Indie Thoughts: Resources for Indie Writers

About this time last year I got the last of my rights back to the Dark God properties. I thought it would take twenty or thirty hours to figure out the whole indie publishing thing. And then the awesome John Brown story machine would kick in gear.

Reality promptly woke me up and slapped me around a bit. This last year has been quite the learning curve. Here’s what I’ve had to pick up:

  • Designing book covers
  • Finding artists
  • Working with artists in a way that actually works
  • Copy editing
  • Formatting book interiors
  • Fonts, fonts, fonts
  • Using ISBNs
  • Using InDesign to create files for both POD books and epubs
  • eBook structure
  • Editing ebooks (okay, just get Calibre ebook editor right now. We luvs it, Precious)
  • Validating ebooks (http://validator.idpf.org/)
  • Converting epubs to Amazon’s mobi format
  • Uploading ebooks to the various ebook retailers: Amazon, NookPress, Kobo, iTunes (I upload via Draft2Digital), Smashwords
  • The pros and cons of CreateSpace vs Lightning Source
  • Using CreateSpace to publish POD books
  • Registering books with the US Copyright Office
  • Writing better book descriptions
  • Using keywords and categories on Amazon
  • Setting prices in the indie market
  • Creating an email list (I love MailChimp. They make me happy every time I go to their site)
  • Advertising and promoting as an indie

One of the things I love about this business is that there is always more to learn. But I’m happy to be over that curve. For folks just starting out, let me share some of the resources I found super helpful with a number of the things listed above.

Posts by a mega indie-seller Russell Blake to give you the right perspective about indie publishing. I’ve read a lot of posts the last few years about being an indie author. These are the best I’ve come across.

Online courses to help you on the publishing side.

  • Designing Book Covers and Designing Book Interiors with Dean Wesley Smith (look for “Online Workshops”). I don’t agree with Dean on all his ideas about pricing and promotion, but these two courses helped a great deal.
  • InDesign CS6 to EPUB, Kindle, and iPad with Anne-Marie Concepción at Lynda.com. Awesome.

The most practical and clear-headed books about indie promotion I’ve read. For other clear-headed advice, see the Russell Blake posts above.

The most helpful book on copyright.

The most helpful book on copy editing as well as info to put into front and back matter.

Helpful threads on Kindle boards

Other great resources

Good luck!

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    His eyes were smoldering…

    She couldn’t look away from his smoldering eyes…

    His yellow smoldering eyes were upon her…

    Alas, imperfect man that I am.

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    There are volumes in that one paragraph. Meyer knows exactly why the vast majority of us fiction readers read. And it ain’t for style.

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    Presentation for Brandon Sanderson’s writing course

    PDF of the slides

    Brandon asked me to substitute for him on March 1st and teach the students about indie publishing. For those of you who were there, here are the slides.

    2018 Sanderson Class – Indie Publishing Final PDF

    “If I Were Published”

    To start the presentation, I regaled the students with a surprise: my epic-fantasy-BYU-newbie-author version of the classic Fiddler on the Roof song which I called “If I Were Published.” Dylan Rowe, a student in the class with some serious violin chops, practiced with me in secret, then accompanied me during the performance. He was great. And the performance went well. We all had a great time. There’s a recording. Once I get it, I’ll post it here.

    Here’s how it went.

    Isaac introduced me. I said how happy I was to be there. I then asked for a show of hands: who was hoping to be published. Not all did, BTW. Some were taking the course for other reasons. I then said that the sight of such a vast assemblage of unpublished writers made me think of someone else. I displayed the slide of Tevye dancing. They all laughed, and I knew this was going to be a good crowd.

    And then Dylan, who was hiding off to the side, played the phrase for “If I were a rich man” and I put on my own black Tevye hat. There was more laughter and surprise, and I began.

    Dear Lord, you made many, many unpublished writers.
    I realize, of course, that it’s no shame to be unpublished
    But it’s no great honor, either.
    So what would have been so terrible if I had one small best-selling series?

    [Dylan began to play and I began to sing]

    If I were published,
    Yaba dibba dibba dibba digguh deedle daidle dum.
    All day long I’d biddy-biddy-bum
    If I were a published man

    Wouldn’t have to work hard,
    Yaba dibba dibba dibba digguh deedle daidle dum.
    If I were a biddy biddy pub
    digguh deedle daidle published man

    I’d write a big long epic–hundreds of characters!
    Swords and dragons and a lot of gore
    A snot-nosed lad who was prophesied for the fight

    There’d be a quest to one far side of the map
    And one to find a lovely ancient lore
    And one more leading out into the blight

    [I paused here, to think, then sang the tune to the last line again with the first four of these]

    To meet a sprite,
    and a dark knight,
    with an old birth right,
    read by moon light,
    that … cures snake bite.

    [Dylan produced a big scratch. I covered my eyes in shame.]

    Oy! Bad story development.

    I’d see my wife, my Nellie,
    Looking like a rich man’s wife,
    with a proper golden skin,
    rolling out the yoga mats to her heart’s delight.

    I’d see her driving the kids
    in something other than a minivan
    Oy! What a happy mood she’s in!
    Posting perfect selfies to day and night.

    Hordes of bright-eyed zoobie writers will come to fawn on me.
    They will ask me to advise them,
    like Sanderson the Wise.
    “If you please, Mister Brown?”
    “Pardon me, Mister Brown?”
    Posing problems that would cross a Shakespeare’s eyes
    Ya da dee da dum, ya dah da dum

    And it won’t make one bit of difference
    if I answer right or wrong.
    When you’re published they think you really know.

    If I were published, I’d have the time that I lack
    to go to the temple and to pray,
    seated in a corner of the celestial room.
    And I would serve on projects building Enoch’s Zion
    from here to Africa and beyond.
    And that would be the sweetest thing of all

    Oy!

    If I were pub-lished.
    Yaba dibba dibba dibba digguh deedle daidle dum.
    All day long I’d biddy-biddy-bum
    if I were a published man.

    Wouldn’t have to work hard.
    Yaba dibba dibba dibba digguh deedle daidle dum.
    Lord who made the lion and the lamb,
    You decreed I should be what I am.
    Would it spoil some vast, eternal plan,
    if I were a pub-lished man?

    Limericks

    I took a bunch of copies as my books as gifts to support the good cause of entertaining hard-working students. But there was a twist. To get a book, they had to pay me one limerick. It could be about anything and of any quality. But it needed to be a limerick. They had, like, 5 minutes to write one at the end. Thirty-three souls came up with the payment. Here they are for your enjoyment.

    1.
    A writer, a publisher, and a poet,
    And now, wouldn’t you know it,
    They’re debating a comma,
    and imagine the drama,
    When they’re divided on just how to cull it

    2.
    There once was a class of fiction
    Which had a stranger take up his position
    He was quite amusing
    He kept them from snoozing
    For he had quite a talent for diction.

    3.
    John Brown’s book could be greatness
    I hope it’ll be a hit, not a miss
    Your lecture was great,
    It did not stagnate
    I hope you will great me my wish! (to get your book)

    4.
    I want to write a book that is fun
    where an evil something kills someone
    And the people will fail
    ‘Til the heroes prevail
    But I fear I will never be done.

    5.
    I’m trying to write my own book.
    But, if you now went to look
    I fear you will find
    It’s all in my mind
    But, oh – all the effort it took!

    6.
    There once was a poodle named Paddle
    whose fur was cut into a saddle
    until in the park
    he ate too much bark
    And now his tight fur is a battle.

    7.
    There was a young woman whose head
    Had eyes that looked dead
    As boys approached her,
    Her sharp tongue they started to stir
    Filling others with dread

    8.
    A poet sat twiddling his thumbs
    He felt his ideas were dumb.
    He was lacking in time
    But just couldn’t rhyme
    So he loosened his thoughts with some rum.

    9.
    “In honor of your song”
    “You know I’d really love to be published
    Oh, the glam and the glory I would relish
    The hordes of fans my mind’s eye can see-
    Sanderson with John Brown bowing to me –
    And don’t (?) tell me my dreams are embellished”

    10.
    Homework I do not much like, you see
    But for your book a lim’rick it be
    and so i must do,
    with great thanks to you,
    this my small bit of lame poetry

    11.
    There once was a boy named John
    Who needed to mow the lawn.
    He pulled on the rope
    But oh, what a dope!
    Alas, the gas was all gone!

    12.
    Guardian Angel Limerick
    I’ve struggled to write since the phone call,
    when the maybe’s, the what-if’s turned actual
    and the grieving stretched on
    till the morn she was gone
    and the world lost, but I gained, an angel.

    The note with that one: “I was the girl who asked if the limericks had to be funny. Thank you for coming to class and giving us the books. I’ve included my limerick below. My mother passed away a couple weeks ago. This is my tribute to my loudest cheerleader and my harshest critic.” Boy, I’m definitely honored to have this one.

    13.
    There was a young man from Pocatello
    Who thought that he was a brave fellow
    But one dark, dark night
    He took quite a fright,
    And found that he was quite, quite yellow.

    14.
    There once was a sorcerer bloke
    Who traveled outside for a smoke
    He yawned, “curse this day”
    And that is to say
    The incantation now was spoke

    15.
    There once was a ship fresh-moored
    With my favorite couple on board
    But despite the large fanon
    It was destroyed by the canon
    And my ship, sunk quick, sailed no more

    16.
    There once was a sad unicorn
    Who had tragically lost his gold horn
    And thus ran away
    and still to this day,
    He stands but a horse all forlorn

    17.
    There once was a grandma so old
    on her birthday she had a bad cold
    as she blew out her candles
    her kids yelled, “Mad scandal!”
    as her dentures flew into the mould

    18.
    There once was a cat named caterer
    who keeps running into the mirror
    we got her some glasses
    form the shopping masses
    and now she sees everything clearer

    19.
    There once was a dust speck named Mike
    Who lived on the edge of a spike.
    He was bumped off that edge,
    then snagged on some sedge,
    ending up on the wheel of a bike

    20.
    I am a cat who is hip.
    Who likes to shoot from the lip.
    My songs are all crude.
    My stories are lewd.
    I like to make reality flip.

    21.
    There once was a bunny named Mopey
    Who had friends that were silly and dopey.
    They hopped on a train
    That took them to Maine
    Where someone threw them in a bath that was soapy

    22.
    I want something to teach me to cook
    but this sure and that kind of a book
    but bore shadiz tes (yeah, couldn’t read it, dang it)
    and this sure seems fair
    So now I guess I should take a look

    23.
    There once was a man named John
    Who put his books out to pawn
    Some students one day,
    Wrote limericks to say,
    “We love your free books–give us one.”

    24.
    My mother wanted to get a book,
    And she gave me that terrible look.
    A limerick the price,
    I wrote one down twice,
    So please give me that sought after book.

    25.
    There once was a man named Lam
    Who like to eat lots of Spam.
    When the aliens came
    He cooked them a meal
    And so his soul they did not steal

    26.
    There once was a tiger named Ted
    He went to town in a bed.
    Jeep in the rustle
    He spotted a tussle
    And now he has bumps on his head.

    27.
    Once I tried writing haiku;
    it seemed like a fun thing to do.
    But I fumbled the timing,
    and couldn’t stop rhyming,
    and now this haiku is just poo.

    28.
    Once I was writing a sonnet
    But my paper hand not a word on it.
    I sat there confused,
    My talents unused,
    Because nothing else rhymes except “bonnet”.

    29.
    I love me a good paper book
    But the digital have a nice look
    Shopped for a kindle all day,
    Tried to buy on eBay,
    But, somehow I just have a Nook.

    30.
    There once was a man with pink hair
    And all he ever got were rude stares.
    He said, “I know that I’m hot.
    There’s no need to gawk.
    Goodbye.” And left with great flair.

    31.
    There once was a lobster named Clyde
    Who was inexplicably snide.
    But he had some bad luck,
    from the sea he was plucked
    and now he’s been battered and fried.

    32.
    I was once walking home on the street
    When a woman, I happened to meet
    I said to her, “Hey.”
    She said to me, “Nay.”
    So I went out and bought me a treat.

    33.
    Tetris is the very best game
    My playing will put you to shame
    See… I am the best
    Put it to the test
    One day it may lead me to fame.

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    Science Fiction and Fantasy beat Thrillers?!

    “More than 50% of all traditionally-published book sales of any format in the US now happen on Amazon.com.”

    That’s just amazing. But I found something even more amazing this week.

    Author Earnings released a report this week of their analysis of a million titles on Amazon. Data Guy, the tech guy behind the software gathering the information and crunching it, posted this graph in the comments.

    Do you see the amazing thing?

    AE-2016-06-genre-units

    Well of course you do, I gave it away in the title of the blog. Science fiction and fantasy sell MORE units than thrillers.

    More.

    What?!

    For, like, ever I thought SFF was a tiny portion of the market. Not so, my friends.

     

    Some may say, well, but this only represents Amazon. What about the channels traditional publishers sell through? Author Earnings explains a way to account for that in their report. Basically just double the size of the purple and red bars. If you do that I think thrillers might just edge SFF out. But it doesn’t dwarf it by any means.

    Furthermore, for an indie author, I don’t worry about those other channels because they’re not really a viable option for me. My world is selling online. And the online market for SFF is the SECOND BIGGEST MARKET after Queen Romance.

    Oh, BTW, next book in the queue is volume 1 of Lord of Bones. It’s going to start with something like this.

    The four men did not leave. Instead, they spread out just a bit in shallow semi-circle in front of Blaze.

    Four of them. One of him. There was definitely going to be blood.

    “You don’t want to do this,” Blaze said.

    The big one drew his sword and swung it a bit to loosen his shoulders.  “Oh, but we do. Because you’re not handing over the blackmeal. And we’re not leaving without it.”

    No, he was not going to hand that over. Couldn’t. Not if he valued the lives of his wife and boy.

    Two of the others drew their swords. The fourth brought his staff up and laid it on his shoulder in a two-handed grip.

    The big one would be the obvious target to take first. But Blaze knew that would be a mistake. The big one was there just to focus his attention. To fix Blaze in place. And then the silent one would slice him up the side.

    The man with the skinny face said, “Old man, the vultures will be picking your eyes out before lunch.”

    Blaze said, “Well, if you’re so determined, let’s not keep them waiting.” And then he rocked forward.

    I’ve not forgotten the Dark God series. I will finish it, but I need to get this smaller volume of Lord of Bones out.

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  • Indie Thoughts: Tend Your Garden

    From Joe Konrath.

    Your ebooks function much like a garden.

    One rare occassions, a plant will thrive with little help from you.

    Others may whither and die no matter how much help you give them.

    But the majority need to be constantly tended. Planted, watered, fertilized, weeded, pruned, mulched, replanted, harvested. In other words, lots of work.

    Ebooks aren’t a Mr. Popeill invention where you can set it and forget it. Quite the opposite. You need to pay attention, and keep active, or your garden won’t thrive.

    Everyone experiences slow downs in sales. It’s inevitable, and it seems to be cyclical, but not in any sort of way I’ve been able to prodect. Sales seem to rise and fall for reasons unknown.

    But if you’re doing what you can to make your books discoverable, you have a better shot at sales than those authors who self-publish then self-ignore.

    Here are some tricks to tend to your garden.

    1. Change prices. As an indie, this is one of the biggest advantages you have over the legacy industry. You decide what the customer pays, and this is powerful. Don’t be afraid to weild that power by experimenting with prices, both lower and higher.

    2. Newsletter. There is no excuse why you don’t have a newsletter. People who sign up are actively looking for your titles. Make them aware a new title exists.

    3. Sales. Unlike a change in price, a sale only lasts for a short time. KDP Countdown is what I’m currently using, because it offers 70% royalties when I drop the price. I’ve been pleased with my results.

    4. Advertising. Bookbub and Booksends are the ones I use regularly. If you’ve had success with another company, list it in the comments.

    He names eleven tips. Link to the rest at JA Konrath’s blog.

    This goes back to something Blake Russell said in the myth posts I pointed to a few posts ago. There are some folks who suggest that you can either write the next book or you can promote the current one.

    Folks who suggest it’s either/or leave me scratching my head. Why not do both?

    Applying to BargainBooksy or BookSends takes less than 30 minutes. Sending a review copy out to a decent review site takes about the same amount of time. If I spend just one hour a week on promotion, I can do all three of those things each month plus something else.

    Some folks suggest that promotion doesn’t work when you only have a few books out. And forget about it if you only have one. Promo can’t do anything for you if you only have one book out. At least, not as much as completing the next book can.

    Let me ask a question.

    If I open a McDonalds down some back road where nobody sees it and nobody travels, do we think that releasing a second McDonalds down some other back road where nobody travels is going to increase sales?

    Nobody is going to go down those roads except by accident.

    Is that how McDonalds or Walmart or whatever company you want to name built their vast empire? They did it by accident? How about the diner everyone loves in your town? They hid it at the end of a dirt road, told nobody about it, definitely did not put up a sign (good grief, not a sign), and, shazam!–the customers started rolling in?

    Mcdonalds11

    Some folks say, no, you’re missing the point. The purpose of a promotion is to get people to buy other books in your list at higher prices, so if you don’t have a lot of other books, your promotion can’t do anything for you.

    Using loss-leader or sampling strategies with one book to sell others is certainly a smart thing to do. Because it works. With cheeses at Sam’s Club, with books, with a lot of things. But is that really the only thing you’re trying to do?

    How about building a base of readers who have some degree of loyalty to your brand? You don’t need ten books to start to do that. You don’t need two books. You can start with one.

    I started two series last December—a thriller and an epic fantasy–and (writing gods willing) will be releasing book 2 in the fantasy series this month. Since December I’ve sold close to a thousand in each series. It was easy to see that at least half of my sales, maybe more, came because of some type of promo. I know this because I watched the numbers.

    This means I now have hundreds more folks waiting for book two than I did for book one in both series. I’m going to be releasing book two in both series with a bigger customer base than I would have had without promo. Why would I not want to start at a higher level for each successive book?

    More readers means more word of mouth. Why wouldn’t I want more word of mouth about my books?

    More word of mouth means higher odds that an influencer will hear about, try, like, and then promote my books. In fact, I’m looking at at least double the odds. Somebody remind me: why wouldn’t I want those better odds?

    One of the main keys to this business is to get a big enough customer base so that the word of mouth takes on a life of its own. I am building that base more quickly with promo than without. Why would I want to build that base more slowly?

    Finally, I have twice the money I would have had otherwise to invest in promo and covers and editing etc. Or just go spend on my wonderful wife and girls. Why wouldn’t I want this revenue?

    Traditional publishers have built reader bases for an author one book at a time, often spaced a year apart, for decades. They put money into the promo that works in in-store venues: covers, pre-release reviews and the necessary ARCs, catalogs, a sales team, and co-op visibility in the stores. And while that promo didn’t guarantee anything, it made the odds more likely the book would get readers to sample and build that reader base.

    Why shouldn’t we put money into the promo that increases the odds for online stores?

    What business out there can’t benefit from good promo?

    Of course, the next question is what methods of promo work? There are a many methods that are a waste of money. But not all of them are. I think it’s our job as entrepreneurs to test and find ways that are effective a la The Lean Startup by Eric Ries.

    Anyway, Konrath’s advice to not self-ignore, and Blake’s “do both” approach make a lot of sense to me.

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2 Comments

  1. John,

    Thanks for sharing this. I went through a very mini-version of your learning curve two years ago this month, when I published a couple of short stories on Amazon, and had a crash course in cover design, and formatting. There is so much more to indie publishing than that, and these resources will be a huge help to all of us taking the self-publishing path.

    I also spent more time writing short fiction and developing a serial, which I recently realized really needs to be a novel series, but that’s a subject for a different post. Suffice to say that I am now squarely focused on becoming a better novelist, and that these resources will be a huge help when my next novel is ready for prime time. Thanks again!

  2. Dale,

    Glad you found them useful. There is sooooo much more to this that I expected.

Comments are closed.