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John Brown will keynote at American Fork Arts Council writers conference

The city of American Fork is putting on what looks to be a great writer’s conference. I’m very pleased to announce that I’ve been asked to present the keynote speech.

Keynote: The 3 Things You Must Learn to Write Killer Stories
When: Saturday, April 25, 2009, 9:00 AM
Location:
American Fork City Arts Council
31 N. Church Street
American Fork, UT 84003
(801)763-3081

This looks like a great opportunity if you’re a writer. Here’s what the organizers envision.

We have editors from Desert Book, Covenant and Cedar Fort coming to speak as well as National Book Award finalist Sara Zarr, Kristen Langdon, Ginger Churchill, Linda Bethers, Anita Stansfield and others. The goal is to provide a space for local writers to interact with local editors and local authors for inspiration, motivation and guidance in the tricky world of writing and publishing. To that end, the editors will be holding a query letter clinic using query letters from participants, which I think will be super useful. The editors are also speaking on what they want and don’t want as far as submissions, and the state of regional publishing in 2009 given the world upheaval. The authors will all be speaking on how they got an agent, how they got a book deal, what they have learned about writing.

More info: American Fork Arts Council

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  • How to get and develop killer story ideas – recording

    The recording of the session with Larry Correia at LTUE is up on YouTube. I really enjoyed this session, and it’s always fun to work with Larry. A few additonal points.

    First, you might think, well, heck, they didn’t finish a story idea. No, we didn’t. The purpose wasn’t to wow the audience. It was to show them the process of generating ideas. But . . . that doesn’t mean we weren’t close.

    The big thing we’re missing from the story at the end is the situation, the problem. So if you want to extend this, ask yourself a question to help you identify that story core. For example, you might say, let’s narrow this down by genre. What genres could we use? Romance, political thriller, crime, horror, humor, scifi, western, paranormal, etc. If we select paranormal thriller, we limit our options (a good thing), and can start to generate ideas around a question like, what’s going on, what’s the problem? Potential answers:

    • There’s some gateway to the spirit world in Wyoming
    • Maybe there’s an oilrigger roughneck involved
    • Maybe something with the drilling disturbed something
    • Maybe a crime has been committed (I know, I know, but what did I say in the video about crap, cliche?)
    • Maybe that Japanese tourist has a way to capture the spirits and use them in some magic. Is he a wizard? Is he there to trap the spirits of the dead to fuel his magic? Did he get a nagging ghost that drives him nuts?
    • Did someone call him in?
    • Or is he possessed? An innocent bystander?
    • Is there some ghost there that knows something about a political figure, some information?  
    • Maybe someone who can project her spirit, has some power, has been kidnapped and is being held in Wyoming. Or tries to make her escape when her kidnappers stop in Rock Springs. And the guy to help her is the Japanese Tourist.
    • Maybe these aren’t ghosts, but some kind of alien symbiote? There was a crash somewhere and the locals were infected?
    • Or should I ask: what could go wrong with ghosts? Or what is the nature of ghost magic?  

    Do you see? If we had more time, we’d have delved more into the situation with creative Q&A. Sooner or later as we generated ideas around character, setting, and problem a story idea would have come to life.

    And (thank you, Mike Barker) here’s a transcript.

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  • |

    American Idol Story Elements

    I don’t have time to watch, but I found myself getting sucked in this week. And here’s something I realized as I watched Simon, Paula, Randy, Ryan, & the contenstants–the show is using story principles.

    Idol

    Duh, I know: of course, it is. But it does it so well. It reminds me of a research article I read about sportscasters and audience enjoyment of sports competitions. They found that if they could inject story elements–suspense, rivalry, etc.–people enjoyed the games more. Next time you watch a college football game, notice what the color commentators say to make it a contest. It’s not just about reporting what #45 did out in the flat.

    Anyway, back to Idol. Look at these elements.

    What draws us to characters?

    Beauty, threats, quirkiness, larger-than-life situation or skills, source of viewer wish-fulfillment.

    Humm, let’s look at the cast of performers. Don’t we see all of that? How many of us wouldn’t love to be able to sing like they do? Have a shot at becoming a recording artist? Or just goggle at someone getting this chance?

    What factors generate suspense?

    Threats to characters we like or marvelous opportunities for them, turns in the situation, a prolonged resolution.

    Humm. Our sympathy is engaged because these folks are normal folks, many of them underdogs. Many viewers identify strongly with one or two because of the contestant’s various social groups and because, heck, the auditions are for people like you and me. It could be us up there in front of the world! You’ve got the threat of peformance fright, but also the overriding opportunity to make a dream real. You’ve got a wonderful career, if not millions of dollars, on the line. You’ve got Simon who is honest, but also plays his part. Isn’t that the moment of most suspense with each performance? You’ve even got a little subplot going on between Simon and Seacrest. There’s no villain here. But there are plenty of obstacles. Weekly threats.

    What does Idol give us that Survivor never could?

    It’s all REAL, even if the producers let their selection of performers be influenced by things other than vocal talent. And because it’s real, we believe it. Which means we can more easily feel sympathy and root for the various performers.

    It’s a simple but brilliant concept. And I just wasted 4 hours watching it. And I’m likely to do it again.

    Zing, Baby. Zing!

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  • |

    Presentation for Brandon Sanderson’s writing course

    PDF of the slides

    Brandon asked me to substitute for him on March 1st and teach the students about indie publishing. For those of you who were there, here are the slides.

    2018 Sanderson Class – Indie Publishing Final PDF

    “If I Were Published”

    To start the presentation, I regaled the students with a surprise: my epic-fantasy-BYU-newbie-author version of the classic Fiddler on the Roof song which I called “If I Were Published.” Dylan Rowe, a student in the class with some serious violin chops, practiced with me in secret, then accompanied me during the performance. He was great. And the performance went well. We all had a great time. There’s a recording. Once I get it, I’ll post it here.

    Here’s how it went.

    Isaac introduced me. I said how happy I was to be there. I then asked for a show of hands: who was hoping to be published. Not all did, BTW. Some were taking the course for other reasons. I then said that the sight of such a vast assemblage of unpublished writers made me think of someone else. I displayed the slide of Tevye dancing. They all laughed, and I knew this was going to be a good crowd.

    And then Dylan, who was hiding off to the side, played the phrase for “If I were a rich man” and I put on my own black Tevye hat. There was more laughter and surprise, and I began.

    Dear Lord, you made many, many unpublished writers.
    I realize, of course, that it’s no shame to be unpublished
    But it’s no great honor, either.
    So what would have been so terrible if I had one small best-selling series?

    [Dylan began to play and I began to sing]

    If I were published,
    Yaba dibba dibba dibba digguh deedle daidle dum.
    All day long I’d biddy-biddy-bum
    If I were a published man

    Wouldn’t have to work hard,
    Yaba dibba dibba dibba digguh deedle daidle dum.
    If I were a biddy biddy pub
    digguh deedle daidle published man

    I’d write a big long epic–hundreds of characters!
    Swords and dragons and a lot of gore
    A snot-nosed lad who was prophesied for the fight

    There’d be a quest to one far side of the map
    And one to find a lovely ancient lore
    And one more leading out into the blight

    [I paused here, to think, then sang the tune to the last line again with the first four of these]

    To meet a sprite,
    and a dark knight,
    with an old birth right,
    read by moon light,
    that … cures snake bite.

    [Dylan produced a big scratch. I covered my eyes in shame.]

    Oy! Bad story development.

    I’d see my wife, my Nellie,
    Looking like a rich man’s wife,
    with a proper golden skin,
    rolling out the yoga mats to her heart’s delight.

    I’d see her driving the kids
    in something other than a minivan
    Oy! What a happy mood she’s in!
    Posting perfect selfies to day and night.

    Hordes of bright-eyed zoobie writers will come to fawn on me.
    They will ask me to advise them,
    like Sanderson the Wise.
    “If you please, Mister Brown?”
    “Pardon me, Mister Brown?”
    Posing problems that would cross a Shakespeare’s eyes
    Ya da dee da dum, ya dah da dum

    And it won’t make one bit of difference
    if I answer right or wrong.
    When you’re published they think you really know.

    If I were published, I’d have the time that I lack
    to go to the temple and to pray,
    seated in a corner of the celestial room.
    And I would serve on projects building Enoch’s Zion
    from here to Africa and beyond.
    And that would be the sweetest thing of all

    Oy!

    If I were pub-lished.
    Yaba dibba dibba dibba digguh deedle daidle dum.
    All day long I’d biddy-biddy-bum
    if I were a published man.

    Wouldn’t have to work hard.
    Yaba dibba dibba dibba digguh deedle daidle dum.
    Lord who made the lion and the lamb,
    You decreed I should be what I am.
    Would it spoil some vast, eternal plan,
    if I were a pub-lished man?

    Limericks

    I took a bunch of copies as my books as gifts to support the good cause of entertaining hard-working students. But there was a twist. To get a book, they had to pay me one limerick. It could be about anything and of any quality. But it needed to be a limerick. They had, like, 5 minutes to write one at the end. Thirty-three souls came up with the payment. Here they are for your enjoyment.

    1.
    A writer, a publisher, and a poet,
    And now, wouldn’t you know it,
    They’re debating a comma,
    and imagine the drama,
    When they’re divided on just how to cull it

    2.
    There once was a class of fiction
    Which had a stranger take up his position
    He was quite amusing
    He kept them from snoozing
    For he had quite a talent for diction.

    3.
    John Brown’s book could be greatness
    I hope it’ll be a hit, not a miss
    Your lecture was great,
    It did not stagnate
    I hope you will great me my wish! (to get your book)

    4.
    I want to write a book that is fun
    where an evil something kills someone
    And the people will fail
    ‘Til the heroes prevail
    But I fear I will never be done.

    5.
    I’m trying to write my own book.
    But, if you now went to look
    I fear you will find
    It’s all in my mind
    But, oh – all the effort it took!

    6.
    There once was a poodle named Paddle
    whose fur was cut into a saddle
    until in the park
    he ate too much bark
    And now his tight fur is a battle.

    7.
    There was a young woman whose head
    Had eyes that looked dead
    As boys approached her,
    Her sharp tongue they started to stir
    Filling others with dread

    8.
    A poet sat twiddling his thumbs
    He felt his ideas were dumb.
    He was lacking in time
    But just couldn’t rhyme
    So he loosened his thoughts with some rum.

    9.
    “In honor of your song”
    “You know I’d really love to be published
    Oh, the glam and the glory I would relish
    The hordes of fans my mind’s eye can see-
    Sanderson with John Brown bowing to me –
    And don’t (?) tell me my dreams are embellished”

    10.
    Homework I do not much like, you see
    But for your book a lim’rick it be
    and so i must do,
    with great thanks to you,
    this my small bit of lame poetry

    11.
    There once was a boy named John
    Who needed to mow the lawn.
    He pulled on the rope
    But oh, what a dope!
    Alas, the gas was all gone!

    12.
    Guardian Angel Limerick
    I’ve struggled to write since the phone call,
    when the maybe’s, the what-if’s turned actual
    and the grieving stretched on
    till the morn she was gone
    and the world lost, but I gained, an angel.

    The note with that one: “I was the girl who asked if the limericks had to be funny. Thank you for coming to class and giving us the books. I’ve included my limerick below. My mother passed away a couple weeks ago. This is my tribute to my loudest cheerleader and my harshest critic.” Boy, I’m definitely honored to have this one.

    13.
    There was a young man from Pocatello
    Who thought that he was a brave fellow
    But one dark, dark night
    He took quite a fright,
    And found that he was quite, quite yellow.

    14.
    There once was a sorcerer bloke
    Who traveled outside for a smoke
    He yawned, “curse this day”
    And that is to say
    The incantation now was spoke

    15.
    There once was a ship fresh-moored
    With my favorite couple on board
    But despite the large fanon
    It was destroyed by the canon
    And my ship, sunk quick, sailed no more

    16.
    There once was a sad unicorn
    Who had tragically lost his gold horn
    And thus ran away
    and still to this day,
    He stands but a horse all forlorn

    17.
    There once was a grandma so old
    on her birthday she had a bad cold
    as she blew out her candles
    her kids yelled, “Mad scandal!”
    as her dentures flew into the mould

    18.
    There once was a cat named caterer
    who keeps running into the mirror
    we got her some glasses
    form the shopping masses
    and now she sees everything clearer

    19.
    There once was a dust speck named Mike
    Who lived on the edge of a spike.
    He was bumped off that edge,
    then snagged on some sedge,
    ending up on the wheel of a bike

    20.
    I am a cat who is hip.
    Who likes to shoot from the lip.
    My songs are all crude.
    My stories are lewd.
    I like to make reality flip.

    21.
    There once was a bunny named Mopey
    Who had friends that were silly and dopey.
    They hopped on a train
    That took them to Maine
    Where someone threw them in a bath that was soapy

    22.
    I want something to teach me to cook
    but this sure and that kind of a book
    but bore shadiz tes (yeah, couldn’t read it, dang it)
    and this sure seems fair
    So now I guess I should take a look

    23.
    There once was a man named John
    Who put his books out to pawn
    Some students one day,
    Wrote limericks to say,
    “We love your free books–give us one.”

    24.
    My mother wanted to get a book,
    And she gave me that terrible look.
    A limerick the price,
    I wrote one down twice,
    So please give me that sought after book.

    25.
    There once was a man named Lam
    Who like to eat lots of Spam.
    When the aliens came
    He cooked them a meal
    And so his soul they did not steal

    26.
    There once was a tiger named Ted
    He went to town in a bed.
    Jeep in the rustle
    He spotted a tussle
    And now he has bumps on his head.

    27.
    Once I tried writing haiku;
    it seemed like a fun thing to do.
    But I fumbled the timing,
    and couldn’t stop rhyming,
    and now this haiku is just poo.

    28.
    Once I was writing a sonnet
    But my paper hand not a word on it.
    I sat there confused,
    My talents unused,
    Because nothing else rhymes except “bonnet”.

    29.
    I love me a good paper book
    But the digital have a nice look
    Shopped for a kindle all day,
    Tried to buy on eBay,
    But, somehow I just have a Nook.

    30.
    There once was a man with pink hair
    And all he ever got were rude stares.
    He said, “I know that I’m hot.
    There’s no need to gawk.
    Goodbye.” And left with great flair.

    31.
    There once was a lobster named Clyde
    Who was inexplicably snide.
    But he had some bad luck,
    from the sea he was plucked
    and now he’s been battered and fried.

    32.
    I was once walking home on the street
    When a woman, I happened to meet
    I said to her, “Hey.”
    She said to me, “Nay.”
    So I went out and bought me a treat.

    33.
    Tetris is the very best game
    My playing will put you to shame
    See… I am the best
    Put it to the test
    One day it may lead me to fame.

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  • The Novel Writers Academy – Do you want it?

    Are you tired of being educated ABOUT writing?

    Do you just want someone who knows what they’re doing help you do it?  

    Specifically, do you want to develop a killer story idea, outline it, and write the first 3 chapters with the guidance of a pro?

    If so, then here’s your chance to vote to have me create a course that will do just that. 

    Read on for more information…

    Educating versus Training

    When you’re educated about something, you can talk about concepts and principles. You can recall facts. But most people I know don’t want to be educated about writing. They want more than another class, podcast, video, or book about the topic.

    They want to be trained.

    They want to develop a killer idea, sketch it out, and actually begin writing. Not just watch or read about it. But they want some help.

    I’ve been asked many times if I would teach an online class or workshop, but I’ve put it off for years because I know that I don’t want to offer just another set of videos about writing.

    Of course, I will offer just videos. That’s all some people want.

    But I know there are others out there who want to go beyond that. They want on-the-job training. They want to develop a fun story, but don’t know the process well enough, and want someone who knows it to guide them.

    They want training.

    But training takes time. More than the time it takes to create videos or posts.

    That’s what I do, by the way. When I’m not writing novels, I work in corporate America training people to actually do things. Over the last 20 years I’ve trained people to do everything from give compelling presentations and speak Dutch to plan and schedule manufacturing plants and close their accounting books at the end of a financial period.

    And so I know there’s a difference between being educated about something and being trained.

    Just think about it. Do you want a surgeon who has been educated about surgery or one that’s been trained to perform surgery at a mastery level? Do you want a plumber who has been educated about plumbing, or one that’s been trained to plumb? Do you want your airplane pilot to be educated about flying or trained to fly, in all sorts of weather?

    Going to school and being educated is cool, awesome, and necessary. But we all know we have to go beyond that. We need to be able to actually DO things. Training requires you know concepts and principles, but it also requires you take the next step and actually do something.

    Do You Want Training?

    I’m willing to provide this on-the-job training, but before I develop and conduct this course, I need to know enough people are interested in it for it to be worth my time (it would probably be more sensible for me to focus exclusively on getting the books I need to write out the door, but I love to teach too, and had to figure out a way to do it).

    So here’s the test. If you want to take the class described below, sign up to express your interest.

    This does not obligate you to anything. It simply says that you are almost 100% sure you want to take the class, barring earthquakes, plagues of demons, or crazy in-laws.

    When enough people signup, I know it will be worth my time, and the love of teaching part of me will be able to convince the sensible part of me to do it.

    And then I’ll do a Kickstarter to make it official. Or I may just develop and release. We shall see.

    So, here’s more on the course.

    Your Novel’s Core: Develop a Killer Idea, Outline it, and Write the First 3 Chapters

    The first order of business is to determine if this course is right for you.

    Do you want to write a novel, but feel like you have no idea what you’re doing?

    Do you often get ideas for a character or setting or snippets of scenes and dialogue, but find they just never go anywhere?

    Are you tired of learning about writing, and just want someone who knows what they’re doing help you to do it?

    If so, this class is for you.

    This is not a theory class. Oh, we’ll talk about theory. You’re going to learn a ton of theory. But this isn’t about theory because I don’t care about theory. And neither, I suspect, do you. I care about developing an awesome story experience and sharing it with readers who enjoy it as much as I do.

    So I’m not interested in talking about it. I’m interested in doing it. And having fun.

    Which means that in this course you’re going to:

    • Develop at least 10 story ideas that beg you to write them
    • Select one of those ideas and create an outline
    • Write the first three chapters of that novel

    In order to do that, you will need to learn the secrets to:

    • A story idea that works and how to come up with one
    • Interesting characters and how to develop one
    • Transporting your reader to the story so they feel like they are witnessing the whole thing
    • Keeping readers on the edge of their seats
    • What story and plot are really about
    • Writers block and why it’s a gift (no, really, it is)
    • Knowing what comes next
    • Getting feedback from beta readers that’s actually helpful (and if you don’t know this, much of what you’ll get will be worthless)

    These secrets and many more. But remember: this isn’t a course about secrets. It’s a course about you actually improving your ability to generate story ideas, develop them into ideas worthy of a novel, and then write them.

    This means you need to not only produce, but also have someone who has the ability look at your work and guide you along. It means getting feedback.

    So I will be there helping you every step of the way. And if you’re writing in a genre I don’t know as well, I will loop in working authors who are successful in that genre to add their two cents.

    Fumbling in the Dark

    I started my novel writing career when I received a three-book, $50,000 deal from a major publisher. I am now an indie author with books that sell thousands of copies each year to readers all over the world. I’ve had publishers purchase and produce my books in audio. I’ve sold story rights to foreign publishers. I love developing and telling stories. And I love teaching others how to do the same.

    But when I started, years before that novel contract, I had no idea what I was doing. I didn’t know where to start stories, how to develop them, or even where they were supposed to end. And I didn’t have anyone to really help me. In fact, I remember asking one of my creative writing professors after class how you knew where to end your story. He looked at me, shrugged, and said, “I don’t know. I just end them.”

    What the heck?

    It was all a vast mystery. I loved stories, but I was clueless about what they were, how they worked, and how someone went about developing and writing one. I had a lot of fun, enjoyed my writing teachers (they were all great people), but I was never able to write something that hung together and felt like something you’d see in a movie or read in a book.

    But that didn’t discourage me. I kept at it. And over the years, I made a number of breakthroughs.

    What I discovered was that there are three things you must learn to write killer stories. You must learn:

    • What stories do to the reader
    • How they do that
    • And effective techniques for both developing and telling the story

    In this class, you’re going to learn those three things and the key principles for each, saving yourself all the frustration and discouragement that comes from trying to discover these insights by stumbling around on your own in the dark. With this class, you can cut years off the time it takes to learn how to write.

    When you know these three things, you will be able to write stories on purpose, instead of by accident. You will have power over your craft.

    You will see that instead of trying to remember a list of hundreds of “writing rules” or use “writing formulas,” many of which are nonsense, you’ll write by focusing on the simple and fundamental heart of what storytelling is all about.

    Course Outline and Price

    Below is a more detailed view of the course. My lessons are called quests because I’m expecting you to actually do something, not just watch.

    Quest 1: Discover what stories do, then create your personal story profile

    • The three things you must learn to write killer stories
    • Your personal story type
    • The three main reader responses you must generate
    • The big secret: trigger and delay
    • Genre
    • Sensitizing yourself

    Quest 2: Discover what you need at the core of your story, then perform a craft analysis of 2 of your favorite novels and report your findings

    • The story engine (without this, your story goes nowhere)
    • What makes characters interesting
    • The vital THOMR
    • The desire to gain or retain something specific
    • Formidable obstacles
    • Uncertainty
    • Surprise
    • The same but different
    • The 3 grunts

    Quest 3: Discover the secret to developing ideas, then develop 10 fully-formed story ideas that beg to be written

    • The 4 main creative principles you must follow
    • 5 super productive techniques for generating ideas
    • Creating a schedule and goals
    • Using the story engine job aid
    • Using the setting job aid
    • Using the magic job aid
    • Using the world building job aid
    • Using the character job aid
    • Using the formidable obstacle job aid

    Quest 4: Discover how to figure out what comes next, then develop your story sketch (outline)

    • The number of scenes for your story
    • The story cycle
    • Story turns
    • Trigger and delay
    • Structure, and why structure models so often fail to help

    Quest 5: Discover how to transport your reader to the story, then write your first three chapters

    • Techniques for telling your story so it’s vivid and clear
    • Narrative summary versus narrative detail and when to use  each
    • Effective description
    • Writing point of view, hot and cold
    • Orienting the reader
    • Transitions

    Quest 6: Discover the three main effects you should read for, then deliver a reader report for the first chapters of seven different novels

    • The 3 grunts (the secret that allows you to learn from other novels)
    • Reader report rules
    • How to get feedback for the rest of your project

    Quest 7: Discover your next steps, then create a plan

    • Methods to write quickly
    • What you need to do to publish independently
    • What you need to do to publish with a traditional publisher

    As you can see, in this course you aren’t going to just hear someone go on about theory. You’re going to define your type of story, surprise yourself by developing at least 10 solid story ideas that beg to be written (by you). Then you’ll select one of those ideas, sketch an outline, and write the first three chapters, all under my guidance, using the same practical, simple methods I use.

    Most important of all, you’ll actually stop thinking about writing and be well on your way to finishing your novel with a clear path to the end.

    Instead of dreaming about someday, you’ll enjoy the excitement of writing a novel right now.

    The cost of the course depends on what you want:

    • Access to all of the videos: $199
    • Access to all of the videos and two rounds of coaching on your story idea, outline, and first three chapters $399

    Not for everyone

    Having said that, you need to know that this class is not for everyone. If you are not willing to actually make time to do the work I ask, you will find no benefit.

    How much time will you need to spend?

    With all of the videos, reading, and development you’ll do, you should expect to take 30-40 hours. You can move through it at your own pace, but I strongly suggest you spend at least five hours per week. Any less than that, and you’re going to find it very difficult to keep your creativity hot enough to make dinner.

    Also, if possible, I recommend you take the course with a friend. You will progress so much more quickly when you discuss the lessons and insights and bounce your ideas off of each other.

    If you want to just watch the videos, that’s perfectly fine. If you want to actually develop a story and learn on the job, then you have to make time to do this awesome thing, just as you would if you wanted to learn how to dance, quilt, race cars, rappel, or paraglide.

    So if you aren’t in a position to make the time, I understand. Please don’t sign up.

    But if you’re interested, then click below to raise your hand as someone who is definitely interested. Once I see there are enough people interested, you’ll get the class.

    Yes, I’m definitely interested!

    If you’re interested, let me know by filling out the form below.

    This does not obligate you to anything. It simply says that you are almost 100% sure you want to take the class, barring earthquakes, plagues of demons, or crazy in-laws.

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  • Indie Thoughts: Enticing with price

    The top two factors driving book sales both stem from having a loyal customer base. Building that base is the goal as it is in any business that depends on repeat customers. In a previous post I outlined these parts to building that base.

    1. Create a product (a book in this case) that’s likely to delight a certain set of consumers (readers).
    2. Let those consumers (readers) know about it.
    3. Make it enticing for them to give it a try.
    4. Make it easy for those who liked it to know when they can get another; and make it easy to get.
    5. Get more product (another book that’s similar to the last) out the door so your repeat customers can come back for more.

    In this post I’m going to share some thoughts on #3.

    So how do you entice someone new to give you a try? There are a lot of things I see that play into that:  a great cover, description, sample chapters, and reviews that all say quality and scream genre. But there’s another huge factor to making something enticing. And that is price. Or rather price vs. perceived value.

    I’m looking at Mark Corkers reports from Smashwords.

    I’m looking at slides 65-69. I know many of us have seen them.

    If the patterns are similar at Amazon, which sells more ebooks than anyone else, then a price of $3.99 on average will sell more than double the copies of $6.99.

    $3.99 means MORE readers who might develop some level of loyalty, MORE word of mouth, and it means MORE revenue than at other price levels.

    It means more than double the chances of getting your stuff in front on an influencer.

    More than double the chances for luck to come into play.

    And those odds grow exponentially.

    And, again, all along the way that price earns you more than if you were pricing at $6.99 or $9.99 because you sell more books.

    Of course, these are averages, which means folks are winning at prices above and below this. Furthermore, it’s not the same across genres. For example, it appears romance tends to sell better towards the lower end of the range Corker shows.  But it clearly shows that price is an important part of enticing a reader to give you a try.

    And when I look at the indies who are selling huge numbers and have built their customer base, the vast majority of them seem to have gotten there by tapping into the market forces Corker shows on these slides.

    That doesn’t mean they price all their books the same. Some are doing very well using a loss-leader/sample strategy where they offer the first book in a series for 99 cents or free. This also doesn’t mean they set their price and forget. it. They seem to do just the opposite, experimenting with different prices.  I noticed the Joe Konrath, who became a mega-seller at $2.99, raised his prices to $5.99 recently. He’s dropped them back down to $2.99 and $3.99. But he was clearly testing something. In an interview earlier this year with Simon Duringer, Russell Blake who is doing very well in the thriller category recently said this.

    Probably the most effective thing I did over the last two years other than Select, which came and went in terms of usefulness, was making the first book in my JET and my Assassin series free. That lowered the barrier to giving my work a whirl to nil, and my readership exploded from there. About a month and a half ago I stopped doing that because I saw my conversion rates were averaging about 12-13% from the first to the second book, and I questioned whether, with, say, 500 downloads a day, and seeing 60 sales of book two, it might not be more desirable to get 70 paid sales of book one, and seeing that same 60 on the conversion (because if someone pays for your first book, they’re probably going to read it, and soon, whereas if they get it free, it could take years, or more likely, never happen). So far so good.

    Clearly the folks who are doing well with this are experimenting with price to see which levels maximize revenue and loyal customers. And I think that’s the key. They are looking at what seems to be working for others, experimenting, and basing decisions on results.

     

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3 Comments

  1. Hey John! I really really enjoyed the workshop, and I’m hoping to get from Pocatello down to American Fork so that I can check this out as well. I looked on their site, but couldn’t find the time that it starts. Can you give me any help?

    By the way, I’ve done my 10-20 stories, problems, and characters, and I’m loving it. I’m finally fired up about trying to get something written. I haven’t gotten down to actually putting pen to paper yet, but I’m going to make sure I get through my ten to twenties first. Just thought you’d like to know that they’re really helpful. Although, to be honest, I feel like I’m just being punched in the face by the same themes and ideas, and I’ve only done three. I guess that just means I have some really strong and obvious draws. Take care, and let me know if you have any clue what time the conference starts at. If you’d like you can email me at spamdayton@gmail.com

  2. The conference starts at 9 AM. At least that’s what I know now. They wanted me to kick it off with the Killer Story workshop.

    I am SO glad to hear you found the workshop helpful, as well as the 10-to-20’s. It’s eye-opening, isn’t it? But it’s also freeing to recognize what it is that draws you.

    There’s another part to this that has to do with text. There will be more 10-to-20’s that go along with it. But I think I’ll be trying to create that presentation as a video for the site. We’ll see. Right now I’ve got to finish CODG. But when you finish the ones I assigned, I suggest you add these.

    1. BEGINNINGS. Go to the bookstore or library and pick up 10 to 20 random fiction books off the shelves and then sit down with them. Pick up each and read the first two pages. Note which ones pull you in and which resist you. Identify what you think the differences are.

    2. 3 GRUNTS. Find 10 to 20 short stories or chapters from different books. Read them over three or four days. While reading make a note of when your interst flagged because it was unclear, unbelievable, or boring (i.e. you grunt huh? come on? or who cares?). When you’ve finished, look for the patterns that caused this response in you. This is one of the key things we did in Card’s boot camp that made me feel like the mists were being parted.

    3. ENDS. Look at the endings to 10 to 20 novels or short stories that you’ve read. Identify which you enjoyed the most and which you did not. Look for causes. See what patterns emerge.

    4. SMALL BEGINNINGS AND ENDS. Do the beginnings and ends analysis 10 to 20 chapters and then 10 to 20 scenes.

    Of course, you can look at anything this way–plot turns, magic systems, aliens, settings, dialogue exchanges. Get 10 to 20 of them. Identify which are interesting to you and which aren’t. And then try to see the patterns.

  3. That does sound like a great conference. Better than anything the Utah Council for the Arts has pulled off. (Though LUW has some good stuff going) Interesting.

    I should make my city do that.

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