NEWS: The Man is going all indie for the next little while

After discussions with my agent and a few others, I’ve decided NOT to shop BAD PENNY to New York publishers. In fact, I’ve decided I’m not going to be shopping anything to NY for the next 12 – 18 months.

My agent was certainly willing to take the property out, but given the average expected advance for thrillers ($15-20k per book; maybe up to $100k for three books) and the terms that NY currently wants, I thought that it might be worth it to try to build something on my own.

I do not hold the illusions some do about indie publishing (I probably hold others). For example, I know quite a few authors who have published indie and are selling very low numbers each month–single digits and teens. Of course, I know others, a smaller portion, who are selling just fine.

But then what’s the bar? How many copies do I have to sell on my own over a three to five year period to match what NY can do for me via brick and mortar?

Let’s look at that from a revenue and a unit perspective.

The average advance for a fantasy, according to Tobias Buckell’s survey, is about $7,000 for a new author. $12,000 for an established author. We saw the numbers I gathered for thrillers above.

So lets see how many copies I’d have to sell indie style to earn as much as I’d get in an advance from New York.  Why not select a higher number? Well, my understanding is that most books don’t earn out their advance. That doesn’t mean the publisher doesn’t make money; just that a publisher’s profit isn’t dependent on an author earning out.

So what are the numbers? Well, here are the numbers for NY. Down the first column you’ll see the different formats. Across the rows you’ll see how many units I’d have to sell to make the advance specified at the top. And how many units I’d have to sell if I wanted to spread the total over three years.

IndieNYComparisonNYNumbers

Okay, and here’s what I’d have to sell if I went indie to make the same numbers. I put in the trade paperback format for both 600 and 400 pages because that’s about how big SERVANT and BAD PENNY are going to be.

IndieNYComparisonIndieNumbers

 

What does this tell me?

It tells me I have to sell a heck of a lot more units with NY at a much higher price than I do indie.  It tells me that a $5,000 advance is not even close to being worth the control I lose with NY.  And if it’s true that most books don’t earn out, then it tells me the units that are being sold by NY on the average book.

Back in 2009 I shared this: How Many Copies Do Average Authors Sell? This was from an editor at Tor Books. Seems like my numbers are in the ball park.

It’s true that NY could get me into brick and mortar stores. But if the book gets shelved spine out in the back, how many people will discover it?

It’s true that NY produces some spectacular hits. I looked at the USA Today bestseller list yesterday and it appears only about 10% of the books there this week are indies. But I can’t bank on becoming a NY wonder. The vast majority of NY published books DON’T make the bestseller lists.

Finally, even if I sold BAD PENNY today, it still wouldn’t hit shelves for probably 12-18 months from now. And then it would only stay on the shelves for 12-18 weeks. Going indie, I will have it up by September. And it will stay. For years and years and years.

There’s no guarantee of success either way. But the indie numbers look good to me. We’ll see how it goes.

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  • Signing on Saturday in Eagle Mt, Utah

    BOOK SIGNING SATURDAY!

    Saturday, November 20, 2010: 5 pm – 7 pm

    It’s fantasy night at Dragons & Fairy Tales bookstore. I’ll be there with NY Times best-selling author Larry Correia, mega-popular comic strip writer Howard Tayler, ”I Am Not A Serial Killer” author Dan Wells, and others.

    3535 E Ranches Parkway Suite A
    Eagle Mountain, UT 84005
    801-789-5014
    Click here for store details

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  • ALA conference–wonderful!

    Holy cow, ALA was simply wonderful. The summary is below. You can find my speech here: http://johndbrown.com/2009/07/gateway-drugs-and-fiction/

    Got to go to dinner, ride in cabs, and chat at length with:

    1. A bunch of librarians who were complete characters. One guy named Milton Wolf who has written a lot on SFF and has been known to ski cross-country naked. Another gal named Diana Herald who had over 40 foster kids (official and non), and lives in a tire house. Then another named Edith Helbert, with whom I literally shared my meal (she had a fab pork burger, I had bbq beef brisket: I got half of her burger, she got half of my bbq). She is also in the Society of Creative Anacronism and was telling me about some war between two kingdoms she attended where the archers shot tennis ball/tube arrows at each other. Finally, Christy Donaldson introduced me in the meeting. Later she and I talked and I found out that not only is she a librarian in Happy Valley, but she loves the Sundance film festival. I’ve never gone, thinking it was probably going to be too artsy-fartsy for me, Mr. beef and bologna man. But she said I had to go and offered to go with me. So Nellie and I will probably be watching a Sundance documentary in the near future.
    2. Kathleen Doherty (One of Tom’s daughters) who runs the children’s division. Very smart. But the thing that stood out most was how warm and personable she was. She showed great affection for her librarian friends. Respects her dad immensley. Forgives new authors their fau paux. And is, among other things, a true blue capitalist. She made an argument for capitalism I hadn’t heard before, but rang true the moment she said it–there will always be corruption, but capitalism is the only structure that allows you to mitigate it because it spreads the power around. There was more, but I found it compelling.
    3. Jim Frenkel, editor who did Goodkind etc. He’s a total crack up. And seems to always get caught speeding by the cops. He threatened to tweet on me when I ordered a Shirley Temple to drink.
    4. David and Joelle Lubar, very nice folks. David tried to lead us on a goose chase, but was ultimately prevented.
    5. Ken Scholes. We love Ken.
    6. Robert Charles Wilson. Very, very nice guy. Humble. And so freaking accomplished. He’s won just about every award out there. I loved his Darwinia. Need to read his latest.
    7. Margaret Weis. Here’s someone who has written so much. It was interesting hearing about how she and Tracy go about their projects.
    8. A cabbie from Haiti who told me all sorts of nifty things about how it used to be down there. Like how cell phones are like chocolate because land lines were so bad and rare that you’d often have to call a phone station (where the phones were), have someone run down to your house and tell your family you’d call back. Then they’d have to come back on time and hopefully be there for your appointed call. Then sit in a phone box with no AC and sweat, sweat, sweat.

    Saw Alethea Kontis briefly, which is always a lovely thing.

    Then I got to be one of five speakers to a huge crowd. There were 300 seats, people were sitting and standing in the back. There was a lot of energy in that group and I just ate it up.

    Tor made up 200 bags with a book from each author and handed them out. Of course, we ran out. And, no, I had no book, but Tor printed up ARCs. And so SERVANT OF A DARK GOD was in there with all the grown up books.

    Then I got to sign. Now, I’m just a new guy. A few people had read my stuff, but most hadn’t. Nevertheless, it was simply wonderful to be inbetween Ken and Margaret putting the old John Handcock on books for a line that queued up from the table at the front of the large room to the doors in the back.

    This was my first signing. How sweet was that? Being the clueless man that I am, I didn’t bring a pen. I thought they would be provided. So one of the organizers found one. It was pink. It’s going in my book of remembrance.

    I should have brought all the nifty bookmarks I have printed up and am sending to various cons. Next time.

    What a great experience.

    Oh, and we were in this Omni hotel (on Michigan ave). I totally lucked out and got a sweet room in the 17 floor in a corner. So my bedroom had two windows out of which I could gaze at the lake, two blocks away, and all the fabulous architecture. I’ve never really spent any time in downtown Chicago. What a fantastic place.

    People everywhere. Brown people, black people, white people–so many interesting people. I’m telling you, after living with a huge population of cattle, it’s nice to see a variety of homo sapiens.

    And I found a blue Eddie Bauer shirt for 20 bucks.

    Like I said–fabulous.

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  • A true Christmas tale from me to you

    A true story. 

    There once was a spider who climbed into a lush, seven-foot fir tree somewhere in Oregon. This happened sometime in September or October. She wove a small, silken pad deep among the needles and laid hundreds of eggs upon it. Then she spun layer after layer of silk over them, sealing them in a warm, white chamber. Her life’s work. 

    Having fulfilled the measure of her creation, she went where all spiders go. But where is that? Are spiders elegant biological machines, or are they living souls? I don’t know. Perhaps at some future date we’ll be blessed to understand such things. 

    What we do know is this: as autumn cooled, the temperature dropped below fifty degrees, and her eggs slipped into dormancy. October passed into November. And sometime in the last days of November or early December, humans with chainsaws arrived for the final harvest. 

    The tree was cut, loaded onto a truck, bundled into a refrigerated trailer, and shipped hundreds of miles away to a Smith’s Marketplace in Logan, Utah. There is stood with a number of other trees in the area just outside the front doors in the snow and cold and fluorescent lights. How many days and nights it waited there, we don’t know. But one evening, a mother and father and their four girls arrived to find their Christmas tree. 

    They walked among the evergreens, feeling for soft needles, breathing in the deep, resinous smells. They found the tree. It was perfect. They paid for it, tied it to the top of their minivan, and drove home over the mountains to the south end of the lake. Then they set it up, the father complaining, as he always did, about the goofy screw-stabilizers, strung the lights, and hung ornaments from past Christmases. The little tree filled the room with warmth, scent, and memory. 

    On Christmas morning they came down to open presents. As the sun rose, the light through the front window illuminated the tree. And something was different. 

    The branches shimmered. 

    The girls peered closer to investigate.  

    And found thin silk filaments. Everywhere. And then, to their shock, they saw that the whole tree was alive, moving with hundreds of baby spiders. A small horde that had warmed over the days and hatched silently sometime in the deep night after Santa and Mrs. Claus had gone to bed. A small horde that had then gotten to work—tiny, mad elves weaving their own gossamer garlands through the branches. 

    When the girls realized what they were seeing, there were shrieks of horror. Then the father, not knowing what else to do, escorted the tree, its decorations, and mad elves outside into the cold. The father returned, closed the door, and the whole family stood there, looking at the tree out on the deck, a bit stunned.  

    All these years later, it’s one of our family’s warm and funny memories. But if you ponder it just a little longer, it’s also one that lingers. 

    Are spiders merely elegant machines? Or are they living souls? Do they have claim upon us? Should a swarm of locusts or an infestation of roaches be preserved? 

    I will leave such questions to you, Dear Reader. 

    In the meantime, I wish you the merriest of Christmases. Whatever you believe or don’t, may you receive a measure of divine light this season—and reflect it, to brighten the world, if even just a little, for creatures both great and small. 

    John 

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  • Writing update: Curse Draft 3 FINISHED, The Book Academy

    Fanfare!

    Draft 3 of Curse of a Dark God is finished.

    Finished!

    Finished!

     

    FIIIIINIIIIIIISHED!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

    245,000 words. 873 manuscript pages.

    That’s a big book. SERVANT was only 170,000. A “normal” novel is somewhere around 90,000 – 120,000 words. I just emailed it to my agent with a huge sigh of relief. And a hope that the editoral sword of Damocles has been lifted a bit. I’m sure my editor will want some changes–most certainly fewer words–but hopefully this is a draft we can agree on and, therefore, set a release date.

    I want to thank the following folks for reading the opening and giving me their feedback. I’ll be incorporating their comments, along with those of my beta readers, agent, and editors, in my review for the edits I’ll make to draft 4. Some of the comments, actually, made it into draft 3.

    • Adam Teachout
    • Alexis Cooper
    • Alex Lamborn
    • Amy Lamborn
    • Cameron Wilson
    • Darren Eggett
    • David C. Walton
    • David West
    • Eric Allen
    • Garrett Winn
    • Hyrum Grissom
    • Justin Fisher
    • Krista Hoeppner Leahy
    • Laurel Amberdine
    • Lindsey Tolis
    • Lynette Wood
    • Martin Cahill
    • Melanie Goldmund
    • Merrill Nielson
    • Mette Ivie Harrison
    • Nick Dianatkhah
    • Rachel Gao 
    • Robert Thompson
    • Steve Diamond
    • Wesley Amodt

    Again, all of you listed above–THANK YOU SO VERY MUCH FOR READING AND RESPONDING!! We luvs you, Precious. And if I missed anyone, please send me an email smack. Your name needs to be there. I’ll move it over into the fiction section later.

    For those who missed out, I’m planning on posting the beginning of Dark God’s Glory for review as well. Although I don’t know how it’s going to work out with pub dates. We’ll have to see.  

    By the way, here’s the opening chapter as it now stands. It may very well change.

    1.   The Harvester

    Berosus saw the girl the first day he arrived on the shores of the New Lands. She was a beautiful Koramite mix. Dark hair. Clear skin the color of caramel. A full set of teeth. But it was her stunning jade eyes that decided him. That and the playful but firm way she handled the sailors wanting more than just a few pints of her grog. He found lodging in a barn that night then ordered three of his men to kidnap her.

    When the time was right, they brought her to him up on the hill. It was in the afternoon of the sixth day. The sun shone brightly in the blue autumn sky. The breeze rustled through the grass and trees. He untied the bonds around her wrists and told her to sit down. He said, “Some of the spark’s gone out of your eyes.”

    She said, “Six days in a hole will do that to you.”

    He gave her credit. She was scared and hiding it very well. He said, “You’re destined for great things.”

    She looked at the tattoos on his wrists, which would tell her nothing, and said, “I’ve a father to tend to, and three brothers.”

    He said, “What’s your name?”

    “Jade.”

    “Of course. Well, Jade. You’re good stock.” He motioned at her. “Wide hips, good bone structure. You would have born many fine children and increased the Mother’s herd. But there’s a higher purpose.”

    She said, “You’re one of those Shimites, aren’t you. One of his sleth.”

    “Ho,” he laughed. “No, lovely. Shim is a nothing. A gnat. A beetle. No, I am a Seeker. A servant of the Sublime. And you will serve me. Does that please you?”

    “You’re not marked.”

    “No, Seekers never are. We can’t announce our coming, now, can we?”

    She swallowed. “They say Shim’s brought on a curse.”

    “That he has,” Berosus replied. “And you’re going to help remove it.” He pulled the rough, black gloryhorn from its pouch. “Do you know what this is?”

    “Not a simple horn,” she said, “or you wouldn’t have asked.”

    She was smart. Brave. Oh, but he liked this one. He had indeed chosen well. “No, not a mere horn. It’s a weave. And like all weaves it needs soul to bring it to life. This one needs a lot of soul.”

    He saw she understood what that meant, for the last of her feisty spirit drained away. She glanced down the hill. She was going to run; he could see it in her eyes. He gave her credit again. She was real quality. By this point many females would have been in a panic, in tears or begging him for mercy. But this one still had her wits.

    He snatched her by the wrist. “Don’t spoil it. You’ll be remembered. I will remember you, this hill, the smell of the autumn leaves, and your eyes under the blue sky.”

    She tried to wrench her arm free, but Berosus had an iron grip. Her tattoo marked her as property of the Mother and gave him access. He pushed through the barriers of her flesh to the soul within and felt her scream.

    #

    When Berosus finished, the husk of Jade’s body stared past him at the trees. Her body and the remnant soul which lingered there might live on for a few days, maybe even a few weeks, but there was no point in allowing that to occur. It would seek the familiar; it would walk back to her home, go about its old habits. Maybe it would sit in a favorite chair, maybe eat a piece of bread or go through the motions of drawing water. But it wouldn’t respond to the conversations of her loved ones or their later pleadings. All this would only raise questions, and questions at this point would not be useful. So Berosus killed the body with a sharp twist to the neck and laid it down upon the dried autumn grass at his feet.

    The captain of Berosus’ dreadmen had brought a small meal. Berosus picked up a salted herring that lay in the cloth the captain had spread upon the grass and took a bite. “Life is meant to be lived consciously,” Berosus said, “deliberately.”

    “Yes, Bright One,” the dreadmen said.

    With his free hand, Berosus ran a handful of the female’s luxurious dark hair through his fingers. He traced her brow and the ridge of her cheek bone, traced the delicate curve of her lips. She was so beautiful in her repose. As graceful and sensuous as the rich petals of an iris.

    “Every day a banquet is spread, Captain. And if you’re not careful, you’ll miss it.” Berosus disdained the Divines who sent others to do their work. Life was full of gifts, full of scenes such as these. And every day they missed it.

    He took another bite of herring.

    The captain said, “We have a report, Bright One.”

    Berosus ignored him. The scene was perfect. The breeze blew gentle waves through the dry meadow grass about Jade. The heads of the grass nodded to and fro, as if reaching out to touch her.

    He contemplated her a moment more then picked up the leather pouch that held the rough, black gloryhorn where the essential parts of the girl’s soul still lived on and put the strap over his neck.

    The gloryhorn was the weave he would use to harvest the fruit of this land. He’d needed a soul to quicken it. He could have used anyone’s soul, but it pleased him to think of Jade in there, for every time he saw the horn, he would also think of her, this hill, and the grass rippling in the breeze. He would think of how poignant it was for something of such beauty to bring forth such destruction.

    He finished the herring and sucked his two fingers clean. In the distance, the towers of Shim’s fortress rose above the trees. “What is the report?”

    “The Mungonite priest has been spotted.”

    Berosus nodded. “Good. We need to find him before he talks.”

    “I’ve already dispatched men.”

    Berosus looked out at Shim’s fortress. He’d been watching Shim’s army for the past six days, and his orders were to harvest every last one of them.

    It was clear to him this army was sleth. They were using weaves of might, but none were in the pattern of any of the houses of Kains he knew. There were no Guardian Divines, no tethered skir, no Fire sacrifices. There simply were no signs that would indicate an enemy Mother was here, claiming this human herd. But there was the sleth Argoth and his Grove.

    When Berosus had received his orders, he’d been informed by the glorious Mother of Mokad herself that this nest of sleth had killed two Divines and perhaps even one of her sisters. He saw now they were starting to build an army of dreadmen. It was all very impressive for sleth. But their time was at an end.

    He looked down upon the body of Jade. She would have been harvested anyway. This outbreak of slethery had to be stopped before it grew too large. A small sleth nest could be useful at times in managing the herd or in attacking another Mother’s holdings. But an army of them would only cause problems. And you couldn’t just kill the leaders. Ideas and knowledge spread like disease. In this situation, it was best to simply destroy them all. 

    Berosus smoothed one side of his long blond moustache and then the other. About him in the woods, his dreadmen kept watch. He’d received message via the weave that bound his chief general to him that the ships with the troops and the other Divines were making good progress. They expected to arrive in just a few days, which gave him just enought time to put himself in place.

    In the distance, banners and wreaths were being hung at the fortress. He thought it fitting: on the morrow, the inhabitants of this land would celebrate the good gifts of the harvest with their annual apple dance feast. In truth, they were only fattening themselves for the real harvest.

    Harvesting humans was essentially the same as harvesting any animal. You gathered them together. Then you killed them. Like many social animals, humans banded together when under threat. Provide the right motivation, and the herd would gather itself.

    “Captain,” he said. “Tomorrow evening at the feast, we set things in motion. You will send in someone with poison. Let him clearly demonstrate our intent.”

    “It will be done, Bright One.”

    Berosus took in a great breath of the sweet air. The day was brisk, the sky sunny and clear. He hoped the sunshine held. It was such fine weather for slaughter.

    Edit. See, it’s already changed. I had two versions when I posted this blog. I let Nellie read both. And she reports that this one created much more interest (curiosity, in this case) much faster. Sigh. It’s a good thing I’m taking a break.

    1.   The Harvester

    The young girl was beautiful. Dark hair. Stunning jade eyes. Clear skin the color of caramel. But her body was merely a husk now because Berosus had removed the vast majority of her soul.

    The husk of her body and the remnant soul which lingered there might live on for a few days, maybe even a few weeks, but there was no point in allowing that to occur. The body would seek the familiar; it would walk back to its home, go about its old habits. Maybe it would sit in a favorite chair, maybe eat a piece of bread or go through the motions of drawing water. But it wouldn’t respond to the conversations of her loved ones or their later pleadings. All this would only raise questions, and questions at this point would be inconvenient. So Berosus killed the girl’s body with a sharp twist to the neck and laid it down upon the dried autumn grass at his feet.

    The captain of Berosus’ dreadmen had brought a small meal. Berosus picked up a salted herring that lay in the cloth the captain had spread upon the grass and took a bite. “Life is meant to be lived consciously,” Berosus said, “deliberately.”

    “Yes, Bright One,” the dreadmen said.

    With his free hand, Berosus ran a handful of the female’s luxurious dark hair through his fingers. He traced her brow and the ridge of her cheek bone, traced the delicate curve of her lips. She was so beautiful in her repose. As graceful and sensuous as the rich petals of an iris.

    “Every day a banquet is spread, Captain. And if you’re not careful, you’ll miss it.” Berosus disdained the Divines who sent others to do their work. Life was full of gifts, full of scenes such as these. And every day they missed it.

    He took another bite of herring.

    The captain said, “We have a report, Bright One.”

    Berosus ignored him. The scene was perfect. The breeze blew gentle waves through the dry meadow grass about Jade. The heads of the grass nodded to and fro, as if reaching out to touch her.

    He contemplated her a moment more then picked up the leather pouch that held the rough, black gloryhorn where the essential parts of the girl’s soul still lived on and put the strap over his neck.

    The gloryhorn was the weave he would use to harvest the fruit of this land. He’d needed a soul to quicken it. He could have used anyone’s soul, but it pleased him to think of Jade in there, for every time he saw the horn, he would also think of her, this hill, and the grass rippling in the breeze. He would think of how poignant it was for something of such beauty to bring forth such destruction.

    He finished the herring and sucked his two fingers clean. In the distance, the towers of Shim’s fortress rose above the trees. “What is the report?”

    “The Mungonite priest has been spotted.”

    Berosus nodded. “Good. We need to find him before he talks.”

    “I’ve already dispatched men.”

    Berosus looked out at Shim’s fortress. He’d been watching Shim’s army for the past six days, and his orders were to harvest every last one of them.

    It was clear to him this army was sleth. They were using weaves of might, but none were in the pattern of any of the houses of Kains he knew. There were no Guardian Divines, no tethered skir, no Fire sacrifices. There simply were no signs that would indicate an enemy Mother was here, claiming this human herd. But there was the sleth Argoth and his Grove.

    When Berosus had received his orders, he’d been informed by the glorious Mother of Mokad herself that this nest of sleth had killed two Divines and perhaps even one of her sisters. He saw now they were starting to build an army of dreadmen. It was all very impressive for sleth. But their time was at an end.

    He looked down upon the body of Jade. She had solid bone structure, wide hips for bearing children, even teeth. She was good stock. In regular circumstances, she would have grown up to bear many fine children and increase the herd. She would have provided many souls as meat for the Mothers. But she would have been harvested anyway. This outbreak of slethery had to be stopped before it grew too large. A small sleth nest could be useful at times in managing the herd or in attacking another Mother’s holdings. But an army of them would only cause problems. And you couldn’t just kill the leaders. Ideas and knowledge spread like disease. In this situation, it was best to simply destroy them all. 

    Berosus smoothed one side of his long blond moustache and then the other. About him in the woods, his dreadmen kept watch. He’d received message via the weave that bound his chief general to him that the ships with the troops and the other Divines were making good progress. They expected to arrive in just a few days, which gave him just enought time to put himself in place.

    In the distance, banners and wreaths were being hung at the fortress. He thought it fitting: on the morrow, the inhabitants of this land would celebrate the good gifts of the harvest with their annual apple dance feast. In truth, they were only fattening themselves for the real harvest.

    Harvesting humans was essentially the same as harvesting any animal. You gathered them together. Then you killed them. Like many social animals, humans banded together when under threat. Provide the right motivation, and the herd would gather itself.

    “Captain,” he said. “Tomorrow evening at the feast, we set things in motion. You will send in someone with poison. Let him clearly demonstrate our intent.”

    “It will be done, Bright One.”

    Berosus took in a great breath of the sweet air. The day was brisk, the sky sunny and clear. He hoped the sunshine held. It was such fine weather for slaughter.

    ***

    In other news, I was invited to present at The Book Academy conference that will be held at UVU in Orem, UT on Thursday, September 30th. It looks like it’s going to be a great time.

    Date & Time Event Type Area Notes
    Thursday, September 30 Writers conference Orem, UT The Book Academy is a one-day conference designed to give authors, aspiring authors, and avid readers the opportunity to learn more about writing, the publishing industry, and the books they love while networking with other authors, publishing professionals, and book lovers. Classes will be taught by successful authors and publishing professionals on writing basics, publishing, marketing, book clubs, and more.*This year it will be hosted by Utah Valley University. The theme is “Power up your writing.” I’ll be teaching a one-hour class on how to make a good idea great. More details to come.
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  • Servant cover art

    The cover illustration for SERVANT is finished!

    (and there was much rejoicing.)

    yea.

    Actually, there was DANCING. Because I think the final piece rocks. The artist is Victor Minguez. Here are two of his pieces that I really enjoy.

    The first is “Angel.” I love the bright contrast, the face, and the fact that there’s so much rich detail.

    The next is “Champagne Havoc.” Again, a wonderful face, but also an awesome idea (a robot carrying a woman in the palm of its hand), and then the lines and chopper give the whole piece a lot of energy.

    Click here to see other works in his portfolio.

    So we kicked the project off by me sharing the goals I had for the cover and tons of reference on everything from color scheme to character costume. I asked Victor to develop some concepts for an ensemble of Hunger, Sugar, and Talen as well as some for the cave scene towards the end of the book. He came back with these sketches.

    Servant Sketch 1 cave Servant Sketch 2 horse ensemble

    Servant Sketch 3 ensemble Servant Sketch 4 cave

    I liked the first because it would allow us to see the figure’s faces more clearly. And there was a lot of interesting detail with the cave. Look at the roots by the entrance. I also liked the structure. I liked the third because it included Hunger, and Victor was taking Hunger in a new direction. I also thought we could do some neat things with the energy of Sugar on the horse and that long sash. The fourth one, however, just felt right. It had so much potential energy. I was immediately drawn to the body language. And so this is the one we decided to develop.  Then one of my beta art viewers suggested moving closer and putting in more strong diagonals. It was a perfect idea. Victor agreed and came back with this.

     

    Servant WIP 1

    I liked the lines of her stance but wondered if she needed something stronger with her legs. Victor adjusted, but my idea just wasn’t an improvement.

    Servant WIP 2

    So we decided to stick with the previous version. However, this was all too dark. Way too much gray. When looking at things in thumbnail, the cover has to pop. I shared more reference images. And Victor went back and delivered this.

    Servant WIP 3

    Boom! That was exactly what I was looking for. Bright, dynamic. However, we needed a more neutral bit at the top for the title and author’s name. And the brightest spot had to be behind Sugar to draw the eye to her. Here was the next version.

    Servant WIP 4

    At this point I started to dance. This was IT! There was a lot going on here. We had the high contrast I wanted. We had the energy. The wind with the hair and leaves and sash and torch all add kinetic energy. As do all the diagonals. Notice as well the cave details–we have hints at previous habitation, runes, and some interesting contrast with the dark foreground. I had shared a number of N.C. Wyeth and Tim and Greg Hildebrandt pieces as reference, and I think this captured elements of those and gave them a new twist. Note as well the sharp projections on Sugar’s behind. Victor put them in there purely for aesthetic reasons. He had no idea what they were. I loved them. He loved them. They worked. We would just have to make them make sense.

    After a few more iterations, he delivered the final.

    Servant Final

    I think it’s gorgeous. And will advertise the book perfectly. In a few days I will reveal the final cover with title etc. Shortly after that, SERVANT will be available again to please English readers worldwide.

     

     

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11 Comments

  1. I say bravo! I’m seeing more and more traditionally published authors starting to think this way. It just makes sense. One thing I appreciate about your approach is the way you rely on the numbers instead of just rumor and gut feeling. It’s one thing that keeps me coming back to your blog. Let us know how it turns out. Good luck!

  2. As a fan,whatever it takes to get the content to me faster. That is what I support. If it also earns you more money, and I pay less money… win win.

  3. Good for you, John! I’ve had 11 books published, four of them indie, and I’m making about the same amount of money from my four indie books as I’ve made from my seven traditionally published books. Two of my traditionally published books are now out of print and I will never see another penny out of them. But while my four self-published eBooks are not bestsellers, they provide me with a predictable monthly income that may never end. There are pros and cons to each approach, but I applaud anyone who takes matters into his or her own hands and self-publishes. I wish you great success!

  4. Love it! I’ll happily make sure that you get my money for anything you write, so start publishing those grocery lists, Mr.!

  5. Congrats, my brother! I’ll be passing you, going the other direction, giving you a huge high five. And if you ever need a book-tour partner and Larry isn’t available(or you don’t want to kill your gas mileage by hauling him along), give me a call.

  6. He IS a lug (grin)

    Bryce, let’s see. Here’s one for free: Silk almond milk, avocado, mushroom. Apples, bananas, and a kitchen broom. The yogurt of Greeks, the peanuts of Sam, and a package of bacon to fry in a pan.

    Thank you, thank you. I know. It’s amazing, isn’t it. I almost want to cry.

  7. John,

    Just catching up on blog posts after returning from attending a two week intensive novel writing workshop. This is a very timely post! The assistant instructor at the workshop is an indie author and we had a number of conversations about indie vs. traditional. I’m working on two novel projects and these numbers are very instructive.

    Please keep us posted! Looking forward to seeing Bad Penny on Amazon!

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