More 10-to-20’s

I just posted this in one of the comments sections and realized it would be useful to everyone.

There’s another part to this that has to do with text. There will be more 10-to-20’s that go along with it. But I think I’ll be trying to create that presentation as a video for the site. We’ll see. Right now I’ve got to finish CODG. But when you finish the ones I assigned, I suggest you add these.

1. BEGINNINGS. Go to the bookstore or library and pick up 10 to 20 random fiction books off the shelves and then sit down with them. Pick up each and read the first two pages. Note which ones pull you in and which resist you. Identify the cause. Then see what patterns you can find.

2. 3 GRUNTS. Find 10 to 20 short stories or chapters from different books. Read them over three or four days. Do NOT read them looking for problems, but just as you would any book you’d picked up for enjoyment. While reading make a note of any section where your interest flags, the writing or story is unclear, or you just don’t believe it. These bumps are what Orson Card calls the three reader grunts. They occur when a story is unclear, unbelievable, or boring (i.e. you grunt huh? come on? or who cares?). When you’ve finished, look for the patterns that caused this response in you. ***This is one of the key things we did in Card’s boot camp that made me feel like the mists were being parted*** 

3. ENDS. Look at the endings to 10 to 20 novels or short stories that you’ve read. Identify which you enjoyed the most and which you did not. Look for causes. See what patterns emerge.

4. SMALL BEGINNINGS AND ENDS. Do the beginnings and ends analysis 10 to 20 chapters and then 10 to 20 scenes.

Of course, you can look at anything this way–plot turns, magic systems, aliens, settings, dialogue exchanges. Get 10 to 20 of them. Identify which are interesting to you and which aren’t. And then try to see the patterns. But I’d recommend you start with those above.

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  • Is book marketing bad?

    At CONduit I spoke with an author friend who thought that marketing was indeed a bad thing, especially marketing for YA, because said author felt it didn’t build an audience based on the merits of the book. It built one based on hype and buzz.  Instead of buying a book because it delivered a wonderful experience, readers would be buying only because it was what everyone else was doing. Furthermore, publishers only have so much money, and by choosing to put the dollars behind some books, they choose to let other books, which might deliver a better experience, languish.

    I understand wanting to build a readership that’s based on love, not hype. But what I think my friend is overlooking is that you can’t love something if you don’t try it. And you won’t try it if you don’t know it’s there. Marketing and PR help make sure people know the book is there.

    Yes, some readers might try it the first time because it’s what everyone is doing. But if the book is really that good, i.e. it actually delivers a wonderful experience for the target audience, then those readers will come back for another serving. They might look initially because everyone else is, but they’ll stay for love.

    One of my editors just forwarded a link to “Not Quite a PR Campaign” by Sherry Thomas. Lots of interesting details there about what she does for PR, but probably one of the most important ideas she shares is the fact that marketing & PR don’t build an audience. A great story experience does that. However, marketing & PR can get the book in the audience’s hands.

    What we all want to happen is word-of-mouth. PR doesn’t really create word-of-mouth, love does. But readers won’t read a book until they know it exists. So then the point of a PR campaign, if a PR campaign has any point at all, is to create awareness and hope that awareness will translate into love, once a critical mass of readers have read and enjoyed your book.

    Readers may miss many high quality (i.e. they deliver a great experience to the intended audience) books because the lion’s share of the publisher’s marketing budget is being spent on a small group of books, and the author who gets the leftovers just doesn’t have the cash or know-how to do it themselves. But that doesn’t mean marketing is bad. It means that getting a big marketing push is like any other lucky break or opportunity.

    I just started reading Guide to Writing Fiction by Phillys A. Whitney (a huge seller in the 1970’s and 1980’s). It’s a wonderful, slim, down-to-earth volume. She opens the book with a chapter called “Opportunity is Like a Train.” She maintains that her success did not come from starting with loads of talent. In fact, she says her ability was “modest.” She certainly wasn’t as gifted as many other authors she’d worked with in the writing groups of her youth. Nor did it come from immediate initial success. It came from being ready when opportunity knocked. 

    Of course, I have been lucky. I’ve had extraordinary breaks come my way–along with some pretty bad blows and disappointments. There’s been bad luck too, but that doesn’t always show. Good fortune and unexpected opportunities are always coming along. Perhaps opportunity is like a train on an endless track. Now and then it makes a stop at your station, often without fanfare, and without warning.

    …What is important is not the lucky break, the stopping of the train–that’s only part of it. Life is full of trains that stop. What counts is what we are doing with our lives when there is no opportunity and not a train in sight.

    James Dashner is someone who is getting a big promo budget from Random House this year for Maze Runner. A very big one. But if you read his story about how he got published (links to all nine parts of the story are in his sidebar) and what got him to this point, you’ll see this promo train was a long time coming. 

    Meanwhile, if the big promo budget ever stops at my station, I’m going to hop on. Until then, I will keep writing the best stories I can and make my current marketing budget (part publisher, part mine) go as far as possible. I’ll do the one for the love, the other because I can’t share the love if nobody even knows it’s out there.

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  • Become A Story Idea Machine

    Now’s your chance

    It’s here. I finally figured out how to:

    • Hold the Novel Writers Academy courses
    • Give you one-on-one guidance (not canned videos)
    • And still accommodate my writing schedule and commitments

    The course that’s open for applications is called Create Story Ideas That Beg to Be Written. It’s purpose is to transform you into a story idea machine.

    And you can be there in six weeks. Before the end of the year.

    I will be working with only a small set of people. I can’t accommodate more and give you the one-on-one feedback you need. And so you need to apply to get in.

    The deadline for applications is midnight, October 27th. So contact me now to get the application instructions.


    A cracking good story idea requires five critical elements. Until you have all five, you’ll struggle to plot. You’ll write a few scenes and run out of gas. You’ll feel like the story just isn’t going anywhere. And that’s because it isn’t. It can’t. A story isn’t a story without all five elements.

    However, once you develop these five things, your story will suddenly roar to life. There are a few other elements that are important as well, but these five things form the core of the story setup. 

    In this course you’re not going to merely learn about all of those story elements. You’re going to go deep and learn what can only be learned by actually doing the work and developing story idea after story idea with personal one-on-one feedback from someone who knows what they’re doing.   

    When you finish, you won’t just know story theory. You will be a story idea machine. And you will be that because you have put in the work. The right work.  

    Again, this is not a course full of lectures and videos. This is a course where you’re going to work. And develop the insights and skills that only come from doing the work.

    You’re actually going to:

    • Come up with story setup after story setup after story setup
    • And improve them with one-on-one feedback. 

    It’s going to:

    • Eliminate years of you wandering about in the story wilderness trying to figure things out on your own. 
    • Put you miles ahead of other writers who have no idea what’s really at the core of story. 

    You are going to learn how to develop killer story ideas on purpose instead of on accident. Which means you’ll be able to do again and again. Reliably. Like clockwork. 

    Course details

    Here are the details. 

    • 6-week course 
    • Starts: November 2
    • Ends: December 19
    • One week off right in the middle for the US Thanksgiving holiday 

    The focus of the class is not on learning about story, although you will do that. The majority of your time will be spent on developing stories. 

    You can’t become a carpenter by watching videos and reading books about it. You have to get out on the work site, cut wood, and pound nails. You have to make the mistakes all beginning carpenters make, get feedback, and improve. The same goes for writing. And you’re going to work in this class. You develop 21 story setups. In fact, you develop more because the 21 are just the ones you turn into me. And with each one your skills, insights, and abilities grow.  

    In the beginning, your setups will be bare bones. By the end, they’ll be fully developed setups that beg to be written. Setups you can use to immediately write the first draft  of your novel, whether that’s in outline or chapter form. 

    Here’s what you do each week. 

    Week 1. November 2-7

    • Uncover the secrets of what’s really at the heart of story and how to generate ideas. 
    • Define your genre requirements
    • Create story setups 1-3

    Week 2. November 9-14

    • Uncover the secrets to compelling characters 
    • Create character sketches
    • Create story setups 4-7 

    Week 3. November 16-21

    • Uncover the secrets to formidable obstacles
    • Create story setups 8-11 

    Week 4. November 30-December 5

    • Uncover the secrets to interesting casts
    • Create story setups 12-15

    Week 5. December 7-12

    • Uncover the secrets to managing multiple storylines and series
    • Create story setups 16-19 

    Week 6. December 14-19

    • Create story setups 20-21. These are your capstone projects where you apply everything you’ve learned and take it to the next level

    As you can see, in this class you develop story idea after story idea after story idea. I didn’t detail it above, but each week you will also be lifting the hood on your favorite stories and actually seeing how they work. Story after story after story. In this class, you are marinated in the work of developing characters, THOMs, goals, obstacles, settings, casts, and more. And because of that, each week will not only bring an explosion of insights, but new skills and abilities.

    Every week you get two private, one-on-one, live sessions with me where you get encouragement and feedback on what you’ve developed. And then we’ll work as a group, applying the principles and brainstorming even MORE ideas for each other’s stories. 

    At first you might feel a bit shy and worried about your ideas and abilities. But you’ll soon get over that. By the end of the course you’ll be one of those people that can generate terrific ideas easily. And you’ll be able to do that because you will have put in the work to become a different writer.  

    Apply now!

    The normal cost of the course is $899. But because this is the first time I’ll be running through it, and we’re likely to run into a few kinks that need to be worked out, I’ve dropped the price to $599. I personally guarantee my course. You’ll be totally oh-my-gosh-I’m-so-happy-I-took-that-class satisfied, or I’ll give you your money back. No questions asked.

    Now’s your chance to stop spinning your wheels. I can’t tell you how much I wish I’d had something like this when I’d started:

    • The secrets about the true core of story.
    • The secrets about how to come up with ideas. 
    • Actual work with personal one-on-one feedback. 
    • Laser focused on what actually matters, not a bunch of ridiculous writing rules. 

    When you finish, you will be a story idea machine. 
     
    You won’t know plotting. That’s a different course and set of skills. You won’t know how to write chapters. But you’ll know how to create the engine that powers all the rest of that. You’ll know how to create the core that makes awesome plots and chapters possible. 

    If you want to take this course, click the button below and contact me. I will tell you exactly how to apply.

    I’m not going to be able to accept everyone who wants to take the class. I have a very strict limit on the number of students I can work with. So you need to get your application in before the deadline of midnight, October 27th.

    Don’t wait!

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  • |

    John guests on Writing Excuses season 3 episode 16

    writing-excuses-the-guys2-300x139A while ago the Writing Excuses team asked me to record with them, and last Friday I got to do it and had a blast.

    We recorded three episodes. In the first podcast we talk about putting and not putting ourselves in our writing and making characters who don’t all sound like the author. As usual, the guys had some great insights. Check it out: The Anti-Mary Sue Episode.

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  • Trusting the writing process

    I’ve experienced yet again the miracle of manure, of starting from scratch, and following the zing.

    This last week I’ve been rewriting a beginning to a novel. It’s a bit tricky because I can’t just rewrite it without constraint. Such a rewrite would cause massive changes to everything else in the book. In fact, a complete, unfettered rewrite of a beginning might end up requiring a totally different book. But Tor bought the book in hand. Besides, I don’t have time for a total rewrite even if they did want one. So the new beginning had to fit into the rest of the current story.

    At three different spots where this beginning needed significant changes I have had to write a pile of cow crap because it’s all I had in me at the time. I knew I couldn’t use those plops when I finished them. But there they were.

    The problem was compounded by my reading the recent Time article about Stephenie Meyer and starting to listen to Empire by Card. I have a weakness for comparing myself to others, and this time the comparison yeilded some depressing results.

    Then I asked myself what wasn’t working and how I might meet the goals of those scenes a bit better. I followed my heart. But in all three cases I had to stop trying to use the brilliant words I had written originally. Not the cow crap revision, but the original stuff.

    I’m not talking about the general prescription that we writers need to “murder our darlings” because the darlings are usually bad writing. I find general prescriptions to be wrong much of the time and that one in particular to make no sense at all.

    In this case one of the things I had to jettison was a beginning segment that had compelled 90% of the readers who glanced at it to read more. A beginning page that snagged agents and editors. A beginning page I still loved, even after reading it as many times as I had.

    But it just wouldn’t fit, couldn’t fit with the new structure. When I tried to hang onto it, I wrote crap. Which was fine. There was some good stuff in the crap. But I eventually had to trust myself and come up with something else completely.

    And while I don’t know if it’s going to suck readers in like the original, I think it’s pretty dang good. Back before Card’s boot camp I would have never made it to this point. I would have given up. But this is just the process for me now. It took some time to learn and trust it. But now I know that while sometimes I can write hot. There’s no reason to despair if I don’t. Sometimes it takes a few tries before I get to the good stuff.

    As for Meyer and Card, well, it’s not my goal to be a one-trick pony, now, is it. 🙂

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    Lesson 8 finished

    If you write poopy-slow like me, you will finish 500-700 words of your draft in an hour. Let’s see what that means for various novel sizes.

    • 25,000 words: 50 hours
    • 50,000 words: 100 hours
    • 75,000 words: 150 hours
    • 100,000 words: 200 hours
    • 200,000 words: 400 hours

    And those requirements don’t count time you might need to spend re-imagining a piece or researching some gap in your knowledge or figuring out some knotty bit you couldn’t see was problematic when you first set out. A novel can be a big project and stretch over a few weeks, especially when you don’t have eight hours a day to write.

    In this lesson, you will learn that you need to treat the draft like what it is–a project–and use basic project management techniques to help you get the work done.

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  • |

    John guest posts about writing memorable fiction on ReidWrite

    Luc Reid is the author of, among other things, Talk the Talk: The Slang of 65 American Subcultures.  He is also the lizard king of Codex, which he started and of which I’m so happy to be a member. He’s always starting provocative threads on Codex, making us all think and reexamine the principles of story and the whole writing business. He recently posted some insights about what makes memorable stories. A lot of other fellow Codexians joined in the discussion. Happily, he asked me to share some of my thoughts on his site, ReidWrite. They begin as follows:

    YOU’RE MINE, DEAR READER

     Mwuhahaha.

     Okay, maybe not. But you are wired to be mine. And you wouldn’t have it any other way.

    Let’s back up. Luc wrote about writing memorable. I agree with the idea that the stories that produce a strong emotional reaction are the most memorable. In fact, I believe that triggering of emotion is THE reason why linear narrative that puts us into the trance has lasted so long in so many forms and makes so much money.

    But can writers guide reader emotions? Or is it all just by accident?

    Read the rest here: http://reidwrite.livejournal.com/8331.html.

    BTW, when you’ve finished that, you might want to check out Luc’s new site, WillpowerEngine.com. It’s a place where he shares what he’s found in his research for his current book project, The Willpower Engine, on how self-motivation works. I think you’ll find a number of the posts there very interesting.

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