Exposition, Character Description, Curiosity vs Suspense

Another great podcast from the writing excuses team. This time with Patrick Rothfuss (I did love his book) on writing exposition.

http://www.writingexcuses.com/2008/09/15/writing-excuses-episodes-32-talking-exposition-with-patrick-rothfuss/

One comment that stood out was Brandon’s conscious choice to leave some explaining to chapter 6 of Mistborn. Not only did it make the beginning more accessible, but it actually created a sense of mystery about Kelsier. I wanted to know more.

Although, I would caution new writers that when Rothfuss talks about withholding, he’s talking about setting. He’s not talking about keeping the story from the reader. You can’t build suspense if you hide what’s going on, the dangers, etc. You can build a bit of curiosity, but that only holds the reader’s attention for a short time. Give information for suspense. Withhold for curiosity. They are two different things.

To get a sense of proportion on exposition or broad brushing a character, I recommend Bernard Cornwell’s writing advice: http://www.bernardcornwell.net/chapters/writingadvice.htm

Take a book you love, get a colored pencil or crayon, then begin reading. When you find a passage of descrition/setting, draw a line along the side. After 30 or so pages of doing this you’ll begin to see how much setting the author puts in and how he goes about doing it. Do this with a few stories you love and you’ll begin to see patterns.

You can do the same thing with character. In fact, I just finished FEAR NOTHING by Dean Koontz. Loved how he did his characters. So I’ve got a used copy and a copy of VELOCITY and am marking them up. I’ve gotten a number of very interesting insights.

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  • Generating Story 12: Creative Q&A with Author Melissa Mead

    Melissa Mead lives in Upstate NY with her husband and cat. Her stories have recently appeared in IGMS and Daily Science Fiction. She’s a member of SFWA, Codex, and the Carpe Libris Writers Group: http://carpelibris.wordpress.com/.  She too had a story to tell about using questions to help her develop her published stories.  I think it’s worth sharing.

    Melissa

    My Double Dragon novel Between Worlds (Double Dragon Publishing) came about because of a reading mistake.

    You see, I’d come across the word “cantrip.” Not being a D&D player, I’d never heard it before, so I went to the OED and looked it up. The first definition said “A minor spell or incantation.” The second said “A mischievous trick,” but somehow I misread it as “A mischievous sprite.”

    Oh wow- a mythological being I’d never heard of! I ransacked the library looking for any reference to those mischievous sprites. Didn’t find any, of course. Finally I decided that if I couldn’t find them, I’d make them up. So I started asking myself “What are Cantrips?” From the definition, I figured they must have some minor magical powers, and were most likely small.

     So why hadn’t we heard of them before? Perhaps they were hiding.

    Why were they hiding? Perhaps something awful had happened between humans and Cantrips long ago, driving the Cantrips underground. Literally.

    Then why we were hearing about them now? Something must have happened that made staying hidden more risky than coming above ground. Starvation? Underground isn’t the best place to maintain a steady population. But that’s not very dramatic or personal, for story purposes. Maybe, in addition, there’s an outside threat.

    Ok, so someone needs to confront this threat. One person, so we have someone to focus on. Someone more adventurous than your typical Cantrip.

    And so Miska, and all the Cantrips, brought a new form of mischievous sprites to the world.

    All because of the question “What the heck is a Cantrip?”

    John Sez

    First of all, notice she followed her zing.  She stumbled upon this new creature and started to research.  Her research didn’t provide much, of course. But following that impulse is key.  

    Next, did you notice she kept asking why?  Why don’t we know about Cantrips?  Why did they go underground?  Why are they returning?  That’s a motive or cause question. 

    There’s no way you’d use those exact questions in your story.  But you WILL want to know WHY things are they way they are.  You will want to know motives and causes, internal and external.  You’ll want to know WHY your hero is facing this problem, WHY the antagonist is working against her, WHY the hero decides to tackle the problem instead of ignore it or run away.  When the hero reacts and makes a decision to do X, you will want to know WHY (as well as WHAT’S THE RESULT).  Same with the antagonist.  When building setting, you might find it useful to ask things like WHY did they build a village here or WHY is my character a tailor?  Do you see?

    In addition, I’ve found that replacing “why” with “what” seems to be more productive to me.  So “what led or caused my character to be a tailor” helps me more than “why.”  “What’s motivating the antagonist” helps me personally more than “why is he doing this?”  That might be my own weirdness, but I think “what” subtly leads me straight into nouns and situations and values and beliefs.  Try it on and see if it doesn’t help you.

    Finally, did you notice her use of objective. The story about overpopulation in the underground didn’t interest her much.  She wanted something with an active antagonist.  Something that could focus on a character.  Knowing that objective, she started generating options that might fit the bill.  Which lead to the cool idea of a new type of mischevious sprite.

    Follow zing. Use the “what” (why) to identify cause and motive.  If you can, state your objective; the clarity will give your wonderful mind a focus for its generating powers.

     

    For more in this series, see How to Get and Develop Story Ideas

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  • Plot Basics

    In the comments to this week’s writing excuses on the 3 act structure, a writer asked if the try/fail cycle would really work with her chase story because her folks do not “fail to solve the problem” every time so much as “escape by the skin of their teeth”.

    I thought this was a great question because we ARE often led to believe that the characters need to fail in each attempt. But if we look at a number of stories we’ll see that this isn’t the case. The hero is NOT always failing in his scene or sequence goal. In fact, much of the time he succeeds. So how does plot really work? Here’s my post.

    [edited for clarity]

    Jen, fwiw:

    A few things finally opened up acts and plot to me. Maybe they’ll be helpful to you. I say this because a chase would work the same as anything else. I’ll just start at the beginning, although I’m sure you know a lot of this.

    1) Story is about someone solving a problem. The problem is one of happiness (danger or lack on some level–physical, social, freedom, etc.) or mystery.

    2) The reason why we tell stories about problems is because the solving of problems, if done a certain way, evokes suspense, surprise, and curiosity in the reader, and then a release of emotional tension. Why we humans like that ride, I don’t know. But we must keep this in mind when dealing with #1 because these effects are the main effects the bulk of people go to story for.

    3) Plot is simply the actions the characters take, the results of their action, and what they decide to do next. Except this can’t be any old action and result. It has to be action and result that builds the anxiety of suspense, surprise, and the mystery or puzzle.

    4) There are four possible answers to the question of “did the hero’s action solve the problem?”: yes, no, yes but, no furthermore.

    For example. Yes, you killed the monster. No, you didn’t. Yes, you killed the monster, but it bit you and now you have the virus that’s going to turn YOU into a monster. No, you didn’t kill the monster furthermore you woke up its mumma.

    Of those four possiblities, only the last two build suspense and curiosity. The first removes it totally. So it’s out. And a no answer leaves suspense unchanged. All you’re doing is delaying things with that. What you want to do is ratchet it up.

    So if you want to build suspense then when a character takes an action, that action has to make things worse. They may escape by the skin of their teeth, but now the federal police know where they are (yes-but). Or not only did they not escape the police, but now the mafia, the real bad guys, know where they are (no-furthermore). These escalations and complications to the plot/problem continue until the hero’s plan is in total shambles and it appears he really is done for. That’s when they get one last shot at it.

    If someone is trying to escape you don’t need a different plot structure. Their actions simply need to make it harder and harder and harder. Their plan needs to start to come apart. Things go wrong. Things they didn’t plan for make it worse. Someone double-crosses them or goes AWOL. We need to see them walking into dangers they didn’t plan for. If you go back and look at Prison Break season 1, you’ll see this all over the place in the last two episodes.

    5) Acts are just a nifty way of breaking up the problem solving process into parts. In act 1 (the beginning), as stated, you introduce the problem and show that the character won’t or can’t walk away. Often a big reversal or reveal (a big yes-but or no-furthermore) marks the end of that act. But the key thing is that the hero MUST act. The stakes or too high or they simply can’t get away.

    Now in act 2 (the middle) the hero says, aha, this is the real problem. Let’s try to solve it. Act 2 is a breeze to write IF you think about escalations and complications and nasty surprises–yes-buts and no-furthermores. He takes an intelligent action. BAM. It gets worse. And as these complications pile up we see that the hero comes to a point where his plans are in a shambles and the problem looks almost certain to squash him for good. In Star Wars, sure they saved the princess, but they led the empire to the secret base and the death star is going to blow them away (a grand yes-but).

    In the last act, the hero straps on his guns and trys one more thing. Sometimes it helps to think of acts 1 and 2 as the hero reacting and act 3 as the hero finally getting the inititative, although it appears to be almost too late, and strapping on his guns. In Star Wars they do this. They’re running, running, running, and then they attack the death star. But the odds are slim. And they only have one little chance.

    Remember: the odds are slim at this point and things get worse not because this is how problems are solved. Many get solved on the first try in real life. But because solving a problem in this way produces maximum suspense, surprise, and curiosity–the chief effects readers go to stories for. Any time you see a new plot structure or theory, you need to ask yourself what effect it has on the reader. If you can’t see any, junk it.

    So you might have three acts, four, five, seven (all variations I’ve seen). It doesn’t matter. An act usually ends with a huge change in the nature of the problem. See Robert McKee’s STORY. But the number of acts isn’t the issue. It’s the effect on the reader. The acts are just means to an end. If we don’t keep the end in mind we’re likely to misuse the techniques. 

    6) The key for moving through the acts is to ask myself about actions, obstacles, and results. Here are some questions I’ve found productive.

    Action. What are some intelligent actions the hero might take in this situation? What would I do? What are some logical steps that the reader might not think of?

    Obstacles. What happens? What are some compelling obstacles the hero will face in this attempt? Are there points of conflict with himself, someone else on his side, the antagonist or his henchmen, someone in the background, with the setting? What does the antagonist do to foil the hero? What is a logical but maybe an unexpected and surprising obstacle to both the reader and hero? How does the hero’s plan begin to come apart?

    Results. What happens? What are some possible results that pose a yes-but or no-furthermore? What would be unexpected, surprising to both the hero and the reader? How does the character’s action make it worse? How does the result reveal the problem is much worse than the hero and reader first thought?  I’m thinking of complications and escalations–things that make the problem harder to solve or more important because more’s at stake.

    In all of these, I choose the options that gives me the most zing and run with them. If they peter out, I try another (take 2, take 3, take 4), until I have one that works. Then I repeat it all over again and again until the hero is looking the gun in the face.

    7) The “hero’s journey” is nothing more than a bunch of mystical names for common elements in this specific type of problem solving structure. Why does the hero have to leave home? Not because of some mystical archetype mumbo jumbo. No, because this forces them out into unfamiliar territory–adventure, risk. Things go wrong. The hero has to face the problem.

    Why does the hero go to “the cave”? Again, not because of some mystical archetype mumbo jumbo. No, because turning and facing the monster, going onto ITS turf, poses the MOST RISK and hence most danger and hence most suspense for the reader.

    Always keep the purpose of the story in mind. Suspense and curiosity DRIVE the structure of most stories. Yes, there are other effects we go to story for. But the reason stories are structured the way they are is because of those two reader effects. And all the rest of those Joseph Campbell terms are useless to writers unless they make the connection and see how they play into suspense and curiosity.

    And even then I’ve found it’s wrong-headed to bind yourself to to a form just because. Or to think you need to slavishly follow it. The decision has to feel right for the story. It has to build anxiety and curiosity. And whatever does that well is right, regardless of whether it follows some formula. Although, I will say that certain story structures are used again and again because they deliver the goods to the reader better than other structures. Like biological evolution, they survive because of natural selection by readers.

    So that ended up longer than I intended. Hopefully the ideas were as helpful to you as they were to me.

    This writer’s question arises because of the common way of explaining the try/fail cycle sets us up to think there is only a no or no-furthermore option to each attempt by the hero. However, if we just look at a handful of stories, we’ll see the yes-but option is used all the time. What we want to avoid is the yes option, because that just stops the story. It stops the story because story is about solving a problem. And once the problem is solved, the story is over.  

    Other writers talk of formulas, however “pattern” has always been a more helpful way of looking at it than “formula.” I know, that’s semantic quibbling. But “formula” suggests to me THE way while “pattern” suggests to me something not so strict, something with some give to it and perhaps a great number of variations. Either way, pattern or formula, I found that unless I can understand the why of a part of the pattern, the effect it has on the reader’s experience, it’s not much use to me. It all comes down to plunging our hero into trouble or mystery, and then making the trouble or mystery worse SO THAT the reader feels increasing anxiety, curiosity, and surprise.

    BTW, here’s a good explanation of the 3 act structure with some tips from Stephen J. Cannell, an old pro. I really like his tips on act 2 issues and complications. Because if we make the antagonist an active force, he or she will provide many wonderful yes-but and no-furthermore options.

    You’ll find other excellent explanations of plot in TECHNIQUES OF THE SELLING WRITER by Dwight V. Swain, HOW TO WRITE BEST SELLING FICTION by Dean Koontz, and THE SECRETS OF ACTION SCREENWRITING by William C. Martell.

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  • LTUE 2016 presentation materials

    I promised you I’d post my materials. Here they are.

    Succeeding as a Storyteller 2016-02-13 HANDOUT

    Vivid and Clear 2016-02-11

    What Comes Next 2016-02-12 PRINT

    Also, at the end of my and LL Muir’s presentation of Succeeding as a Writer, I offered some of my books, the ones I authored, for free in the back. I would like to ask whoever accidentally got caught up in the mad rush (it was like Black Friday) and took my copy of Cheree Alsop’s Daybreak: Girl from the Stars Book 1 to please mail it to me. It looks like this:

    Daybreak-Amazon-Kindle-196x300

    It is dedicated to “Mrs. Brown’s Class” and was a present for her. You may mail it to John D. Brown, PO Box 157, Laketown, UT 84038.

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  • Generating Story 14: Freewriting from Inquiry to Outline to Scene to Draft with Author Maya Lassiter

    Maya Lassiter is an unschooling mom, a yogini, a goat keeper, a yurt dweller, and a pantsy fantasy writer. Or should I say very likely soon to be less pantsy and more of a juggernaut? We shall see.  The initial results of her attempt to go from writing by the seat-of-your-pants to doing more pre-draft development seems to be paying off big time in less stress and higher word counts in each writing session.  I asked Maya to share her method with us. Here’s what she had to say.

    Maya

    At one hundred pages in on my eighth novel, I ran aground and could not seem to move forward an inch.  This was totally normal.  As a pantser, I pretty much always ran aground at some point, usually many times per novel, and then had to go back and rewrite, revise, redraft, finding the point I had gone off the rails and fixing things until finally I could get the train drafting moving once again.  Of course, even after all that, I would still go back to the beginning again, once I had hit then end, for revisions were where I found the book out of the mass of stuff I had gotten down by the seat of my writerly pants.  It was usually for four or five more drafts.  Grueling, exhausting work. 

    This time, however, staring at the choked up, broken manuscript before me, I had had enough.  I decided I wanted to be one of those people who planned their book: to heck with this pantsing crap. I wanted to write a draft that hung together the first time through.  I wanted this whole novel writing thing to be easier.

    In deciding this, however, I realized I had no idea how to proceed.  It’s one thing to say, “I want an entirely new way to do this,” and quite another to actually know what that new way is.  So, I did what any avid reader does when trying to figure anything out: I went to the library.  I checked out a giant stack of books–anything about writing fiction, or writers talking about their work, or editors talking about their writers.  I read it all. 

    In the process, I might have figured out how those outliners do it.

    Pantsing, for me anyway, involves figuring everything out in the draft.  Following your nose, your characters, your muse, your whim, and learning about your story as you go, often right along with your protagonist.  I had previously given up on outlining (multiple times) because, how can you outline what you don’t know, and how can you know if you haven’t written it yet?

    I found one solution to this in Alan Watts’s The 90 Day Novel.  In a word, free-writing.  In fact, 30 days of his 90 are spent just making stuff up, fooling around, free-writing without intending to keep a word of it, all using Watt’s copious question prompts about your story, your protagonist, or your antagonist, whenever you need to, to prime the pump.

    So I tried it.  And after 30 days, I knew a ton about my story I hadn’t already figured out—even though I had already written 100 pages of a draft.  (A draft that was riddled with problems, and now I could see what the pieces were.)  Basically, inquiring into the story and characters, and fooling around in longhand to find answers, brought many insights, including flashes of scenes, scraps of dialogue, the voices of the characters coming to life, new ideas….

    At some point I started listing these flashes out.  That is, any time I actually saw a scene-let from my novel spring to life in my head, I wrote it down.  I got an out-of-order laundry list this way of bits and pieces of the book-to-be, and I kept adding to it as the 30 days progressed.  Until one day I realized that two or three of those scene-lets could come together and become a true scene.  And that this bit ought to go in front of that bit–the beginnings of a plot!  Basically, the list started organizing itself as I figured out more about the story through those free-writes.  Magic.

    Watts also makes use of a three-act structure and slotting my proto-scenes and full scenes (as I found them) into his structure helped me see where there were holes…which brought more questions and more inquiry, which brought more free-writing, free-wheeling, answers.  I think any structure could work for this step: a romance structure, a puzzle structure, a plot-coupon epic, a coming of age story, whatever you know and love and want to use. 

    So, the laundry list, the scene list sequence, and then playing with that scene list within a structure template, these were the three steps that took me from a mass of free-written, stream of consciousness stuff, to a pretty clear idea of the arc of the story, beginning, middle, and end.  With lots of information along the way.

    At this point, I was at the end of Watts’s 30 days, the point at which he starts to draft in earnest….but I still wanted more than a laundry list of scenes, even an organized one.  I wanted a tighter sense of the thing.  I wanted less WORK and flailing about as I wrote.  So I took a page from Holly Lisle’s technique–a very similar one, I have learned, to a technique in Victoria Schmidt’s book, Book in a Month, that she supposedly got from Nora Roberts, and on it goes.  What you do is you take an index card for each scene and write a single sentence on it that sums up that scene.  The sentence includes five parts: [A protagonist with a need][in conflict with][an antagonist with a need][in an interesting setting][with a twist].  If you’ve got all five of those parts for each and every scene, you’re going to have tight scenes that move the story along, with no dangling bits or wandering (re: getting lost). 

    I took the “twist” part of that formula and read it to be similar to a central idea in Robert McKee’s book, Story, something he calls the Turn.  Basically, your character walks into a scene expecting X and the general energy charge of the scene is either postive + ish, or negative – ish.  Then something happens, or something is revealed, that changes all that, turns those expectations upside down.  That’s the Turn.  Whatever the charge was to begin with, it is now very different, either much further than it was (really + or really -) or the opposite charge altogether.  If a scene doesn’t have a Turn, it isn’t a scene.  If the charge doesn’t change, you get a monotony in your manuscript.

    All right.  I took my scene list and converted it into Sentence-per-Scenes on index cards, making sure each sentence had all 5 components, more or less, especially including the Turn.  Surprise, there were 28 scenes in this novel.  How about that?

    If I wrote 28 cards-worth of material, I’d have a complete novel draft.  It seems so doable, when it’s put like that.

    But I wasn’t done yet.  I remembered a blog post I had read a while back about increase productivity–and remember, this whole experiment was to see if I could make novel writing an easier, more streamlined process.  Maybe I would fail, maybe writing novels for me was always going to be guts and angst, but I wanted to see what was possible.  I mean, why not, right?  So I went and found that post, a post on Rachel Aaron’s blog, called How I Went from Writing 2000 Words a Day to 10000 Words a Day.  (http://thisblogisaploy.blogspot.ca/2011/06/how-i-went-from-writing-2000-words-day.html  )  One of her primary tricks was to figure out what you were going to write for five or ten minutes–just fool around long hand on a page or two, before you start drafting until the scene is clear in your mind before you start drafting.  It was sort of like Alan Watts’s 30 days of free-writing, in miniature. 

    I also remembered another writer, Laurel Amberdine, talking about her trick of priming the pump for a scene with a sort of cheat sheet she had invented, a list of things she wanted to be sure to hit in each scene–not as a checklist, but as more writing prompts to help her find the details of the scene before drafting.  I went looking for that in our writer’s group threads, merged it with John Brown’s take on that same list, and then added on some questions from McKee’s Story, and I came up with my own prompt-sheet, designed for 10-15 minutes of pre-writing before starting each of my 28 scene cards.  Here it is:

    One Sentence Description:

    Problem:  What does the main character want in this scene?

    What persons or forces stand in the way?  What do they want?

    Value:  What is the value at stake?

    Describe the charge, positive or negative, for the main character as the scene opens.
    Described the value charge as the scene closes.

    Turning Point:  When does a gap open between expectation and result?  Describe it.

    Beat Pattern:  Comment on any of the action/reaction exchanges that may occur.

    WHERE ARE WE?
    – Fun, cool, weird, odd, particular details, surprises for reader
    – Time, weather, etc.
    – Background or world building details?

    WHO IS HERE?
    – What’s the situation for each character?
    – Who is driving this scene?
    – What is his/her concrete objective?
    – What does each of the others want (motive)?
    – Fun & cool stuff?  Surprises for reader?

    WHAT STORY LINES WILL HAVE BEATS HERE?
    – Progress or trouble?
    – Points of conflict?
    – Obstacles?
    -TURN

    Opening/transition:
    Current Situation:
    Setting, and significant details:
    Next big crisis:
    Turn:
    Background/worldbuilding details:
    Desired effect in reader:
    Events:
    Emotions:
    Character’s unique reactions:
    Ending hook:

    Print one of these out, read my scene card, and start fooling around with the prompts.  By the time the page was filled up, the scene was clear in my mind, often with dialogue written, emotional beats I wanted to hit, and most importantly, the Point of it all, that Turn.  Not to mention foreshadowing, setting goodies, backstory bits I needed to get in, all of it on a single, handy page.

    Of course, at this point I had about a half-dozen different writer’s processes rolled together into a giant mash-up that was sure to do me in with sheer weight and complexity.  But so what–this was in the name of Science!  Throw everything against the wall and see what sticks!

    With card #1, built off the bones of my 30 days of free-writing, and my filled up, front and back, worksheet (took about fifteen minutes), I banged out the first scene chapter, 6000 words, in about 3 hours.  That’s double my usual top speed of 1000 words an hour, but who’s counting?  The main thing: it was perfectly painless.

    My scene card #2 was written similarly in record time, the words flowing easily, no staring into space or getting lost, just smooth, lovely writing.

    Plus, I wasn’t at all having the feared, “why write it if you know what’s going to happen?” thing that so many pantsers cite as their reason for not outlining.  On the contrary, I was very excited about each scene because I knew just what was so cool about it, where the juice was coming and why, and I was psyched to get in there and make it as awesome as I knew it could be. 

    In other words, I could focus on the HOW because the WHAT had already been determined.

    I won’t know, of course, until I finish card #28 whether the process will really work. And I REALLY won’t know until I do a revision pass on the complete draft to see if what I’ve got is any good.  So think of this post as a progress report from the trenches.  I’m up to scene card 6 so far, 16,000 words in, and its still going well, easy writing sessions at double my usual speed and no flailing. 

    Too soon to tell, but tentative conclusion…maybe a pantser really can become a plotter?

    John Sez

    Isn’t that absolutely fantastic?

    By simply taking some time to freewrite, which is just another term for sketching, she has been able (so far) to take out a ton of pain AND increase her word count. And increase it dramatically. So let’s see again how she does it.

    Step 1: Sketch the story using questions as prompts

    1. Sketched using inquiry and freewriting a la Alan Watt’s The 90-Day Novel. Among many other things, that pre-draft development generated a number of scenes and scene snippets. (Hum, “inquiry” and “freewriting”; why, they’re just another form of creative Q&A. That dang creative Q&A is popping up everywhere!)
    2. Kept a list of the scenes she saw.
    3. Sequenced the list in a this-before-that order.

    Step 2: Create a working outline

    1. Maya compared what she had to a structure pattern that and tried to fill in any gaps using more inquiry and freewrite.
    2. (I’m a big believer in patterns, not formulas.)

    Step 3: Sketch the scenes

    1. Next, she sketched out each scene on her list using her own version of the Holly Lisle/Victoria Schmidt/Nora Roberts technique. 
    2. Her sketches had 5 parts: [A protagonist with a need][in conflict with][an antagonist with a need][in an interesting setting][with a twist]

    Step 4: Draft

    1. She was now ready to begin drafting, but does one more sketch before she writes each scene.  She uses her own version of the Amberdine “Template,” which I call the “Scene Primer” and Maya calls a “prompt-sheet,” which helps her (a la Rachel Aaron) to envision the scene more clearly.  So does this for about 15 minutes at the beginning of her drafting session.  
    2. She starts to draft, full of excitement, and feeling free to focus on the how instead of so much on the what.

    Note all of the sketching. Note the creative Q&A. Note the developing in iterations. Did you also see her comments on the helpfulness of using a plot pattern?

    I remember when I first started doing this and feeling the same way–I can focus on the how! It’s so liberating! The writing became more of a pleasure. And I never stopped inventing. Because even though I’ve sketched a lot out, things change when you do the next take. It always does.

    I cannot wait to see how this experiment of hers turns out. I think she’ll run into a few snags but find it’s a much more productive method. We shall see.

    We shall also see if I can’t improve my productivity and pleasure because while this is generally how I work, I haven’t used the Lisle card prompts. Nor have I read Watt’s book. Which means it looks like I’m going to be performing an expirement of my own. And it couldn’t come at a better time. I’ll be done with BAD PENNY here in just a few weeks. And it will be time to start another novel. I can’t wait to try these new tools.

    For more in this series, see How to Get and Develop Story Ideas

    P.S. Look at the cover of Maya’s latest novel. I think it’s gorgeous.

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    Killer Story Workshop to be held at CONduit

    I will conduct The 3 Things You Must Learn to Write Killer Stories workshop at CONduit this year. It’s being held at the downtown Raddison hotel. Here’s my schedule.

    Friday, May 22nd

    • Culture-Building in F&SF:  3:00  PM  (with Lee Modesitt, Roger White, Dave Wolverton, Elisabeth Waters, & Brandon Sanderson)
    • The 3 Things You Must Learn to Write Killer Stories Workshop: 8:00 pm – 10:00 pm

    Saturday, May 23rd

    • Mike Oberg asks questions from the audience: 4:00 PM (with Dave Wolverton, James Dashner, & Larry Correia)
    • Reading of Servant of a Dark God: 6:00 PM
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  • Indie Thoughts: What drives book sales?

    gallup-poll-how-readers-select-booksWhat are the biggest factors influencing which book a person will read next?

    Many surveys have been conducted over the years to answer just that question. I’ve pasted one on the right and summarize the results of others here. One factor sits at the top of almost all of those surveys. Did you look at those other surveys? According to these surveys, folks tend to buy books by authors they already like.

    This phenomenon is called a lot of things. One of the most common is “brand loyalty.” Some might be wondering how you define a brand and what could be branded in publishing. KKR has a great piece here that answers those questions.

    So brand loyalty. How does it develop? Well, any time you please readers, their loyalty grows and inches them toward the loyal fan end of the spectrum. Your brand may not have the power of a Dean Koontz because you don’t have near the number of loyal customers as Koontz, but you still have a brand. And people who like your stuff are going to be loyal to some degree, but not the same degree.

    I think that last point is important to remember: readers that know and like your brand won’t all have the same degree of loyalty.

    You have hard-core fans who are totally dedicated to you and make an effort to know what’s happening. You’ve pleased them so much, your brand is gold to them.

    You have others who will buy your book the minute they hear it’s out, but don’t make an active effort to keep up to date on things.

    There are others who will mark it to be read when they hear about it, but don’t make a big effort to get it unless it’s convenient.

    You have others who like your stuff but are still in that period where they like but haven’t yet committed to being a fan. That sometimes may take a few books.

    That’s how it was with me and Lee Child. I read the first and liked it. Some time later I saw another and was predisposed to like it. I read that one and liked it too. I wasn’t a Child fan yet. But then I read the third. And that’s when I became a true fan. I’m not hard-core. But I now read everything he puts out within a few months of the release.

    From what I can see, branding and brand loyalty matter no less in publishing than they do in any business where you’re relying on repeat customers.

    JD Robb Celebrity in DeathI see the effect of brand loyalty all over. It was the force behind the dramatic explosion of sales when it was revealed that Robert Galbraith, the author of The Cuckoo’s Calling, was J.K. Rowling. It was the force behind the midnight book store events when Stephanie Meyer would release a Twilight book (and the Twilight balls). And other similar events with many other authors. It’s the reason why publishers make the names of a lot of authors so prominent on the cover. Good grief, sometimes that’s all you need. Look at some of the Nora Roberts or JD Robb covers. On many of those the name, the brand, takes up 75% of the cover. You can see customer loyalty blossoming in reviews on GoodReads and Amazon and elsewhere where readers say in essence, “I loved this author and I will be looking for the next book.”

    Building a base of loyal customers is they goal in businesses that rely on repeat sales. Because not only do those folks come back for more, but the also tell other folks about the product.

    Go back an look at those surveys. What was usually the number two reason someone selected a book?

    Word of mouth.

    Word of mouth comes in many forms. Recommendations from folks you know. Recommendations from other influencers–folks like Rush Limbaugh or review sites you frequent. Recommendations from some other type of social influence mechanism like a bestseller list on Amazon.

    The key takeaway for me is that top two factors driving book sales all stem from a loyal customer base. Which means building that base should be one of my main goals as a writer.

    So how do you do that?

    The same way everyone else in a repeat customer business does it. At a general level, you:

    1. Create a product (a book in this case) that’s likely to delight a certain set of consumers (readers).
    2. Let those consumers (readers) know about it.
    3. Make it enticing for them to give it a try.
    4. Make it easy for those who liked it to know when they can get another.
    5. Get more product (another book that’s similar to the last) out the door so your repeat customers can come back for more.

    I’ll be sharing more of my ideas about aspects of those five steps in upcoming posts. And I’ll be wanting to hear what you’ve found that works. Because ultimately we’re all testing various strategies. And the more we share with each other, the more we’ll each benefit.

    While you’re waiting, you might want to look at an awesome book on customer loyalty called The Loyalty Effect by Frederick F. Reichheld.

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