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One of Orson Card’s best essays

Scott Card recently wrote “Marriage needs lots of humor.” It’s an awful title for one of the best articles of his that I’ve ever read.

I’m not going to spoil it for you. But I will say that I’ve found that it’s the small things that seem to make the biggest difference in relationships. And this is one of those small things that packs a HUGE punch. But not until this article did I realize it.

And for you writers who are wanting insights on what makes characters interesting and sympathetic–there’s a little treasure trove here for you as well.

Enjoy!

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  • Black Hawk Down, Pete Blaber, Not Waving But Drowning

    A Ferocious Battle

     I just finished reading Black Hawk Down by Mark Bowden. It is the most gripping account of any battle I have ever read.

    In 1992 a Somali warlord attacked and killed U.N. peacekeeping forces. As a result, the US put a $25,000 bounty on his head and attempted to arrest and try him for war crimes. On October 3, 1993, by the order of President Bill Clinton, a force of United States Army Rangers and Delta Force operators, the Army’s most elite warriors, set out to capture several lieutenants of the warlord’s militia in an area of the Somali capital city of Mogadishu that was controlled by the warlord.

    The force of about a hundred U.S. soldiers helicoptered in during broad daylight. They roped down to the streets surrounding the target building. It was supposed to take them no more than an hour. They would bag the warlord’s lieutenants, put them on a convoy of Army trucks that had barreled into the city and were waiting right around the corner, and get out.

    But the citizenry, loyal to the warlord, weren’t going to take it lying down. They began to swarm with guns and rocket propelled grenades. They attacked, almost heedless of the danger. One Somali with an AK-47 rode a cow out in a strange charge, a number of other Somali’s taking cover behind (yeah, he and the cow died). But the Americans were overconfident of their Black Hawk helicopters. They didn’t think the types of weapons the Somalis had could bring them down.

    One chopper was hit and crashed. Then another. A third and then a fourth were damaged and barely made it back to safety before they crash landed. As for the Rangers and D-boys, they were in for the fight of their life.

    The book tells the story of their courage, but it also brings in the point of view of a number of actual Somalis who fought and were injured. In the process, we get a view of the battle that is both thrilling and poignant.

    Bowden did an excellent job researching and writing this. I could not put it down. It does include some military grade profanity, but it wasn’t there to titillate or shock. I’ve talked to those who saw the movie based on this book, and I could tell the book is, per usual, better than the movie. If you’re at all interested in the military and the military operations we conduct overseas, let me recommend that you read this book. 

    Delta Force Commander Shares Insights

    Delta Force is the world’s most elite counterterrorist fighting force. Pete Blaber was a Delta Force operator that worked his way up to become a Delta Force commander and took part in some of the most dangerous, controversial, and significant military and political events of our time.

    During his time in uniform, he learned a number of lessons about life, about how we make decisions and act on them. In The Mission, The Men, and Me, Blaber writes about a number of the missions he conducted and the lessons he learned from them.

    The missions were conducted in Montana, Iraq, Bosnia, and Afghanistan. One featured a commander stupidly ordering Blaber to take his men into sure destruction. Another featured some of the first plans to capture Osama Bin Laden, before 9/11. Another included a man in a gorilla suit.

    The lessons Blaber draws from these experiences are fascinating and apply to more than military operations. For example, the lesson he drew from the operation featuring the gorilla suit is something I use every day with my writing. Anyone who leads or manages or works in groups will find other critical lessons. This was another book I couldn’t put down. Anyone interested in special forces will love this book.

    Not Waving But Drowning

    “Not Waving but Drowning” is a poem by female British poet Stevie Smith. It was published in 1957 as part of a collection with the same title. The work is her most famous poem and describes a man whose distressed thrashing in the sea causes onlookers to believe that he is waving to them, not drowning

    I hadn’t thought about this poem since I was a student at BYU. Then a local poet read it as part of his remarks at a conference I recently attended. The image and message lingered with me for hours. I thought about it off and on over the following weeks. This is, for me, an incredibly powerful poem. It needs to be read aloud, I think, to be appreciated. Not in some silly way, but with the appropriate feeling. I’m going to record a reading for my website, but you can read it aloud for yourself. Or have someone else do it for you. Then read it again.

    Nobody heard him, the dead man,
    But still he lay moaning:
    I was much further out than you thought
    And not waving but drowning.

    Poor chap, he always loved larking
    And now he’s dead
    It must have been too cold for him his heart gave way,
    They said.

    Oh, no no no, it was too cold always
    (Still the dead one lay moaning)
    I was much too far out all my life
    And not waving but drowning.

    How often does this happen? Those onlookers, caring only superficially, thinking it was too cold, thinking he was funning. But it wasn’t too cold. And his heart didn’t give out. He was struggling for his life, and they were too preoccupied to see it.

    Too preoccupied to really see. 

    I wonder. Is there someone around me, that if I just looked, just paused from my rush, I’d see they were much too far out, and not waving, but drowning.

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  • Move over Internet, here comes the Grid

    This geeked me out today.

    THE internet could soon be made obsolete. The scientists who pioneered it have now built a lightning-fast replacement capable of downloading entire feature films within seconds.

    At speeds about 10,000 times faster than a typical broadband connection, “the grid” will be able to send the entire Rolling Stones back catalogue from Britain to Japan in less than two seconds.

    The latest spin-off from Cern, the particle physics centre that created the web, the grid could also provide the kind of power needed to transmit holographic images; allow instant online gaming with hundreds of thousands of players; and offer high-definition video telephony for the price of a local call.

    Can you imagine that game world? Can you imagine a world that’s an actual world? Where adventurers set out to find fortune and encounter all sorts of nasties being played by hundreds of thousands of other people around the globe?

    Dude.

    More here.

    Zing, Baby!

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  • Generating Story 5: Hunt Zing

    Even after you choose a genre, you still need to develop ideas for character, setting, problem, plot, and text.

    What do you do? How do you develop those ideas?

    The first thing you do is hunt zing.

    Feeding the beast

    Zing is any idea that turns you on, sparks your imagination, or stokes your desire. Zing tingles your cool meter. Dude, yes, ah, oh baby, man-o-man, great oogily boogily–these are all common responses when you come across these types of ideas.

    Most zings are small tingles. Sometimes they’re zaps. Rarer still are the freaking gigawatt monsters that shake you about and leave you breathless. But I’ve found I can’t wait for those. Or maybe I should say that they often come only after I’ve caught smaller prey.

    Your imagination is a beast. Feed it and it will get up and terrorize the neighborhood on its own accord. Starve it and it will lie there like a gigantic dust mop and gather flies.

    Nothing in, nothing out.

    YOU MUST FEED YOUR IMAGINATION!

    Some of us might feel we don’t have much to feed our imagination. Most of us are not Ann Franks or CIA agents or little old ladies caught in terrorist plots. But we don’t have to be.

    I once taught teen writers workshop where we met one day each week for three weeks. During the first class I introduced zing and told the students they were to hunt for 10 zings each day.

    They were dismayed. They groaned. Ten? Was that possible?

    The next week all of the students came back bubbling about all the things they’d found. One of them said it had changed things for her: her world which had been relatively hum-drum was suddenly filled with the cool. The other students agreed.

    We all are limited by what we can perceive and focus on. Our working memories are so small. And so it’s easy to focus on so many mundane business-of-life things and miss the wonderful show of lights that goes on around us.

    This is what hunting for zing does for you. It quite literally changes your world.

    Be a hunter.

    Capture the zing.

    This is the first step. You have to gather interesting material. Lots of it. Which means you must turn your zing sensors on.

    What do I mean by this?

    Open your eyes and ears and heart. Be on the look out. When something cool comes along, capture it. Use scratch paper, the back of a receipt, get a notebook, a folder file, a camera, a sketchbook. Just capture it when it comes. And it will come.

    Most of the ideas are never used, but unless you capture them, i.e. notice them, you won’t get the ones that do develop into something special. For many of us writing them down is the way to really give them the attention they need. I promise you: these little scraps and snippets have a way of combining at the oddest moments, and suddenly you have more than an itty-bitty old zing, you have a freaking power plant!

    The Drag Net

    Having your sensors on is like deploying a drag net—it catches whatever swims into it. One of the benefits of this is that you get ideas you’d never in a million years come up with on your own. Here are some random things I caught in my drag net.

    Some people actually raise chickens in their apartment (from a book I happened to pick up while browsing a section of the library).

    Hum, what if my character’s neighbor does that? What if it’s his kooky sister? Maybe his wife decides they need to be more self-sufficient. Or maybe she’s told a neighbor she’d take care of her chickens.

    A girl was sold to cover her father’s debts (while reading an article about ancient history)

    Could that happen today? How would that work? What if it was someone else kidnapping a girl to pay off debts?

    “The monkey, which costs $15,000, is what Truelove envisions as the ultimate SWAT reconnaissance tool. Since 1979, capuchin monkeys have been trained to be companions for people who are quadriplegics by performing daily tasks, such as serving food, opening and closing doors, turning lights on and off, retrieving objects and brushing hair. Truelove hopes the same training could prepare a monkey for special-ops intelligence.” (From an online newspaper that’s sent to me each week)

    A SWAT monkey? Come on! Could this primate be put to nefarious purposes? What if he stole something incredibly valuable? What if a major thief uses them? What if it’s a boy in the neighborhood?

    There’s a guy who lets his toenails grow to horrible lengths; they look like claws. It’s incredibly disgusting (Something a friend said about one of his friends in an email)

    Does your main character have a partner? Someone they work with in the office? A mate in their medieval army squad?

    GARDEN GROVE (CBS) — An Albertson’s supermarket on Harbor Boulevard was evacuated Monday after a burglary suspect fell through the ceiling to the ground near a cash register.

    What if that’s your main character? What was he doing stealing copper? Maybe he was forced to?

    Headline in Daily Mail Reporter: Ghurka kills 30 Taliban. ‘I thought I was going to die… so I tried to kill as many as I could’: Hero Gurkha receives bravery medal from the Queen. Corporal Dipprasad Pun defeated more than 30 Taliban fighters single-handedly.  Used the tripod of his machine gun to beat away a militant after running out of ammunition.

    Could this be used as a scene in the story? What about the tripod business?

    In this May 2011 security camera frame grab provided by the Stevens County Sheriff’s Office, dogs are seen at the home of a resident near Deer Park, Wash. A pack of dogs has killed about 100 animals in the past three months while eluding law enforcement and volunteers in northeastern Washington state. The killings are happening in a wide area of mountains and valleys west of Deer Park, a small town about 40 miles north of Spokane, authorities said. (AP Photo/Courtesy of the Stevens County Sheriff’s Office)

    What if these guys are roaming the neighborhood where your character lives? What if it’s a fantasy story and these are not just dogs? Are they bewitched? Trolls? Something come in from the woods?

    As far as pictures go. How about this gal? Would she fit in a romantic comedy? A murder mystery? What if she went missing? What if someone kidnapped her son?

    What about this newspaper clipping? Click on the image and read the fine print.

    All you have to do is start asking questions of these zings and they can’t help but produce character, setting, problem, and plot.

    Deploy your drag net.

    Do it now.

    Hunting With A Purpose

    Even though your drag net is out, you cannot rely on it to deliver all the ideas you need. Very often you need to go hunting with a purpose. In fact, whenever you have development objectives, you’ll be on the lookout for that thing you need to develop.

    Let’s say you want a funny and new fight scene in your story. Look at the stuff above.

    • A fight including that gal in the wedding dress?
    • One in the space the copper thief fell from?
    • How about one in a chicken apartment?

    Maybe you need a new love interest.

    • What if she’s the copper thief?
    • What if she’s out hunting the wild dogs?
    • Maybe he’s the guy who kidnapped the nun?

    Do you see? When you have a purpose, you look at the things you come across with a different lens.

    But you might need to be a bit more active in your hunt. You might need to do some things to find what you’re looking for. I’m talking about directed research.

    An Example

    I attended Orson Card’s literary boot camp. He had us take a day and develop five story ideas (or seeds) which we were to write down on ONE side of a 3×5 card (hum, sounds a bit like the story setup we talked about in the previous blog).

    2 of the cards were for story ideas we developed from research conducted at Barnes & Noble or in a library

    2 were for ideas developed from a drag net of events or curious things I saw that day

    1 card was for an idea developed from an interview with someone.

    The assignment was to look at things as a writer, to exploit what I see as a writer. On the card we were to tell a story. The fundamental idea–what happens and why. Just the idea and some events. The space limint on a 3×5 card forces you to think of story and NOT the writing.

    Oh, and the research was supposed to be for something we didn’t find interesting, which meant we didn’t know squat about it.

    I researched Iroquois Indians, women who did crazy things like going over Niagra Falls in a barrel, and some other crap I can’t remember. I also read a bit about an American Indian in 1614 who was stolen as a slave, taken to Spain, got his freedom, went to England and then back home.

    I interviewed two women in a music box shop and worker in a Thomas Kindcade art gallery. The gallery gal was blonde and rode Harleys. Had tattoos. What in the world was she doing in a THOMAS KINCADE gallery?

    I used the Elizabeth Smart poster (abducted girl) and an empty music box as my curious things.

    I worked from 5PM until 9PM on the ideas and never really got anything. Went up on a hike up Rock Canyon still thinking about it. Saw a cave; evening came; the canyon was beautiful. Marvelous. Almost stepped in a snake. Worked and worked on the music box idea and the kidnapping idea. More on the music box.

    No ideas really pulled me.

    Next morning I woke at 6 AM and started thinking. Decided I had no time AND I WOULD HAVE TO FOLLOW NELLIE’S [my wife] ADVICE and simply go with what I had. I made a decision and go with it even though I didn’t really feel it inside.

    During class, someone else talked about bone magic. It was cool! I stole the bone magic idea and crossed it with the Iroquois stuff I’d looked at and suddenly started liking my story a whole lot more. Decided the tribe that lost their only bone breaker (that’s how the magic was obtained) in a raid (he was sold to the French as a slave) and sent out a woman who knew French and a warrior to retrieve him.

    The next day I was supposed to write the story. I found I didn’t really want to write that one. Spent all day at the library reading juveniles and encyclopedias on Iroquois and Eastern Indians. Read for 5 hours then began to try to write.

    Now, let me stop here.

    Through my directed research I had collected gobs of zing. There were Indian names like “Handsome Lake” and “He Who Keeps Them Awake,” the fact that the Iroquois had a peace sachem (leader) and a war leader. The peace leader was a woman and chose the male war leader. I had stories about abducted Whites and Indians being sold into slavery and escaping. I read about men purchasing Indian wives. I added tidbits I knew from the Netherlands and Bible. It went on and on and on.

    I had TONS of cool material to work with because I’d actively gone on the hunt for it.

    If you look back as the example I shared about the golem story in the previous post, you’ll see I researched golems and Croatia and found TONS of cool material. I added to that other tidbits I already had. And the result was massive zing.

    So what happened with that Iroquois story?

    Well, I finished it, and it went on to sell multiple times. It’s called “Bright Waters”. Here’s how it starts. But the thing to remember is that it all started with the directed hunting for zing.

    Bright Waters

    In the spring of 1718 Jan van Doorn returned to his log house with a load of molasses, flour, and a fine green dress for his new wife. He found she had run out on him and taken half of his goods with her.

    She was the second wife he’d bought. And the second one to run away before a season was out.

    Her name was Woman With Turtle Eyes, an older Huron of 23 years. He had thought an older woman would be more stable than the girl he purchased the first time. Besides, she said she wanted him to buy her.

    Jan didn’t understand how the men in the settlements courted and kept their women. And it couldn’t be because he was ugly. He’d seen plenty of ugly men marry. The only ones that seemed to have any interest in him were the whores at Fort Montreal, and when he’d given in to his urges that one cursed time, they took far more from him than his money.

    There was nothing to do about Woman With Turtle Eyes. If he hunted her down, she’d just run away again. He could beat her, but she’d run nevertheless. Besides, her theft meant he’d have to start working his old claim, and there were precious few weeks before the beavers began to shed their winter coats. No, there was nothing to do but fold up the dress and put it in the cedar chest.

    He looked down upon the dress for a few moments admiring the fine, shimmering cloth. Then he closed the lid.

    That night Jan cooked himself a meal of kale and old potatoes. When he finished, he rubbed deer urine onto his traps to prepare them for the morrow. Then he went to bed.

    Remember: zings are almost always small. Don’t be looking for the ONE killer idea. Usually the killer story is made up of a bunch of smaller zings.

    “What generally happens is that I’ll be reading up on some topic just for entertainment — spies, pirates, the Romantic poets, mountain-climbing — and I’ll notice a few indications that the situation might do as the basis for a novel. At that point I declare that this isn’t recreation anymore, it’s research. So I start reading lots of books and articles on the subject, even if they’re not entertaining. And I follow any side-paths that show up — for one book, Tarot led to Poker which led to Las Vegas which led to famous gangsters. And while I’m reading all this, I’m looking for bits that are “too cool not to use.” When I’ve got a dozen or so things that are too cool not to use, then I’ve got — obviously — a dozen elements of the eventual novel.” ~ Tim Powers

    Your Zing, Not Mine

    Again, you don’t want any old idea. You want good ones. So how do you recognize a good idea?

    YOU FEEL IT!

    Good ideas carry current, they spark your interest, they tug your heart strings, they turn you on. This is what I’ve learned: a good idea is like an electric jolt. Sometimes it’s very small, sometimes it’s overpowering. It’s the feeling of “cool,” “whoa,” or “oh, boy, this has possibilities.”

    But notice I said they spark your interest.

    You’re not looking for what turns me on. For you to write a story, you have to follow your zing, not mine or your friend’s or your mentor’s.

    The trick is finding your zing and then sharing your zing with people who have similar tastes.

    Where to find zing

    There are a few places where I seem to find TONS of zing. Maybe they’ll be productive for you.

    Source 1: Other stories

    I get an unlimited supply of ideas from other stories. Here are a number of sources.

    • The news
    • History
    • Friends and acquaintances
    • My past
    • Strangers
    • Scripture
    • Gossip
    • Fairy tales
    • Poems
    • Movies
    • TV programs (fiction and non-fiction)
    • Summaries of actual court cases
    • Novels
    • Magazines
    • Biography
    • Interviewing a relative or friend for their life story

    Source 2: Snippets of life

    Every week I run across interesting conversations, lines, facts, events, images, and people. These things aren’t stories but they can be used to enhance or generate one. In fact, part of the joy of writing is finding ways to incorporate the cool things I encounter into the current story. There are many places where I find these snippets of life:

    • People I know or talk to
    • Science
    • History
    • Poetry
    • The Discovery Channel and its many cousins
    • How-to books, videos, tapes
    • Current or historical issues
    • Books on how people used to live
    • Photographs of other lands and cultures
    • People I see (The hero of my Writer’s of the Future story was based on a transient I picked up one night who lived in a storage space at the town’s used bicycle shop)
    • Learning about other people’s professions
    • Trying new things

    Source 3: Research

    This is just another way of coming across stories, facts, events, people, and trying new things, but it’s more directed.

    • Do it
    • Visit it
    • Talk to those who have done it or been there
    • Watch movies about it
    • Read about it, starting with Juveniles & Encyclopedias and then moving to thicker texts

    When I moved up into the hinterlands of Utah, I found out they had an annual local testical festival. As a regular joe I might have gagged and moved on. As a zing hunter, I couldn’t afford to do that.

    No, they do not taste like chicken.

    They do taste like something many people find delicious. But I’ll let you identify what that is with a little research of your own.

    When you get a chance to try something new–try it. You get marvelous details, wonderful ideas. And you just might find you enjoy life a little bit more. Or at least be grateful you’re not trapped in a coffin.

    I was writing a scene for one of my books, where a secondary character accidentally locks himself in a casket. Not having experienced such a tragedy, I began winging that thread on imagination alone. But the scene simply wouldn’t jell. When I finally finished the first draft and read it, it felt two-dimensional. So I wrote it again. It still stank. By the third draft my frustration level had peaked, and I shoved my chair away from the computer, knowing there was only one solution to this two-dimensional problem. I would have to experience it. Now you would think a logical person would take into consideration that the number of readers who’d actually been trapped in a casket was minimal enough to make the whole issue moot. Then again, we’re talking about a rational person…I’ll tell you, I’ve pulled some crazy stunts before, all in the name of research, but this one ranks in the top three.  ~Deborah LeBlanc

    Nobody can copyright an idea or technique

    Don’t worry about stealing ideas from someone else or using a technique you find in another story. Don’t worry that something’s already been done. What you want to avoid is copying the writing. But take any idea or technique and run with it–in your own direction. Remember: The Terminator & Back to the Future have the same premise but are two totally different stories. So go wild.

    Be a hunter.

    Capture the zing.

    Start gathering your writing material today.

    For more in this series, see How to Get and Develop Story Ideas

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    The Pareto Principle, Form Follows Function, and Story

    There are a thousand things to “remember” when writing story. New writers who make lists of these things soon begin to drown in them. But I’ve come to realize that many of these “rules” don’t matter.

    They don’t matter because many ignore the function of story. And so you can’t know how and when to apply them, or if they’re even something you should apply in the first place. Furthermore, a good number that do tie back to function often have little impact.

    The more I develop and write, the more I begin to see that the key is to focus on a liminted number of fundamentals. To focus on the things that matter most.

    So what really matters when you’re writing a story?

    I’m going to be speaking for an hour at the Book Academy tomorrow. It’s at Utah Valley University. The week after I’ll be presenting all day at the American Fork Arts Council’s autumn writer’s conference. I will probably write up all my thoughts and post them to my site at some time.  But for right now this is where you can hear them.  

    I truly believe the Pareto Principle applies to writing. But you can’t go searching for those vital few factors until you know the effects they’re supposed to produce. Form follows function. And the function is something that happens in the reader.

    Here’s a nibble. This quote from David Howard is an example of what I’m talking about.

    “As we’ve seen, what the audience hopes for and what the characters hope for need not be the same thing. The same is true of our fears versus their fears. But how do hope and fear fit into the scheme of storytelling? Hope and fear are about the future. They derive from uncertaintly about future events in the story, future decisions the characters might make, future discoveries or revelations that might be unearthed, future outside forces and how they will influence the journey of the characters. When we discuss hope verusus fear in dramaturgical terms, this uncertainty is a function solely of the audience and its experience [my emphasis]. This is dramatic tension. We hope the man with the cobra in the shoe box won’t open the box; we fear he might and get himself or someone else bitten. We don’t know what will happen, but we know what might happen and therefore feel tension about those possibilities” (How to Build a Great Screenplay, 52).

    Readers buy novels because novels provide a service. They provide something to the reader. They DO something to the reader.  That’s why readers pay good money for them, and stay up late at night (well past smart bedtimes) with them, and spend hours of their lives reading them.  

    What do stories do? What are the key factors that have to be present in the stories for them to be able to do these things? How do you help readers hope and fear for what might happen?

    I’m no story guru, but I do hope to share some of the vital few factors I see in the presentations I’ll be giving this week and next.

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    Indie Thoughts: When an author should self-publish and how that might change

    From publishing consultant Mike Shatzkin:

    For a number of reasons, the belief here is that most of the time for most authors who can get a deal with an established and competent house, their best choice is to take it.

    Sounds reasonable, but then we get to the money quotes.

    The strength of the traditional publishers and the traditional deals is directly related to the amount of the market that is served by inventory in stores. When that proportion was “nearly all”, the power allocation was “nearly all” to the traditional publishers.

    ***

    Self-publishing and new-style digital-first publishing can grow more to the extent that the book-in-store share of the market shrinks more. But while that’s happening, the big publishers are also adding to their capabilities: building their databases and understanding of individual consumers (something that all the big houses are doing and which the upstarts seem not to believe is happening, or at least not happening effectively), distributing and marketing with increasing effectiveness in offshore markets, and controlling more and more of the global delivery in all languages of the books in which they invest.

    It will compound the pressure on the alternative players if Amazon continues to grow its global market share for ebooks. The bigger the percentage of the market that can be reached by self-publishers with one stop at Amazon, the less interest they’ll have in picking up smaller chunks of the market with additional deals and the more powerful will be any incentives Amazon cares to offer for making the title exclusive to them.

    Link to the rest at The Shatzkin Files, and thanks to Passive Guy for the original link.

    Shatzkin’s discussion of the amount of the market served by inventory in stores is right on. But his “best choice” conclusion doesn’t follow.

    Why?

    Because the question for each author has to be which stores will I be in, what kind of floor space will I have, and how long will I be there? And in many cases the answers to those questions do not compete well with indie options.

    For example, a lot of in-store sales come from the drug store, grocery store, airport, Walmart, Costco type venues. But it’s rare than an author getting an average deal will see the light of day in those places. Those are reserved for bigger sellers. And not very many of those. So unless you’re getting a big deal, you can’t count that floor space.

    Poof. Tens of thousands of venues are now no longer part of the equation.

    So you are now left with whatever number of stores the publisher can get you into at Barnes&Noble (a max of 675 stores), Books-a-Million (max of 200 stores), Hastings (max of 149 stores), non-chain stores,  etc. I think the total number of book stores in the USA is around 10,000 or so. But publishers won’t get you into all of them. Some don’t carry your type of book: they’re used books stores, or kids book stores, or Christian book stores. And even if it’s a store like Barnes&Noble, you probably won’t get into all their stores. So how many stores will you actually be in?

    Next, you have to wonder where you’ll appear in the stores you do get into. Will you be face-out somewhere prominent? Or will you have two copies spine-out in the back? If you’re spine-out, that’s just reduced the value of the floor space publishers offer you yet again.

    Finally, how long will you be there? If you sell your two copies in a store, are you done at that store? Will your books be there longer than 12 weeks? Will they be there even 8 weeks?

    James Patterson can sell millions of books because he has multiple copies in tens of thousands of stores with great display. And he’s usually there for more than just a handful of weeks. If you have two books spine-out in each of 500 stores for eight weeks, how well are you going to do?

    Here’s some math on author revenue and units sold. Is selling 1,000 books with the royalties and contract terms offered really worth it? What about 4,000 books? 7,000? Are you going to be in enough stores with a decent placement to get those numbers?

    If you’re going to be in thousands and thousands of stores with good placement, and the terms of the contract are reasonable, then, good golly, working with a publisher looks great. But if you’ve got a book that’s good enough to make an editor somewhere want to buy rights to it and the publisher is offering to put you spine-out in a little over a thousand stores with all sorts of contract crap, then Shatzkin’s “best choice” is really a poor one. In those situations my money is on going indie.

    EDIT: It seems there are about 12,700 book stores in the USA. But that includes big-box stores, which I think are the Walmarts and Costcos.

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    This American Life: Superpowers

    What superpower would you rather have–flight or invisibility? What do others choose? Why? What does it say about you?

    Want to hear about a gal named Zora who, as a teen, made a list of everything that a superhero would have to know how to do, things like flying helicopters and diffusing bombs, and then set out to do it. Zora finished her list, btw. She’s a bounty hunter now.

    You can hear this right now on  This American Life episode 178: Superpowers .

    It’s a fabulous hour-long program.

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