How to tell an author you don’t like their book

Mette Harrison wrote a blog about how various authors respond when they read a book, don’t like it, and then the book’s author asks them directly what they thought of the book. 

Here’s my response.

As an author when I ask someone, especially another author, about their experience with my story, I’m looking for a data point to see how the book’s working or to get some insight. I realize others might be looking for validation. And, of course, I hope that everyone who reads my stuff finds nirvana even if I know that is not going to be the case. But I don’t ask unless I want data. And so I would hope they would report their experience accurately. I also hope they do it in friendly and helpful manner.

So because that’s what I want, that’s what I try to do for others.  And the sandwich+ method has been one good way for me to do that.

1. State something specific that works for me, e.g. “I love your character Bill because he’s so outrageous.”
 
2. State the key thing that’s giving me trouble. For example, I might say, “I am having a hard time with the pacing.” But then I ALWAYS want to give the context of me as reader when it applies to my reaction, e.g. I’m a terribly impatient reader, I like to feel hope in what I read and know I don’t like as much despair as many other readers do, I can’t stand clowns (this is true: clowns are some of the scariest creatures out there, second only to crocodiles). The author should know these readerly things when they apply so the author can understand where the comments are coming from.

If the book’s in pro shape and I think the issue is mostly my tastes, then it’s also useful to compare their work to another successful piece or author that had the same issue for me, e.g. “This reminds me of Twilight; I know people love it, but I just couldn’t get into that book either for the same reason.”

I don’t think this is fluff. I think it’s part of being accurate. Our reality is what we focus on. And if I make a statement that leaves an author thinking I think the work is bad, then that’s not accurate because the truth is I think I’m not in the audience.

If I think it’s a craft issue, then I highlight the main thing I think is causing the problem. A laundry list is usually useless. But thoughtful focus on the key issue can be very helpful. If I can’t tell whether it’s a taste issue or a craft issue, I admit it.

3. State something else that’s working for me, e.g. “While I just couldn’t get past all those clowns freaking me out, I did think your chapter openers were compelling. I always wanted to read more, but then, alas, clowns.”

4. The + is not just leaving statements hanging. Asking some sincere questions after demonstrates my genuine interest. And I am interested. If the book is unpublished, I might ask about their plans for the book, are they going to be doing another draft or shopping it, or if my reaction is common. If it’s published I might ask how it’s being received, what others are liking about it, and what’s next.  Maybe they tell me about another project they’re working on that sounds fascinating.

This is what I’d want an author to do for me–be accurate, interested, and friendly. In such a context, someone having issues with a story is not such a big deal. It really isn’t.

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  • World-building the history of a place

    writing-excuses-the-guys2-300x139The Writing Excuses guys have posted another good podcast: this one on world-building a history.

    I wanted to add a few comments. You’ll notice that a lot of the blurbs for my novel mention my world-building, so I guess it’s a strength in my writing. However, I don’t write huge world building documents in the pre-draft stage. I do write some history, of course. But I don’t think it would take up more than a few pages. A lot of world-building happens in draft.

    It seems to me there are two levels of “history” and a lot of it can be done on-the-fly.

    1. There are small hints of CHANGE in places and people.

    Dave Wolverton taught me this one. You come upon an orchard in the woods that’s gone wild and is overgrown. It takes two lines to describe it and it gives a strong feel of past. The reader wonders who was there, what happened. Maybe you tell them. Maybe you don’t. You mention that the village Knight used to be fat but is wasting or vice versa. I find I can do these types of things usually on-the-fly as I’m writing. And I don’t need to know much about them. I just ask myself if anything has changed with the location or characters in the current scene.

    A few touches of CHANGE throughout the novel give a strong sense of history.

    2. There are events, groups, and individuals who impact or impacted your characters and their community in large ways.

    There was a war with a neighboring country not five years ago. Your characters have to travel through that land, or maybe half the male population went to war and never came back. Or perhaps your character lost his sister in a drowning he could have prevented. Or he lost her to slavers. Or perhaps there is a secret police (like the Roman couriers) who arrived two years ago.

    Again, many of these things can be thought up on the fly as you look for conflict and the stories of a place and community. However, I’ve found that it helps to ask a few key questions in the pre-draft stage to lay some (NEVER ALL) the groundwork.

    — What kind of conflicts do these nations and groups have?
    — What events have had a large impact on my character and his community? They can be terrible or wonderful events.
    — Who in the community are my characters friends and enemies? What’s the history?
    — What are the local and regional stories of events (or people) that were eccentric, odd, mysterious, dangerous, or revolutionary?

    I never get all my answers up front. But I will get some. And then as I write I just keep in mind that it’s neat to indicate change every once in a while and to briefly bring up stories from the past that relate to the current matter at hand in the present story.

    Finally, I really like the idea the Writing Excuses guys brought up of sharing multiple explanations for an event (multiple histories) when it fits and to include more than one cause, although I’m pretty sure the 80/20 rule applies to causation.

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  • Indie Thoughts: How much does it cost to publish a book independently?

    Is The Guardian right?

    Does it really cost $6,000 to publish a book independently?

    Is that the price to become Hemmingway these days?

    Lots of commenters at The Passive Voice said the numbers were rubbish. Far too high. They said this was yet another thinly-veiled bit of  flimflam The Guardian cooked up to depress indies and send aspiring authors into the arms of the zombie traditionalists.

    I actually thought the piece was good.

    Why?

    Because I like numbers. I did get a Master’s degree in accounting, after all.

    But is it just that numbers are sexy?

    It’s true the shape of the number 3 can be glorious. 9 is a stunner as well. But the slopes and curves of these digits is not why I like them. Numbers, even if they’re bad numbers, allow you to start thinking about costs. They allow you to question whether they could be reduced. Or whether you’re getting any bang for your buck in a certain category. Heck, numbers allow you to discover whether you’re allocating way too much in one area and far too little in another.

    I thought The Guardian did a great job breaking the costs out into categories and starting an examination. The question is: are the categories and amounts political fictions or real?

    Comparing My Numbers

    One way numbers do all the things I mentioned above is by letting you do comparisons. So I figured I’d compare The Guardian’s numbers with a set of my own. I’ve published four books independently. How do my costs stack up?

    Here are the costs for the latest.

    Cover: $500

    • $500 for illustration
    • $0 for cover design (I have a friend who is so incredibly generous with his time)
    • Cover for some genres can cost less. Some folks do it themselves. Most of those do-it-yourself covers look awful.
    • The zombie traditionalists can sometimes spend a few thousand. And when they do it right, they get some amazing, AMAZING, work.
    • Verdict: The Guardian’s number seems reasonable, but I’m thinking the range is a few hundred up to a few thousand for something that doesn’t give the average reader worms.

    Editing: $0

    • My wife, former technical writer, current language arts teacher, is my editor. There are some other folks I’ve tapped as well.
    • If I didn’t have her, I’d need someone. My experience is that if you yourself are not an editor, and you try to do this, you’re going to end up with a poorly edited book. Even with her experience, we’re still finding it hard, and are working to get the process down. We might outsource this in the future.
    • I’ve gotten reasonable quotes, and they’re all around $600-900. And that’s just for a copy edit. You want other kind of editing, you’re going to pay more.
    • Verdict: The Guardian’s number is high, but not if you tap into a bunch of pros for multiple edits.

    Formatting for POD and ebook: $120

    • I do the interiors myself, so the labor is free. If I had to pay, it could run anywhere from $100-$300 or more.
    • I pay a subscription fee for InDesign. If I release two books a year, it comes out to roughly $120/book.
    • I spent $300 taking a class on basic interior design principles. But that was just the beginning. I must have spent 50-70 hours, maybe more, last October and November, banging my head against the wall as I learned this. Luckily, all that thrashing about didn’t result in any medical bills. I’ve had to spend maybe 10-20 more since then learning advanced techniques and keeping the basics fresh.
    • Verdict: The Guardian didn’t even include this.

    ISBN: $0

    • I owe my friend; without him, this would definitely be a cost. I’m such a free loader.
    • Verdict: The Guardian’s number is good.

    Copyright Registration: $55

    • $20 bucks to mail 2 copies to the Copyright Registration Office
    • $35 processing fee
    • Yes, you do want to do this. For detail on why, see The Copyright Handbook by Stephen Fishman.
    • Verdict: Another miss

    Print-on-demand fees: $0

    • I go with CreateSpace instead of Lightning Source
    • Verdict: Another miss

    Notice what’s NOT up there that was in The Guardian article: reviews and review copies.

    Why don’t I include them?

    First, I would never pay for a Kirkus review. I wouldn’t because it appears such reviews mean little to readers. They don’t seem to generate much notice or desire to sample. Here’s what readers report matter to them. Such pre-publication reviews DO matter to store and library book buyers. But, as an indie, I’m not focusing on those channels.  Those channels are in the hands of the zombie traditionalists.

    What about review copies?

    You don’t need them to publish. All this review business is marketing. And you don’t need marketing to publish.

    So what are my totals? I’ve included The Guardian numbers so you can see the differences.

    Category My Costs Guardian Estimates
    Cover $500 $750
    Editing and proofing $0 $4,000
    Ebook and POD Formatting $100 ?
    ISBN $0 $125
    Copyright Registration $55 ?
    POD setup fees $0 ?
    Reviews – $825
    Review Copies – $300
    TOTAL $655 $6,000

    Whoa! The Guardian estimated a cost that’s ten times what it costs me. But I don’t think that’s a sign of some plot. If I’d paid an editor and cover designer and formatter and didn’t mooch my ISBNs, that could have added as much as $1,000-$2,000 to my total. I have friends who have paid more.

    Furthermore, that’s just for the ebook and hard copy. Depending on if you publish an audio edition and how you do it, you could spend another $2,000-$3,000.

    What does this tell you? It tells me that the reporter made a good start, but needed to do a bit more digging. It also tells me there’s a huge variability in the costs depending on the skills you and your friends possess. It also shows that this is a business. I doesn’t cost a gazillion dollars to publish. It’s not like the $200,000-500,000 you need to start some food franchises, but you’d better be prepared to fork over some cash and/or a lot of hard work.

    In fact, when you consider that last point of sweat equity, the $655 is completely misleading because it does not capture the hours I spent, at least 20-60, doing my part of the cover, editing, and formatting. Nor the time spent by my wife or friends. There’s a huge opportunity cost there.

    What’s the value of what I could have done with that time?

    It’s for dang sure not reflected in the $655.

    Marketing

    I didn’t include marketing in those costs above because marketing is its own beast. You can publish and do zero marketing. You can publish and do gobs. And just as with the publishing costs, marketing costs will vary based on what you can do in-house and what your situation is. It costs JK Rowling nothing to get covered in  every news outlet in the land. She sneezes, and we get a report about her. You and I are probably going to have to work harder to get noticed.

    There are all sorts of marketing costs. Whatever those costs, marketing has a job to do. It’s got to pay for itself. It’s got to help pay for the cost of publishing. And it’s got to help me meet my goal of winning new readers and compensating me for my time.

    There are lots of cost categories depending on what you decide to do:

    • Hard copies you sell at events
    • Travel and lodging required to attend events
    • Hard copies and postage for reviewers
    • Time writing blog posts
    • Promotions with folks like BookBub and BookSends
    • Giveaways
    • Etc.

    The bottom line is that I think it’s good to separate these costs from publishing so you can measure their effectiveness against sales. Marketing is about revenue generation. These costs really have nothing to do with producing a book.

    Books and Lemonade

    I’m going to go off an a tangent here for a second. Some folks suggest that indie authors shouldn’t do much marketing. Especially if they only have one or two books out.

    I find no evidence to support the idea that just writing the next book is all you need to do for readers to hear about you and beat a path to your door. It’s true you’ve got to write the next book. You must get new product out the door. Hey, I learned that when book 2 from the publisher fell into a black hole. But that doesn’t mean marketing and promotion are inappropriate,  wrong-headed, or a waste of time or money.

    Let me ask you a question.

    Let’s say Juanito is a no-name in the lemonade business. He’s just starting from scratch with dreams of becoming a big time lemonader. Who thinks it’s a good idea for him to open a lemonade stand in his back yard? Or better yet, in a closet in his basement? And when folks suggest that the stand might get more business if he lets the neighbors know about it or puts the stand in a place with a lot of foot traffic, who says, no, that’s a waste of time and money–the key to selling more lemonade is whipping more batches up in the kitchen?

    In retail, you must get folks to notice your product and then persuade them to try it. Now, maybe you’ve got something going that’s generating all the notice and sampling you can handle.  Maybe you lucked out.

    What percentage of indies are in that situation? Raise your hands, please.

    What? We’re not all inundated with hordes of readers? We’re not  all swimming in gold? Imagine that.

    The fact is that it’s tough to get notice. It’s tough to get people to try. But there are some things we can do to increase our odds. Selling books is a retail business. Retail lives and dies by visibility. Yeah, you need word of mouth. But you need to be noticed and sampled in large enough amounts to keep that word of mouth going.

    What would you rather have? 100,000 people all over the country in many social networks (I’m not talking about Facebook) noticing and sampling and talking about your product, or would you rather have five?

    In the brick and mortar world, there are lots of ways to get visibility without doing much TV or internet advertising. Ways to get notice include things as simple as signage and a store’s location. For example, you get a ton of eyeballs just situating your restaurant in the parking lot of a big destination shopping mall. You get eyeballs putting a sign on top of a 100 foot pole next to the freeway exit saying “Gas & Eats.” Online retailers get noticed in other ways.

    Without blathering on about that (this was a post on publishing costs), let me just say that until customers begin to line up and start throwing hundred dollar bills at me, it appears I’m going to have to do what every other retail business has done for hundreds of years–get my lemonade stand out of the basement and into the park with lots of thirsty kids and moms.

    EDIT 8/30/2014

    While a number of folks are assuming the article was written as part of some vast conspiracy to undermine indie authors, David Gaughran posted some criticism in the article’s comment section that actually make sense.

    DavidGaughran

    The reason I’m so annoyed by the inaccuracies in this article is that this kind of misinformation is creates an information gap which allows shady operators to flourish.

    Vanity press operators thrive because inexperienced authors think that self-publishing is either difficult or expensive. It’s neither of those things, and articles like this only serve to reinforce this false notion. That’s why I think this piece is irresponsible as well as inaccurate.

    Companies like Author Solutions specifically target the most inexperience authors, the ones who know least about self-publishing and the industry in general, the ones who have fallen under the spell of various myths (like that self-publishing costs $6,000).

    As a commenter said below, saying self-publishing costs $6,000 is like saying houses cost $10m. You can spend that much, but you don’t need to.

    It costs me less than a third of that to publish a book, and I use a Big 5 cover designer as well as an editor with over ten years experience working for traditional publishers. Anyone can look at my books and immediately see that they are produced to professional standards.

    You don’t even have to spend as much as I do to get a quality product. If authors are on a tighter budget, they can purchase a pre-made cover design. There are some wonderful pre-mades out there for as little as $40. You will have to invest a fair bit of time combing through the sites to find something suitable, but if you are on a shoestring budget it’s an option.

    Same goes for content editing/developmental editing. All manuscripts will need a thorough copy edit, but you can get by without a specific content edit with successive round of beta readers. Again, this will require a time investment – writers usually trade beta reads of each other’s work. But if you’re on a tighter budget, it’s another way you can save money.

    This is why this piece is so off. Even going the “deluxe” route shouldn’t cost more than $2,000. And if you don’t have $2,000, there are plenty of options where you can achieve a quality product, spending far less, if you are willing to put in a little time.

    There are ways you can save money in other areas too. It’s a waste of money for an author (especially a new author) to buy a NetGalley membership for themselves. Authors can (and do) form collectives to buy a membership between them – often spending just $20 per person. I got a NetGalley spot for a month, for free, by bartering with another author. (I didn’t think it was quite worth $20, by the way, let alone $400).

    If you need reviews, there are much better and cheaper ways. Submitting to book bloggers costs nothing (we usually send e-book copies or PDFs, rather than hard copies). Doing an e-book giveaway on LibraryThing costs nothing. Giving out electronic ARCs in advance of your release costs nothing. And all of these are much more effective than giving any kind of money to Kirkus, let alone $425.

    But I guess it doesn’t matter how many experienced self-publishers (and editors who work with same) tell you that your figures are off, or that you don’t need ISBNs to self-publish, you are going to stick to your guns.

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  • More Great Questions for Story Development: Governments

    Part of my model of the creative process is that it’s driven by questions. We come up with creative solutions in response to a problem. The problem triggers the process.

    Let me give an example. Let’s say I have a character named Bill who lives out in space salvaging parts of space ships and other things. Or maybe he’s on some planet.

    I don’t have a story yet. I’ve just got a dude in a general situation. I lack all the necessary parts. That lack is a problem to me as a writer. To develop the story, I state the problem as a question and begin generating options.

    So I might ask, what are the threats Bill faces on a physical and social level? Are there mysteries he encounters? Who else is there? In order to answer those questions I might need to ask what’s the planet like?

    At some point in time, I’ll feel I have generated enough answers for the key questions that it’s time to draft. When I begin to draft, I have other tasks or problems to solve. I might ask things like what’s the goal of this scene? What’s an interesting way to start and end it? What’s something surprising and bad that might happen as a result of the character’s action?

    It’s all question and answer.

    Towards the end of this week’s Writing Excuses on World Building Governments the guys share some great questions you might find fruitful when thinking about your world’s government.

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  • Generating Story 3: Develop The 6 Core Parts, Start Anywhere

    If you’re going to build a house, you need to know what type of house you want and what you want it to do. A two-man tent is a house of sorts.  So are a suburban rambler, a New York high-rise, and a medieval fort.  Each is a bit different, even if they share elements.

    Building a story is like building a house. You need to know what you’re after. You need to know how stories work in general and how the type of story you want to write works in particular.

    For example, if you love suspense, and it’s going to factor heavily in your story, you’d better learn the principles of suspense. If you love intrigue and mystery, you’d better learn how to build that in a reader. If your current project is a crime story, you need to know how crimes work and how they’re solved. If it’s a love story, you need to know how falling in love works. All of those things you identified as your personal style—you want to know how they work.

    Except sometimes, when you’re starting from scratch, you might not know exactly what kind of story you’re going to build.

    So what do you do?

    You get a list of development objectives. And you begin to work on them. Your mind needs a direction to run.

    Despite the fact that stories are different, they share some common core things. These are the things you want to focus on developing. When I start a new project, I know my task is to develop six core story elements. This gives me a direction. All I have to do is start developing these six things, and sooner or later the story comes to life.

    So what are these core elements?

    • Genre
    • Character
    • Setting
    • Problem
    • Plot
    • Text

    You need to develop all six parts. That’s your job. There’s no particular order that you develop the elements in. You just start with what you have. As you develop all six parts, the story will come to life. Your characters will begin to breathe and speak. They’ll take on a voice and attitude. You’ll see the landscape. Scenes and plot turns will come to mind. If you’re more of an auditory thinker, you might not see anything, but will start hearing the rhythms of the prose. Visual or auditory, you’ll care about and believe in the tale. You’ll have something wonderful to write and share with readers.

    Let’s look at each element to see what you’re trying to develop.

    Genre

    The genre tells you the overall effect you’re going for. It describes the salient aspects of the tale. Those aspects often focus on the emotional mix you’re delivering to the reader (horror, humor, thriller), but can also describe the setting (western, Regency romance), as well as the type of problem your characters will be facing (love story, political thriller), and the audience your writing to (young adult, middle grade, women’s fiction).

    But why do you want to know your genre? Isn’t that just a marketing thing?

    No, it’s not just some marketing thing. If I’m telling a story about a kidnapping, knowing it’s a tale of tale of horror–instead of a romantic comedy, fantasy, western, science fiction, or political thriller—makes a huge difference.

    It gives me an objective. Parameters. Remember, creativity is problem solving. If there’s no objective, there’s no solution. The moment we have an objective, our mighty brains can kick into gear and start suggesting ideas. The more specific we make the objective, the easier it is to think up ideas.

    Now, you might not know the genre when you start. You might simply have a cool bit of dialogue, an image, or newspaper clipping. That’s okay. You don’t need to start with genre, although it often helps. But you eventually want to peg that genre, even if it’s some blend of your own making, so you know the general effect you’re going for.

    Character

    You want to develop a couple of characters, usually at least a protagnoist and antagonist. They need to be interesting to you. If you want your readers to root for someone, that person had better also be sympathetic and likeable.

    What makes a character interesting? What makes them sympathetic and likeable? You might want people to dislike your antagonist. You’ll at least want them to fear him or her. What produces that? Read what I wrote about character here: http://www.sfwa.org/2010/12/key-conditions-for-suspense/. Then start noticing what makes people and characters interesting, sympathetic, and likeable to you, as well as what makes you fear and dislike others.

    There will be other characters you’ll need to develop—a mentor, lover, friend, henchmen, etc. Maybe you start with one of them. That’s fine. Just know you need to be on the lookout for your protagonist and antagonist. Almost every story has both. For the hero, you’ll usually want to develop someone that’s interesting and likeable. For the antagonist, you’ll want to develop someone who is interesting and powerful enough to make us fear for the hero.

    Setting

    Setting may play a huge role in your story as it does in epic fantasies, Westerns, historical pieces. Furthermore, a setting doesn’t have to be faraway place to play a big role. Your story may be set in a prison, rural town, or manufacturing plant, which may factor heavily into the story. Then again, setting may play less of a role. It all depends on what interests you and the type of story you’re writing.

    They key, I’ve found, is to develop the setting with the goal of having it come alive in my mind by identifying things in the setting that are interesting or will affect the hero and plot. I need to transport the reader to a place. I can’t do it, if I myself don’t know what that place is like. And it’s nice for them to find it interesting when they get there.

    Setting is also a great source of ideas for the other elements. When you develop setting, you’ll find characters, problems, and plot ideas galore.

    Problem and Plot

    I wrote a detailed explanation of problem and plot, which you can read here:  http://www.sfwa.org/2010/12/key-conditions-for-suspense/. Read it. I’m not going to rehash it now. But I will say that problem is the engine to your story. Your story is not going to go anywhere without it.

    You want to identify the main problem your character is facing. One that is going to generate enough scenes for the size of story you’re going to write. Read what I wrote about conflicts, obstacles, etc. Ultimately, you’re aiming to develop a problem that you find compelling.

    You might not develop the key aspects of the plot in the beginning. In fact, you’ll probably discover many of them only as you write. However, at this stage it does help to start looking at plot patterns for the type of problem you’re writing about because it helps generate ideas for scenes. For example, a romance about a gal who is a Minuteman or border agent and guy who is a coyote (smuggling folks across the border) will take a different course than one about a farmer trying to find his kidnapped wife.  

    In the first story, we might start by introducing the characters: the border agent interdicting a group suspected of being drug mules; the coyote is leading that group. In the next scene they might meet, and not know what the other is. They’re attracted. They meet again, maybe have dinner or dance or go hunting. The romance deepens. Then one finds out about the other.  If she finds out, does she turn him in? Maybe he inadvertantly leads the drug cartel to her and puts her in jeopardy.

    In the second story, we might start with the husband and wife in some funny situation. He leaves. Comes back. Finds her gone. Finds evidence of her kidnapping. Gets a call or a note. Is told they want him to pay them a ransom. Or maybe turn over title to something. Or maybe he works at a weapon manufacturer, and they want some piece of tech. Or maybe it’s something else.

    The point is that they develop differently. The plot patterns of love stories are different from the patterns of heists, kidnappings, shipwrecks, bullies, etc.  because they’re all different problems and require the hero to take different types of steps to solve them. When first developing a story, I’ve found it’s helpful to think about patterns for presenting, complicating, and resolving those types of problems. I’ve found it helpful to ask, what would I do in this situation?

    For more on plot patterns, see the link above. In addition to patterns, specific plot turns that really spark your interest will present themselves to you. Maybe I don’t have a pattern yet, but as I’m developing the character or setting a cool scene comes to mind. Or maybe it’s a cool plot turn–the border agent is captured by a drug cartel and the coyote goes in to save her. You want to be on the lookout for these.

    So in the beginning, you want to focus on developing a compelling problem, a general plot pattern, and be on the lookout for some cool or fun scenes or turns.

    Text

    Text is the prose on the page. It’s how you translate the story in your head to something the reader can consume. It’s the specific scenes, the dialogue, and narration, which means you don’t stop developing the text until you write “the end.”  Sometimes, the story can come alive without drafting. Sometimes, especially with those writers who are more auditory, you need a rhythm, a voice for the narrator and character before the story clicks. Often it just takes some freewrites or a drew chapters to discover this.  What I’m after is a point of view voice.

    Sum It Up

    Take some time and think about the key elements, how they work, and the core of what you need for each. Make yourself a simple checklist. Here’s one such checklist.

    • A protagonist who is interesting, fascinating maybe, someone you yourself can get behind and want to follow. 
    • An interesting antagonist who raises your anxiety for the protagonist.
    • Asetting that’s alive in your mind as well, including parts of the setting that are interesting—the things and people that are scary, cool, lovely, dangerous, funny, etc.
    • A problem that’s compelling to you. One that’s big enough for the size of story you’re writing. One that suggests a juicy plot.
    • A plot pattern or two. Maybe some scenes or plot turns that really spark your interest.
    • A voice for the main character / narrator. 

    Here’s another I recently shared with some younger writers:  

    It doesn’t matter where you start when you invent a story, but you  need to end up with a character you think is fun, cool, or  interesting, who has a problem other people will find funny or  compelling–that’s the core of your story. The problem can be a mystery the character needs to solve (there are strange green lights in the sewer), a danger or threat to some aspect of the character’s happiness or someone they care about (holy smokes, that big alien that looks like a bug wants to eat my head), or an opportunity for something that will make them happy (I live in a cupboard and get to go to magic school!) You start there. The rest of the story is about how that character goes about trying to solve the problem, the characters who help them, and those who work against them (including tiny evil mice villains). You know you’re done when the mystery is solved, the threat removed, or the opportunity is won or lost.

    Here’s another from Lou Anders that he offered on a Writing Excuses podcast that presents another way to sum up what you’re looking for with character and problem (BTW, I find no evidence that all satisfying stories need what he calls a relationship character; however I do think it’s a fantastic technique for stating theme and clarifying the internal problem in stories that revolve around a character making a change):

    [Lou] The protagonist is usually the most obvious one. He or she is the star of the film. The protagonist is someone who wants something. It has to be something concrete [emphasis added]. It can’t be “I want to be happy” or “I want to be pretty” or “I want to be rich.” It has to be a definite, achievable goal associated with that. So I want him to fall in love with me so that I will be happy. I want to win the game show that I’m going to be on so that I will be rich. I want to rob a casino of the guy who’s dating my ex-girlfriend, that will make us happy.

    [Dan] So I can be happy and rich.

    [Lou] Yes. Exactly. So it has to be a concrete, achievable goal.

    [Lou] The antagonist is the person who places obstacles to that goal in the path of the protagonist. This does not mean the bad guy. Now, we can talk about some very interesting examples. The antagonist is the one whose goals are diametrically opposed to the protagonist, and they’re the one who is blocking the protagonist’s journey.

    These aren’t twenty page design documents. They’re simple checklists. There’s power in keeping your objectives simple. Too many details and you lose your focus.

    I suggest you take some time to write a succient sumary of what you want to develop, one that gives you clear direction. It doesn’t need to be perfect. Just cobble something together. And keep it SHORT! Remember the 80/20 rule.

    Let me suggest you not get bogged down by rules: Rules vs. Objectives. And that you include at least four of the six parts: The 4 Parts. The key is have a list of core things you know you need to develop for the current project. Knowing what you need to develop gives your mind a direction to work in so you’re not just flailing about.

    You can’t know it all up front

    It’s important to know that even though you have a development checklist, you will NOT develop the whole story up front before you begin to draft. You can’t. It’s impossible. It’s a mistake to think you must.

    Even the folks who write detailed seventy-page outlines cannot imagine the exact words and turns of every scene before they actually write them. Furthermore, they are often surprised by ideas that come as they draft and find themselves adjusting their outlines.

    Your goal is NOT to develop a super detailed set of writing instructions that a monkey could follow. Your goal is to get enough ideas in the six parts for the beginnings of the story to come alive in your mind. When the story is alive in your mind, writing is almost like transcribing.

    You might develop your ideas by creating various types of sketches for the plot, problem, character, and setting before you begin to draft. This includes things like summaries, outlines, drawings, maps, character biographies, etc. On the other hand, it may take some drafting before those things begin to breathe.

    Also, it’s rarely the case that you develop the parts sequentially. What usually happens is that you develop a little bits about each part in random order. Maybe you start with the bare bones of a problem, then develop a bit about a character, then setting, which leads you to more about the character, then you see something on TV that sparks your ideas about the problem, then you write a draft of something and get some more details, then your brother says something that sparks an idea that fits. Or maybe you start with a snippet about a character and move to the setting and back to character then to problem. Or maybe you begin with setting and discover a bit about a character.

    It doesn’t matter where you start. The parts build by accretion, like a snowball—here a little, there a little. 

    Selective Attention

    Once you know what you’re trying to develop, ideas will literally jump out at you. It’s all part of the biology of selective attention (http://en.wikipedia.org/wiki/Attention).

    For example, if I tell you to develop a sexy female antagonist, I’m betting some ideas or images immediately leap to mind. If I tell you to present me with three different choices for this antagonist next week, someone who will fit into my kidnapping story, someone who’s a little surprising, and every day you think about this objective, you’ll encounter all sorts of ideas over the next seven days that you might use.

    Why? Because you’re primed to see them. You’re looking for solutions to a specific problem. You’re harnessesing your focus and working memory limitations. That’s selective attention.

    The more specific I get in my objectives, up to a point, the easier it becomes. If I tell you the kidnapping is a comedy set in rural Utah with Mormons and Peruvian sheep herders who work for 9 months and then return to Peru, that will lead you down one path. If I tell you it’s a thriller set in the deep south with Mexican drug gangs and a local police force, that starts you thinking in another.

    An Example

    Let me give you an example of all this. A few years ago, I was on a business trip, and just before checking out of my hotel, I read an interview with Deborah Vetter who used to be the editor for Cicada. She said they loved traditional fantasy stories and that many of those she liked took a common theme and gave it an unexpected twist. Cicada was open to fantasy at the time, and so I asked myself: what’s a twist on a common fantasy element?

    Boom, objective–my mind had a direction to run in.

    I got my luggage together, checked out of the hotel, and drove over to a Lowe’s around the corner to pick up something for the house. All this time I’m running various fantasy elements through my mind—witches, ghosts, dragons, etc.—asking how I might twist them. Trolls? No, boring. Witches? Meh. Vampires? Ugh. I went through a whole bunch of ideas. I got out of the car, entered the store, continued. When I was walking down the trim isle, I finally got to golems.

    Hum, that was interesting to me.

    All the golem stories I had read were about the rabbi creating the golem and what happens. Kind of like Frankenstein’s monster. So I asked: what if it wasn’t about the guy who creates the golem? What’s a twist? What if it’s about someone who finds a golem?

    I immediately saw the bank of a river, the Evanston, Wyoming river my girls and I had been playing on a few weeks earlier. I imagined the river in autumn, yellow leaves on the ground. I imagined a bald man of red clay, half exposed in the freshly shorn bank, the rune of power on his forehead and neck. The river was low, the mint growing on the exposed sand and gravel bars, the smell of leaf mold hanging low over the water.

    My cool meters went wild. Some ideas carry such a delicious energy.

    Did I have a story?

    Of course, not. I only had the first whispers of a character (the golem), setting (a river somewhere), and genre (some kind of fantasy). Maybe a bit of a problem. This was one cool idea, not anything close to a story. I knew I needed to develop character, setting, and problem. That’s what forms the premise of the story. So I got to work on those elements.

    I captured the image on a scrap of paper, and began asking questions. Who finds it? A woman, I thought. Where? I listed some options and liked the woods of North Carolina. And it was some Native American creature. What’s the problem? What’s at issue? Either the red golem has his own agenda, I thought, or it’s others forcing it on him, or he’s trapped. A trapped soul…and the woman and the golem love each other…

    Did I have a story yet?

    No. Not even close. I still didn’t have a clear problem. Or very much about the characters. No plot.

    So what could the problem be? What was the situation?

    I walked around Lowe’s, drove home, thought about it on the way, generating options. I took a few days and generated ideas about American Indians, pickups and rednecks. I researched golems. I asked myself–what would that girl do, if she found this thing?  What if she dug it out and took it home? So I had a girl who digs the golem out and transports it home in her pickup, modern day South Carolina. She takes it home, cleans it, becomes obsessed with it. Takes it into her room. One night she’s lying in the dark, the house is quiet.  And suddenly it takes in a breath. It’s trapped soul–they love one another, she has to say good-bye in the end, a bitter sweet ending.

    Whoa. Cool! Now this thing is alive. But then the more I thought about it, the more I realized I didn’t want to write a story about a woman obsessed with a golem. Golem love? So I tossed it and went back to developing more ideas.

    Here are some of my development notes so you can get a feel.

    <quote>The deep-trench men were admirable monsters. They knew the clay, the feel and pattern of it, for it had long been heavy in their minds and muscles. They were big in three dimensions and their eyes were black and barbarous…</quote>[just a scrap I ran across and put into the folder]

    Okay, this is going to be a hot writing, just letting the ideas flow to see where they take me and trying to simply let the ideas come.

    Zing: what if he leaves, she finds him, does something, and then one day she goes back and he’s gone. And what’s she going to do? He could be hiding there and malevolent. Or he could be following her.

    I like the idea of her falling in love with him.

    The red man in the bank of the river. And I’m pulled to the historical setting, a historical fantasy. Not a contemporary, but one that’s serious about the guy. One that has villagers etc.

    So she’s out there, collecting late berries (currants) or maybe mint, she’s out there and it’s a fine fall day and the water is tumbling, rushing by. And she’s in a dark blue skirt and a white blouse, and she’s got dirt on the skirt, carrying the mint, and she comes around one thicket of willow and there he is.

    He’s not all visible, but she sees the skull and the shoulder and thinks skeleton, perhaps a burial ground, some ancient thing.

    Goes to investigate. It’s not the bones of the dead. A statue? What is it? She digs a bit, dirt in its ear, digs and uncovers more of it. Sees the rune of power on his head. Steps back. He looks like someone struggling to get out of the rock, birthed from the rock. And now its very obvious to anyone coming by and she hides it. Struggling like a man from the womb.

    And so what’s the danger from here?

    She loses the cool thing.

      • He gets out and leaves–gone
      • The villagers or one guy, one big man, goes down to destroy it
        • Her fiancé
        • Her husband, she’s young, very young and he’s her husband?
      • Or she’s alone, very alone.
        • She takes the thing home, gives it a place, talks to it (like Wilson in Outcast)
        • And then one day it’s gone, he’s gone, this thing that’s taken her life, it’s gone and she realizes that it’s alive, the last image, last piece of information shows dirt, red clay dirt in the bottom of a bowl, the spoon laid to the side. Something that would signal that the thing was alive.
        • THIS IS A COOL STORY. Not a long one either. A cool one.
        • So she’s caring for it all the time. Cleaning, scrubbing
        • Does she at one time hear a gasp? Thinks, he’s coming alive. Has a place set for him, a plate etc. But that goes away, it goes long away, too long and she realizes she’s mad.
    • She digs it out? Digs it all out. Heavy as stone.

    It’s all freewheeling sketching.

    Now, I could have stuck with North Carolina and tried something else. But as you read, my interests were pulling me to a different setting. Where else might it be set?

    I listed some locations, and Croatia drew me. I’d just read and seen some cool stuff about Croatia. But I didn’t know much. Was it going to be modern or historical? I began to read about Croatia. And the 1100’s fascinated me. There was all sorts of stuff going on. I decided to set it there.

    Did I have a story?

    No. I still didn’t know what the problem was. So I outlined some options, did some character sketches. Did more research. Looked up old Croatian names and magic. I got out a map. I was wanting it to come to life in my mind. But it wasn’t there yet.

    I went searching for a problem. I didn’t really want that golem love story. I made the following entry in my pre-draft document. 

    What’s at stake? The woman finds this thing, so what? She’s obsessed. But what’s the big issue here?

    • Danger, if she wakens maybe it will kill
    • Maybe if people find out they will want to use
    • Maybe she will be declared a witch
    • Maybe it will eat her out of home
    • Eat her children
    • Maybe it will force her to feed it, force her to bring people to him so he can kill them
    • Is it a thing of danger?
    • Maybe it will force love upon her? Breed with her and create a race of goblins or trolls.
    • It is a great thief–bringing her presents, presents for the master. And one day it brings a child.
    • A goblin with long hair and not dumb, not brutish, by hungry, a predator, one who will eat you, who loves hunt and chase, but can dress and act civilized.
    • Maybe that’s the thing–it draws you, draws your dreams or your mind, feeds on these things until it has strength to go on and takes a part of you with it, you’re longing, longing, longing for it to return.

    I tried a few drafts, still focusing on it being a thing she wakens, but they all eventually lost energy. So I tried something new. Here’s what I wrote:

    What if it IS about him stealing things? “The golem was a thief, and this made her believe it might not have been such a holy thing after all.”

    Or

    She’s looking. Can’t destroy it because of its holiness. But didn’t the wizards of the devil turn rods into snakes in the Pharaoh’s court? And didn’t men always take God’s gifts, like Adam, and throw them away?

    This was a question.

    That last line brought in a voice. I’d recently watched Fiddler on the Roof; I loved the characters and voices in that movie, and it was that yiddish voice. I decided to try that voice on for size and freewrite again. Here’s what I wrote.

    The golem was a thief.

    [That felt exactly right; I love it and continued]

    Nothing in the village, nothing in the whole vale for that matter, was safe. The golem was forever stealing and bringing its thefts to Braslava’s door, laying them on her step like a cat lays down dead birds and mice.

    One day it’s the Butcher’s blue and white Turkish stockings, the next it’s cranky Petar’s new pitchfork.

    And then it would stand there, looking at her, and all she could say was, “You think you’re doing me favors? Take your inscrutable face and go sit.”

    I went maybe two pages before I ran out of steam. At the end of the freewrite, the story was alive and bucking in my hands. I was full of excitement. At this stage in the game, I had three characters I’d sketched, a problem (the thief golem), a setting, a bit of plot. I had a maybe two scenes I knew I wanted to write. I had a narrative voice for the piece. I knew, because I’d been researching the political situation, that a Hungarian lord was going to get wind of what was happening in the little village of Plavca and want to use the golem for war. I didn’t know everything, but I knew enough to start.

    You can read the story for free on my fiction page. It’s called “From The Clay of His Heart” and was the cover story for Orson Scott Card’s Intergalactic Medicine Show, Vol. 8, 2008 and reprinted in Year’s Best Fantasy #9, Ed. David G. Hartwell & Kathryn Cramer. Here’s a thumbnail of the illustration. Nice, eh?

    The key is that I knew the things I needed to develop and kept at it until everything reached a critical mass and the story came to life.  This is how you develop on purpose instead of on accident.

    Now What?

    Take some time to think about the six parts of your current project as well as some general principles about how those parts work. Write out a couple of things you want to develop in those parts. Over the next few days notice how much more productive you become.

    Of course, it helps to know how to go about developing the ideas. It helps to know some specific techniques. Because we can’t just wait for ideas to come along. Again, we want to create on purpose, not by chance.

    And that will be the topic of the next few posts.

    For more in this series, see How to Get and Develop Story Ideas

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  • Indie Thoughts: Tend Your Garden

    From Joe Konrath.

    Your ebooks function much like a garden.

    One rare occassions, a plant will thrive with little help from you.

    Others may whither and die no matter how much help you give them.

    But the majority need to be constantly tended. Planted, watered, fertilized, weeded, pruned, mulched, replanted, harvested. In other words, lots of work.

    Ebooks aren’t a Mr. Popeill invention where you can set it and forget it. Quite the opposite. You need to pay attention, and keep active, or your garden won’t thrive.

    Everyone experiences slow downs in sales. It’s inevitable, and it seems to be cyclical, but not in any sort of way I’ve been able to prodect. Sales seem to rise and fall for reasons unknown.

    But if you’re doing what you can to make your books discoverable, you have a better shot at sales than those authors who self-publish then self-ignore.

    Here are some tricks to tend to your garden.

    1. Change prices. As an indie, this is one of the biggest advantages you have over the legacy industry. You decide what the customer pays, and this is powerful. Don’t be afraid to weild that power by experimenting with prices, both lower and higher.

    2. Newsletter. There is no excuse why you don’t have a newsletter. People who sign up are actively looking for your titles. Make them aware a new title exists.

    3. Sales. Unlike a change in price, a sale only lasts for a short time. KDP Countdown is what I’m currently using, because it offers 70% royalties when I drop the price. I’ve been pleased with my results.

    4. Advertising. Bookbub and Booksends are the ones I use regularly. If you’ve had success with another company, list it in the comments.

    He names eleven tips. Link to the rest at JA Konrath’s blog.

    This goes back to something Blake Russell said in the myth posts I pointed to a few posts ago. There are some folks who suggest that you can either write the next book or you can promote the current one.

    Folks who suggest it’s either/or leave me scratching my head. Why not do both?

    Applying to BargainBooksy or BookSends takes less than 30 minutes. Sending a review copy out to a decent review site takes about the same amount of time. If I spend just one hour a week on promotion, I can do all three of those things each month plus something else.

    Some folks suggest that promotion doesn’t work when you only have a few books out. And forget about it if you only have one. Promo can’t do anything for you if you only have one book out. At least, not as much as completing the next book can.

    Let me ask a question.

    If I open a McDonalds down some back road where nobody sees it and nobody travels, do we think that releasing a second McDonalds down some other back road where nobody travels is going to increase sales?

    Nobody is going to go down those roads except by accident.

    Is that how McDonalds or Walmart or whatever company you want to name built their vast empire? They did it by accident? How about the diner everyone loves in your town? They hid it at the end of a dirt road, told nobody about it, definitely did not put up a sign (good grief, not a sign), and, shazam!–the customers started rolling in?

    Mcdonalds11

    Some folks say, no, you’re missing the point. The purpose of a promotion is to get people to buy other books in your list at higher prices, so if you don’t have a lot of other books, your promotion can’t do anything for you.

    Using loss-leader or sampling strategies with one book to sell others is certainly a smart thing to do. Because it works. With cheeses at Sam’s Club, with books, with a lot of things. But is that really the only thing you’re trying to do?

    How about building a base of readers who have some degree of loyalty to your brand? You don’t need ten books to start to do that. You don’t need two books. You can start with one.

    I started two series last December—a thriller and an epic fantasy–and (writing gods willing) will be releasing book 2 in the fantasy series this month. Since December I’ve sold close to a thousand in each series. It was easy to see that at least half of my sales, maybe more, came because of some type of promo. I know this because I watched the numbers.

    This means I now have hundreds more folks waiting for book two than I did for book one in both series. I’m going to be releasing book two in both series with a bigger customer base than I would have had without promo. Why would I not want to start at a higher level for each successive book?

    More readers means more word of mouth. Why wouldn’t I want more word of mouth about my books?

    More word of mouth means higher odds that an influencer will hear about, try, like, and then promote my books. In fact, I’m looking at at least double the odds. Somebody remind me: why wouldn’t I want those better odds?

    One of the main keys to this business is to get a big enough customer base so that the word of mouth takes on a life of its own. I am building that base more quickly with promo than without. Why would I want to build that base more slowly?

    Finally, I have twice the money I would have had otherwise to invest in promo and covers and editing etc. Or just go spend on my wonderful wife and girls. Why wouldn’t I want this revenue?

    Traditional publishers have built reader bases for an author one book at a time, often spaced a year apart, for decades. They put money into the promo that works in in-store venues: covers, pre-release reviews and the necessary ARCs, catalogs, a sales team, and co-op visibility in the stores. And while that promo didn’t guarantee anything, it made the odds more likely the book would get readers to sample and build that reader base.

    Why shouldn’t we put money into the promo that increases the odds for online stores?

    What business out there can’t benefit from good promo?

    Of course, the next question is what methods of promo work? There are a many methods that are a waste of money. But not all of them are. I think it’s our job as entrepreneurs to test and find ways that are effective a la The Lean Startup by Eric Ries.

    Anyway, Konrath’s advice to not self-ignore, and Blake’s “do both” approach make a lot of sense to me.

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