Generating Story 4: The Story Setup

Okay, I lied. I was going to get into idea generation techniques, but decided to do one more short post on development objectives. Actually, I suppose this is a technique.

In the last post, I said one of the main objectives of your initial story development is to have the story to come to life in your mind. I explained that the best method I’ve come across up to this point for making that happen was to focus on developing the 6 core parts. Then I explained in general what I’m shooting for when developing those parts at the outset of a new project.

You can use a number of different types of documents to capture your thoughts on those 6 core parts. You might end up with a rough two-page sketch of the story. You might write brief character bios of some sort. You might bullet the general steps of the plot. Maybe you create a map. There are a lot of types of documents you can use to capture what you’ve developed. And often the creation of those documents not only captures what you’ve developed, but helps you develop the parts in the first place.

I want to suggest a “document” that will help you capture and develop the essence of your story setup.

This is ONE tool.  It is not THE tool. There are many ways to capture the essence of your story. There are many tools that can help you clarify your thinking. But I think this is a good one because it forces you to get right to the core of your story and clarify it in a compact manner.

An idea that’s core and compact has great power because it focuses the mind.

There are so many things to juggle when writing a story that it’s easy to get lost in the weeds.  I’ve found I become so much more productive when I know the core situation that’s driving the story.

There are a lot of things that drive reader and author interest. There might be a thematic question, fascinating characters, genre stuff (chase scenes, romantic scenes, scare the soup out of you scenes), humor. One of the main things that rivet readers to the page are the hopes and fears they have for our characters.

A reader’s hopes and fears are driven by presenting:

  • An event that causes
  • An interesting and likeable character to
  • Face a compelling and concrete problem—a threat/danger, lack/hardship, opportunity, or mystery.
  • The character decides he must try to solve the problem (which results in the character goal the story revolves around)
  • And struggles against significant opposition.

That’s the core of the story setup. As David Howard puts it: “there is one basic dramatic circumstance: somebody wants something badly and is having difficulty getting it.”

Of course, stories provide a lot of delights that require you to do more than define the person and the thing they want. But the setup is at the heart of a lot of what readers go to story for. Part of the initial development of a story should focus on helping you clarify this central dramatic situation.

So here’s a tool to help you do that. I read about it years ago in Dwight Swain’s Techniques of the Selling Writer, which was written in 1965. Swain calls it the “Starting Line-up.” I read about another version of the same thing more recently in Dan Decker’s Anatomy of a Screenplay written in 1998. He calls it the “Story Line.” The hugely published romance writer Leigh Michaels calls it a “Framework” in her On Writing Romance: how to craft a novel that sells. The agent Donald Maass calls it the “premise of a novel” in an interview published in Agents, Editors, and You by Michelle Howry.  Jim Butcher calls it a “Story Skeleton.” Let’s look at each of these variations.

Swain’s “Starting Line-up”

Swain asks you to include five elements:

  1. Focal character
  2. Situation
  3. Objective
  4. Opponent
  5. Threatening Disaster

 These are to be cast into two sentences.

  • Sentence 1 is a statement that establishes character, situation, and objective.
  • Sentence 2 is a question that includes the opponent and disaster and can always be answered in a clear yes or no

 Here are his examples.

 John Storm

Sentence One

  • When humans suddenly begin to grow to twelve-foot height [situation],
  • John Storm [character]
  • tries to find out why [objective].

Sentence Two

  • But can he defeat the traitors in high places [opposition]
  • who want to kill him [threatening disaster] in order to make the change appear to be the result of an extraterrestrial plot?

 Irene Boone

Sentence One

  • Lonely, frustrated, and tired of living in a home where she’s treated as an unpaid servant [situation],
  • widowed Irene Boone [character]
  • wants to marry widower Frank Dawes [objective].

Sentence Two

  • Will she lose this chance for happiness [threatening disaster]
  • because her selfish sanctimonious daughter, Connie [opponent] accuses her of immorality?

Dale Boulton

Sentence One

  • Sick of the conformity and hypocrisy that go with his highpaid job, and with a modest life income assured [situation],
  • Dale Boulton [character]
  • decides to retire ten years early, to go live on a shanty-boat and poke through crumbling river ghost-towns, in fulfillment of a boyhood dream [objective]. 

Sentence Two

  • Can he make the break successfully, when his hostile wife, Sandra [opponent],
  • fights him all the way and, finally, threatens to have him declared incompetent [threatening disaster]? 

Decker’s “Story Line”

Decker requires three components:

  1. The main character described by an adjective
  2. The inciting event or decision that propels the character into the story
  3. The main character’s objective, stated in concrete terms

You can add other components—other characters described by an adjective or other important events or decisions. He prefers you start with a “when.”

Here’s an example.

When a booksmart savings and loan bailout accountant takes over the business he is assigned, he discovers it is a bordello and teams up with the Madame using his business skills to fend off a hostile take over and save the business.

 Another.

When a blood thirsty killer and his gang are coming to kill him, a strong-willed, decent cop must fight them over the objections of his pacifist bride who will leave him if he does.

 Another.

When he is given a factory full of doomed Jewish workers, a greedy, opportunistic Nazi deceives his taskmasters to save them.

 Another.

After a tornado carries her off to a strange land, a spunky teenaged girl must face a series of challenges to get home.

 More.

When his blundering uncle throws their building and loan company into insolvency, a despairing small town banker with low self-esteem has to find a way to save the bank.

Leigh Michael’s “Framework”

Michaels suggests four elements in her framework, although she doesn’t stipulate a specific form.

 This definition summarizes the four crucial basics that make up a romance novel:

  1. A hero and heroine to fall in love
  2. A problem that creates conflict and tension between them and threatens to keep them apart
  3. A developing love that is so special it comes about only once in a lifetime
  4. A resolution in which the problem is solved and the couple is united

 She then lists a number of questions to help an author think about those four elements. The document that could capture this is a summary of the answers to those questions.

Donald Maass’ “Story Premise”

Donald Maass was asked what he looks for in a query or pitch. Like Michaels, he doesn’t specify a form, but does include some basic elements.

 I’ll tell you exactly what I need, and I can get this information after just a few questions.

First of all: What type of novel are we dealing with here? Mystery? Mainstream? Young adult?

Second thing: Where and when is it set? Contemporary? Historical? Magical place? A real place?

Third: Who is the main character?

And lastly: What is the basic problem that the character faces?

Those things wrapped up together are the premise of a novel, and I know right away if it’s the kind of work I handle, if the idea sounds original, if the main character is sympathetic, and whether I care about the problem. That’s all i need. If all those things are a go, then I want to read the work. It’s as simple as that.

Most authors might perceive this as additional pressure. It’s exactly the opposite. What is means is that their job is much, much easier than they think.

 If you think about a query, this is something that should be contained in a few short paragraphs.

Jim Butcher’s “Story Skeleton”

A reader drew my attention to a short essay Jim Butcher wrote on this subject. I thought it was excellent. Here’s Butcher:

The story skeleton is a description of the main plot of your book, broken down into its simplest elements. . . The story skeleton (also called a story question) consists of a simple format:

*WHEN SOMETHING HAPPENS*, *YOUR PROTAGONIST* *PURSUES A GOAL*. But will he succeed when *ANTAGONIST PROVIDES OPPOSITION*?

For instance, look at Storm Front. (Yes, I’ll use my own books as examples, because I’m just that way. 😉 Also, I’m more familiar with them than I am with almost any other writer.) Storm Front’s story question:

****************************
When a series of grisly supernatural murders tears through Chicago, wizard Harry Dresden sets out to find the killer. But will he succeed when he finds himself pitted against a dark wizard, a Warden of the White Council, a vicious gang war, and the Chicago Police Department?
****************************

See! It’s oh-so-simple! Almost to the point of looking ridiculous–and I have no doubt that some of the people reading this article will think that it *is* ridiculous. They’re wrong. 🙂 This is a fundamental description of the core conflict in your tale–and stories are all about conflict.

Go read his whole essay.

My Version: “The Story Setup”

Did you notice any similarities in the examples above? Character, inciting event, problem, goal, opposition. Let’s go back to the core of story I listed.

  1. An event causes
  2. An interesting and likeable character to
  3. Face a compelling and concrete problem—a threat/danger, lack/hardship, opportunity, or mystery.
  4. The character decides he must solve the problem (which results in the character goal the story revolves around)
  5. And struggles against significant opposition.

 Written even more succinctly:

  1. Character
  2. Inciting event
  3. Problem
  4. Goal
  5. Opposition

I like the idea from Swain and Butcher of projecting us forward using a question. I like the idea from Decker and Butcher to use “when” to state the inciting incident. I also like adding in the character adjectives. I like Michael’s and Maass’ focus on problem. But I also like flexibility. My version uses key elements of the others as guidelines, keeping it simple and core by limiting the statement to 90 words.

 Here’s one for The Incredibles.

Bob is a frustrated retired superhero, living a boring life as an insurance claim processor. When he gets an offer to do illegal superhero work on the sly, he decides to take it and pursue a double life, even though he’s forced to lie to his wife about it. But his dream job employer is actually trying to settle and old score and kill him.  Will he lose his family when he’s drawn into a showdown with a super villain that has him outmatched?

In many longer works there are often more than one story running. Sometimes the main character has an external conflict and an internal one. Or maybe a related subplot. Sometimes other characters have related B, C, D, and E story lines. In Curse of a Dark God, for example, I have at least eight story lines that I have to braid into each other. To keep them all straight, I found it very helpful to list out the five elements for each. The goal isn’t to make these into slick marketing tools: they’re to help me focus my efforts. However, I find that when they include all the elements, they have great power to pique my interest.

 Here’s one of the “inner” conflicts of Curse.

Talen has escaped the clutches of the Mother, but something is growing inside of him. When he begins to hunger after the Fire and soul of those around him, he realizes he’s not all human. Will he be able to resist the growing and overpowering desires, or will he become the very thing he’s fighting against?

Here’s one of the related “outer” conflicts.

The Mother of Mokad wants Talen—to make him into a thrall or devour him. He escapes the first attempt to capture him, but will he be able to shake the Mother’s powerful hunter and his dreadmen now that he and his sister are on their own?

 Here’s a third story line in the book, the big external plot.

Argoth is trying to build up an army of sleth that can free mankind. But the Mother of Mokad sends her Guardian to exterminate every last one of them. Will Argoth be able to defeat Mokad’s vastly superior army, especially when the Guardian has infiltrated his ranks?

 But Argoth has another plot line for the reader to worry about.

Argoth damaged his son. Nettle’s condition is growing worse. A foreign Divine offers to heal Nettle in exchange for Argoth’s allegiance. Will Argoth betray those around him and save Nettle? Or will he let his son die and lose him to the perils in the world of the dead?

Here’s one of Sugar’s.

When Sugar sneaks behind enemy lines to retrieve some items her mother left for her, she’s given the opportunity to learn a powerful lore and use it to scout for Argoth’s army in the world of the dead. But each time she uses it, she comes closer and closer to death herself. Will she be able to survive as she’s asked to serve in more and more dangerous situations?

Here’s her inner conflict. I wanted to develop a moment of dilemma for her just as I did Argoth.

Sugar wants to keep her brother Legs safe. But as Mokad’s army arrives, it becomes apparent Argoth doesn’t have a chance. She and her brother might not survive. Sugar’s been learning the lore with a handsome and battle-hardy loremaster who saves lore users who have become true sleth. When he asks her to sail with him and his crew before it’s too late, Sugar has to decide if she will flee and abandon her friends or stay and fight and risk losing everything in this world and the next.

Now you see why it’s virtually impossible to write such a book with so many story lines in the normal 100,000 words. And why I question my sanity in trying to write it.

Anyway, there’s much more to writing a fascinating and compelling story than capturing a story setup, but I’ve found that working on stating the simple core of the story clarifies many things for me and makes me much more productive. I developed a short statement of all my story setups early on in the writing.

There are a number of ways to capture the story setup. Let me suggest you give one a try. And if you aren’t to the point where you have enough material to capture a story setup yet, that’s fine. That’s what development is for.

One last note. If you want to read an expanded description of how one writer develops story ideas, read Write Away by New York Times Bestselling author Elizabeth George. I loved the book.

Bonus: Miss Snark Happy Hooker Examples

Miss Snark was the pseudonym of an agent who I believe was Janet Reid of the JetReid Literary Agency.  When she was incognito, Snark had a blog. On her blog she’d often invite people to submit their story statements used in queries to hook editors and agents to ask for more.  These entries were called “Happy Hookers.”  Snark would rate them on her crap-o-meter, sometimes giving comments and suggestions.  Let me suggest you read 50 or 100 of those hooks.

As you’re reading, look at Mrs. Snark’s comments. But more importantly, note the hooks that excite you and the ones that don’t. Because, frankly, Snark is just one person with one person’s tastes. In this exercise, you’re not trying to figure out what she likes. You’re trying to see what story elements work for you. So don’t be dissuaded by her tastes. Identify the hooks that interest you and the ones that don’t. Ask yourself where they were unclear, unbelievable, or boring. After you’ve done a few, you’ll start to see story patterns and ways to capture your own story setup that will be useful to you. 

For more in this series, see How to Get and Develop Story Ideas

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    Presentation for Brandon Sanderson’s writing course

    PDF of the slides

    Brandon asked me to substitute for him on March 1st and teach the students about indie publishing. For those of you who were there, here are the slides.

    2018 Sanderson Class – Indie Publishing Final PDF

    “If I Were Published”

    To start the presentation, I regaled the students with a surprise: my epic-fantasy-BYU-newbie-author version of the classic Fiddler on the Roof song which I called “If I Were Published.” Dylan Rowe, a student in the class with some serious violin chops, practiced with me in secret, then accompanied me during the performance. He was great. And the performance went well. We all had a great time. There’s a recording. Once I get it, I’ll post it here.

    Here’s how it went.

    Isaac introduced me. I said how happy I was to be there. I then asked for a show of hands: who was hoping to be published. Not all did, BTW. Some were taking the course for other reasons. I then said that the sight of such a vast assemblage of unpublished writers made me think of someone else. I displayed the slide of Tevye dancing. They all laughed, and I knew this was going to be a good crowd.

    And then Dylan, who was hiding off to the side, played the phrase for “If I were a rich man” and I put on my own black Tevye hat. There was more laughter and surprise, and I began.

    Dear Lord, you made many, many unpublished writers.
    I realize, of course, that it’s no shame to be unpublished
    But it’s no great honor, either.
    So what would have been so terrible if I had one small best-selling series?

    [Dylan began to play and I began to sing]

    If I were published,
    Yaba dibba dibba dibba digguh deedle daidle dum.
    All day long I’d biddy-biddy-bum
    If I were a published man

    Wouldn’t have to work hard,
    Yaba dibba dibba dibba digguh deedle daidle dum.
    If I were a biddy biddy pub
    digguh deedle daidle published man

    I’d write a big long epic–hundreds of characters!
    Swords and dragons and a lot of gore
    A snot-nosed lad who was prophesied for the fight

    There’d be a quest to one far side of the map
    And one to find a lovely ancient lore
    And one more leading out into the blight

    [I paused here, to think, then sang the tune to the last line again with the first four of these]

    To meet a sprite,
    and a dark knight,
    with an old birth right,
    read by moon light,
    that … cures snake bite.

    [Dylan produced a big scratch. I covered my eyes in shame.]

    Oy! Bad story development.

    I’d see my wife, my Nellie,
    Looking like a rich man’s wife,
    with a proper golden skin,
    rolling out the yoga mats to her heart’s delight.

    I’d see her driving the kids
    in something other than a minivan
    Oy! What a happy mood she’s in!
    Posting perfect selfies to day and night.

    Hordes of bright-eyed zoobie writers will come to fawn on me.
    They will ask me to advise them,
    like Sanderson the Wise.
    “If you please, Mister Brown?”
    “Pardon me, Mister Brown?”
    Posing problems that would cross a Shakespeare’s eyes
    Ya da dee da dum, ya dah da dum

    And it won’t make one bit of difference
    if I answer right or wrong.
    When you’re published they think you really know.

    If I were published, I’d have the time that I lack
    to go to the temple and to pray,
    seated in a corner of the celestial room.
    And I would serve on projects building Enoch’s Zion
    from here to Africa and beyond.
    And that would be the sweetest thing of all

    Oy!

    If I were pub-lished.
    Yaba dibba dibba dibba digguh deedle daidle dum.
    All day long I’d biddy-biddy-bum
    if I were a published man.

    Wouldn’t have to work hard.
    Yaba dibba dibba dibba digguh deedle daidle dum.
    Lord who made the lion and the lamb,
    You decreed I should be what I am.
    Would it spoil some vast, eternal plan,
    if I were a pub-lished man?

    Limericks

    I took a bunch of copies as my books as gifts to support the good cause of entertaining hard-working students. But there was a twist. To get a book, they had to pay me one limerick. It could be about anything and of any quality. But it needed to be a limerick. They had, like, 5 minutes to write one at the end. Thirty-three souls came up with the payment. Here they are for your enjoyment.

    1.
    A writer, a publisher, and a poet,
    And now, wouldn’t you know it,
    They’re debating a comma,
    and imagine the drama,
    When they’re divided on just how to cull it

    2.
    There once was a class of fiction
    Which had a stranger take up his position
    He was quite amusing
    He kept them from snoozing
    For he had quite a talent for diction.

    3.
    John Brown’s book could be greatness
    I hope it’ll be a hit, not a miss
    Your lecture was great,
    It did not stagnate
    I hope you will great me my wish! (to get your book)

    4.
    I want to write a book that is fun
    where an evil something kills someone
    And the people will fail
    ‘Til the heroes prevail
    But I fear I will never be done.

    5.
    I’m trying to write my own book.
    But, if you now went to look
    I fear you will find
    It’s all in my mind
    But, oh – all the effort it took!

    6.
    There once was a poodle named Paddle
    whose fur was cut into a saddle
    until in the park
    he ate too much bark
    And now his tight fur is a battle.

    7.
    There was a young woman whose head
    Had eyes that looked dead
    As boys approached her,
    Her sharp tongue they started to stir
    Filling others with dread

    8.
    A poet sat twiddling his thumbs
    He felt his ideas were dumb.
    He was lacking in time
    But just couldn’t rhyme
    So he loosened his thoughts with some rum.

    9.
    “In honor of your song”
    “You know I’d really love to be published
    Oh, the glam and the glory I would relish
    The hordes of fans my mind’s eye can see-
    Sanderson with John Brown bowing to me –
    And don’t (?) tell me my dreams are embellished”

    10.
    Homework I do not much like, you see
    But for your book a lim’rick it be
    and so i must do,
    with great thanks to you,
    this my small bit of lame poetry

    11.
    There once was a boy named John
    Who needed to mow the lawn.
    He pulled on the rope
    But oh, what a dope!
    Alas, the gas was all gone!

    12.
    Guardian Angel Limerick
    I’ve struggled to write since the phone call,
    when the maybe’s, the what-if’s turned actual
    and the grieving stretched on
    till the morn she was gone
    and the world lost, but I gained, an angel.

    The note with that one: “I was the girl who asked if the limericks had to be funny. Thank you for coming to class and giving us the books. I’ve included my limerick below. My mother passed away a couple weeks ago. This is my tribute to my loudest cheerleader and my harshest critic.” Boy, I’m definitely honored to have this one.

    13.
    There was a young man from Pocatello
    Who thought that he was a brave fellow
    But one dark, dark night
    He took quite a fright,
    And found that he was quite, quite yellow.

    14.
    There once was a sorcerer bloke
    Who traveled outside for a smoke
    He yawned, “curse this day”
    And that is to say
    The incantation now was spoke

    15.
    There once was a ship fresh-moored
    With my favorite couple on board
    But despite the large fanon
    It was destroyed by the canon
    And my ship, sunk quick, sailed no more

    16.
    There once was a sad unicorn
    Who had tragically lost his gold horn
    And thus ran away
    and still to this day,
    He stands but a horse all forlorn

    17.
    There once was a grandma so old
    on her birthday she had a bad cold
    as she blew out her candles
    her kids yelled, “Mad scandal!”
    as her dentures flew into the mould

    18.
    There once was a cat named caterer
    who keeps running into the mirror
    we got her some glasses
    form the shopping masses
    and now she sees everything clearer

    19.
    There once was a dust speck named Mike
    Who lived on the edge of a spike.
    He was bumped off that edge,
    then snagged on some sedge,
    ending up on the wheel of a bike

    20.
    I am a cat who is hip.
    Who likes to shoot from the lip.
    My songs are all crude.
    My stories are lewd.
    I like to make reality flip.

    21.
    There once was a bunny named Mopey
    Who had friends that were silly and dopey.
    They hopped on a train
    That took them to Maine
    Where someone threw them in a bath that was soapy

    22.
    I want something to teach me to cook
    but this sure and that kind of a book
    but bore shadiz tes (yeah, couldn’t read it, dang it)
    and this sure seems fair
    So now I guess I should take a look

    23.
    There once was a man named John
    Who put his books out to pawn
    Some students one day,
    Wrote limericks to say,
    “We love your free books–give us one.”

    24.
    My mother wanted to get a book,
    And she gave me that terrible look.
    A limerick the price,
    I wrote one down twice,
    So please give me that sought after book.

    25.
    There once was a man named Lam
    Who like to eat lots of Spam.
    When the aliens came
    He cooked them a meal
    And so his soul they did not steal

    26.
    There once was a tiger named Ted
    He went to town in a bed.
    Jeep in the rustle
    He spotted a tussle
    And now he has bumps on his head.

    27.
    Once I tried writing haiku;
    it seemed like a fun thing to do.
    But I fumbled the timing,
    and couldn’t stop rhyming,
    and now this haiku is just poo.

    28.
    Once I was writing a sonnet
    But my paper hand not a word on it.
    I sat there confused,
    My talents unused,
    Because nothing else rhymes except “bonnet”.

    29.
    I love me a good paper book
    But the digital have a nice look
    Shopped for a kindle all day,
    Tried to buy on eBay,
    But, somehow I just have a Nook.

    30.
    There once was a man with pink hair
    And all he ever got were rude stares.
    He said, “I know that I’m hot.
    There’s no need to gawk.
    Goodbye.” And left with great flair.

    31.
    There once was a lobster named Clyde
    Who was inexplicably snide.
    But he had some bad luck,
    from the sea he was plucked
    and now he’s been battered and fried.

    32.
    I was once walking home on the street
    When a woman, I happened to meet
    I said to her, “Hey.”
    She said to me, “Nay.”
    So I went out and bought me a treat.

    33.
    Tetris is the very best game
    My playing will put you to shame
    See… I am the best
    Put it to the test
    One day it may lead me to fame.

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  • Who Will Play in The eBook Supply Chain?

    I was reading this Konrath post by Barry Eisler on the “Attack of the self-publishing memes” in which he argues that there isn’t an inherent conflict of interest for agents to also help authors epub their books. This got me thinking about the steps (tasks) in the current supply chain, who was going to provide them, and where the biggest value lay.

    Here’s the process right now as I understand it from manuscript to reader. The numbers are only task identifiers and don’t represent sequential order in every case, although I did try to sort them that way.

    PAPER CHANNEL TASKS THROUGH BRICK & MORTAR OUTLETS

    SELL MANUSCRIPT TO PUBLISHER
    1. Promote manuscript to editor at publisher
    2. Negotiate contract with publisher

    EDIT MANUSCRIPT
    3. Story edit manuscript
    4. Revise for story edits
    5. Copy edit manuscript
    6. Revise for copy edits

    PREPARE BOOK
    7. Create cover design and art (a marketing/advertising function)
    8. Obtain ISBN
    9. Typeset book
    10. Print book

    MARKET BOOK TO WHOLESALERS, RETAILERS, AND LIBRARIES
    11. Establish book selling hierarchy (lead book, second lead, etc.)
    12. Obtain reviews from trade publications, newspapers, websites, authors, etc.
    13. Create sales catalog and other sales documents
    14. Contact book buyers and promote books (calls, visits, conferences, etc.)
    15. Take orders

    DISTRIBUTE BOOK
    16. Ship to retail outlets and wholesalers
    17. Warehouse book
    18. Process reader purchases & returns

    PROMOTE BOOK TO TARGET AUDIENCE
    19. Publicity, including free copies
    20. Advertising
    21. Co-op display purchases

    SELF-PUB EBOOK AND POD PAPER CHANNEL TASKS

    EDIT MANUSCRIPT
    1. Story edit manuscript
    2. Revise for story edits
    3. Copy edit manuscript
    4. Revise for copy edits

    PREPARE BOOK
    5. Create cover design and art (which you could lump under marketing)
    6. Obtain ISBN
    7. Format book for ereaders and POD services (CreateSpace etc.)

    DISTRIBUTE BOOK
    8. Upload book to retail and library outlets
    9. Warehouse the bytes
    10. Process reader purchases & returns

    MARKET BOOK TO LIBRARIES AND TARGET AUDIENCE
    11. Obtaining reviews from trade publications, newspapers, websites, authors, etc.
    12. Publicity, including free copies
    13. Advertising, including website display etc.

    AUDIO BOOK CHANNEL TASKS
    There are actually two channels here–physical audio books (CDs) and downloads (Audible, etc.).

    I would assume the physical audio would follow the marketing, distributing, and promoting aspects of the paper channel tasks and add in the audio production tasks. Downloadable audio would follow the marketing of the ebooks and add in the audio production tasks.

    THOUGHTS
    I’m sure I’m missing some key steps somewhere. Somebody please supply them if you see gaps.

    As for the future, here’s what I see. The paper channel tasks aren’t going to change much. Nor do I think the people performing the various tasks will either. For example, I just don’t think POD machines are going to catch on in stores and wipe out distributors. They may take out printers (#10) of trade and mass market paperbacks. But I haven’t seen a POD machine that can do hardbacks. Maybe the PODs will move to the retail outlets. But I don’t think so. Somebody disabuse me of the notion.

    However, I do think there will be some interesting developments in the ebook/POD channel.

    Right now a lot of authors are spending time performing tasks 6, 7, and 8. Some literary agencies are wanting to charge 15% forever for those steps with maybe a little cover design. But tasks 6-8 are the tasks that require the least amount of skill and will soon be automated.

    Formatting for ebooks now is like coding html was for webpages 10 years ago–people in the code spending hours tweaking crap. Right now it takes you about a day to learn how to format a novel for the various ebook readers. Once you know how to do it, you’ll spend a day, maybe two, formatting your novel and uploading it. Or you can pay someone else to do it–any responsible teenager will do.

    But within the next year I predict an application coming (if it’s not already here) that will hook into Word and other programs that will make the labor obsolete. Creating a Kindle document will be like creating a PDF document in Word today—you just click Save.

    Uploading could be automated as well across various sites with some application. But it’s fairly easy now.

    So for which tasks are these ebook distributors wanting to charge 15% forever? Obtaining an ISBN?

    I don’t even think they even do that.

    Amazon and the other ebook retailers have a lock on 9 & 10. It would be incredibly hard to dislodge those gorillas. So I think the place where literary agencies and others who want to play in the indie ebook/POD supply chain are going to flourish is in the other tasks that require the most skills–editing, cover art, and marketing, which I’ve marked in blue.

    Authors interested in the indie ebook/POD channel are going to want service providers who can deliver great editing, cover art, and marketing. They’re going to want folks who can help them sell into traditional domestic and foreign paper distribution channels. They’re going to want folks who can help them sell rights to other buyers–audio, film, etc.  And they’re going to want help with their contracts.

    If I were an agency, graphic artist, editor, intellectual rights lawyer, or some other entrepreneur trying to serve indie ebook/POD authors, that’s where I’d spend my time.

    Dystel & Goodrich literary agency recently announced they would do something like this . . . almost.

    Over the past months and years we’ve come to the realization that e-publishing is yet another area in which we can be of service to our clients as literary agents. From authors who want to have their work available once the physical edition has gone out of print and the rights have reverted, to those whose books we believe in and feel passionately about but couldn’t sell—oftentimes, after approaching 20 or more houses—we realized that part of our job as agents in this new publishing milieu is to facilitate these works being made available as e-books and through POD and other editions.

    Right now, you’re thinking, oh, DGLM is going to be another of those agencies that has decided to become an e-publisher and charge clients whose books they can’t sell 50% of their income for the privilege of uploading their work. Some of you may be mumbling, “Uh…that’s a conflict of interest.” We get it and we understand how that can be the perception. However, we have no intention of becoming e-publishers. As we said above, we have too much respect for the work that publishers do and too much respect for the work we ourselves do to muddy the waters in such a way.

    Again, what we are going to do is to facilitate e-publishing for those of our clients who decide that they want to go this route, after consultation and strategizing about whether they should try traditional publishing first or perhaps simply set aside the current book and move on to the next. We will charge a 15% commission for our services in helping them project manage everything from choosing a cover artist to working with a copyeditor to uploading their work. We will continue to negotiate all agreements that may ensue as a result of e-publishing, try to place subsidiary rights where applicable, collect monies and review statements to make sure the author is being paid. In short, we will continue to be agents and do the myriad things that agents do.

    Our intention is to keep on trying to find books we think we can sell to traditional publishing houses, to negotiate the best deal (always), and to give our authors as many options as we can. Because we will continue to be commission-based, we will not be automatically pushing authors into e-publishing. Again, we want to give our authors options and empower them to do what they set out to do all along: have their work read by the largest possible audience

    However, from what I understand they’re not offering to perform the necessary tasks for 15% forever, only the project management of the tasks. Which means the author will still be paying for the editing and cover art and marketing.

    15% forever for project management (a list of to-do’s in this case) and a service provider contact list? Where the author still pays for the editing, cover design and art, and marketing?

    Ummmmm, no.

    Others like D&G will pop up. But the ones that indie authors will eventually go to will be those that deliver on the high-skill tasks for reasonable rates.  Those will be the ones playing in the ebook supply chain of the future.

    Many authors will contract the tasks separately themselves.  But a lot of authors won’t want to do that. They’ll want a one-stop-shop. Or one that does most of it. Some of those one-stop-shops will charge an upfront fee and will probably accept anyone who can pay. Others will make most of their money on a % of the sales to readers and libraries, footing the initial costs of the tasks, and will only work with clients they think will pay out, which if you think about it isn’t really an idie (self-pub) model at all. That’s the space traditional publishers play in right now.

    But in the ebook/POD world distribution is no longer a key barrier to entry for new competitors. And so I expect to see a whole bunch of new publishers coming to play in that space. Those that select, edit, and market well will flourish.

    Meanwhile, I don’t think most of us authors care which road we take and who we play with. Well, as long as they play nice and don’t poop in the sandbox. We just want to get our stories in to the hands of massive numbers of delighted readers.

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  • |

    Workshop: The 3 Things You Must Learn to Write Killer Stories

    Where: Salt Lake City at CONduit 

    Date: Saturday, May 24, 2008

    Time: 2 PM – 4 PM

    I had tons of great feedback from the last workshop. It seemed to be helpful to quite a few people. There are a number of other good workshops for writers going on before and after mine that you’ll want to look into as well.

    For more information go to the CONduit website.

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10 Comments

  1. I just went and read all the Butcher series. There are like 12 or 14 posts. Go read them. For those who have read Swain and Bickham, they’ll be familiar, but Butcher adds his own twists.

  2. Wow, I was working on my fantasy western today when I looked at this post for the first time since you originally posted it. Lots of juicy info about book 2 in here, eh? I’m getting excited! On a separate note, this is really helping me organize and create the different subplots that I will have in this book. I think I’m in over my head, since this book is a LOT more ambitious than the NaNoWriMo project I attempted (and fell short of) in 2009, but it makes me happy to try and write it, so I guess that’s something. 🙂

  3. That is a BIG something! But if it gets too unweildy, don’t hesitate to chop out some story lines. A finished story is more useful to you than a spaghetti mess :0

  4. I’ve done a lot of work today on the outline. I started with your Story setup to get my juices flow about my main character. From there, I went to Dan Wells’ 7 point structure (remember the one from LTUE?). I thought this was quick and easy because it’s a very loose structure that gives me a lot of freedom and flexibility (I need to re-read all of your On Writing posts to get back into what you’re doing with the craft). Then, using Excel I charted my main characters’ arcs as well as the romance in the book. Suddenly, I had a middle to my story for the first time EVER! Needless to say, I owe you both a steak dinner.

    Now that I’m (roughly) done charting the character arcs, I’m using a second tab in that excel file to lay all of the plot points out chronologically. Boom, organized scenes! It sounds totally bat-crap crazy, but it’s working so far.

    Next I’ll have to summon some courage and start discovery writing for my main character’s voice. But again, thank you. Today I made more progress than I have since the last time you gave me great inspiration at LTUE.

  5. Forgot to mention, you should market this particular technique as a great way to be clear and concise when you’re querying an agent. If you look at some successful query letters, you’ll find that (In my opinion, at least) they very closely mirror what you’re getting in your story setups. I know that I’ll be using this to help me write my query letter when the time comes to look for an agent. 🙂

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