On Writing

  • Authors love women

    Two fascinating articles on who drives books sales. Would love to see original reports.

    September, 2010
    http://seattletimes.nwsource.com/html/books/2012801171_litlife06.html

    I arrived back at work, along with 2,000 e-mails and about that many incoming books, I got a report from Bowker, a global firm that tracks people’s book-buying habits. Here are some of the more interesting bits from 2009:More than 40 percent of Americans over the age of 13 purchased a book; the average age of the American book buyer is 42.

    Women make 64 percent of all book purchases, even among detective stories and thrillers, where they buy more than 60 percent of that genre. [see, they act all touchy feeling, but most women like to see someone kick hiney. Except I suspect a lot of that 60% is driven by mysteries; or are there a lot of women that like, say, Lee Child?]

    Thirty two percent of the books purchased in 2009 were from households earning less than $32,000 annually. A fifth of those sales were for children’s books.

    The biggest nonfiction genre is biography and autobiography.

    Whoa. Go gals.

    June, 2011
    http://tomorrowsbook.com/format-wars/features/who-is-buying-ebooks-women-reading-fiction.html

    Surprise, surprise: the hardcore power users in the eBook world are the same demographics as the hardcore power users in the physical-book word, as a report called Consumer Attitudes Toward E-Book Reading from the Book Industry Study Group (BISG) indicates both hardcore groups are dominated by women buying fiction.

    No surprise, really. The BISG says most eBook power buyers — that is, someone buying an eBook at least once a week — are by and large women (some 66 percent), who mostly buy fiction. Out of the entire eBook market, power buyers make just 18 percent of all buyers, but they buy 61 percent of the eBooks. [Holy crap! 18% are driving the sales–who are these people?! Of course, this is just the old 80/20 rule showing its face again.]

    In terms of exactly what is selling: literary fiction, science fiction and romance lead the way, each with over 20 percent of the market. [Go SFF!! and those are not the normal breakdowns, SFF is usually under 10%] Overall, eBooks comprise 11 percent of the total book market, with 13 percent of print book buyers also downloading eBooks.

    That evolution of the market isn’t surprising: early gadget adopters tend to be men, but as eReaders become more mainstreams, its userbase logically would look like the book market as a whole. And that’s exactly what happened: If women buy 64 percent of all books, it’s no surprise they’re buying 66 percent of all eBooks. [Except I think you got your math wrong; they’re 66% of power buyers. You didn’t say what report said of total sales]

    Whoa. GO LADIES!

    Seems women have been driving entertainment in a lot of ways for a long time. Watch a few minutes of this interview with Hitchcock back in 1964.

  • Revised version of “Key Conditions for Reader Suspense”

    Last year I published four very long essays on my site in a series called “The Key Conditions for Reader Suspense.”  The folks at SFWA (Science Fiction and Fantasy Writers of America) liked them and wanted to reprint them on their site. Of course, as I went through those essays I found things to revise and add. We published the revised essays in a twenty-seven part series. Read those more recent versions here.

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    Since when did young adult fiction become the cure for cancer?

    Meghan Cox Gurdon wrote an opinion piece for the Wall Stree Journal called “Darkness Too Visible” in which she complained that it was hard to find young adult fiction these days that isn’t filled with coarse, dark material–profanity, pederasty, mutilation, etc. She claims that “contemporary fiction for teens is rife with explicit abuse, violence and depravity” and wonders “why is this considered a good idea?” She concludes by saying:

    So it may be that the book industry’s ever-more-appalling offerings for adolescent readers spring from a desperate desire to keep books relevant for the young. Still, everyone does not share the same objectives. The book business exists to sell books; parents exist to rear children, and oughtn’t be daunted by cries of censorship. No family is obliged to acquiesce when publishers use the vehicle of fundamental free-expression principles to try to bulldoze coarseness or misery into their children’s lives.

    This, of course, sent hordes of folks into a frenzy of posts sneering at Gurdon’s so-called prissy sensibilities, decrying censorship, and extolling the virtues of young adult literature and dark material in particular. For example, Mary Elizabeth Williams in a Salon piece called “Has young adult fiction become too dark?” rolls her eyes, then deigns to wade into what’s she thinks is an obviously juvenile argument to apparently show Gourdon how “stupid” she really is. Williams concludes:

    One of the terrific side effects of an obviously click-baiting piece of editorial twaddle like Gurdon’s is that it reminds people how many fellow passionate readers there are in the world. That incendiary WSJ piece promptly sparked a tear-jerkingly beautiful twitter #YA saves trend full of heartfelt reactions and links to outstandingly reasoned, article responses from well-read adults and teens on the value within so much of YA literature and its downright lifesaving effects.

    Williams suggests fiction doesn’t have the power to lead people into bad behaviors. After all, she assures us, “an entire generation of women managed to devour the ‘Flowers in the Attic’ series without having sex with their brothers.” No, according to Williams (and all the #YAsaves folks), YA fiction only saves lives. And she provides a link to prove it.

    But Williams misses the mark. Completely. This isn’t about whether fiction has power to influence us in good and bad ways. There’s a huge body of research on media effects which clearly proves fiction’s power for both. Nor is it about the theraputic uses of dark material.

    The heart of the matter revolves around a rather mundane thing–customer service and marketing.

    Gurdon and those parents she describes in her article want a certain type of entertainment. For years, YA fiction has provided that type of entertainment. But things have changed, and the YA label isn’t reliable to them any more. It’s like someone who has purchased steel cut oatmeal for years is now suddenly bringing the bags home to find them filled with sardines or, horrors, Twinkies.

    We can argue the merits of sardines and Twinkies. And a hundred other foods. We can argue the merits of certain types of stories for certain types of readers. And my metaphor above–maybe you think using Twinkies is unfair; maybe you would have wanted me to use something like Triscuts or Wheat Thins. But that’s all beside the point.

    The real problem here is that the publishers have ignored a significant segment of the market who want to buy books but can’t find the types they’re interested in. Either the covers and blurb material don’t help them find what they’re looking for, sometimes misleading them, or the publishers have simply made the mistake of not thinking about this segment of the reading market.

    The fix is easy. (1) Produce more books for these folks. (2) Label your books in a way that makes it easy for the consumer to find what they want. They’re not asking for censorship. They’re asking for a nutrition label that lets them know what they’re getting. Publishers can do what the movie and gaming industries have done with rating systems that prominently display on the cover. Or use some other method. This isn’t a moral issue, it’s simply a matter of helping the right customers find your good or service. It’s a matter of good marketing and branding.

    And I would think, with the upheavals in the book industry today, that publishers and booksellers would want to do whatever they could to boost sales. Surely it doesn’t help to turn customers away because your package is confusing them.

    In the meantime, the battle will rage and this simple practical core of the issue will be lost in the fires and clouds of smoke produced by the arguments extolling and excoriating the virtues and vices of fiction.

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    Writing Update: 6/13/11 – reviewing the beginning

    I’ve finished chapter 17 of CURSE. I’m up to 50,000 words and have moved from the presentation phase into the struggle. And I’m stopping at this point to review the what I’ve got. I’ve learned that if the foundations of the story–the presentation phase–has fundamental flaws in it, you’re only going to create a HUGE rewrite mess if you push on.

    I know this from experience. When writing the first draft of CURSE back in 2009 (oh my heck, it feels like forever ago), I ignored my Spideysenses and told myself I could fix anything that was wrong in post production.  And it IS possible to fix many things afterwards–you can change scenes, improve clarity and transport, remove continuity errors, layer in character tags and things like that.

    And it IS true that sometimes you do just have to write to the end to figure out the story.  Sometimes you have to just write to the end, and do it in a substandard way, because if you don’t you’ll never finish anything. Sort of like sketching first and then painting. But if there’s something wrong with the basic premise of a story line, and you keep writing, then that story line affects everything it touches. The fractures ripple out all the way to the end of the book. And you might end up, like I did, having to toss a huge amount of what you’d written.

    Which is not all bad. I learned a lot and invented a lot of cool stuff while writing that. But when you’re on a deadline, it can be a killer.  And I’m not doing that this time. I worked out the big issues in my chapter outline.

    So I’m pulling back and reviewing. I’m delighted with everything but the villain. He’s still not right. I love his chapters, the scenes. I love the name I’ve given him–Endless. But the structure isn’t right. I’ve inadvertantly created two main villains. And that’s not useful. Having two “main” villains doesn’t double the power of the opposition. It splits it. The villain/henchman model works well. But I don’t have that either. Over the next few days I’ll be rectifying the setup. Then moving forward.

    For those of you who are writers, I thought you’d be interested to know that there were a few times these last two weeks when I dreaded the writing. I had a large problem before me or had to invent a new chapter (as opposed to using something from the previous draft), and a dread filled me. But I sketch/drafted my way to the end, and soon found the writing a joy again. 

    I can’t say enough about the sketch/draft method. I’ve found it works in creative activities OUTSIDE writing as well. When working up a lesson plan for my day job, designing landscaping for our house, developing a talking script for a sales call, writing a technical manual, or a hundred other things I’ve had to do–it’s always easier to work from something than create everything all from scratch.

    Sketching allows me to create that first draft. And it allows me to do this without having to worry about quality. Sketches can be silly. Weird. Full of crap. They can be all this because I can throw them away. They’re not meant to be permanent. And so there’s no pressure to perform. There’s no staring at a blank screen or page. Sketching is a free-wheeling joy. It fills me up with ideas. And then, when I’ve got the general idea of what I want to do, I can start in on the “real” draft knowing WHAT I want to accomplish which leaves me free to think about the HOW. And if I run into problems and realize the draft isn’t going to work, or I run into something better, I just call the current draft a sketch (or “take” as used in the movie business) and move on to the real one.

    Sometimes a chapter or section requires 1 sketch or take, sometimes I’ve run up into the 20’s. Sometimes I haven’t needed any at all. It’s not the number that’s important, it’s the process that has really freed me.

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    Writing Update: 5/28/11 – Freewrites, Storylines, Proportion

    I finished the next chapter of my outline, which turned into three chapters. Hurray for making progress. However, I’m going to need to make more time on a weekly basis if I’m going to meet my goal.

    I’ve kept stats over the last four novels. My average is 500 words per hour during the drafting stage. That includes revising and doing quick researches etc. So sometimes I will write a smoking (for me) 800 or 900 words per hour. Sometimes I won’t finish a thing. When I’m all done it averages out to 500 words. I’m going to see if I can’t get 20 hours this next week and finish 10,000 words. 

    Addition to last week’s post

     Do you remember last week’s post about the process of making it come alive in my mind first? Orson Card illustrates this as he describes how he prepared to write a story in his essay “How One Story Can Give Birth to Another“.

    Spideysense, farmer’s faith, and freewrites

    Last week when writing chapter 7, I finished, but felt something was off.  Years ago I would have freaked about writer’s block.  I would have told myself I sucked because the chapter was glucky. But not now.  It’s a gift.  So I stopped and talked to myself in a freewrite.  I had farmers faith that if I just kept working on it, something good would result. 

    Here’s what I wrote in that freewrite. It’s an awful read for you, but it shows you just how sloppy and cryptic and freewheeling my freewrites are.

    Okay, so I’ve written the stuff below and I could tweak it, I guess. But I keep having this nagging feeling that it’s not good. It’s not a compelling villain. I think he’s creepy and evil. And, truth be told, I don’t want to make him into something other than what he is—a total thrall to the Glory and the mother. So as the “pet” of the mother, what else could he be called? I don’t know.

    I shall call you endless because you will be spared, you shall continue, whereas the rest will not. Blessing. Blessed. Grateful. What would you call a thing that did you bidding reliably? But enthralled. I am part of you, you are part of me, and so you may take my name.

    He WOULD think—I am not like them. I am GRACED by the Mother’s touch. I have taken her into myself. Or she has graced me and so I have become more than I would be otherwise. I am obedient.

    What else do you call pets or tools. Maybe that’s what she calls him. My skir master. The skir lord. My trowel. Harvester.

    He’s over the harvest. Reaper. Or he’s the one that supplies food. Supplier. Gatherer. Cook. Chef. Hunter. Provider. Butcher. Slaughter.

    So I like Endless with the whole part of him being part of her. But he could use that—”you’re just like us” “no, we are part of the XXX (what was the name I had for them?) endless. You are meat”

    Devourers, Mothers, Sublimes

    Okay, so do I go with Endless or Harvest Hope. Endless it odd, neat. What could I add to Harvest to do the same. Harvest Lord, King, Overseer, Meatman, Food provider, Feeder, Harvester, Harvest, Rancher, Collector, The Harvester. Harvest.

    I think when you’re raised, you get a new name.

    Rebellion.

    Soul collector.

    The Shepherd.

    Harvest Prime

    Bald Head

    Laughter

    Everlast

    DIVINES

    ID HIM AS THE MAIN HARVESTER

    RIGHTEOUS ANGER

    The issue was that his motive wasn’t working.  I had a feel for what I wanted him to be, and my Spideysense was telling me it wasn’t working, wasn’t interesting.  Thomas McCormack in his book calls this feeling for what you want in your story a “prelibation”.  What an odd term.  But it’s real. 

    “Prelibation.  The desire for a certain effect on the reader.  It may or may not be followed instantly by an intuition of what item of narrative will cause that effect, and it’s important to see that intuition and the prelibation it is trying to serve are not the same thing. The intuiting of the narrative that will produce the effect-wanted is the work of the imagination” (p153 The Fiction Editor, The Novel, and the Novelist)

    There’s more in his book. I recommend it highly. So, after that freewrite, I didn’t have a solution, but I’d pinpointed the issue, the prelibation. I took a break with kids into the big city. Came back and had my solution for a narrative that would do the trick.  Luckily, it was something I’d cut out of the outline. Back it went with some significant tweaks and was better than before.

    Storylines & the Size of this Presentation Phase

    For those who have read my series on suspense, at this point, the presentation of the problem for the main story and many of my sub-stories is complete.  Depending on how you categorize them, I have nine to eleven story lines (which makes it impossible to write this book in 100k words).  There’s one main story line that touches everyone—the Mokaddian threat.  Then there are other questions and issues I raise that set the reader up with the expectation for a resolution.

    1. Talen
      1. Mokad/Nashrud (external threat)
      2. Lusts (internal threat, mystery)
      3. Sugar (relationship)
    2. Legs: Vulnerability
    3. Sugar
      1. Talen (relationship)
      2. Urban (relationship)
      3. Ancestors (relationship, mystery)
      4. Mokad (external threat)
    4. Argoth
      1. Mokad (external threat)
      2. Nettle (relationship)
      3. Bone Faces (external threat)
    5. Eresh
      1. Flax (conflict relationship)
      2. The Creek Widow (relationship)

    So most of these story lines have been presented, although not all. It took about 30,000 words to finish the presentation phase. I’m estimating 170,000 words, so that a presentation phase of roughly 18%.

    There are a lot of story lines and characters to juggle. Sometimes I kick myself for having so many. Of course, I love them, despite the challenge they present. Nevertheless, I AM looking forward to writing that thriller with a limited cast.