It’s widely known that total circulation (sales) numbers for the main science fiction and fantasy magazines have been dropping for years. For example, in 1983 Analog’s circulation was around 115,000. Asimov’s and Magazine of Fantasy and Science Fiction, while not that high, were in the same general ball park. A lot has changed since then. Sales took a huge hit in the early 1990’s and continued to drop almost every year. However, last year something wonderful happened. Numbers went up.
Gardner Dozois, in his summation of the SFF industry for 2010, found in The Year’s Best Science Fiction Vol 28, from which 2010 and 2009 numbers were taken, mentions that the growth numbers for Asimov’s subscriptions were driven in large part by “digital copies sold for e-readers through devices such as the Kindle,” and that Analog’s increase in subscriptions was “also largely because of digital sales.”
We all know that ebook took off last year. It will be very interesting to see the increase in total circulation continues for these magazines in 2011. Here is the supporting data that was collected from the reports in The Year’s Best Science Fiction volumes 20 – 28. Total circulation is made up of subscriptions and newsstand sales. Sell-through is a measurement of the % of the copies displayed in newsstands (at Barnes & Noble etc.) which sold. I added the Realms of Fantasy figures just so we could see, with the magazine recently dying its third death, just how big it once was.

Of course, a fascinating question is: what are the chief factors that led to such a drastic decline in the first place? But I don’t know anyone who has been able to provide data to suggest what the chief cause(s) are. If anyone knows of one, please post in the comments.
Wikipedia: Analog Science Fiction and Fact,
Thank you, John, for presenting your dynamic and enlightening, “Lessons On Story From The Hunger Games.” When I watched your presentation last winter at LTUE I had an “Ah ha” moment. Given the opportunity to pick and choose over the workshops at the URWA conference, I decided that your presentation was one of the most important I’ve ever seen. Sometimes people giving you bullet points about elements, conflict, beats and turning points isn’t as effective as demonstrating where, when and why the emotion hits you/sucks you into the story.
You are a fantastic and engaging speaker, and I cannot thank you enough for agreeing to come to our conference.
PS. Thanks you the Lesli thing, I wish I’d been there to see it. Note to self: Do not make declarations of love over the internet. Someone is always watching…
Lisa, you make me blush. So happy to hear you found it useful. I really had a good time 🙂
Okay, now, I’m really hoping SOMEBODY will take pity on me and clue me in on exactly what happened with the sweet dream telegram. I really think I deserve a few details! You know how to reach me….
Lesli introduced me. In her introduction she said that “this is the man I said I’d leave my husband for.” Then she read a bit of my bio, saying why: I’d been raised a florist and pugilist. Loving flowers and a good fight. Then she revealed she’d been a florist. But then she indicated how embarassed she was because she had no idea I’d bring my wife along to the conference.
Oh, Lesli, how little you knew at the time. . .
I started my presentation. At the part where I pointed out that the three romance covers were using the same dark-haired chest waxer, I deepened my voice and revealed that I was thinking about getting my own chest waxed. The audience laughed. Then I said, “Lesli Lytle.” There was a small uproar. “Lesli Lytle,”–still in the deep voice–“Are you here?”
Her friends all shouted. “Here, here!”
Lesli’s eyes went wide. Her face reddened.
I paused. “Lesli,” I asked, “you know what your name means in ancient Gaelic, don’t you?”
She shook her head.
“Oh, yeah,” I said meaningfully, fanning my face.
The audience laughed. Lesli at this point had very good blood flow to her face. I think she tried to duck under the table.
“Lesli,” I said. “I have it upon good authority that you perform”–I paused a beat for effect–“acts of waxing upon select men.”
The audience hooted. Lesli told me later that she was so embarassed at this point she lost her hearing.
“Is this true?” I asked.
She couldn’t speak. “Yes,” a woman said. “She does!”
But Lesli shook her head.
“Alas,” I said. “In such a way, over cheesy potatoes, are a man’s hopes dashed upon the rocks.” I made my voice throaty. “I hunger, Lesli,” I said. “I”–pause–“hunger.”
The audience hooted and roared.
“And that,” I said, “is your sweet dreams telegram, wishing you a happy Friday, with love, from Sherry Lewis Brown.”
The audience awwwed. Lesli was beet-red, shaking her head in that “oh, I’m going to get her” manner. And then I got on with the presentation.
Lesli was such a good sport. And it was perfect for the audience.
ROFL. Okay, not true. Sitting in my chair laughing — out loud. That’s too, too funny! Thanks for the laugh. I definitely needed one this morning!