One of my first novelettes was about using insects as military grade spies. Just a bit of wetware to get control of their brains. Then mount a nano recording and transmitting device…
How are you going to stop that?
But wait–insects can be far more sinister.
Jeffrey A. Lockwood has written Six-LeggedSoldiers: Using Insects as Weapons of War. I can’t wait to read this. I hope it’s not a fluff book. Can’t wait to report my findings to you. Read more about it.
Oh, and did I mention that I’ve got weaponized insects in the novel I’m currently working on? Crown of a Dark God is turning into such a blast to write.
Yes, a weapon in development. Add this to the fart bomb, the scream, and The Rods from God and you’ll see where the future of the military is going to be very interesting. Here’s a list of interesting weapons.
Since I watch about 45 minutes of raw TV each week I tend to be behind on commercials. And while I don’t mind that most of the time, these were too good to miss. I luvs them. I really do.
DREAM GIRL
SINGING PIRATES
AND THE BEST OF ALL…NEW CAR
Love the beat and lyrics
Here, watch this book trailer for Scott Westerfield’s Leviathan.
Yeah, I know you want to–go ahead, watch it again.
Miller looks at book trailers, sees that the vast majority of them are lame, lame, lame (actually, this is the FIRST I’ve seen that’s any good). Sees that they reach no markets and then concludes that all trailers are silly. It’s true: lame trailers ARE a waste of time and money. But ANY advertisement (print, video, audio, whatever) that’s lame is a waste of time and money. Making killer trailers that nobody sees is an even bigger waste of time and money. But that’s true of ANY killer advertisement that nobody sees.
Look. I’ve never read Westerfield. Don’t know much about him or his books. But I saw that clip and now want to read that book. Hum, trailer worked for me. I AM a reptoid mutant, but I suspect there are others out there like me. I mean, come on. Good gravy, woman–“Do you oil your war machines? Or do you feed them?” Killer!
Movie trailers, book trailers–any advertisement–isn’t about delivering what the person is going to experience on the spot. If that were the case, then you’d never show a print ad of a meal at Olive Garden because it doesn’t deliver the goods right there on page 10 of Woman’s Day. Nope, all you’d do is go around giving out samples in places with Italian mood.
Miller’s error is not understanding the difference between making an offer and delivering on one. What an ad is supposed to do is make the offer. Let you know this thing is available. Because you’re not delivering the actual experience, you can make the offer via all sorts of media. Now, if you can give them a taste, that’s great. But you don’t need to deliver the full deal right there.
So what do you need in an offer? You need the offer to say, “Hey, I’ll deliver this type of experience.” It needs to call to some action, either directly or by implication–“buy this” or “be here.” You also need it to say, “You can trust this will be worth it” and make the consumer believe that’s likely to be true. It communicates this last bit by being a quality piece of work.
Making an offer is exactly what book covers do–they make the offer and give the consumer a little taste. And book covers matter. This has been proven over and over. Just like most people, when I see a cool cover, I pick up the book and check it out. When I see a lame one, or one that offers something I’m not interested in, you’re going to have to threaten me to pick that book up. Or it better dang well have some righteous word of mouth. It’s that simple. We all judge books by their covers because the cover is making an offer. And lame offers don’t get very many takers.
Book trailers are nothing more than deluxe book covers. The cool thing about them is the cool thing about movie trailers–you can make the offer by providing a little taste. You do that by giving the audience the story situation, the pitch. You do it by communicating the feel of the experience and raising curiosity. You do it by making it a pro job. The good ones make you laugh, say cool!, or raise curiosity and expectation.
And that Westerfield trailer does that.
Dang, “Do you oil your machines? Or do you feed them?”
Run that on TV. Run it on the radio. Put it up on sites where people are likely to see and click. Confirm it in print. Make the offer to real people. Get it infront of young readers. I’ll stake my eyebrows that ad can sell as many books as a good movie trailer can sell movie tickets.
Very effective advertising for the book. I think the content of the book is crap, but that trailer made me pick it up just to see what it was all about.
Do you notice that this one and the Westerfield one combine extreme professionalism AND they make the pitch in a clear and grabbing way? The pitch for both was what the book was about. For fiction it’s the concept. For non-fiction how to it’s the promise.
So many of the book trailers lack one or more of those things. For example, look at the book award finalist for THE FALLEN: http://www.youtube.com/watch?v=vsLE6bNaIrk. I don’t know what the heck the book is even about after a long 2 minutes. They’re trying to make a movie.
Something else. On both of these you have a voice over PITCHING the book to you just as someone might do it in person or to an editor. It’s a powerful method, I think.
Notice also how short the Westerfield one is. Just over a minute. Westerfield’s really is like a query pitch or cover copy–in just a few lines tell me what your story is about. We get genre, setting, character, and the story problem or concept.
I miss the squirrels we had at the old homestead. No, that’s not hyperbole. Until two years ago the six of us lived in a 900 sf home my wife’s grandmother homesteaded for. But that’s beside the point. We had squirrels there. They chittered, ran about, tossed apples down at my girls when they tried to inhabit the hammock.
For those of you not from Utah, you might be wondering why this is such a big deal. If you’re from the East you might be thinking I’m nuts. But out West trees are few and far between, which means so are the squirrels. So we loved our squirrels, but then they got into our neighbor’s fifth wheel and he promptly killed them all.
Alas.
But here, for your pleasure, are squirrels using their god-given intelligence to do what they were bred to do–steal and eat.
Of course, they are squirrels. Not quite geniuses yet.
One of my stories either needs a squirrel who steals candy bars or a character who is constantly setting up obstacle courses for the varmits.
We are fast approaching one of the most important days of the year–April 1st. Not only is it an excellent day to have a birthday, it’s also a good excuse to eat bunny cakes and torment loved ones.
So in the spirit of this fine day, please share some April Fool’s gags so I may replicate. Last year’s tape-the-sink-sprayer-in-the-on position was a hit (thank you Ms. Barlow). Mostly because I kept forgetting I’d taped it and sprayed myself a number of times. Doh!
Also here’s the google of “bunny cake recipe.” If you have one that you’ve tried and loved, please share. The most often used pattern in the Brown house results in a bunny like this one. Although I must say Eriks H’s is entirely too happy. I’m feeling the need for a zombie or fantasy version. I’ve also moved away from frosting–too sweet. Now my cakes must be topped with real whip cream.
