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Why you can’t popularize literary fiction, part 2

I voiced my opinions on the TC Boyle message board. Needless to say, I’m probably too aggressive in my stance. But a guy over there said: “(easy,chewable,harmless pages) shouldn’t be the goal of any writer with even the tiniest self-respect.”

Here’s my response.

—-

I don’t know any of these successful authors who don’t have self-respect because I don’t know any of them who try to write based on what they think will sell. Everyone of them that I know writes from passion. And I know some NY Times Bestsellers. They might look at 10 projects they have passion for and choose one that might be more marketable. But the passion comes first.

I don’t know how anyone could spend the amazing number of hours it takes to finish a novel unless they have passion for the project. In fact, I wonder if it’s possible to create something that’s actually sellable without it. Everyone’s always talking about these hacks out there with metal brains writing for money. But after all the writers I’ve met, I’ve yet to find one. In my experience they’re as scarce as the yeti.

So my intent wasn’t to say you can write for love or money, but not both. My intent was to say that I believe most MFA programs have made themselves irrelevant to the greater stream of literacy in the country. The teachers have passion for fringe genre and teach their students how to entertain that fringe reader. And if they DO have passion for the types of fiction most readers want, such enjoyment is always talked about as some form of slumming. There’s an apology or at least a statement making it clear they know such fiction is not something you bring to the table where serious writers work.

But this isn’t true. Serious writers, passionate writers work in those genres. And they deliver excellent work. By that I do NOT mean they deliver the tropes of literary fiction in drag. What they deliver doesn’t appeal to the fringe markets. But it’s excellent, nevertheless, because it delivers exactly what the people go to those stories for.

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  • Generating Story 11: Creative Q&A with Author Janci Patterson

    I was introduced to Janci Patterson at a local convention by author Sandra Tayler (some may know Sandra because of her husband Howard who does the online Schlock Mercenary comic).  Janci told me she’d just signed with a YA publisher. That was exciting. I asked her what her novel was about. She told me, and I immediately hated her because it sounded like such a fun idea, and I wanted to not only read it, but also write the story myself. Luckily I have a few scruples and did not pay the local Klingons to off her and drop her body in the Great Salt Lake for the brine shrimp to feast upon.

    BTW, did you know that back in the day hucksters placed this ad in Boy’s Life magazine?

    Look at that cute sea-monkey family. Look at the picture of the human family watching the sea-monkey family swim around a castle in a bowl. Click on it. See it large.

    As a young lad, I, as every good Boy Scout should, subscribed to the magazine. I saw that ad over and over.  Who wouldn’t want a sea-monkey? So I saved up my money, earned by watering plants and trees at a nursery in the hot Utah summer sun, and ordered me a family to put on my own shelf.

    The aquarium came. It was not a bowl and did not have a castle. But, hey, there were real live sea-monkey eggs right there in the packet. They weren’t just fantasy creatures! I mixed in the water and salt and dropped the eggs in. I can’t tell you how excited I was. Days later the eggs hatched. And what did I have?

    Brine shrimp.

    BRINE SHRIMP!

    I could have had my mom drive me to the lake where I could have scooped up a million of them. For free. That was, I believe, my first great disillusionment. The first great step from child to adult.

    Alas, sea-monkeys . . .

    Anyway, back to story. Janci was one of those Codex Writers who shared how she used Q&A to develop her killer story idea. She agreed to share it with you. Here’s Janci.

    ***

    The idea for CHASING THE SKIP started with a game of existential questions.  That’s like Twenty Questions, only with no question limit and much more confusing subject matter–like the Pythagorean theorem, or gas prices.  My husband and I like to play the game on long road trips, since a really good round can take two or three hours to play out. 

    On this occasion, I chose a bounty hunter.  It took Drew about five minutes to guess that one–not my finest subject ever.  But after he guessed it, we started talking.  I knew that bounty hunters still existed, but I had no idea how chasing down a fugitive could be a part of our contemporary justice system.  Just what is it that bounty hunters did, anyway?  How did it all work?

    After our road trip, that question stuck with me, so I began to do some research.  What I discovered fascinated me.  A bounty hunter could legally chase down his mark because of the bail bond process.  In order to be released from jail before a pending trial, an arrestee had to put up bail money as collateral, to ensure they returned for their trial.  Since most people can’t afford to post the full bail amount, a bondsman will post it for them, in exchange for a smaller fee.  When the arrestee skips bail, the bondsman is out the money–unless he can get bring the arrestee back.  In fact, he’ll have that person sign away their constitutional rights to privacy in addition to paying the fee.  He’s allowed to go find them if they don’t show up in court.  He can even break and enter to do so–dragging them out against their will.  But the bondsman is a busy man, so he signs those rights over to a bounty hunter, and off the bounty hunter goes, chasing down the skip.  If a person is good at it, bounty hunter can be a legitimate career.

    As I researched, I knew I had the beginnings of a story.  This had all the elements–reality with a touch of danger, crime with a touch of justice.  I wanted to make it work. 

    But I write YA novels, and no bondsman would sign on a teenager to go after his skips.  That would have all kinds of negative legal ramifications, and even if it didn’t, no reader would believe it. Enter my Creative Q&A, the question I always ask when I’m doing idea development for a novel: where can I put a teenager in this?

    Answer: she couldn’t be the bounty hunter, but she could be the bounty hunter’s daughter.

    That posed its own problems, of course.  No dad in his right mind is going to haul his daughter along on the road with him as he tracks down skips.  (Or, in question form, what would make a dad in his right mind bring his daughter into such a dangerous situation?)  I needed a crisis, so he had to bring her along, had to track down the skip, had to keep going with all of it, even when things got rough.  And if I could work in some interpersonal drama, all the better.

    And so it was that Ricki became abandoned by her mother, forced to ride along with her bounty hunter father, a man she barely knows, as he chases down a skip who is more dangerous than his usual mark.  Why would he take this particular job with Ricki along? 

    Ricki would like to know that, too.

    ***

    John Sez: ins’t that a great idea?  I hate Janci.

    While we’re hating her, did you notice that she got some random bit of zing playing 20 questions with her hubby? She followed it up by doing some research.  After doing that, she had a lot more zing. She also knew she had a general topic for a story.  She knew she had the beginnings of a story because her zing meter was going wild. 

    But she didn’t have a story yet.  She had a vocation, which is nothing more than a bit of setting.

    To have a story you need character, problem, plot, AND setting.  So she whipped out her Creative Q&A tool to help her find a character.  And the question she asked was one she’s found is very productive for her. It’s a basic question. But it’s an excellent question. And from that Q&A she started to develop the rest of the story parts.

    The take away isn’t that playing 20 questions on road trips is the key to story ideas.

    It isn’t that one question Janci asked, as fundamental and productive as it is.

    It’s that the principles we’ve been discussing in these posts work. Develop the 6 Core Parts. Think about objectives. Start anywhere. Hunt zing. Generate your own zing. Use Creative Q&A. Work on the various parts using whatever tools you have until you have developed enough that the story comes alive in your mind.

    I hope she sells a million.

    For more in this series, see How to Get and Develop Story Ideas

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    Why you can’t popularize literary fiction

    T.C. Boyle is one of my favorite writers. He saved me in my undergraduate program. I was buying the The Best American Short Story, Pushcart, and O’Henry anthologies. I was reading for my coursework. And so much of it bored me to death. And then one day I began reading “The Ape Lady in Retirement” and my eyes hung out because finally the text was interesting. Finally someone wrote a story I could read start to finish.

    I immediately bought his anthologies–Greasy Lake, If The River Was Whiskey, Descent of Man. I was in heaven. Now, not all of his stories worked magic on me. But when I was having a hard time finding one story in a whole anthology, his books seemed like a treasure trove.

    He didn’t do as well in his novels. Oh, the writing was just as good. The characters and descriptions just as odd and stunning. But he didn’t keep my interest. The problems never built into anything. Nevertheless, I loved him.

    I’ve been having a brief conversation with him and the fan boy in me is delighted to finally talk to this guy. And after reading an interview with him, I realize why he probably spoke to me. While the other literary fiction authors were following the tastes of the fringe group, Boyle at least wanted to entertain.

    In his interview he says.

     Everybody has forgotten that literature, like all art, is, at root, entertainment. It is supposed to entertain you. It’s not supposed to be some conundrum to be resolved by some professors in the university. It’s not a game. It’s not masturbation. It’s art. And I think great art is great on all levels. But the first level on which it must be great is that it must be entertaining.

    Amen, brother Boyle. Amen!

    I’m in a top-20 MFA program in the West.  And I think it’s odd that many in these MFA writing programs, mine included, totally miss the boat on what readers want and bemoan it when nobody comes to buy their stuff. They don’t get it’s about entertainment. About being moved. About much, much more than the language.

    Here the full Boyle AWP interview.

    However, I still think he misses the mark. In it he says about bestsellers:

    But it’s mainly vampire books and Tom Clancy and all the rest of it. I don’t understand why we can’t make our books more available to everybody-not by compromising what we do, but by popularizing them, getting them out to the public.
    He also says about editors and MFA programs:
    I think that now we don’t have great editors. We have editors who are basically trying to hold on to their jobs and who publish good books once in a while. They’re basically cheerleaders for the books. They’re not editors, really. They’re incapable of being editors; they don’t need to be. Because editing is done-self-editing is done-through the apprenticeship in the writing programs. Nearly everyone from my generation on to your generation and beyond will have been through an MFA program. It’s just the way it is now. It’s a different world. It’s essential.

    I’d like to suggest that Boyle, despite his love of entertainment, still misses the mark in his interview because you cannot popularize something that only appeals to a small market. The reason why Stephenie Meyer, Patterson, et al sell exponential circles around folks like Don DeLillo or Louise Erdrich is because Meyer and gang are very good at delivering what the largest portions of the reading public want. They deliver types of entertainment that DeLillo and Erdrich do not. (And I mean “entertainment” in a very broad sense.)

    We could point at the Oprah effect (whether you like it or not, Mr. Cold Mountain) and say that’s not true. It’s all PR and marketing. But that assumes publisers are idiots. And while some of them may be, I think it’s an extreme assumption. Publishers are in it for the love AND money. And you can be sure that the board of directors is looking for smart, money people to lead the companies. You don’t make money, you’re fired.

    Which means that IF the publishers found literary fiction sold like hotcakes they’d promote it like hotcakes. But literary fiction too often fails to entertain anybody but a handful of fringe readers. And so trying to popularize it can only have a limited effect. When people are thirsty, not many are going to pass up tall glasses of ice water for the pickled jalapenos at the end of the line.

    Meyer, Clancy, Grisham, Roberts etc are masters of entertainment. And, like it or not, that’s the main reason the small portion of the public who actually read go to fiction.

    I think it’s fine to cater to the fringe audience if that’s your pleasure. But I think it’s ridiculous to think such fare is better than what most people enjoy. Or that it deserves any special veneration. The MFA programs I’m familiar with seem, by and large, to miss the point. Instead of teaching the meat of fiction (entertainment) they focus on teaching students to serve up the parsley with great pomp. And when the customers go elsewhere to get the meat they crave (or the salad for you vegans), they respond by saying the customers are simply too dumb to get it or have no taste.

    Now, I’m not saying the folks I work with in the MFA program are idiots. Or jerks. Almost everyone I’ve met has been extremely nice and smart. They have great insights. But there is a strong pressure in that culture, amost a moral pressure, to think about fiction this way. And it’s based on their tastes.

    I think we all do this. 90% of what’s out there is crap. But it isn’t, really. The truth is that 90% of what’s out there simply doesn’t appeal to us. And so because it doesn’t deliver the goods, it’s crap to us. The problem is when we don’t realize the difference and begin to think that because we don’t have the taste for something that it’s garbage.

    It’s not.

    And that’s one thing the gentle and smart people in my program have shown me. I’m just as liable to make this mistake as anyone.

    So what MFA programs need to do is teach fiction. The meat. As well as the parsley. They need to teach all the genres, not just one. Alas, for the meat you have to go to communications departments to even talk about it. And then hope you find someone like Dolf Zillman, Bryant Jennings, Jenefer Robinson, or Peter Vorderer.

    Which leads me to the next point. Boyle is wrong about editors and writers. The majority of the authors that actually sell never set foot in an MFA program. MFA’s teach students to write for a small fringe market. And so they’ll dominate that fringe market, but not the big markets. Not what most people actually read.

    Since I haven’t worked with any editors in that so-called golden age of editing, I cannot comment on the difference. But I do know that the editors I and other authors have worked with do many edits on the projects they oversee. They are thorough. They want it to be the best story it can be. It’s true they won’t take something that’s a complete mess and work on it. But why should they? There are so many better manuscripts out there it only makes sense.

    Anyway, I love Boyle. Probably becasue he loves plot and story as much as language. His shorts saved me in my undergrad program. They were one of the few interesting things I read. I just am dismayed that these writing programs are so far off in the weeds.

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    Get great writing tips, for cheap!

    The annual Life, The Universe, and Everything writer’s conference is being held this year February 11-13. It’s chock full of panels and presentations from working authors. And this year you don’t have to live within driving distance of Provo, Utah to go because they’re doing it all online (thank you, Covid).

    I will be delivering two hour-long presentations. The first is about plot, where you learn the John Brown Story Framework that makes plotting so much easier. Heck, it makes story much easier. The second is for folks new to self-publishing and is called Indie Publishing 101.

    If you’re a new writer or looking to hone your craft, you will want to check it out.

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    Presentation for Brandon Sanderson’s writing course

    PDF of the slides

    Brandon asked me to substitute for him on March 1st and teach the students about indie publishing. For those of you who were there, here are the slides.

    2018 Sanderson Class – Indie Publishing Final PDF

    “If I Were Published”

    To start the presentation, I regaled the students with a surprise: my epic-fantasy-BYU-newbie-author version of the classic Fiddler on the Roof song which I called “If I Were Published.” Dylan Rowe, a student in the class with some serious violin chops, practiced with me in secret, then accompanied me during the performance. He was great. And the performance went well. We all had a great time. There’s a recording. Once I get it, I’ll post it here.

    Here’s how it went.

    Isaac introduced me. I said how happy I was to be there. I then asked for a show of hands: who was hoping to be published. Not all did, BTW. Some were taking the course for other reasons. I then said that the sight of such a vast assemblage of unpublished writers made me think of someone else. I displayed the slide of Tevye dancing. They all laughed, and I knew this was going to be a good crowd.

    And then Dylan, who was hiding off to the side, played the phrase for “If I were a rich man” and I put on my own black Tevye hat. There was more laughter and surprise, and I began.

    Dear Lord, you made many, many unpublished writers.
    I realize, of course, that it’s no shame to be unpublished
    But it’s no great honor, either.
    So what would have been so terrible if I had one small best-selling series?

    [Dylan began to play and I began to sing]

    If I were published,
    Yaba dibba dibba dibba digguh deedle daidle dum.
    All day long I’d biddy-biddy-bum
    If I were a published man

    Wouldn’t have to work hard,
    Yaba dibba dibba dibba digguh deedle daidle dum.
    If I were a biddy biddy pub
    digguh deedle daidle published man

    I’d write a big long epic–hundreds of characters!
    Swords and dragons and a lot of gore
    A snot-nosed lad who was prophesied for the fight

    There’d be a quest to one far side of the map
    And one to find a lovely ancient lore
    And one more leading out into the blight

    [I paused here, to think, then sang the tune to the last line again with the first four of these]

    To meet a sprite,
    and a dark knight,
    with an old birth right,
    read by moon light,
    that … cures snake bite.

    [Dylan produced a big scratch. I covered my eyes in shame.]

    Oy! Bad story development.

    I’d see my wife, my Nellie,
    Looking like a rich man’s wife,
    with a proper golden skin,
    rolling out the yoga mats to her heart’s delight.

    I’d see her driving the kids
    in something other than a minivan
    Oy! What a happy mood she’s in!
    Posting perfect selfies to day and night.

    Hordes of bright-eyed zoobie writers will come to fawn on me.
    They will ask me to advise them,
    like Sanderson the Wise.
    “If you please, Mister Brown?”
    “Pardon me, Mister Brown?”
    Posing problems that would cross a Shakespeare’s eyes
    Ya da dee da dum, ya dah da dum

    And it won’t make one bit of difference
    if I answer right or wrong.
    When you’re published they think you really know.

    If I were published, I’d have the time that I lack
    to go to the temple and to pray,
    seated in a corner of the celestial room.
    And I would serve on projects building Enoch’s Zion
    from here to Africa and beyond.
    And that would be the sweetest thing of all

    Oy!

    If I were pub-lished.
    Yaba dibba dibba dibba digguh deedle daidle dum.
    All day long I’d biddy-biddy-bum
    if I were a published man.

    Wouldn’t have to work hard.
    Yaba dibba dibba dibba digguh deedle daidle dum.
    Lord who made the lion and the lamb,
    You decreed I should be what I am.
    Would it spoil some vast, eternal plan,
    if I were a pub-lished man?

    Limericks

    I took a bunch of copies as my books as gifts to support the good cause of entertaining hard-working students. But there was a twist. To get a book, they had to pay me one limerick. It could be about anything and of any quality. But it needed to be a limerick. They had, like, 5 minutes to write one at the end. Thirty-three souls came up with the payment. Here they are for your enjoyment.

    1.
    A writer, a publisher, and a poet,
    And now, wouldn’t you know it,
    They’re debating a comma,
    and imagine the drama,
    When they’re divided on just how to cull it

    2.
    There once was a class of fiction
    Which had a stranger take up his position
    He was quite amusing
    He kept them from snoozing
    For he had quite a talent for diction.

    3.
    John Brown’s book could be greatness
    I hope it’ll be a hit, not a miss
    Your lecture was great,
    It did not stagnate
    I hope you will great me my wish! (to get your book)

    4.
    I want to write a book that is fun
    where an evil something kills someone
    And the people will fail
    ‘Til the heroes prevail
    But I fear I will never be done.

    5.
    I’m trying to write my own book.
    But, if you now went to look
    I fear you will find
    It’s all in my mind
    But, oh – all the effort it took!

    6.
    There once was a poodle named Paddle
    whose fur was cut into a saddle
    until in the park
    he ate too much bark
    And now his tight fur is a battle.

    7.
    There was a young woman whose head
    Had eyes that looked dead
    As boys approached her,
    Her sharp tongue they started to stir
    Filling others with dread

    8.
    A poet sat twiddling his thumbs
    He felt his ideas were dumb.
    He was lacking in time
    But just couldn’t rhyme
    So he loosened his thoughts with some rum.

    9.
    “In honor of your song”
    “You know I’d really love to be published
    Oh, the glam and the glory I would relish
    The hordes of fans my mind’s eye can see-
    Sanderson with John Brown bowing to me –
    And don’t (?) tell me my dreams are embellished”

    10.
    Homework I do not much like, you see
    But for your book a lim’rick it be
    and so i must do,
    with great thanks to you,
    this my small bit of lame poetry

    11.
    There once was a boy named John
    Who needed to mow the lawn.
    He pulled on the rope
    But oh, what a dope!
    Alas, the gas was all gone!

    12.
    Guardian Angel Limerick
    I’ve struggled to write since the phone call,
    when the maybe’s, the what-if’s turned actual
    and the grieving stretched on
    till the morn she was gone
    and the world lost, but I gained, an angel.

    The note with that one: “I was the girl who asked if the limericks had to be funny. Thank you for coming to class and giving us the books. I’ve included my limerick below. My mother passed away a couple weeks ago. This is my tribute to my loudest cheerleader and my harshest critic.” Boy, I’m definitely honored to have this one.

    13.
    There was a young man from Pocatello
    Who thought that he was a brave fellow
    But one dark, dark night
    He took quite a fright,
    And found that he was quite, quite yellow.

    14.
    There once was a sorcerer bloke
    Who traveled outside for a smoke
    He yawned, “curse this day”
    And that is to say
    The incantation now was spoke

    15.
    There once was a ship fresh-moored
    With my favorite couple on board
    But despite the large fanon
    It was destroyed by the canon
    And my ship, sunk quick, sailed no more

    16.
    There once was a sad unicorn
    Who had tragically lost his gold horn
    And thus ran away
    and still to this day,
    He stands but a horse all forlorn

    17.
    There once was a grandma so old
    on her birthday she had a bad cold
    as she blew out her candles
    her kids yelled, “Mad scandal!”
    as her dentures flew into the mould

    18.
    There once was a cat named caterer
    who keeps running into the mirror
    we got her some glasses
    form the shopping masses
    and now she sees everything clearer

    19.
    There once was a dust speck named Mike
    Who lived on the edge of a spike.
    He was bumped off that edge,
    then snagged on some sedge,
    ending up on the wheel of a bike

    20.
    I am a cat who is hip.
    Who likes to shoot from the lip.
    My songs are all crude.
    My stories are lewd.
    I like to make reality flip.

    21.
    There once was a bunny named Mopey
    Who had friends that were silly and dopey.
    They hopped on a train
    That took them to Maine
    Where someone threw them in a bath that was soapy

    22.
    I want something to teach me to cook
    but this sure and that kind of a book
    but bore shadiz tes (yeah, couldn’t read it, dang it)
    and this sure seems fair
    So now I guess I should take a look

    23.
    There once was a man named John
    Who put his books out to pawn
    Some students one day,
    Wrote limericks to say,
    “We love your free books–give us one.”

    24.
    My mother wanted to get a book,
    And she gave me that terrible look.
    A limerick the price,
    I wrote one down twice,
    So please give me that sought after book.

    25.
    There once was a man named Lam
    Who like to eat lots of Spam.
    When the aliens came
    He cooked them a meal
    And so his soul they did not steal

    26.
    There once was a tiger named Ted
    He went to town in a bed.
    Jeep in the rustle
    He spotted a tussle
    And now he has bumps on his head.

    27.
    Once I tried writing haiku;
    it seemed like a fun thing to do.
    But I fumbled the timing,
    and couldn’t stop rhyming,
    and now this haiku is just poo.

    28.
    Once I was writing a sonnet
    But my paper hand not a word on it.
    I sat there confused,
    My talents unused,
    Because nothing else rhymes except “bonnet”.

    29.
    I love me a good paper book
    But the digital have a nice look
    Shopped for a kindle all day,
    Tried to buy on eBay,
    But, somehow I just have a Nook.

    30.
    There once was a man with pink hair
    And all he ever got were rude stares.
    He said, “I know that I’m hot.
    There’s no need to gawk.
    Goodbye.” And left with great flair.

    31.
    There once was a lobster named Clyde
    Who was inexplicably snide.
    But he had some bad luck,
    from the sea he was plucked
    and now he’s been battered and fried.

    32.
    I was once walking home on the street
    When a woman, I happened to meet
    I said to her, “Hey.”
    She said to me, “Nay.”
    So I went out and bought me a treat.

    33.
    Tetris is the very best game
    My playing will put you to shame
    See… I am the best
    Put it to the test
    One day it may lead me to fame.

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  • How libraries select books

    Back in May I wrote about a Gallup survey that shed some light on how US adults select books to read. That poll revealed that book reviews only play a role 7% of the time with readers. The most important things to readers are prior experience with an author and recommendations from someone they know.

    But there’s another important block of buyers that don’t buy the same way. In fact, for them reviews are KING.

    Who are these buyers?

    Public libraries.

    And the library market isn’t small. According to  a fascinating Library Journal article, “there are more than 9,000 in the US, and that’s not counting branches.” Furthermore, “library purchases account for over ten percent of the $27 billion industry (excluding print textbooks for K–12 and higher ed). In contrast to consumer buying, which relies on discretionary dollars, the library market remains a consistent sales channel for publishers.”

    When looking at how many books average authors sell and what it takes to make a living writing, it becomes very apparent that libraries can have a huge effect on a midlist writer’s career.

    Of course, we all know there’s more to it than sales. The article points out:

    Libraries are far more than a market, however. Libraries create readers. They are the test bed, the petri dish for books, a place where people can discover a passion for reading as children and indulge it as adults and where passionate readers can sample new authors. Librarians are the ultimate handsellers of books (though they call it readers’ advisory), and increasingly they put their considerable technical skills into making library web sites rich interactive social networks for book lovers.

    I love libraries for this very reason. And because there’s no way I could purchase all the books I read. No way in heck. So how do they find the books for their collections? I mentioned above that they used reviews. But I didn’t know how much until I saw the data. Holy schnitzel (click on the graphic to see it full size).

    HowLibrariesSelectBooks.

    This only makes sense. Study after study has shown that buyers don’t want unlimited choice. Readers use prior experience and recommendations from people they know to manage the chaos. Libraries use reviews and then patron recommendations. Of course, this use of reviews has other implications as shown below.

    I get a lot of requests from self-published authors asking me to buy their books, and I have to explain that with limited resources and only so much space on the shelves, we have to go with books that are reviewed, that have been professionally edited. With nearly half a million books published each year—maybe half of them self-published, and most of those pretty awful—I just don’t have time to go beyond trusted sources. This usually doesn’t go over well.

    About 9 months ago I wrote about how cumulative advantage can drive product popularity–products that get early positive notice tend to get more notice. It appears that cumulative advantage is at work again. It’s just that with libraries the method isn’t a download counter. The article’s author concludes, “the best way to reach the library market is indirectly: by publishing books that people want to read and having them assessed objectively in reviews.”

    So what are the major sources for pre-publication book reviews? The article lists five big ones:

    • Booklist
    • Kirkus Reviews
    • Library Journal
    • Publishers Weekly
    • School Library Journal

    But what can an author do with this information? Authors can’t control reviews. Heck, according to the article the Library Journal itself only reviews about 10% of the books they receive.

    We all know the answer. Authors can control one thing: they can strive to write the best holy freaking heck book in their power. After all, what’s a review but a recommendation? Besides, patron recommendations were #3 on the librians’ list anyway. Nevertheless, it DOES help to have a publisher who sends your book out to the reviewers and their catalogs out to libraries. It helps to have a team that’s connected with librarians.

    The article ends by saying publishers and libraries are actually working together. I liked how the author summed it up.

    What publishers offer:

    • Discovery of talent
    • Shaping and refining books
    • Design, distribution, marketing, and promotion

     What librarians offer:

    • Discovery of books
    • Nurturing of diverse reading communities
    • Selection, distribution, marketing, and promotion

    Here’s to libraries! (And good reviews. And grandmas. And the little house trolls that give writers fabulous ideas.)

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  • Can you write for love AND money?

    Many artists think you can’t. And not simply because they envy those who are selling hundreds of thousands of copies.

    The reason they think this is for the simple fact that the creative process is fueled by following the zing. It’s ruled by passion. You have to care about AND believe in what you’re writing. You have to because if you think it’s boring or unbelivable, then it’s likely everyone else will as well. 

    For example, let’s say you are deeply bored by vampires, but see that vampire love stories are making piles of cash and decide to write about one with smoldering eyes and a bad habit of chewing tobacco even though it leads to dental problems with the fangs (hey, why would her man-toy care?), then you’re substituting passion (that which springs up from within) for graphs and plots about marektability (stuff that’s imposed from without).

    And so many folks think that there’s a continuum. On one end is writing for passion. On the other is writing for money. And the two don’t cross. But this is a false dichotomy. The truth is that money and passion are independent factors.

    Lon Prater, a writer friend, recently expressed it this way.

    Not a dichotomy, but rather an X and Y axis, the way I see it.

    There’s:

    low love, low money (SEO writing?)

    low love, high money (For me, this would be tech writing, or media tie-in to a universe I didn’t care about)

    high love, low money (unfortunately too much of my writing!)

    high love, high money. (Loftiest of goals) 🙂

    You can find datapoints for every quadrant, and of course “love” is highly subjective and individualized, as are what counts as low and high for each writer.

    If we put labels to the quadrants, we get something like this, along with common emotions they tend to evoke in other writers. (Although I will say that envy seems to want to run amok in the author quadrant as well.) 

    writer-love-and-money-quadrants2

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