This only makes sense. Study after study has shown that buyers don’t want unlimited choice. Readers use prior experience and recommendations from people they know to manage the chaos. Libraries use reviews and then patron recommendations. Of course, this use of reviews has other implications as shown below.
I get a lot of requests from self-published authors asking me to buy their books, and I have to explain that with limited resources and only so much space on the shelves, we have to go with books that are reviewed, that have been professionally edited. With nearly half a million books published each year—maybe half of them self-published, and most of those pretty awful—I just don’t have time to go beyond trusted sources. This usually doesn’t go over well.
About 9 months ago I wrote about how cumulative advantage can drive product popularity–products that get early positive notice tend to get more notice. It appears that cumulative advantage is at work again. It’s just that with libraries the method isn’t a download counter. The article’s author concludes, “the best way to reach the library market is indirectly: by publishing books that people want to read and having them assessed objectively in reviews.”
So what are the major sources for pre-publication book reviews? The article lists five big ones:
- Booklist
- Kirkus Reviews
- Library Journal
- Publishers Weekly
- School Library Journal
But what can an author do with this information? Authors can’t control reviews. Heck, according to the article the Library Journal itself only reviews about 10% of the books they receive.
We all know the answer. Authors can control one thing: they can strive to write the best holy freaking heck book in their power. After all, what’s a review but a recommendation? Besides, patron recommendations were #3 on the librians’ list anyway. Nevertheless, it DOES help to have a publisher who sends your book out to the reviewers and their catalogs out to libraries. It helps to have a team that’s connected with librarians.
The article ends by saying publishers and libraries are actually working together. I liked how the author summed it up.
What publishers offer:
- Discovery of talent
- Shaping and refining books
- Design, distribution, marketing, and promotion
What librarians offer:
- Discovery of books
- Nurturing of diverse reading communities
- Selection, distribution, marketing, and promotion
Here’s to libraries! (And good reviews. And grandmas. And the little house trolls that give writers fabulous ideas.)
Generating Story 4: The Story Setup
Okay, I lied. I was going to get into idea generation techniques, but decided to do one more short post on development objectives. Actually, I suppose this is a technique.
In the last post, I said one of the main objectives of your initial story development is to have the story to come to life in your mind. I explained that the best method I’ve come across up to this point for making that happen was to focus on developing the 6 core parts. Then I explained in general what I’m shooting for when developing those parts at the outset of a new project.
You can use a number of different types of documents to capture your thoughts on those 6 core parts. You might end up with a rough two-page sketch of the story. You might write brief character bios of some sort. You might bullet the general steps of the plot. Maybe you create a map. There are a lot of types of documents you can use to capture what you’ve developed. And often the creation of those documents not only captures what you’ve developed, but helps you develop the parts in the first place.
I want to suggest a “document” that will help you capture and develop the essence of your story setup.
This is ONE tool. It is not THE tool. There are many ways to capture the essence of your story. There are many tools that can help you clarify your thinking. But I think this is a good one because it forces you to get right to the core of your story and clarify it in a compact manner.
An idea that’s core and compact has great power because it focuses the mind.
There are so many things to juggle when writing a story that it’s easy to get lost in the weeds. I’ve found I become so much more productive when I know the core situation that’s driving the story.
There are a lot of things that drive reader and author interest. There might be a thematic question, fascinating characters, genre stuff (chase scenes, romantic scenes, scare the soup out of you scenes), humor. One of the main things that rivet readers to the page are the hopes and fears they have for our characters.
A reader’s hopes and fears are driven by presenting:
- An event that causes
- An interesting and likeable character to
- Face a compelling and concrete problem—a threat/danger, lack/hardship, opportunity, or mystery.
- The character decides he must try to solve the problem (which results in the character goal the story revolves around)
- And struggles against significant opposition.
That’s the core of the story setup. As David Howard puts it: “there is one basic dramatic circumstance: somebody wants something badly and is having difficulty getting it.”
Of course, stories provide a lot of delights that require you to do more than define the person and the thing they want. But the setup is at the heart of a lot of what readers go to story for. Part of the initial development of a story should focus on helping you clarify this central dramatic situation.
So here’s a tool to help you do that. I read about it years ago in Dwight Swain’s Techniques of the Selling Writer, which was written in 1965. Swain calls it the “Starting Line-up.” I read about another version of the same thing more recently in Dan Decker’s Anatomy of a Screenplay written in 1998. He calls it the “Story Line.” The hugely published romance writer Leigh Michaels calls it a “Framework” in her On Writing Romance: how to craft a novel that sells. The agent Donald Maass calls it the “premise of a novel” in an interview published in Agents, Editors, and You by Michelle Howry. Jim Butcher calls it a “Story Skeleton.” Let’s look at each of these variations.
Swain’s “Starting Line-up”
Swain asks you to include five elements:
- Focal character
- Situation
- Objective
- Opponent
- Threatening Disaster
These are to be cast into two sentences.
- Sentence 1 is a statement that establishes character, situation, and objective.
- Sentence 2 is a question that includes the opponent and disaster and can always be answered in a clear yes or no
Here are his examples.
John Storm
Sentence One
- When humans suddenly begin to grow to twelve-foot height [situation],
- John Storm [character]
- tries to find out why [objective].
Sentence Two
- But can he defeat the traitors in high places [opposition]
- who want to kill him [threatening disaster] in order to make the change appear to be the result of an extraterrestrial plot?
Irene Boone
Sentence One
- Lonely, frustrated, and tired of living in a home where she’s treated as an unpaid servant [situation],
- widowed Irene Boone [character]
- wants to marry widower Frank Dawes [objective].
Sentence Two
- Will she lose this chance for happiness [threatening disaster]
- because her selfish sanctimonious daughter, Connie [opponent] accuses her of immorality?
Dale Boulton
Sentence One
- Sick of the conformity and hypocrisy that go with his highpaid job, and with a modest life income assured [situation],
- Dale Boulton [character]
- decides to retire ten years early, to go live on a shanty-boat and poke through crumbling river ghost-towns, in fulfillment of a boyhood dream [objective].
Sentence Two
- Can he make the break successfully, when his hostile wife, Sandra [opponent],
- fights him all the way and, finally, threatens to have him declared incompetent [threatening disaster]?
Decker’s “Story Line”
Decker requires three components:
- The main character described by an adjective
- The inciting event or decision that propels the character into the story
- The main character’s objective, stated in concrete terms
You can add other components—other characters described by an adjective or other important events or decisions. He prefers you start with a “when.”
Here’s an example.
When a booksmart savings and loan bailout accountant takes over the business he is assigned, he discovers it is a bordello and teams up with the Madame using his business skills to fend off a hostile take over and save the business.
Another.
When a blood thirsty killer and his gang are coming to kill him, a strong-willed, decent cop must fight them over the objections of his pacifist bride who will leave him if he does.
Another.
When he is given a factory full of doomed Jewish workers, a greedy, opportunistic Nazi deceives his taskmasters to save them.
Another.
After a tornado carries her off to a strange land, a spunky teenaged girl must face a series of challenges to get home.
More.
When his blundering uncle throws their building and loan company into insolvency, a despairing small town banker with low self-esteem has to find a way to save the bank.
Leigh Michael’s “Framework”
Michaels suggests four elements in her framework, although she doesn’t stipulate a specific form.
This definition summarizes the four crucial basics that make up a romance novel:
- A hero and heroine to fall in love
- A problem that creates conflict and tension between them and threatens to keep them apart
- A developing love that is so special it comes about only once in a lifetime
- A resolution in which the problem is solved and the couple is united
She then lists a number of questions to help an author think about those four elements. The document that could capture this is a summary of the answers to those questions.
Donald Maass’ “Story Premise”
Donald Maass was asked what he looks for in a query or pitch. Like Michaels, he doesn’t specify a form, but does include some basic elements.
I’ll tell you exactly what I need, and I can get this information after just a few questions.
First of all: What type of novel are we dealing with here? Mystery? Mainstream? Young adult?
Second thing: Where and when is it set? Contemporary? Historical? Magical place? A real place?
Third: Who is the main character?
And lastly: What is the basic problem that the character faces?
Those things wrapped up together are the premise of a novel, and I know right away if it’s the kind of work I handle, if the idea sounds original, if the main character is sympathetic, and whether I care about the problem. That’s all i need. If all those things are a go, then I want to read the work. It’s as simple as that.
Most authors might perceive this as additional pressure. It’s exactly the opposite. What is means is that their job is much, much easier than they think.
If you think about a query, this is something that should be contained in a few short paragraphs.
Jim Butcher’s “Story Skeleton”
A reader drew my attention to a short essay Jim Butcher wrote on this subject. I thought it was excellent. Here’s Butcher:
The story skeleton is a description of the main plot of your book, broken down into its simplest elements. . . The story skeleton (also called a story question) consists of a simple format:
*WHEN SOMETHING HAPPENS*, *YOUR PROTAGONIST* *PURSUES A GOAL*. But will he succeed when *ANTAGONIST PROVIDES OPPOSITION*?
For instance, look at Storm Front. (Yes, I’ll use my own books as examples, because I’m just that way. 😉 Also, I’m more familiar with them than I am with almost any other writer.) Storm Front’s story question:
****************************
When a series of grisly supernatural murders tears through Chicago, wizard Harry Dresden sets out to find the killer. But will he succeed when he finds himself pitted against a dark wizard, a Warden of the White Council, a vicious gang war, and the Chicago Police Department?
****************************See! It’s oh-so-simple! Almost to the point of looking ridiculous–and I have no doubt that some of the people reading this article will think that it *is* ridiculous. They’re wrong. 🙂 This is a fundamental description of the core conflict in your tale–and stories are all about conflict.
Go read his whole essay.
My Version: “The Story Setup”
Did you notice any similarities in the examples above? Character, inciting event, problem, goal, opposition. Let’s go back to the core of story I listed.
- An event causes
- An interesting and likeable character to
- Face a compelling and concrete problem—a threat/danger, lack/hardship, opportunity, or mystery.
- The character decides he must solve the problem (which results in the character goal the story revolves around)
- And struggles against significant opposition.
Written even more succinctly:
- Character
- Inciting event
- Problem
- Goal
- Opposition
I like the idea from Swain and Butcher of projecting us forward using a question. I like the idea from Decker and Butcher to use “when” to state the inciting incident. I also like adding in the character adjectives. I like Michael’s and Maass’ focus on problem. But I also like flexibility. My version uses key elements of the others as guidelines, keeping it simple and core by limiting the statement to 90 words.
Here’s one for The Incredibles.
Bob is a frustrated retired superhero, living a boring life as an insurance claim processor. When he gets an offer to do illegal superhero work on the sly, he decides to take it and pursue a double life, even though he’s forced to lie to his wife about it. But his dream job employer is actually trying to settle and old score and kill him. Will he lose his family when he’s drawn into a showdown with a super villain that has him outmatched?
In many longer works there are often more than one story running. Sometimes the main character has an external conflict and an internal one. Or maybe a related subplot. Sometimes other characters have related B, C, D, and E story lines. In Curse of a Dark God, for example, I have at least eight story lines that I have to braid into each other. To keep them all straight, I found it very helpful to list out the five elements for each. The goal isn’t to make these into slick marketing tools: they’re to help me focus my efforts. However, I find that when they include all the elements, they have great power to pique my interest.
Here’s one of the “inner” conflicts of Curse.
Talen has escaped the clutches of the Mother, but something is growing inside of him. When he begins to hunger after the Fire and soul of those around him, he realizes he’s not all human. Will he be able to resist the growing and overpowering desires, or will he become the very thing he’s fighting against?
Here’s one of the related “outer” conflicts.
The Mother of Mokad wants Talen—to make him into a thrall or devour him. He escapes the first attempt to capture him, but will he be able to shake the Mother’s powerful hunter and his dreadmen now that he and his sister are on their own?
Here’s a third story line in the book, the big external plot.
Argoth is trying to build up an army of sleth that can free mankind. But the Mother of Mokad sends her Guardian to exterminate every last one of them. Will Argoth be able to defeat Mokad’s vastly superior army, especially when the Guardian has infiltrated his ranks?
But Argoth has another plot line for the reader to worry about.
Argoth damaged his son. Nettle’s condition is growing worse. A foreign Divine offers to heal Nettle in exchange for Argoth’s allegiance. Will Argoth betray those around him and save Nettle? Or will he let his son die and lose him to the perils in the world of the dead?
Here’s one of Sugar’s.
When Sugar sneaks behind enemy lines to retrieve some items her mother left for her, she’s given the opportunity to learn a powerful lore and use it to scout for Argoth’s army in the world of the dead. But each time she uses it, she comes closer and closer to death herself. Will she be able to survive as she’s asked to serve in more and more dangerous situations?
Here’s her inner conflict. I wanted to develop a moment of dilemma for her just as I did Argoth.
Sugar wants to keep her brother Legs safe. But as Mokad’s army arrives, it becomes apparent Argoth doesn’t have a chance. She and her brother might not survive. Sugar’s been learning the lore with a handsome and battle-hardy loremaster who saves lore users who have become true sleth. When he asks her to sail with him and his crew before it’s too late, Sugar has to decide if she will flee and abandon her friends or stay and fight and risk losing everything in this world and the next.
Now you see why it’s virtually impossible to write such a book with so many story lines in the normal 100,000 words. And why I question my sanity in trying to write it.
Anyway, there’s much more to writing a fascinating and compelling story than capturing a story setup, but I’ve found that working on stating the simple core of the story clarifies many things for me and makes me much more productive. I developed a short statement of all my story setups early on in the writing.
There are a number of ways to capture the story setup. Let me suggest you give one a try. And if you aren’t to the point where you have enough material to capture a story setup yet, that’s fine. That’s what development is for.
One last note. If you want to read an expanded description of how one writer develops story ideas, read Write Away by New York Times Bestselling author Elizabeth George. I loved the book.
Bonus: Miss Snark Happy Hooker Examples
Miss Snark was the pseudonym of an agent who I believe was Janet Reid of the JetReid Literary Agency. When she was incognito, Snark had a blog. On her blog she’d often invite people to submit their story statements used in queries to hook editors and agents to ask for more. These entries were called “Happy Hookers.” Snark would rate them on her crap-o-meter, sometimes giving comments and suggestions. Let me suggest you read 50 or 100 of those hooks.
As you’re reading, look at Mrs. Snark’s comments. But more importantly, note the hooks that excite you and the ones that don’t. Because, frankly, Snark is just one person with one person’s tastes. In this exercise, you’re not trying to figure out what she likes. You’re trying to see what story elements work for you. So don’t be dissuaded by her tastes. Identify the hooks that interest you and the ones that don’t. Ask yourself where they were unclear, unbelievable, or boring. After you’ve done a few, you’ll start to see story patterns and ways to capture your own story setup that will be useful to you.
- Here’s the first: http://misssnark.blogspot.com/2006/12/hhcom-1.html (you’ll see up to 100 in the sidebar)
- Here are more, just move forward and backward through the pages using the links at the bottom: http://misssnark.blogspot.com/search/label/Crapometer-hooks?updated-max=2006-12-27T15:44:00-05:00&max-results=20
For more in this series, see How to Get and Develop Story Ideas
Excellent advice from author Larry Correia
Larry just wrote a great post about Writing Gun Stuff. Down at the bottom, he says this:
I’m not one of those people who gets hung up on “rules of writing”. . . If it is awesome, and your readers like it, write it. [emphasis added]
Amen to that. And if you’re going to write about characters with guns, read the rest of the of the post.
