Generating Story 6: The Story Development Framework

ByJohn Brown

Folks, it’s been almost six months since I added anything to my series on how to get and develop killer story ideas.  There’s a reason it’s been so long—I’ve been heads-down trying to develop my own stories. 

I have allotted myself only so much time for writing each day, and when things have to give, unfortunately, it’s my blog that goes first.  Actually, the social media goes first, which is why I have such a lame Facebook and Twitter presence. Of course, if anyone contacts me directly using the link in the sidebar or comments on a post, I always respond promptly.

Anyway, I wish I had more time, but I do have a day job.  I also have wonderful wife and four daughters, and I simply can’t miss my opportunity to enjoy them while they’re here.  For example, we just did an eight-hour roundtrip trek out to Roosevelt, Utah to attend the commencement ceremonies of my daughter who is graduating with her Associates degree from one of the state universities one month before she receives her High School diploma.  Yes, you read that correctly.  It’s all part of the concurrent enrollment program we have that’s a godsend for those of us who live in rural areas.  That was also the day of my 23rd wedding anniversary to a most excellent and wonderful wife and mom, who would like to think of herself as a large cat, something like a jaguar, but who is more like a horse—sleek, beautiful, and good for something.  Nellie’s a rock. 

So all that blather to say I haven’t had much time, but I am happy to announce I’ve got something for you today.  I think you will find quite helpful. 

The Framework

One of the problems new writers run into is that they don’t know where to start or how to proceed.  This is the same with any complex endeavor.  In my day job, I’ve been teaching some fairly complex things for a number of years, and I’ve found that when you give students a framework for learning, it makes everything SO MUCH EASIER.  Show them the forest first, then the trees.  When you give people a structure, a mental schema, it frees up their working memory so they don’t get overloaded. 

But it’s useful for more than learning about something.  When we try to do something complex, it’s so much easier when we break the task down into its parts and outline clear objectives, guidelines, and tools for each part.

I realized that I haven’t really done that here.  I’ve given the general framework for the three things you need to learn to write stories—(1) what stories do, (2) how they do it, and (3) how to develop them.  But I haven’t given one for development. So here it is.

There are three parts to the framework:

  1. The development OBJECTIVES.
  2. The development PRINCIPLES for each objective.
  3. The development TOOLS you use to help you with each objective.

Each post I’ve made about writing stories and each post I will make in the future will explain some part of the framework.  For example, the 27-part series Key Conditions for Suspense that I wrote for SFWA explains key principles and concepts for character, problem, and plot.  The post in this series on the Story Setup explains a tool that can be used to help you develop your story’s problem. And so on. What the framework should give you is a map, a guide to help you know what to do and how to do it.

The Development Objectives

Let’s start with the objectives. A story is made up of just a few main parts.  I’ve found I’m most productive when I keep the objectives for those parts foremost in my mind and when I keep the list of objectives simple.  Having too many objectives makes it almost impossible to move forward. Here are the objectives I have when I’m developing a story.

 

Area Development Objectives
GENERAL Make the story come alive in my own mind
GENRE Define the overall type of story I want to write
CHARACTER Develop characters who move and delight me
SETTING Develop a setting that interests me and feels real
PROBLEM Develop a story problem that I find compelling
PLOT Help the reader hope and fear for my character
TEXT Evoke the story in the reader’s mind

 

Your job is to develop the story, making it come alive in your mind, then write it in a way that will evoke it in the reader’s mind. You do that by focusing on the objectives you see above.

Note that I do NOT develop these areas in any special order because ideas for any of the six parts could come at any time. And because I’m focused on the objectives, I don’t get trapped into activity for activity’s sake.  I don’t do character histories because a big name author said that’s what I should do.  I don’t do outlines because everyone I know does them.  I don’t do any activity just because it’s on some list.  I work to accomplish something.  And the things I want to accomplish are listed above.

Development Principles & Concepts

Once we know what we’re after, we need to understand the principles and concepts that will help us develop those things.  For example, what kinds of characters “move” and “delight”?  What makes a story problem “compelling”?  What makes readers hope and fear for a character?

If I don’t understand the principles and concepts that underlie each of the objectives, I’m going to have a difficult time meeting that objective.  So let’s add in the key principles and concepts I’ve found that help me meet those objectives.   

Area Development Objectives Development Principles & Concepts
GENERAL     Make the story come alive in my own mind       Focus on developing the 6 core parts of story (genre, character, setting, problem, plot, text) in no special sequence
Gather zing: use a drag net and hunt with a purpose
Generate my own zing
Develop in iterations
Practice farmer’s faith
Write what you care about and believe in: listen to your personal Spidey-sense
Make enough time
Relax and have fun
GENRE Define the overall type of story I want to write Reader expectations
Tropes and patterns
CHARACTER Develop characters who move and delight me Sympathy
Deservingness
Interest
Types and roles
Cast sizing
SETTING Develop a setting that interests me and feels real   How things work
Telling details
What’s necessary
PROBLEM Develop a story problem that I find compelling Hope and fear
The 3 main types of problems
Character goals
Opposition
Problems that speak to the reader (theme)
PLOT    Help the reader hope and fear for my character     Suspense
Surprise
Curiosity
The 3 phases of a story’s problem structure
The story cycle
Patterns
TEXT               Evoke the story in the reader’s mind           Telling to evoke
Clarity
Working memory limitations
Stimulus-response order
The story cycle
Scenes and summary
Point of view
Beginnings & endings
Poetic devices, Sound and rhythm
Mechanics

 

Now let’s see how I’d use the framework.  Let’s say I want to work on developing character.  Sometimes my drag net pulls in great character ideas without much effort on my part at all.  But sometimes what I drag in needs some development.  And sometimes I don’t have anything in my net at all and need to generate something from scratch. 

When it’s time to develop character, I’ve found that if I focus on the key things that trigger my sympathy for someone, my feeling that they deserve reward or punishment, and my interest in them, it’s much easier to develop a character that rocks, one that moves and delights and thrills me.  It also helps me to think about the roles my characters play.  So I’ll apply the principles one way when developing a sidekick and another when developing a villain.  Finally, there are only so many words in a novel. I need to manage my stage time.  If I have too many characters, I might not have enough stage time to develop any story in a satisfactory way.  If I have too few, I might run into problems with structure and plot.

Let’s say I want to work on my story problem.  Well, I’d focus on the things that make readers hope and fear for my character.  I’d brainstorm options for the three main story problem types.  I’d make sure my I knew what the goals were for my protagonist and antagonist.

Do you see how this works?

Once you get enough material developed in each of the story categories (character, setting, problem, plot, and text), the story will come alive in your mind.  And then it’s just a matter of finishing the text so that it evokes the story in the reader’s mind. 

Some may wonder why I included text as part of development.  Don’t you develop the story first and then translate it to the text?  No.  A lot of development happens as you write the text.  For example, it’s hard for me to get my character’s voice and attitude without putting him or her on the page.  

If you go back and look at the list again, you’ll see that the principles and concepts supporting the objectives for genre, character, setting, problem, plot, and text have a lot to do with how story works.  On the other hand, the principles supporting the general objective of having the story come to life in my own mind focus on how we develop stories.

In this series, I’ve been focusing on the principles of how we develop stories.  But you’ll also want to continue to enlarge your understanding of how stories work.  For more on the principles for character, problem, and plot, see my 27-part series I wrote for SFWA on the Key Conditions for Suspense.

Development Tools

Now that we’ve identified what we’re supposed to develop and the principles that support those objectives, it’s helpful to see the different types of tools we can use to help us meet our objectives.

A tool is just that—something we use to accomplish some objective.  Chimps use sticks to help them fish termites out of holes. Bakers use beaters to help them mix batters. Mechanics have tools to help them turn screws and nuts. Writers have tools to help them do what they need to do.

I’ve listed the tools I’ve found useful. I know you may not know what a number of them are. That’s okay. In the series I’ll explain what each is and how to use it.  For now just look over the list.  And because I can’t figure out how to make my blankety-blank tables look snazzy with the WPress template and controls I have, I’ve provided a PDF of the framework here instead. Click on the link below to download it.

John Brown’s Story Development Framework v2012-05-12

Did you notice that for each set of tools I also list “Other . . .” That’s because there are many tools that authors find useful.  Try them.  Keep the ones you find productive and toss the rest.  This isn’t an exhaustive or mandatory list.

And remember that the key thing isn’t the tool.  The objective is.  The tool is simply a means to help you meet the objective.  And so you don’t have to use all the tools.  You don’t have to use any of them.  Because the goal is NOT to use a tool.  The goal is to develop the story.

For example, if you already have a rocking problem, there’s no need to use a tool to get one.  If you’re doing a character history and suddenly hit gold, you don’t have to finish all the prompts in your history document.  You don’t have to because this is NOT about filling out forms.  It’s about making the story come alive in your mind.  Sometimes you need only a little development to get the ideas, sometimes you need a lot.

Bottom line: focus on the objectives.  Keep developing material until you have enough in each of area that the story is bucking and kicking in your hands.

And, again, don’t worry about developing the objectives in a certain sequence because there isn’t a best sequence.  With one story you might start with a little character, then a bit of setting, then some text, then more character, then problem, then plot, the back to character, then setting again, then something else, a bit here, an idea there.  On another story you might start with a scrap of text or something somebody said and go to plot then character then genre and then back to each one again and again, building up line by line in some other way.

There is no golden development sequence!  Just keep the objectives in mind, and keep your eyes open for ideas that you can use to meet each objective.

Where to start

Having laid the framework out, I know some might be wondering where to start, especially after I told you it didn’t matter where you started.  You’re wondering this because the fact is that it IS nice to have some guidance.

And because it really doesn’t matter how you meet the objectives, and because most ideas come when you’re on the move, then there’s a great benefit in simply starting with any method you have at hand.  So let’s not fall prey to an attack of dithering brought on by option overload.  If you don’t know where to start, try this.

1.    Take Stock

First, identify a number of slots this week and next when you can work on your story. Try to get at least ten hours each week. You may find your slots in the morning, during breaks, at lunch, late at night.  Just find some times that work for you.

When that first time slot comes, take stock of the ideas you have right now, the zing you’ve gathered or generated to this point, and make a rough summary.  Do you have any bits of character, problem, or plot?  Have you delved into your setting?  Do you have an idea of the story genre?  Do you have any inkling about the type of story this will be, e.g. is this going to be a story about cyber security, love, friendship, vampires, spies, World War 2, two old fisherman and the mafia?

Summarize what you have in just one or two pages. Or maybe you only have one line. That’s okay too.  Write it down.

2.    200 Words

When you’ve finished step one, ask yourself what genre of story you’d like to write.  Maybe you have two or three genres you’re interested in.  Maybe you want to write some mix—a cowboy science fiction, an epic fantasy comedy, a romantic thriller.  Think about what kind of story you would like to read.  Think about the kind of characters, plots, and settings you enjoy.  The kind of experience you would love to have when reading.  Write two paragraphs summarizing your thoughts. 200 words or less.

3.    ID Some Patterns

Third, identify two or three other stories that are kind of like the one you think you might want to write.  Write the titles of these stories down even if they’re only vaguely in the ball park. Now answer these questions about them:

1. Size

  • How many words or pages was in each book?
  • How many chapters?

2. Characters

  • How many main characters did each have?
  • How many points of view?
  • What did you like about the characters?
  • What would you do different with the characters?

3. Problem & Plot

  • What was the protagonist’s main problem?
  • What did the antagonist want?
  • What were the cool plot points or surprises?

4. What else was cool about the story?

Now go the extra mile and outline the plot in two pages or less.  Just do little bullet points.

Did you get any ideas for your story from this?  Anything you want to copy or twist?  If so, write it down.

4.    Go Zing Hunting

Fourth, identify the main character, setting, problem, or plot ideas that are drawing your interest.  Decide to go hunt some zing with a purpose.  Pick one of the ideas you think will be a big part of the story, go to the library, and get some books on that thing.  Start with books for juveniles if they have them, then work into more hefty tomes.  Identify some documentaries or films on the subject.  Check them out.  Or get them on Netflix.  Read and watch, keeping your eye out for ideas that might work for your six core story objectives.

Is there someone you can talk to who has first-hand experience with this thing?  If so, call or visit them and ask them some questions.

Can you go experience it first hand?  If so, do it.

Did you get any ideas for your story from this?  If so, big or small, write them down.

5.    Review

Fifth, review the zing you’ve captured to this point.  Note anything that pops out to you.  Can you write your story concept down yet (the character, the setting, the goal, and the main opposition and obstacle he or she will face)?  Give it a try.

If not, no biggie.  Review the seven development objectives to fix them in your mind.

6.    Generate Some Character and Problem

Sixth, flip a coin.  Heads you’ll start generating character.  Tails you’ll start generating story problems.  Review the principles for the part of story the coin toss determined you’d work on, then begin generating as many options as possible for that part of story.

If you’re generating character ideas, list all the types of characters commonly associated with the big idea you’ve been researching.  Try to get at least ten on the list.  Maybe you’ll include some specific people you ran across in your research.  Then list a bunch of types of characters not commonly associated.  Maybe throw in a few people you know who might be fun to base a character on.  Identify characters from each list you think might enjoy writing.  Generate a few more.  Let’s say three.  Don’t be afraid to be wacky.  If you have to, include Chuck Norris as the last one.

If you’re generating problem, list the threats, opportunities, and mysteries commonly associated with the topic you’ve been researching.  Get at least ten.  Make sure you include some big, significant ones that really speak to you.  If you’re going for comedy, add in some smaller ones.  Think of your favorite comedy show, e.g. Jerry Seinfeld, and ask the types of problems those characters might run into here.  Now list problems that are not commonly associated with this idea.  Try for at least ten.  Identify problems from both lists you think might be fun.  Generate three more.  Don’t afraid to be a bit wacky.

Now switch.  If you did characters first, do problems and vice versa.

Did you get any ideas for your story from this?  If so, write them down.

7.    Generate Some Plot

Finally, think about the type of problem your character is facing.  If you have a couple of problems you’re deciding between, or perhaps a story where a character has a couple of story lines (maybe an inner one and an external one), choose one to work with.  You can develop the others later.  

Write up the character’s goal in 50 words or less.  Now list out the steps people like your character would usually take to solve the type of problem you are working with.  Try to avoid having your character do dumb things.  Let them be smart.  If you have no idea how anyone would go about solving that type of problem, go do some research.  Talk to someone who might know.

Once you’ve sketched out those general steps, generate a list of at least 12 disadvantages, obstacles, conflicts, or surprises your character could run into that would make it really hard to solve the problem and reach his or her goal.  Some of the items on your list can be small; others might throw the character for a major loop.  Again, if you can’t think of any obstacles or quickly run out of ideas, go do some research.  Talk to someone who might know.

Now look at this from the antagonist’s point of view.  What’s his goal?  Write up the antagonist’s goal in 50 words or less.  What are some common steps a smart and determined (maybe ruthless) person like your antagonist would take to go about removing the problem the hero is causing? 

Did you get any ideas for your story from this?  If so, write them down.

And Now?

At this point, you should be well into the development of your story.  It’s up to you how to proceed.  Maybe you want to write an exploratory draft of a few chapters to get the character’s voice and start defining the setting.  Maybe you’ve discovered you need to research a bit about something specific like sharks or Cessna airplanes or the tactics of Napoleonic armies.  Or maybe you feel it’s time to sketch out a general outline of the plot.  Or maybe you want to review the principles and concepts of one of the story parts.  Or maybe it’s not that at all.  Maybe you want to watch or read some stories in your genre to see how they did it.  There are a lot of things you could do.

Pick something and do it.  There’s great power in simply getting to work.  Continue to develop the various parts of your story.  And if you feel ready to start writing a draft, then start writing the draft, even if you peter out after only one scene. 

Remember the objectives.  Keep working on them.  Sooner or later, I guarantee you, the story will open its eyes and look up at you.  It will not come to you fully fleshed out.  But you’ll have enough to switch your focus to drafting.

When I get to that point and my mind is juiced with some interesting characters in an interesting and compelling situation, I usually capture the essence of the story by writing some form of the Story Setup.  Then I write a simple working outline, which is nothing more than a bullet point sketch of how my character runs into his problem, his response, some of the obstacles he faces, and the results of that action, which leads to trouble, which leads to more action, etc.  It also includes the same for my antagonist.  This is story cycle stuff.  I might include a few key details I need for the scenes I’m listing out.  Or not.  Furthermore, I might be able to envision the whole thing at this point and write an outline that reflects that.  Or I might see only the first few scenes clearly and have to be satisfied with a general sketch of what happens later.  That’s not a big deal because development continues as you’re drafting.  The key is that the story is alive in my mind, and I know in general what it’s about and where I’m going.  It’s enough to begin.  And so I begin to write chapter one (if I haven’t written it already).

Good luck!

In the next post I’m going to explain how to generate your own zing using Creative Q&A.  Hopefully, I’ll get to it before another six months has passed :O

For more in this series, see How to Get and Develop Story Ideas

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  • Generating Story 8: Creative Q&A part 2

    ByJohn Brown

    I realized I needed to blather a bit more on this topic to warn you against something before I bring the other authors on.

    You’re going to be tempted.  You’re going to be tempted to seek for some Holy Grail list of magic development questions.  Some of you are going to be tempted to compile some big old honking list of “the questions that will produce a killer story every time and all I have to do is ask them.”

    That list doesn’t exist. If you seek for it, you’re going to waste a lot of time and end up having to fight killer rabbits and fetch shrubberies for weird knights.

    Don’t fall for it.

    But, John, didn’t you say there were core questions?

    I did.  You need answers for those.  But you need to also understand that a writer will ask a great number of development questions when writing a specific novel, some of which he might only ask once.

    Last year I was out on the forum at CodexWriters.com and one writer asked the rest of us how we approached developing our stories.  He was looking for some kind of development map, e.g. I have this piece of the story, now I need to develop the rest–how does one go about that? 

    That discussion led directly to this series on getting and developing story ideas. My thoughts then were that you need to define and understand the basic elements of story.  Knowing the key story principles behind each element leads us to a handful of core development objectives and questions.  But–

    I DO NOT think there’s a comprehensive must-do list. 

    Why?

    Because it’s been my experience that no two stories are exactly the same, and so no two stories require the exact same questions. And even if stories are similar, questions and techniques don’t always produce the same results each time. One question or technique might prove fruitful one time, but it might be unfruitful the next, or even unnecessary.  So the point of this is NOT to get a checklist of a hundred questions that will lead you to generate the whole story in your mind before you write.

    The goal is to develop the six parts. Use the questions you need to develop those parts.

    Look at the many setting and character profile question lists that float around. As I’ve used those, I always run out of steam because while some of those questions are interesting and helpful, quite a few of them just don’t apply to the project at hand. They bore me. Maybe I felt a spark of life with one question, but instead of following it as the way into the story, the whole checklist format suggests I need to move on to the next one and fill in the blanks.

    But my goal isn’t to fill in blanks. My goal is to make the story come alive in my mind, to make the character come alive, to develop someone sympathetic, deserving, and interesting (if he’s the hero).

    So while I think looking for productive questions is important, and I DO think there are some core questions that need to be answered every time, I think a person will be more productive if they step back and identify the key things they want in the story, the scene, the particular character.  This means we’ll have some standard questions and techniques based on how stories work, but it also means we’ll learn how to do the creative Q&A process on the fly, following the zing for the current project, coming up with questions that we could never predict we’d use. 

    And we’ll use the objectives for the six core parts as the guide then build upon them.

    For example, when finishing up my last draft of Curse of a Dark God, I wrote the opening to a big battle chapter. I know that for things to be clear to the reader, I need to set the stage, have a hook, give the what, why, where, etc. I need to transport them as best I can. Those are my objectives. The questions, while not formally stated, flowed from them–what are some options for a good hook, how do I want to set the scene, etc.

    These are fairly standard objectives/questions. They’re story fundamentals. And there weren’t a lot of them. You can get overwhelmed with too many niggling objectives and criteria. I’ve found it’s best to focus on KEY things. To ask myself–what are the Pareto factors, the handful of things that really have the biggest effect in story with character, plot, scene? Once I identify those factors I can easily turn them into questions.

    So I had those handful of objectives. But I had some others that were very specific to that scene that I probably won’t use in any other scene ever.  And I couldn’t have really even known about them until I got to the point where I was writing the scene.

    For example, one was how to introduce the Dogman of Toth and his pack of maulers in a way that makes the reader say “ho-lee crap those guys are screwed!” Another one was how to introduce the kitemen in a cool way. Another was based on a feeling I was getting from my Spidey-sense that the scene I was writing was going to undercut a later one if I made the hero’s objective to kill one certain character. So I had to ask, what is the right progression of these scenes? Who should the hero attack here so it feels right, like a progression?  Another objective was to make this whole battle scene awesome, thrilling. That’s certainly something I’ll want to do with other battle scenes. But not on all scenes.

    With the very next scene I was asking–how can I make this scene tender and heart-breaking? These ad hoc questions about the Dogman and kitemen and the story progression are all great questions flowing from objectives, but they were for that one particular scene.

    So I think there are some core objectives or principles of how character, setting, problem, plot, and text work. These are based on key story factors. I listed those out in the last post and in my series on suspense. You can make a “standard” list of objectives and questions out of these. For example, one of those key objectives is for the reader to care about the hero. Another is to find him interesting. I can indeed translate these core objectives into some standard POWER QUESTIONS that might be put on a list.  Along with some core questions, there are favorite techniques (tools) we each use to help us work up what we need and get into a story, scene, character, problem, etc.

    But I think a lot of writing is using the creative Q&A on the fly because it’s just impossible to think up all the objectives and questions you’ll encounter before you get into it. 

    Have I said that about twenty times now in this post?

    Let me suggest you not try to develop everything up front before you begin to draft.  Some development questions occur when you’re sketching or outlining. Others when you’re in details of draft mode. It’s a mistake to try to get it all up front in some list.

    The key, I think, is to have our handful of CORE development objectives/questions and ALSO expect to use the QA process along the way. This allows us to move forward in the creation without needing to develop everything up front, which is impossible (no, it really is impossible), and then step back and formulate questions when the need arises, based on our objectives of the moment, and use any number of methods to generate the answers until we have something that rocks.

    But John, how do you know when you’re ready to move forward?

    For me I need to have generated the story concept–the basics of the character, setting, and problem.  When I have that, I’m usually beginning to “see” things, although certainly not everything.  Often I’ve envisioned a couple of moments or scenes.  Maybe some dialogue, etc.  When I get to this point, I’m able to write a Story Setup statement.  And then I generate a sketch of the plot with a working outline.  I DON’T have all the details, but the story’s alive enough in my mind to proceed. 

    Sometimes I begin to draft what I sketched and find out it doesn’t work.  And sometimes I have to draft to get my story concept. Eloise McGraw (I love her book The Moorchild) usually found she had to draft seven chapters before she really knew what the story was about. That’s fine. The key isn’t to use a certain set of tools in a specific sequence. The key is to get to the point where you understand the story you’re telling. If I can do that with a bit of sketching and a little drafting, great.  If I need to do a bit more exploratory drafting to have the story come to life in my mind, that’s fine too.  The key is to know what I need to know about the story and work until I know it. This is writing that’s based on objectives, on principles, not on procedures.

    So there ARE core questions you’ll need to answer for every story.  But it’s also true that you will be hunting mythical rabbits if you look for a secret magic question procedure that lists all the questions you need to ask, EVAR!  Having said that, I’ll now let these other authors finally get a few words in edgewise.

    For more in this series, see How to Get and Develop Story Ideas

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    The Little Secret that Propels So Many Blockbuster Plots

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    We all want to develop plots that delight readers. Maybe we have ideas for the characters. Maybe we have ideas for the setting. Maybe we even have a couple of scenes.

    But a novel needs 40, 50, 60 or more scenes.

    How do you figure out what happens next, and do it in a way readers love?

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    Harry Potter, Lord of the Rings, and The Da Vinci Code all had it. So did Star Wars, Raider of the Lost Ark (1, 2, and 3), Taken, James Bond, The Wheel of Time, and thousands of other stories, TV episodes, and films.

    It’s what I call the wanted object, sometimes known as the MacGuffin.

    A good MacGuffin will not only make your plotting easier, it can also inject a wow factor into your story that readers love.

    In this session, the writers learned what a MacGuffin really is and how you can use it to propel the plot and keep readers turning the page.

    Here’s a PDF of the presentation.

    2022 john brown – the secret that propels so many blockbuster plots2

    And here’s the PDF of the handout.

    2022 john brown – the secret that propels so many blockbuster plots handout

    Enjoy!

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  • |

    Amazon vs Macmillan = Big River Fighting to be Big Banana

    ByJohn Brown

    Here’s what this brouhaha is all about

    Amazon wants to try to replicate with digital books what Apple has done with digital music. So what has Apple done?

    According to Cnet’s “iTunes reps 1 in every 4 songs“:

    “iTunes-purchased songs now account for 25 percent of the overall music market–both physical and digital–in the U.S., says an NPD Group report released Tuesday.”

    That may not seem like a market leader position, but in the comments one person pointed out the following.

    “35% of the music sales are digital (there’s some conversion where 1 CD = 11 or 12 individual digital downloads). Apple owns 70% of the digital market. 70% of the 35% ~ 25%. So Apple has a 25% share of all music sales.”

    Whoa, Nellie. That there’s what we call a cash cow. Moo-la, Baby, Moo-LA! And this becomes even more significant when you consider the fact that many think the digital part of music sales is only going to grow and grow.

    According to the same set of data, TheStreet.com’s  “iTunes, Wal-Mart Dominate Music Sales” reports:

    Amazon accounts for only 8% of that market .

    How did Apple get the head lock on such a huge portion of the digital market? It appears it has to do with the fact that Apple was first to market with a good MP3 player solution, linked that to its iTunes store, and then bundled the software in such a way as to drive and then keep people coming back to iTunes. Here are a couple of articles. I’m sure we could google dozens more.

    Amazon (and many others) are forecasting digital books to become a very large part of book sales. Amazon wants to be the big banana in that space. Well, it can’t be (drum roll) the big Apple now can it?

    But what does this have to do with publishers?

    Big Banana’s Problem

    Amazon cannot become the big banana if nobody buys its stuff because consumers feel it’s priced too high.

    So why don’t they just price it low?

    Ah, there’s the peel.

    In this new proposed arrangement, Amazon cedes a huge portion of its pricing control to the publisher.

    But Apple’s doing that with its iPad.

    It is. However, Apple already has a model and ability to sell. I think Amazon wants to make sure it keeps the low-price position because this is one of the key reasons people go to Amazon. Amazon pulls online book customers in because (listed in what I estimate is importance):

    1. The new books are usually cheaper and if you really want a low price you can buy them used
    2. Amazon provide long tail stock (what book can’t you get out there?)
    3. It’s easy to type in a title and find out more info about the book (first chapters, user ratings, etc.)
    4. Completing the sales transaction is a snap 

    I’m assuming Amazon is worried that if it allows publishers to price their ebooks higher, then they lose one of their MAIN draws. And therefore their ability to become Big Banana.

    The Existing Supply Chain Model

    Right now you have these distribution or supply chains:

    • Publisher  –> Wholesaler  –> Retailer –> Consumer
    • Publisher  –> Retailer –> Consumer
    • Publisher  –> Consumer

    All of them exist side-by-side. For example, Scholastic will sell books via a Barnes & Noble retailer, but they’ll also sell direct via their school book program. You can get SERVANT at Barnes & Noble or you can get it directly from Macmillan here.

    Why have the middlemen?

    Because middlemen bring the cost of purchasing a book WAY down. Some people don’t think that. All they see is that the retailer buys the book wholesale and then jacks up the price.

    But imagine there were no Wal-Marts, Smith’s grocery, or any other kinds of stores. As a consumer you would have to go to farmer Bill for milk, travel 10 miles to farmer Jane for corn, travel another 10 miles to farmer gill for eggs, and on and on and on for the hundreds and thousands of different products we buy. Furthermore, because middlemen bring the products all together each producer has more incentive to compete on quality, value, and price.

    Middlemen SAVE consumers huge amounts of time and money. That’s why we’ll always have them with us even though producers may still sell direct at the same time.  And that’s why we’re willing to pay the little bit they ask for what they do.

    Price/Volume/Profit Control

    There are two keys to making all of this middlemen business work.

    First, usually only the two parties involved in any transaction control the terms of that transaction. So the publisher and wholesaler agree on a price for their transaction. The wholesaler than makes a separate agreement with the retailer. Finally, the retailer is free to make a separate agreement with the consumer. In each transaction the seller gets to control price, cut deals for high volume purchases, and, therefore control its profit.

    In all cases you negotiate a price/volume mix that’s good for both parties. Sometimes this includes a flat price. Sometimes it includes price deductions for larger volumes.  But in all cases it gives the producer something to count on. If a customer wants a lot of product, great, we’ll sell it to you for X price and make Z profit. If you want less, fine, we’ll sell it for Y and make Q profit.

    Second, wholesalers and retailers want to control costs. They need to be able to turn around and sell your product for some profit. If you sell your stuff to someone else for a humongous discount, then that allows their competitor to charge less and potentially shift volume to them. So buyers will often try to get commitments that you aren’t going to screw them somewhere else. And sellers who value long-term relationships are willing to make such commitments.

    So here’s business as it is today. A retail bookseller (Amazon, B&N, etc.) pays a fixed wholesale price for the book to the publisher. The bookseller might negotiate wholesale price breaks at different quantity levels with the publisher, but that’s a wholesale price/volume agreement that ensures certain profit levels for the publisher. As for the retailer, they maintain a different price/volume/profit control on their end with the consumers, fiddling with volume/price mixes that make sense to them. In this situation BOTH the publisher and the retailer maintain price/volume/profit control.

    What do you want to be–the Marketplace or the Seller?

    But this new percent-of-retail scheme decouples price from volume and forces the publisher or retailer to lose control of profit. Either Amazon or the publisher has to GIVE UP price/volume/profit control with their set of buyers.

    If Amazon gets control, then it can set the retail price however it wants REGARDLESS of volume. In this situation, because wholesale price is pegged to retail price via the %, this means Amazon would dictate the wholesale price to the publisher without any regard to volume. This takes price/volume/profit control away from the publishers, putting them at the mercy of the retailer’s whims.

    Scary, a total shift in the way they’re doing business. Publishers would have to budget for the worst case scenario–the lowest the retailer might charge.

    However, that’s NOT what happened. In this current deal Amazon ceded its control to Macmillan, saying, okay publisher YOU set the price for my customers. This isn’t foreign to Amazon. They do this right now with used book sellers. Those folks set their own price and Amazon acts as the market place. And once Amazon says “we’re the marketplace, not the seller” then they step right out of the “hey, you’re charging too much” equation. So nobody would yell at Amazon for this move. Well, some folks would, but they’d soon figure it out. For example, nobody yells at Amazon now when used book vendors want to charge $99 for a trashy paperback. Everyone gets that Amazon is just the marketplace just as they get that Ebay is the market place.

    However, in this case Amazon did want to retain some control. They said, let’s set a range of prices that are acceptable. You can charge $5.99 to $9.99 but no more or less. This would allow the publisher to sell a book for more money when it’s initially released and gradually drop the price as time goes on until we get the bargain basement price of the remainder tables. The articles I linked to in the original blog discuss this common selling practice.

    Macmillan said, the miminum is great, but we actually want to start higher–$14.99.

    Amazon said, no way, Dude. And the battle was on.

    Magic $9.99?

    But why? Why did Amazon insist on that maximum? Why not just do what they already do with used book sellers and step away completely from controlling price? Wouldn’t they WANT to make more money with higher prices anyway?

    Again, price directly affects volume sold which affects profit. But in this case, it’s not as much about profit but volume and market share.

    The only reason that makes sense to me is what I discussed at the beginning of the article–Amazon wants to dominate the digital book space as Apples does iTunes, and they feel the must keep prices low to continue to get people coming to their Kindle store and growing their customer base.  They’re hoping to spank the competition in this segment by being big first and getting all the volume–it’s the old five yards and a cloud of dust.

    Big Banana. Kind of like Wal-Mart is in its segment. Kind of like Microsoft is in theirs. Kind of like Apple is with digital music.

    And they obviously think $9.99 is the magic number to keep the customers pouring into their Kindle e-book world.

    ebooks cost nothing and my grandma plays in the NBA

    Isn’t $9.99 a good price for the publisher? I mean, heck, ebooks don’t use any paper, so they cost next to nothing to make, right?

    Um, no.

    The answer’s “no” because paper is only a part of the cost. And I’m not talking about the cost of the person who takes the Word document and converts it into PDF or Kindle or whatever the ebook format is. My kid could do that for twenty bucks.

    Every product is a mix of fixed costs that don’t change with the volume you produce and variable costs which do vary. Rent, electricity, buildings, equipment, editorial, art, design, author advances, marketing, etc.–all these things can be fixed costs. It doesn’t matter if you make one book or one million. You still have the same rent, same fixed cost for artwork, same cost for editors.  

    So how big are those fixed costs? Based on the blogs I linked to in the original article (and if I read them correctly), the fixed costs are estimated somewhere between $7,000 and $20,000 per book. But those numbers aren’t hard numbers. For example, books that have bigger author royalities and bigger marketing budgets are going to cost more. Furthermore, because those numbers don’t have any details backing them up, I’m leery of trusting them.

    But we can look at something that is public knowledge to see how this works. For example, Stephenie Meyer got $750,000 for Twilight. Most authors do NOT get that. Most get a $5,000 – $7,000 advance per book. Still it shows the fixed costs can be quite large. Meyer’s advance was a huge fixed cost that needed to be covered by each book her publisher sold.

    If they sold only one book, they’d have to have charged $750,000 for it just to cover that one cost. Do you know anyone willing to pay that for a book? No. So they priced it, hoping to sell thousands. If they were to sell 750,000 copies, then that advance only cost $1 per copy. If they were to sell 1.5 million copies, then it would be .50 cents per book. The more books they sell, the smaller the fixed cost per book. Of course, that’s just one fixed  cost! You need to add all the others in (marketing must have been very large as well). Furthermore, Meyer is THE best seller. The vast majority of authors don’t sell anything that comes close. Yes, they have smaller advances and marketing budgets. But you get the idea–fixed costs matter!

    So all these people saying that since no paper is involved ebooks should cost nothing are ignoring fixed costs. In fact, according to some sources, printing, paper, and shipping only account for 10-20% of the cost of most books. I don’t know if that’s an average at all volume levels. Again, there was nothing to back up those claims. But if it’s accurate, you can see the arguments demanding ebooks be sold for next to nothing become silly at best.

    The fact is that the publisher needs to cover those fixed costs. If you were the publisher, how would you do it? Would you price hardbacks to cover fixed + variable + profit? And then price paperbacks and ebooks at variable + profit? Probably not. Hardbacks are already pushing the price limits for consumers. I think you’d want to spread those fixed costs around. If anything, you might try to cover a higher portion of the fixed costs with the paperback and ebooks.

    My inner accountant is screaming for real data to crunch and display in a spreadsheet, but I don’t have any actual actual price/volume/profit matrices. What I can say is that paper has NEVER been the only cost. For midlist authors I suspect it’s probably the smaller portion of the cost of each indivudal book. Publishers must price the books and move the necessary volume to cover fixed costs + variable costs + some profit. And so it’s only reasonable to expect that ebooks be priced to do that.

    What’s the best for you, dear reader?

    I don’t know which specific potential leader will end up providing better prices, reading devices, services, etc. in the long run. Is that Amazon, Apple, Barnes & Noble? A whole bunch of retailers? Who knows?

    What I do know is that it’s good to have a number of companies competing for the customer’s dollars. My vote is with having lots of retailers. If Amazon can sell a significantly larger number of ebooks with their pricing, then publishers, authors, and readers all win. If they can’t, then it becomes a win-lose.  And the publishers and authors will be on the lookout for a way to improve the situation by seeking out other distribution channels.

    Edit for Macmillan Announcement

    2/4/2010 4:05 PM

    It appears Macmillan and Amazon have come to an agreement.

    Notice Macmillan CEO claims this new agreement will result in them making LESS money than they do with ebooks currently. But it provides a reliable and rational market. I think what he’s saying is that this allows publishers more predictability, even if it comes at a price.

    From what I understand Amazon currently pays 50% of suggested retail price for an ebook. The publisher sets the SRP (you see it on the book often), but Amazon has full control to charge whatever it wants to the customer. Here are the numbers for SERVANT.

    • SRP = $25.99
    • Amazon pays the publisher 50% of $25.99 = $13 for each copy of SERVANT they sell
    • If they sell it for $9.99 they lose $9.99 – $13 = $(3.01) per book
    • If they sell for $14 (about what they’ve been listing it for, the make $14 – $13 = $1 per book

    Under the new deal the publiser sets the SRP and the consumer price. On each sale Amazon gets 30%, the publisher 70%. Here are the number for SERVANT under this scenario.

    • SRP = $25.99
    • Publisher sells ebook for $14
    • Amazon pays the publisher nothing until the sale.
    • Amazon earns $14 x 30% = $4.2. This is MORE than they are making under the current system.
    • Publisher earns $14 x 70% = $9.8. This means the publisher earns $(3.20) less, just as claimed, under the system they WANTED versus the existing method

    So why earn less? As Macmillan says in the announcement above, they’re willing to take less to have a more rational and stable market for ebooks

    Over the last few years we have been deeply concerned about the pricing of electronic books. That pricing, combined with the traditional business model we were using, was creating a market that we believe was fundamentally unbalanced. In the last three weeks, from a standing start we have moved to a new business model. We will make less money on the sale of e books, but we will have a stable and rational market. To repeat myself from last Sunday’ s letter, we will now have a business model that will ensure our intellectual property will be available digitally through many channels, at a price that is both fair to the consumer and that allows those who create and publish it to be fairly compensated.

    We have also started discussions with all our other partners in the digital book world. While there is still lots of work to be done, they have all agreed to move to the agency model.

    So this is how all ebooks will work with Macmillan going forward. I’m betting most or all the other publishers will follow suit.

    I think this is good news for readers, publishers, and retailers. Readers get it for less than hardcover. It will be at the higher end of the range settled with Amazon (I think it was $5.99 – $14.99) unless the publisher decides to run discounts as they do with many blockbusters now in hardback. But the price will drop as time goes on. I imagine when they release the paperback for a book, they’ll have to drop it for certain. And when books go to the remainder tables, they’ll drop again. I can see old ebooks or promotions costing $5.99 – $9.99, new ones $14.00.

    BTW, the standard now for many authors is to be paid 15% royalty of the SRP on ebooks up to a maximum of 40-50% of the net amount publishers get from the retailer (btw, contracts stipulate different royalty rates for ebooks, hardback, mass market, etc.). Something the industry is considering, as mentioned in Sargent’s letter, is setting a % rate of the amount received by Macmillan from Amazon. So instead of paying authors 15% royalty on the SRP, new contracts will likely pay authors 20 -25% of the 70% the publisher receives as royalty. You can do the math. It’s very clear this new deal doesn’t earn the author more per book. 

    Hopefully, then, we’ll simply sell a heck of a lot more copies. One glitch in all this is the fact that publishers haven’t really been setting prices with consumers. That’s been the retailer’s job. And so they’ll probably have a learning curve trying to get the prices right in the beginning. Or maybe not. We’ll have to see.

    Edit to answer Jason_Young @ 2

    2/5/2010

    Your point is, hey, if they have three products (hardback, paperback, and ebook) to spread the fixed costs across, then should that allow them to drop the price of all three products? $100 / 2 = $50. $100 / 3 = $33.3. Have I got the question right?

    FIXED COSTS AND VOLUME

    If so, then the answer is it all depends on the relationship between volume and fixed costs. It always depends on that relationship. In fact, that 20% figure may or may not be accurate because . . . it all depends on volume and fixed costs. Both of which can change.

    Let’s take a totally FABRICATED and SIMPLIFIED situation to see how it works.

    Fixed costs: $10,000
    Variable costs hardback (paper, printing, binding, etc.): $3

    Cost per book by volume printed.
    Printed / Cost per Book / Variable as %
    1 / $10,003 / 0.03%
    1,000 / $1,003 / 0.3%
    5,000 / $5 / 60%
    10,000 / $4 / 75%
    20,000 / $3.50 / 86%
    50,000 / $3.20 / 94%

    Now remember: printing has fixed and variable costs as well. But I’m going to say the printing’s all variable to keep this manageable. And that you sell every book you print (something that never happens). The thing to see here is that when you keep fixed costs constant and increase the volume printed, then the fixed cost amount and % per book goes down. Conversely, variable costs become a larger and larger portion of each unit’s cost. Remember, however, that often fixed costs go up when you plan on printing significatly more books (Twilight etc.) But given a set budget for a book, you want to sell as much as you can.

    VARIABLES CHANGE

    So your argument is that when ebooks come along, the fixed costs have already been covered by the hardbacks and papers, cause they’re all still priced the same and the variable and fixed costs haven’t gone up that much since two or three years ago.

    Here’s some of the assumptions you’ve made that might be false:

    1. Fixed and variable costs haven’t gone up
    2. Publishers are selling the same number of copies per book as they were in the past
    3. Ebooks aren’t cannibalizing sales of hardcopies

    The truth may be that costs have gone up and that books aren’t selling as many copies in their various formats as they used to. But even if both of things have not happened, why should we suppose that ebooks don’t cannibalize hardcopy sales, dropping the volumes and, therefore, increasing the cost per hardcopy? Or that they won’t cannibalize even more in the future as ebook readers become better and better.

    On the revenue end, you’re also assuming publishers are selling books for the same prices they were in the past. SRP may be high, but have you noticed the prices on new books on Amazon and other outlets? My $25.99 SRP book came out and sold for $17. It sold for $15 and change before release! And I’m not a big name they’re trying to drive volume to. This is newbie no-name they’re having to discount.

    What I expect has happened over the last five years is this. Costs have risen. Hardbacks are already pushing the limits on price. Furthermore, sellers and consumers are asking for more and more discounts. Paperbacks still haven’t crossed the $9.99, but there’s still pressure to keep them low. Ebooks are adding revenue, but a significant portion of that comes at the expense of hardcopies. So it changes the mix of products sold. It doesn’t simply open up a whole new stream of untapped cash. Because of this, ebooks allow the publisher another method to earn profit that’s getting squeezed away.

    PRODUCT MIXES AND CONTRIBUTION MARGINS

    The best way to look at this is to look at the cost in two ways. One way is to allocate fixed costs and get a price per unit. But if you look at it only that way, you can make a number of bad judgments on the value or price of a product. This happens because of that relationship between fixed costs and volume. So you also want to look at the contribution margin of each product. And, in fact, this is a better way of judging the profitability of an item.

    In this method you lump all the fixed costs together and then examine each unit of the different products (hard, soft, ebook) only by its variable cost versus revenue to see if each unit sold is contributing something above its variable cost towards the fixed costs. Then you estimate the volume you expect (hope) to sell at given prices and try to price them all in a way that will move enough volume of each type of product to cover fixed costs and provide some profit.

    So you don’t consider each product type individually. You look at the MIX of product and the MIX of contribution margins. And you work it so that together the MIX of products covers costs and earns you a profit. And gets enough volume to keep your author a going concern, growing his numbers so he becomes more profitable as time goes on.

    Edit for Modesitt’s insight

    2/6/2010

    Please check out this blog by L.E. Modesitt, Jr. “Why Amazon and Some Readers are Wrong”

    Second, what’s been overlooked is the fact that a tremendous number of book titles actually lose money. Depending on the publisher and the year, that can range from as little as 30% of all titles published to more than 60%. That means that successful books not only have to cover their own production costs but the losses from unsuccessful books if the publisher is to remain in business.

    Third, hardcover sales of successful books effectively subsidize paperbacks or less successful books. Ten-dollar Kindle books would have created price pressures that would either reduce the sales of hardcovers or replace them with e-books, and as more adaptable e-book reading devices become available, that would reduce overall revenues even more than would $15 e-books. This, in turn, would reduce the ability of publishers to try “new” authors and approaches, and would likely result in more “mass” entertainment and less diversity in a field that is already having trouble publishing books for limited audiences.

    Just in case you didn’t connect it to the discussion above. A HUGE cost that needs to be covered by the contribution margins of the successful books are the fixed AND variable costs of each book that fails to contribute enough segment margin (the contribution margin of a segment of your business, in this case a book in its various formats) to pay for itself.  Look at Modesitt’s percentages of books that lose the publisher money. Think about that. For the publisher to continue to bring in new authors who might not sell well in the beginning but have great potential in the long run to sell well, they have to cover the “start up” costs of those authors.

    He makes a lot of other important points. It’s a good read.  And it all plugs into the fixed costs, volume, price, contribution margin equations.

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  • Why stories follow patterns

    ByJohn Brown

    There is a lively discussion on The Passive Voice about Kris Rusch’s recent blog post which challenges the use of the term “churn out” to describe writers who write quickly. In the comments, someone said that folks also use “formula” or “formulaic” as a pejorative. Another commenter said that in computer design, they use design patterns, and suggested that’s probably a better word. Here’s my response.

    Design pattern is right.

    The people who decry familiar patterns are those that completely misunderstand one of the main purposes of fiction.

    Readers go to fiction to have an emotional experience–thrill, horror, dread, falling in love, mirth, wonder, wish-fulfillment, etc.

    Those emotions are not created out of nothing.

    They’re not created haphazardly.

    They are generated by a specific . . . pattern.

    1. You receive some stimulus–from your environment or your own thoughts or something you’re lead to think, such as via a book.

    2. You make an assessment about what’s going on and what might happen in the future and how that impacts you or someone else. There are two assessment systems. One is incredibly quick. Almost subconscious. The other is a bit slower. You can read about them in Daniel Kahneman’s Thinking, Fast and Slow and Jenefer Robinson’s Deeper Than Reason. Robinson even relates the science to fiction.

    3. If the assessment says it’s something that will affect you or someone you can sympathize with, you feel an emotion. The emotion focuses your attention. For example, if there’s a mountain lion stalking you, you don’t want to forget she’s there. It also prepares you to act–to pursue something desirable, avoid something that’s not, etc. It also writes that emotion on the face to communicate it to others to solicit help or warn (we are social animals).

    Okay, so certain cues or assessments are required to produce certain emotions. If the cues aren’t there, the emotion doesn’t arise.

    Certain stimuli lead to an assessment that there’s a threat. Other stimuli lead to assessments that there’s an opportunity, for love, money, sex, security, etc.

    Suspense, surprise, and curiosity have all been studied in experiments. There’s a certain structure required for each. If you take the same story, but simply change the structure, you end up with different reader effects. See more here.

    This means that a reader who wants to feel the experience of falling in love is going to have to be guided through the pattern of cues that produce the assessments that lead to the emotion.

    There are lots of variations in the pattern that will work. But we can’t give a reader the pattern for horror and expect them to feel romance.

    Duh.

    You can’t give a reader a downer ending and expect her to feel joy.

    Again, there are certain delights readers are going to certain genres for. Folks read romance after romance precisely because those romances do specific things to them. And they want to experience them again and again.

    For example, one thing romance readers love is the joy of a happily-ever-after (HEA) ending. So if that’s what they’re looking for, then that’s what the product must provide for them to be satisfied. We follow patterns, but change them enough so that the reader doesn’t get bored.

    So, yeah. Patterns. It’s like the very essence of what we’re doing.

    We are all working with patterns, whether we know it or know. And the sooner we learn what the general patterns are for the type of story we’re trying to tell, which could also be called the type of experience we’re trying to provide, the quicker we gain control over our writing.

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  • “Would I be more excited about this book if I…”

    ByJohn Brown

    As new writers we want to do our best but because we haven’t yet internalized all the principles, we often want to create checklists of rules. We want to list out all the the aspects of a golden story and make sure we include them.  And these lists can help.

    Everything I’ve learned about building expertise suggests that experts have internalized guidelines, patterns, and concepts. But in the beginning we don’t have those internal constructs. And so we often are benefited by exetrnal support in the form of diagrams, lists, etc. Sooner or later we internalize. And what used to be conscious becomes automatic.

    Case in point: Dean Koontz. In his book on how to write best sellers he states in so many words that you’d be in idiot not to have an outline. That was back in the late 1970’s. In an interview almost 30 years later about his Odd Thomas books, he says he never outlines. I suspect he’s so familiar with the form outlines are redundant for him now.

    So lists can be good. But lists can also hinder us if we’re not careful.

    For example, James Maxey, a great author, likes characters with dark secrets. He states: “One of my tricks for making my characters interesting is that the primary characters are usually motivated by a dark secret. Vendevorex in Bitterwood desperately does not want Jandra to learn that he killed her parents. Rail Blade in Nobody Gets the Girl doesn’t want anyone to know that she killed her brother with her superpowers in a moment of anger when she was still young. The key revelation for me is that the thing that the world most wants to know about a person is often the thing that a person least wants anyone to know.”

    Dark secrets are kind of cool, right?

    But if we then said, okay, a great story must have a character with a dark secret, and we put that on our list, that’s when we start to work against ourselves. The “must” is the problem.

    Not because we don’t have tests and guidelines. Tests assume objectives. And I, for one, certainly do have objectives for my books as a whole an in their various parts. For example, I sure as heck want to make sure my opening chapter starts with a strong draw. I sure as heck want an ending that leaves me feeling some poignancy, cosolation, and a telescoping of possibilities. I most definitely want characters that intrigue me. I have some definite musts.

    But any one of the techniques or elements we might list (dark secrets, 3 acts, 7 acts, the players in Campbell’s “Hero’s Journey,” characters with an internal problem, etc. and ad infinitum) are nothing more than options that might or might not serve any given objective. They’re not necessary (of course, monkeys may be necessary). And I don’t mean that in an anomaly way.

    I’m not suggesting it’s counterproductive to say, well, I love characters [fill in the blank] or plots that [fill in the blank] and I want one in this novel. I’m saying if we begin to think that all (or most) good novels must have these elements, then I think we’ll end up limiting ourselves.

    So when you find something that works, when you hear about a technique, or some writerly rule, put it on your list of option prompts. Not on your list of must haves. And then ask this creative question, which I got from another great author, Luc Reid: “Would I be more excited about this book if I…”

    Another version might be: “Would I care about and believe in this story/character/scene/etc. more if I…”

    Would I care about and believe in this story more if had a character with this [insert option]? Would I care more if this plot line had [insert option]? Would I believe the story more if there were monkeys hiding in the attic?

    If the answer is yes, then add it. If the answer is no or maybe, then put it aside. That option can go back on the shelf for another time.

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2 Comments

  1. Thank you for this extremely helpful post. I loved the 27-part series on writing, and I think what you’ve put together here does a great job of synthesizing and expanding that. Again, thank you so much! I’m looking forward to the next Dark God book to see how all this stuff shows up in practice.

  2. Wow. Thank you for putting so much work into this post. I will definitely come back when I have more time to study it in detail.

    — david j.

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