I’ve got a deal to make t-shirts for my book available, and I have to make some decisions. The problem is that I am terrible at making these kinds of decisions. So I’m asking for your help. Any input would be appreciated.
Mind-boggling question number 1
So we’ve decided on the design. It will say “Servant of a Dark God” on the font as shown. We might put “Welcome to the Grove” or “Beware, the Mother is Watching” on the back. It will NOT have the Tor logo indicating it’s a book. Who knows what that is anyway? Instead, the question is whether to put my name on the shirt in some fashion.
Option 1
Some suggest that it’s better to just have a shirt that has the crazy label, suggesting the wearer is a servant of a dark god. It’s provocative, and if someone asks, the person wearing it can talk about the book. With this option we would NOT put my name on the t-shirt, just a small open book icon under the title. The idea behind this is that those who would buy the shirt would already be fans and the provocative statement will do more to spread the word than my name because going this route will make the shirt more fun to wear.
Option 2
Others think that you should have your name on the shirt to advertise. So we’d put “by John Brown” underneath the title. Or we’d put it on the back of the shirt. But some say it would make the shirt less fun.
What would you prefer and why?
Mind-boggling question number 2
Because of the way we’re going about this, the color of the letters must be fixed. So the question is do we simply let people choose their own shirt colors that they thing will work with the color of the lettering or fix both the color of the lettering AND the shirt?
Option 1
Fix the shirt colors. Brown for guys and plum for women. Make the lettering a fantasy green or cream.
Option 2
Give people as much choice as possible and choose a font color that will work with the bulk of the shirt colors here: http://gildan.com/distributors/colorpalette/.
But what would color would do that and still say fantasy, or would it matter?
So which option to you think would work best? If you chose option 1, which colors?
Mind-boggling question number 3
Why is John worrying about this? Shouldn’t he be spending his time tracing his ancestry back to old grandpa lemur?
The answer to that is that John’s mind works in mysterious ways, dear Reader. You must bear with him. And you must now face your greatest fashionista test ever: which colors would say fantasy and still be something people would want to wear? I will be making shirts up for the book store employees to wear before I come to signings. So I have to decide. Someone suggested plum is all the rage this year for women. Make the letters a nice new willow green. We could have another color for men. Any ideas of what would appeal broadly?
I await your ideas.
(Ha, look at this. It appears one of my greats did indeed live his life out in the Prague menagerie. Hum.)
Great interview! I was really happy to hear that you’ll be writing a thriller down the road.
Question: will you be using a pen name? I read a very interesting blog post on Daniel Abraham’s site about just why people use pen names.
http://www.danielabraham.com/?p=61
I guess in the end it boiled down to authors wanting to be known for a certain “type” of writing, and authors that publish in several genres under the same name end up with a reputation of “you never know what you’re going to get with their books.” Interesting stuff.
Probably. Fantasy and thriller are very different genres. However, I don’t know that it’s critical within a genre. Koontz seems to do okay with one name as do Card and Bujold and many others. I think it’s when you go way outside the genre. Still, I know Wolverton created Farland for his fantasy for this reason.
I think Abraham’s comments on people being invested in a specific project is interesting. Terry Brooks has had this problem. But others haven’t. I don’t see that Brandon Sanderson’s fans are only invested in Mistborn or Elantris. They seem to have at least given Way of Kings a decent go. But maybe that’s because it’s the same KIND of stuff. Terry Brook’s Landover stuff wasn’t the same type. It had a freaking dog with sunglasses on the cover (if I recall). So maybe Abraham is right and there are types of fantasy that act as separate genres.
I’ve noticed more and more in my reading that I tend to skip over the epic fantasy books at the library and the bookstore in favor of something with more of an urban fantasy feeling. I’m beginning to wonder if it’s just that I’m starting to find the tropes in epic fantasy aren’t to my liking anymore or if I’m just struggling with length due to not having as much time to invest in any one story. Either way, I can honestly say that your book was probably the last epic fantasy that I’ve read. I’ll eventually get to Way of Kings and probably read Wise Man’s Fear by Rothfuss, but those are the only real guaranteeds on my list these days.
That’s interesting. I wonder if the divide is urban and epic. Urban because it’s usually contemporary. In fact, maybe that’s the divide. Contemporary and historical other world stuff. I think it would be an interesting survey.
Hi John, loved the interview. I was happy to hear that you and Larry are planning to do a podcast, but are you sure you want the Dungeon Crawlers guys to do your tech stuff. It was the first time I heard one of their shows and I have to say with all their microphone switching and other things they sounded less then professional to me. Anyway, all the best.
Thanks for the feedback OlettaLiano. Nothing’s in stone right now. But I’m sure the DCR guys can fix whatever the problems are should we go with them 🙂