Indie thoughts: being realistic

I know a lot of authors who are trying indie publishing. Some are doing fabulously well. Most are not. I’ve talked to a lot of folks wanting to indie publish. Very often they have stars in their eyes, even though the vast majority of books don’t sell well. But does that mean indie publishing is a pipe dream?

Here’ is a perspective I agree with from Hugh Howey.

The fact that self-publishing provides better chances doesn’t mean great chances. The fact that self-publishing can be less frustrating than the query-go-round and the delays inherent with traditional publishing doesn’t mean that self-publishing is frustration-free.

Read more on Howey’s site. And here’s another by Dylan Hearn. With the Hearn post, I don’t know where he’s getting the “average book sells 100 copies” data. I don’t think that’s accurate. But his intent is to tell authors to have modest expectations, and I think having modest, realistic expectations is the most helpful way to approach this.

 

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  • Edward Bear Shares His Proofreading Secrets

    One of the things I enjoy about being an author are the emails I receive from readers. A few months ago I received one from Mr. Edward Bear. He’d purchased Servant and, as he was reading, found an unclosed dialogue quote.

    Mr. Bear could have simply noted it and read on. But he did not. Mr. Bear is a proofreader. And so he practiced a bit of wizardry, found that I had a handful of quote goofs, and emailed them to me.

    Many of them ended up being weird smart quote issues Word introduced into the text when I broke a line of dialogue with an action like this: “You will not”–he scratched his nose angrily–“share another pair of my panty hose with that woman!”

    You’d think that would be enough for a doughty reader. But Mr. Bear didn’t just notify me of the errors. Oh, no. He also included the page from his proofreader’s grimoire that allowed him to find those quote issues in a matter of minutes in the first place.

    As soon as I had the time, I tested the spell on Bad Penny, and, voila, in a matter of a few minutes found a couple of issues in that text. I was delighted.

    But Mr. Bear wasn’t satisfied with mere delight. He then sent me another page from that grimoire to help with spelling. We luvs wizardly readers, Precious.

    Copy editing and proofreading require patience, painstaking reading, and a knowledge of what to look for. You have to know not only the mechanics of the written word (capitalization, spelling grammar, syntax, punctuation, abbreviations, usage, etc.) but also, if you’re reading for a printed edition, interior formatting (widows, orphans, word or hyphen stacks, headers, and so forth). There’s a lot to it. And anything that speeds up the process and minimizes errors is welcome.

    If you’re contracting your proofreading out, a cleaner copy can also translate into lower rates. Knowing that many of you who visit this website are writers, and because your host’s generosity knows no bounds, I asked Mr. Bear if he might be willing to share his wizardry with you. The wizard responded with a yes.

    Augmented Proofreading 1

    By Edward Bear I’m Ed Bear. I work, both professionally and otherwise, as a proofreader. I’ve gone over books for my publisher and I’ve done scan/OCR/check against paper books for republication, both electronic and back-to-treeware. When I mentioned some of the “ancillary tools” I have for aiding the work, John offered me this guest post slot in his blog. Feel free to pass this stuff around. I’ve found these techniques invaluable in getting the job done faster, and with better quality.

    First, though, I need to tell you about the tools themselves. The biggest component is the software for electronic text editing. However, I’m NOT talking Word or anything like that. I’m talking about an editing program which can a: work with plain text and b: handle Regular Expressions. (What are those, some of you ask? I’ll get to that.)

    Since I’m a windows user, I have two such programs available. My favorite is a program called TextPad (www.textpad.com).  I’ve used it for years and it’s become invaluable to my work. They currently charge $28 for a single user license, but IMO, the program’s so useful that, even though upgrades are free, I buy another license every time they bring out a new major release. The other program is free. It’s called NotePad++ (http://notepad-plus-plus.org/) I’ve tested it and it can handle the methods I use, but I haven’t used it much, since TextPad and I are long-time buddies. If anybody out there knows a program for the Macintosh which will do these jobs, please mention it in the comments.

    Regular Expressions

    You don’t have to be a wizard to use them. The tutorial over at http://www.regular-expressions.info/tutorial.html describes them elegantly:  “Basically, a regular expression is a pattern describing a certain amount of text.”  They are also called a regexp or regex, and I’ll be including the regexes I use in this post.

    I have a small library of regexes, and two of them are critical to aiding the proofreading process. One of them allows checking dialogue quotemarks, to insure that speech is properly closed off, and the other makes it possible to generate a word list of each unique word in the  book. I’ll be walking through the usage, including screenshots.

    Quote Checking

    One of the challenges of checking dialogue passages is that, with one exception, every opening quote (“) needs to have its matching closing quote (”). The exception, of course, is when the same character is speaking in the next paragraph. This can lead to a heavy false positive load if the characters are loquacious.

    The first time I tried this stunt, I found  73 paragraphs with unbalanced quotes. Only 6 of them were errors. But being able to find them quickly so they could be fixed in minutes instead of hours? That paid for the effort.

    The process itself is simple: You take the document and convert it to plain text. If it’s an RTF or Word document, you simply select ALL, hit copy, and paste it into Textpad.  The result will look something like this:

    image001

    What I normally do is turn on word wrap, so I can see the whole paragraphs as I go. So it looks like this:

    image002

    Now, we go hunting. The next step is to set up the search pattern using a regex. The one I use for this is the following: (?!^([^“”\r\n]++|“[^“”\r\n]*”)*$)^.+ Complicated little brute, isn’t it. I didn’t write it, but I knew who to ask if he could write one, and the above is the result. FYI, there’s also one for straight quotes: (?!^([^”\r\n]++|”[^”\r\n]*”)*$)^.+ You use it the same way. So go into find, and put the regex into the “Find what:” box:

    image003

    Notice that the “Regular expression” box is checked. I also “Wrap searches” just in case I miss something and want to loop around. Click “Find Next” and:

    image004

    The paragraph highlighted has two opening quotes, one at the beginning and one at the end. Word assumes that a quote preceded by a space is an opening quote, so you need to correct it in your RTF/DOC. Wash, rinse, repeat. You keep doing “find next” all the way through, checking for situations like the following:

    image005

    As I said, same speaker, next paragraph, so this one is good. This post is getting a little long for a blog entry, what with illustrations, so I’ll break off here. Stay tuned for part two: checking spelling and spelling consistency. In the meantime, here are the RegEx tool commands plus a few bonus goodies: RegExToolCommands.

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  • |

    The average American reads 17 books per year

    Americans and Reading

    The Pew Research Center has just published their findings on reading in America. It’s called “The Rise of E-reading“. There’s a LOT of fascinating information in the report. Here’s a taste:

    1. Americans 18 and older read on average 17 books each year. 19% say they don’t read any books at all. Only 5% say they read more than 50.
    2. Fewer Americans are reading books now than in 1978.
    3. 64% of respondents said they find the books they read from recommendations from family members, friends, or co-workers.
    4. The average reader of e-books read 24 books (the mean number) in the past 12 months; the average non-e-book consumer read an average of 15.

    Building an Audience

    I also want to recommend this week’s post by Kris Rusch on Audience. She has a number of interesting things to say about the dream of being a best seller and building an audience. The money quote comes as she refers to a post by Tracy Hickman:

    “The point here is that you do not have to feel as though you are in competition with the entire world. You don’t NEED the entire world to be a successful writer. What you need is an audience—just enough of an audience, mind you—who reads your words, is changed by them and wants to come back for more.”

    An audience. More importantly, an audience that reads and “is changed by” your words. Not an audience who loves them, not even an audience who likes them. An audience who is changed by them, and because of that experience, “wants to come back for more.”

    Simple. Important. Usually forgotten.

    She talks about lots more. Read the whole thing.

    My thoughts?

    First, there’s no need for authors or readers to worry about wading through “crap.”

    According to Pew, readers only read 15 or 24 books a year on average.  That’s not a lot of books.

    More importantly, it takes about 3 seconds to get a lead for a good book.  You hear something from a friend or family member, you look at the USA Today best sellers list, you browse a few books at a store or online, you read a blog and suddenly you’ve found a book. 

    Readers fill up their book reading slots much more quickly than they can ever empty them.  That’s why we all have years of reading in our queues.

    It doesn’t matter that there are millions of other books out there, a good majority of which might have been written by monkeys. There’s no need for authors to worry that readers will have to wade through a mountain of crap to find a good book. They don’t need to because they have leads for good books coming out their ears.

    Second, people purchase books that friends, family, and co-workers love.

    Which means that when you deliver a great experience to one person, it’s going to ripple out. It’s probably not going to be linear. It’s probably going to ripple out like viruses do into different population pockets. Or seeds do into different environments. It will run through one pocket, make a jump to one or more others, or it may not jump at all. Some pockets are big, some are small.

    The way to keep a virus going is to release it in a lot of places where it’s likely to thrive or in places that a lot of people travel through. And as Kris points out, writing is all about repeat business–making sure you have a stream of good product (something I hope to rectify with my own writing this year).

    Bottom line: the best way to build your writing business is to simply write the best book you can, and keep them coming.

    Third, the market is BIG. 

    If you read Rusch’s and Hickman’s articles, you’ll see that even the mega sellers only reach a fraction of those who read. This is reinforced by the statement made by Thomas McCormack, former CEO of St. Martin’s that you can read here. So just because 100,000 people read one book doesn’t mean 100,000 others won’t read mine.  

    Moreover, e-books and online shopping are broadening distribution. Brick and mortar stores only have so many slots for books. Every 8-12 weeks they rotate the old books out (like 12 weeks is old) and replace them with the new ones, unless, of course, your book is selling very well and gets “modeled” at the store.  The point is: when you only display a few books at a time, those books will get bigger sales numbers. This happens because there isn’t anything else to purchase.

    But you don’t have that limitation with e-books and online shopping. Nothing rotates out of the store. Sure, things rotate on and off the best seller lists. But the books are always there. With an ever growing selection, there won’t be as many mega sellers.  Publishers Weekly discusses this trend in their 2011 Facts & Figures articles, which list best-seller numbers (make sure you click through to the Trade Paperback article as well). The same thing has happened with TV station viewership with the explosion of channels, DVDs, and online streaming. Same thing happened with music.

    What this means is each author has a better chance of getting his or her books to those who will love them. We’ll still have best-sellers. But we’ll also have a lot more medium sellers as well. And that’s great for authors everywhere.

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  • LDStorymakers Presentation

    I’m at LDStorymakers this weekend. Had a wonderful time yesterday facilitating idea generation for the magic systems of eight writers who all had some really cool stuff.  Today I will be giving my presentation on banishing writer’s doubt, fear, and block using cognitive therapy.

    For those who want the slides, here they are.

    Banish writers fear doubt and block with cognitive therapy (PDF)

    Enjoy!

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  • For the attendees of my killer workshop

    I think the workshop version 2.0 went very well. I had a wonderful time.  Click on the “Writing” menu above AND the category link on the sidebar to see the many blog entries I’ve made about writing principles.

    1. The 3 Things You Must Learn to Write Killer Stories Handout
    2. The Story Cycle Handout
    3. Lesson from writer’s area: Step 1 of The Creative Process: Capture the Zing
    4. Resource: Zing Hunting Methods

    Remember the 10 to 20’s. I would love to hear your experience with them.

    1. STORY EFFECTS. List 10 to 20 Stories you love. Then next to each write what you loved about it and what emotions it triggered in you. Finally, look at your answers to see the patterns. These are the effects you love, the ones YOU will probably find the most joy trying to create for others.
    2. PROBLEMS. List the main problems (threat, lack, mystery) for each of those stories. These are YOUR problem types, the one’s you’ll probably find the most joy writing about.
    3. INTERESTING CHARACTERS. List 10 to 20 characters or people you find interesting. Next to each identify what it is that makes them so interesting to you. Finally, look at your answers and identify the patterns. These are YOUR  draws. Use these when developing characters.  
    4. ROOTING FACTORS. List 10 to 20 characters your root for or against. Next to each identify what it is that makes you root for or against them. Finally, look at your answers and identify the patterns. Again, these are YOUR equity factors. Use them when developing your story.
    5. STORY PATTERNS. For the stories you identified, map out their story cycle (problem, reaction/decision, action, disaster). Your goal here is to see patterns of how the types of problems you love develop.
    6. ZING. For one week gather 10 to 20 zing each day. Try to get zing in all four areas (problem, plot, character, setting) during the week. Look at the lesson on capturing the zing and the zing hunting methods resource in the writer’s section.
    7. POWER QUESTIONS. Start a list of creative questions that are productive for you. You will want to identify power questions for all 5 parts of story. Look at the handout for some of mine. Ultimately, you’ll ask yourself hundreds of questions, but there will be 10 to 20 that you keep coming back to.  
    8. TIME. Identify how you will get 10 to 20 hours to write each week. If you can’t do 10, try to get close.
    9. WRITE. Develop and write a story. Identify the day you will start and do it.
    10. CONTACT ME. I want to hear about your progress.  Please post your findings in the comments of this blog entry 🙂
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  • 2015 LTUE presentation materials

    I promised the audiences that I would post the PowerPoints and handouts to the website. Well, here they are. For those wondering, we do not have any recordings of the events.

    How to Build an Action Plot

    How to build an action plot

    How to Build an Action Plot Handout

    How to Build A Romance Subplot

    How to build a romance plot

    How to Build a Romance Plot Handout

    How to build a romance plot lecture notes

    The Power of the Story Setup

    Using Story Setup

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