How readers select books

Gallup did a poll in 2005 asking readers how they selected the books they read. Here are the results.

gallup-poll-how-readers-select-books

What this says to me as an author is that the most important thing I can do to help my career is write the best dang story I can, seeing that almost 60% of what readers select is driven by the experience they or someone else had with the book.

The next most important factor has to do with helping my book stand out for browsers. This would include the cover, store placement, blurbs, flap text, and the opening pages. The only part of this an author can really focus on is the opening pages–again, writing the best dang story I can.

So it seems authors, especially debut authors, can’t do much to affect sales. But not being able to do much doesn’t mean they can’t do anything. Somewhere, somehow the first readers have to be enticed to give the book a go. Robert Sawyer talks about some of the methods to do that here.

EDIT: 4/8/2011

Kris Rusch adds more information that confirms the findings of the poll above in “The Business Rusch: Promotion”. READ HER WHOLE ARTICLE. Notice she does concede that publishers can get some notice for a book. So there ARE things that can be done to make the offer. But I agree with her advice that the best thing to do is get more product out the door. The studies she cites are:

2010 Survey of Book-buying Behavior by VERSO Advertising. The key conclusion on book-buying is that “Multiple factors impact consumer awareness of a particular title, but final purchase decision (online and offline) driven by author reputation, personal recommendations, and price.” If I were you, I’d read the whole presentation.

# Reason % Respondents
1 Author reputation 52%
2 Personal recommendation 49%
3 Price 45%
4 Book reviews 37%
5 Cover artwork/blurbs 22%
6 Advertising (including on-line) 14%

2007 Survey on what motivates readers to by a book by Spier Advertising, reported in Publishers Weekly

# Reason % of Respondents
1 Friend’s Recommendation 49%
2 Familiarity with Author 45%
3 Description on Jacket 32%
4 Reviews 22%
5 Advertisement 21%
6 Place on bestsellers list 17%
7 Reading group pick 16%
8 Cover design 12%
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  • Exposition, Character Description, Curiosity vs Suspense

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    http://www.writingexcuses.com/2008/09/15/writing-excuses-episodes-32-talking-exposition-with-patrick-rothfuss/

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    You can do the same thing with character. In fact, I just finished FEAR NOTHING by Dean Koontz. Loved how he did his characters. So I’ve got a used copy and a copy of VELOCITY and am marking them up. I’ve gotten a number of very interesting insights.

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  • The eBook Tsunami of Crap is Crap

    Some folks say ebooks will foist a terrible problem upon readers–they’ll soon have to wade through mountains of crap to find a book to read. It will be a terrible chore. J.A. Konrath gives his answer to this lament. Kris Rusch gives hers.

    Here’s mine: there will NEVER be a tsunami of crap facing a reader looking to buy ebooks or any other kind of book. Ever.

    Why?

    REASON 1

    Buyers REFUSE to look at seas of choices–crap or otherwise. Shoppers always seek to limit choices (too costly to look at everything) and use a number of methods to immediately narrow those choices down: recommendations, reviews, what’s on the shelf, etc. (For a fascinating look into a few facets of how we make choices, listen to this Radio Lab espisode.)

    For example, when shopping for vanilla you don’t go searching through the 500 brands available online and in various stores–Mexican, Vodka, American, Rum, organic, generic, brand, etc. It’s just not worth the time. Something on the shelf is usually GOOD ENOUGH.

    Likewise, nobody cares to look at 150,000 titles to find the best. They don’t have the time. In fact, they don’t need to. They can usually find a number of books that are intriguing enough in the “smaller” selection any given vendor sets before them.

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    Nobody ever sees the 4 gazillion books. Ever. They don’t want to.

    REASON 2

    Vendors can’t display a gazillion choices, even if they wanted to, which they don’t (studies have actually shown that providing shoppers too big a selection leads to FEWER sales).

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    Readers have MORE THAN ENOUGH leads to fill their capacity for reading.  Even if they wanted a sea of options, they wouldn’t wade through them because they don’t have to–it’s too easy to find something to read.

    Leads are everywhere. There are recommendations from friends, family, reviewers, celebrites, and Amazon’s this person bought that.  There are leads from best-seller lists (another type of tacit recommendation). Leads from browsing.

    Readers have leads coming out their ears.

    This is important because the number of leads any given reader has far excees that reader’s capacity for reading.

    How long does it take you to find one book that looks interesting? From browsing or recommendations or whatever?

    Minutes.

    Maybe if you’re having a really bad day, it takes an hour. But it takes so much longer to read one story than it does to find one you want to read.  That’s why we all have two year’s worth of books to read in our queues.

    So. There is no sea of crap. There NEVER was or ever will be one for any given reader.

    Buyers avoid selection seas like the plague. Vendors don’t provide such seas anyway. And readers don’t need them–they have more than enough leads which turn out to be exciting enough to fill up all their reading slots and more.

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    How to Write a Story that Rocks

    Folks, a huge thanks goes to Stephen Nelson for putting all this together. You may kiss his hand when you see him.

    This is a recording of “How to Write a Story that Rocks,” a two-hour seminar Larry Correia and I just put on at the annual BYU’s Life, The Universe, & Everything symposium. I think we had 130-140 people attend. This symposium is focused on writing fiction. And while the panels and presentations do include things specific to the science fiction, horror, and fantasy genres (both adult and young adult), a lot of time is also spent on story writing fundamentals that apply to ALL genres. So when I developed this workshop, I made sure I took the fundamental approach.

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    Handout

    How to Write a Story That Rocks – Handout

    Segment 1

    It’s documented–right-wing gun nut Larry Correia sang “Kumbaya.” What’s next? The hugging of small trees? Oh, Larry, the disilluion. The disillusion.

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    Segment 6

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    Audio for my presentations

    Folks. I have 2 mp3 files. One for Story Turns. One for Vivid & Clear. They are each about 48mb in size. But I don’t have the time to figure out how to make them available to you.

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    That’s my offer: glowy goodness and ebooks.

    If you’re interested, click my picture in the left sidebar and and let me know 🙂

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  • How much does author Jim C. Hines make?

    Dear But-All-Writers-Are-Rich,

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  • Edward Bear Shares His Proofreading Secrets

    One of the things I enjoy about being an author are the emails I receive from readers. A few months ago I received one from Mr. Edward Bear. He’d purchased Servant and, as he was reading, found an unclosed dialogue quote.

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    As soon as I had the time, I tested the spell on Bad Penny, and, voila, in a matter of a few minutes found a couple of issues in that text. I was delighted.

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    Copy editing and proofreading require patience, painstaking reading, and a knowledge of what to look for. You have to know not only the mechanics of the written word (capitalization, spelling grammar, syntax, punctuation, abbreviations, usage, etc.) but also, if you’re reading for a printed edition, interior formatting (widows, orphans, word or hyphen stacks, headers, and so forth). There’s a lot to it. And anything that speeds up the process and minimizes errors is welcome.

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    Augmented Proofreading 1

    By Edward Bear I’m Ed Bear. I work, both professionally and otherwise, as a proofreader. I’ve gone over books for my publisher and I’ve done scan/OCR/check against paper books for republication, both electronic and back-to-treeware. When I mentioned some of the “ancillary tools” I have for aiding the work, John offered me this guest post slot in his blog. Feel free to pass this stuff around. I’ve found these techniques invaluable in getting the job done faster, and with better quality.

    First, though, I need to tell you about the tools themselves. The biggest component is the software for electronic text editing. However, I’m NOT talking Word or anything like that. I’m talking about an editing program which can a: work with plain text and b: handle Regular Expressions. (What are those, some of you ask? I’ll get to that.)

    Since I’m a windows user, I have two such programs available. My favorite is a program called TextPad (www.textpad.com).  I’ve used it for years and it’s become invaluable to my work. They currently charge $28 for a single user license, but IMO, the program’s so useful that, even though upgrades are free, I buy another license every time they bring out a new major release. The other program is free. It’s called NotePad++ (http://notepad-plus-plus.org/) I’ve tested it and it can handle the methods I use, but I haven’t used it much, since TextPad and I are long-time buddies. If anybody out there knows a program for the Macintosh which will do these jobs, please mention it in the comments.

    Regular Expressions

    You don’t have to be a wizard to use them. The tutorial over at http://www.regular-expressions.info/tutorial.html describes them elegantly:  “Basically, a regular expression is a pattern describing a certain amount of text.”  They are also called a regexp or regex, and I’ll be including the regexes I use in this post.

    I have a small library of regexes, and two of them are critical to aiding the proofreading process. One of them allows checking dialogue quotemarks, to insure that speech is properly closed off, and the other makes it possible to generate a word list of each unique word in the  book. I’ll be walking through the usage, including screenshots.

    Quote Checking

    One of the challenges of checking dialogue passages is that, with one exception, every opening quote (“) needs to have its matching closing quote (”). The exception, of course, is when the same character is speaking in the next paragraph. This can lead to a heavy false positive load if the characters are loquacious.

    The first time I tried this stunt, I found  73 paragraphs with unbalanced quotes. Only 6 of them were errors. But being able to find them quickly so they could be fixed in minutes instead of hours? That paid for the effort.

    The process itself is simple: You take the document and convert it to plain text. If it’s an RTF or Word document, you simply select ALL, hit copy, and paste it into Textpad.  The result will look something like this:

    image001

    What I normally do is turn on word wrap, so I can see the whole paragraphs as I go. So it looks like this:

    image002

    Now, we go hunting. The next step is to set up the search pattern using a regex. The one I use for this is the following: (?!^([^“”\r\n]++|“[^“”\r\n]*”)*$)^.+ Complicated little brute, isn’t it. I didn’t write it, but I knew who to ask if he could write one, and the above is the result. FYI, there’s also one for straight quotes: (?!^([^”\r\n]++|”[^”\r\n]*”)*$)^.+ You use it the same way. So go into find, and put the regex into the “Find what:” box:

    image003

    Notice that the “Regular expression” box is checked. I also “Wrap searches” just in case I miss something and want to loop around. Click “Find Next” and:

    image004

    The paragraph highlighted has two opening quotes, one at the beginning and one at the end. Word assumes that a quote preceded by a space is an opening quote, so you need to correct it in your RTF/DOC. Wash, rinse, repeat. You keep doing “find next” all the way through, checking for situations like the following:

    image005

    As I said, same speaker, next paragraph, so this one is good. This post is getting a little long for a blog entry, what with illustrations, so I’ll break off here. Stay tuned for part two: checking spelling and spelling consistency. In the meantime, here are the RegEx tool commands plus a few bonus goodies: RegExToolCommands.

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