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Can authors make a living?
A lot of folks hear I’m going to be published and automatically classify me with J.K. Rowling, James Patterson, or Dan Brown. Heck, I at least ought to be categorized with Joe Schmo who was featured on Oprah.
And why shouldn’t they think that? Those are the authors they see. That’s what it means to them to be published.
For those of us who have actually gotten a peek behind the curtain, we realize it just ain’t so. Those are best-selling authors. See my post on best sellers to understand the quantities that have to move to make a best seller. Those are huge numbers, but very few authors sell that many books.
So what do you need to sell to make a living? Let’s do some math.
Let’s say you want to make $50,000, the median household income in the US at this time. I know, I know, that’s nothing in some places, but if you’re a writer you don’t have to live in San Francisco. So you want to take home $50k after taxes. That means you’ll probably need to make $62,000 before taxes. That’s our goal.
So here are some numbers with conservative royalties.
What authors make on a paperback
8% royalty (authors usually make 8 – 12 % on paperbacks)
15% agent fee
6.8% net royalty rateTo net $50k with only PAPERBACK sales would you need:
$911,765 in sales required in the year
$7.99 per book
114,113 books soldWhat authors make on a hardback
10% royalty (it’s common to make 10-15%)
15% agent fee
8.5% net royalty rateTo net $50k with only HARDBACK sales would you need:
$729,412 in sales in the year
$25.00 per book
29,176 books soldIf you have previous books that are still selling, they all count. Make foreign sales, they count. Can produce two books per year, maybe one in a different genre, they count. Of course, this doesn’t factor in discounts and the corresponding reduced royalty rates. Nor does it factor in costs of being in business for yourself, including taxes, insurance, etc. But this is enough to get a rough idea of numbers.
100,000 paperbacks is a BIG number. However, you usually mix and match.
Let’s say you sell 5,000 hardbacks. 5,000 x $25.00 = $125,000. $125,000 x .085 net royalty = $10,625. $62,000 – $10,625 = $51,375 to be made by the paperbacks when they come out the next year. At a 6.8% net royalty rate you have to make $755,515 or sell about 94,558 paperback copies.
Here it is in an easy to read list. Given the hardback sales shown below, you’d have to make up the rest of the $62,000 with the paperback sales on the right.
5,000 HB: 94,558 PB
10,000 HB: 75,002 PB
15,000 HB: 55,446 PB
20,000 HB: 35,890 PBI know those seem like small numbers compared to the Publisher’s Weekly 2007 numbers I link to above. But most authors don’t sell that many books. Most authors are happy to sell 5,000 hardbacks.
But it’s not all bad news. I looked at a few authors on the PW list comparing hardback and paperback numbers. It seems any given author will sell twice the number of paperbacks that they do hardbacks. So perhaps selling somewhere between 15,000 to 20,000 hardbacks is the magic number.
20,000 hardbacks is a lot. But it seems doable for a writer who has been publishing for a few years. It’s not the 700,000 of a James Patterson. But it just might be enough to make, hold your breath, what the average household in America makes in a year.
Pew Study on American Reading Habits
Pew Research Center just published the results of a national study surveying reader habits. It answers questions like:
- Do folks read ebooks more often on cell phones, e-readers, or computers?
- How many books does each age group read per year?
- How do readers under 30 discover books to read?
Lots of great stuff. You can read the full survey here: http://libraries.pewinternet.org/2012/10/23/younger-americans-reading-and-library-habits/
Writing update: brainstorming the ending of Curse
I’ve had a number of people ask me where I am with the second book. I have the progress bars on the side, but they don’t give any details. So I thought I’d start up a semi-regular post that would be something like a writer’s journal. We’ll see how it goes.
Right now I’m working on the climax of CURSE OF A DARK GOD. For the last two weeks I’ve been struggling trying to figure out the flow. I knew in general what I wanted to have happen. I had some images and the general feel–spectacle, revelation, battle at the fortress–knew I had to fulfill some expectations I’d raised with four characters. But I didn’t know the exact steps of the scene, the back and forth. I also hadn’t figured out the exact details of some of the magic that would be used.
I outlined the objectives and plans of the two opposing warlords and then the steps of the scene. I listed my objectives for the scene. I do this sketching, sometimes exploratory drafts, to help bring the scene to life in my mind. I find that until a scene is alive in my mind, it’s impossible for me to write. Anyway, over the course of two weeks I went through six takes of the scene, and it still didn’t feel right. I won’t give the details and spoil the ending, but it just wasn’t there and I was getting frustrated. I’m behind on my deadlines and a book’s ending it critical. I talked a few things over with Nellie and made some headway, but it just wasn’t there.
So I called a brainstorm meeting. I’ve never done this before for my writing work. I mean, I’ve bounced things off individuals (mostly Nellie) many times and found good resolutions, but I’ve never had a group. However, I felt I needed some extra input to get my mind going down new paths. Lenn Johnson, Amy and Alex Lamborn, and Miles and Becky Pinter came over. I borrowed a white board and easel from my church and made gingersnaps. When they arrived, I sat them around our kitchen table with Nellie and had them riff on one question while I captured their answers and ideas on the white board.
It was incredibly productive. Partly because they came up with some great ideas I’m going to use. But also because it got me thinking in a new way which allowed me to come up with an idea that resolved the main issue I was dealing with. That was last Thursday. The next day I sat down and outlined a scene that did everything I wanted it to, including giving me the “oh, baby” feeling. It feels right. I have the spectacle, the revelation, the fulfillment to the expectations for the characters. I’m excited to write it. Which means I can now move forward. This week and next I hope to finish. After that there are a few small things I need to insert and clean up. Then it’s off to my editor.
BTW, I did some calculations. For those interested, in this draft, the third, I ripped out 50% of the draft two and completely rewrote it. New problem and situation for two of my three points of view, major changes, etc. I heavily revised above 20% of the remaining 50%. I’ve put in a little over 500 hours working on this draft over the last six months.
500 hours (remember, I still have a day job).
I am a slower writer than many. But it still would have been a huge task even if I could write twice as fast as I do. I think this is a perfect illustration of three things. First, if you don’t fix some things you feel are off when you find them, you might find you have a massive amount of rework later. Second, sometimes you don’t recognize you have those issues until you’re well into it. Third, writing requires the author to make time. I think this is the most important one. And the one that probably kills most aspiring writers. The fact is that if you can’t make time, you ain’t going to write 🙂
Speaking of making time as a new artist, watch this interesting interview with author Scott Turow.
What Makes a Great Villain?
GENUS & SPECIES
I think there are a few facets to the question posed in the title. But before we get to that, I think we need to define what a villain is.
A villain is a type of antagonist. Every story has an antagonist, someone or something that opposes the hero or heroine, even if it’s the setting as in Jack London’s “To Build A Fire” or the hero himself as in Jim Carrey’s Liar Liar. But usually the antagonist is another character in the story.
Antagonists vary in many ways. One way that’s important to the story is how sympathetic they are. The spectrum runs all the way from those who generate fear and loathing to those who generate just a little less sympathy than the hero. Note: we can never feel more sympathy for the antagonist; the moment we do, they become the hero in our eyes. The definition of the antagonist is the person we’re rooting against, the person who is working against the person we’re rooting for.
So a villain is a species of antagonist that generates fear and loathing in the reader. It doesn’t matter if they think they have good reasons for their acts. We still feel they are evil and dangerous. Examples include: Darth Vader, Sauron, the kidnapper in Mel Gibson’s Ransom, Commodus in Gladiator, or the Joker in The Dark Knight.
So here’s what I’ve noticed about effective villains.
VILLAINS & STRUCTURE
1) In a villain/hero story situation, the villain is key because the hero is reacting to the villain’s plan. It’s a total threat/danger plot.
2) So the villain has to be active. He’s the one who WANTS something. He’s the one that starts the whole story. A weak villain isn’t going after this thing whole-hog or doesn’t have the power to do it or has no urgency and will.
3) Strong villains are ruthless AND powerful. Villains also need to have some brains–we need to be worried for the hero, remember? We have to know that they’re they type of person that will take you out if you get in their way. Even if they have a well-spun way of making themselves sound ethical. But villains go beyond other antagonists in that we fear and hate them. They are evil.
4) The hero needs to be the underdog in the relationship, meaning less powerful, two steps behind, not as easily ruthless etc. The bigger the plan the more high stakes and high concept the story becomes. But it’s the villain’s plan that drives it. And they will be taking steps to counter the hero, will probably be two steps ahead most of the story.
5) As always, as with any character, the villain’s plan and motives have to be believable. Even if they are evil. The minute a villain becomes too far-fetched, they lose their power.
CHARACTER INTEREST
In addition to the role villains play in the story, there are a number of other things that make them interesting. However, these things are not anything new or different. They’re the same things that make any character (or person) interesting.
– Larger-Than-Life Attributes (as in experience, power, skill, success, position, or behavior)
– Eccentricities and Particularities
– Outrageousness
– Humor
– Beauty
– Surprise (as in against type details, reactions, motivations, or backstory)
– Inner Conflicts (as in the “ethical” dilemmas they find themselves in)While danger and threat draws the attention, rouses interest, and can be sufficient to make a villain memorable, I think the factors mentioned above have a wonderful effect.

THE CORE QUESTION
The root question when considering villains is what pushes readers toward the fear and hate of others?
Of course, it’s relative. But there are qualities that engender these feelings in us. Selfishness, brutality, sadism, madness, cruelty, a complete disregard for others AND the power to carry their wishes out. It’s someone who poses huge, immediate, specific threats to me or those I care about and does it without any concern or with relish. The more intense these factors, I think the more we move along the spectrum towards fear and hate.
So people say the best villains are those who are the hero’s of their own story and with whom we can empathize. I don’t think this is accurate. The Joker in the Dark Knight was a great villain and may have been the hero of his own story, but never in a million years would I empathize with him. It’s true we can smpathize more with people who agonize and resist horrible acts. And some antagonists do show scruples. But not every story demands that type of antagonist. Sometimes what’s needed is someone who kills grandma horribly and says “so what” or “it was fun”–and engenders fear and hate.
One last point. “Villain” is a reader attributed characteristic, i.e. the reader is the one who labels the character. This means the person has to be a villain in the READER’S eyes, not necessarily a villain in the eyes of the culture in the story. For example, In Not Without My Daughter the hero subverted and violated the dominant story culture, and I cheered for her. The guy who was sustaining the moral order of the story culture was the villain.
ROOTING
From what I can tell, all rooting response is based on some innate sense of justice, of what’s appropriate in a situation. For whatever reason, we feel discomfort when undesireable things happen to good or innocent people. We also feel discomfort when desireable things happen to bad people. The reason why we root for someone is because they have a lack of happiness or a threat to their happiness AND we belive they deserve better. I can’t see anything else we based that deservingness upon except some inner sense of justice.
It doesn’t mean the deserving person is a goodie two-shoes. It just means that in the context of the story and what’s happening, we think the scales of justice tip, if only slightly, to the hero’s side.
Some may argue this, but I don’t think it’s possible to root for someone or against someone without a moral judgment. It’s true that not every antagonist needs to or does act immorally. In fact, the antagonist might be doing the right thing, the moral thing, in his or her particular situation, and it just happens to oppose the hero’s desires. The key however, is that the story guides the reader to feel the hero should win at the antagonist’s expense. And that it’s right for the hero to do so. That “rightness” is based on a moral stance of what’s good and desireable in the given situation. The farther along the spectrum of antagonists we move towards villany, the more clear that moral stance becomes.
Your single biggest challenge writing novels

I’m about to put together a brand-new novel writing boot camp, but before I do that I want to know what would be most helpful to YOU.
So if you want to write novels, my question to you is this…
When it comes to writing novels, what’s YOUR single biggest challenge, frustration, or concern?
Please CLICK THE LINK to tell me.
As a thank you, those that answer the question will get a seat at a virtual, 1-hour training session I’m putting on where you discover 3 key principles of keeping your readers hooked.
I look forward to the insights.
You’re awesome

You vote: excerpt or full text?
Readers, for the last year or so I’ve set the blog to show a summary of each post which you then click into as shown below.

For the years before that I just showed the full text like you see now.
I personally engage more with full text displays because I read as I scroll, so even if I’m skipping, I do at least pick up the gist of the post.
Do you have a preference? Does one view “feel easier” to you?
Let me know.
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Thanks for posting this! Your presentations, as ever, are among the best at LTUE!
Thank you for sharing your slides! I loved your presentation yesterday!
Thank you for this presentation. It was well-prepared and well-presented with the examples. I loved that you were able to share examples to help us notice the Trigger, Delay, Deliver. Looking forward to seeing more presetations in the future.