LTUE 2026 Presentations

I always enjoy presenting at the Life, the Universe and Everything writers conference. This year they asked me to present the following.

The 3 Little Secrets that Make Plotting So Much Easier

No, the secrets don’t have anything to do with the hero’s journey; 3, 7, 8, or 9 acts; Lester Dent; or cat-saving beats. An average novel has around 40 to 70 scenes. If you’re like me, those abstract plot structures spark an idea or three, then dump you in front of a blank wall. So where in the heck do all the other scenes come from? Well, a whole heap of them stand up and present themselves when you use these 3 little secrets. If you struggle with plotting, this is your chance to put that behind you for good and start generating fun and exciting plots with ease. Come learn the 3 little secrets that make plotting so much easier. 

Here’s the handout.

Vivid And Clear

Despite the oft-repeated 11th commandment for writers—show, don’t tell—writers never show. They can’t. It’s all tell, tell, tell. The trick is to tell in a way that helps your readers imagine with such vividness and clarity that your story triggers an emotional response.  In this session learn the five critical prose techniques that help you do just that. 

Here are the presentation slides.

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  • The First Step to Being an Entertaining Storyteller

    What’s the first step to becoming an entertaining storyteller?

    In a recent ZOE Nutrition podcast, James Clear, author of Atomic Habits, suggests the key to starting a new behavior, like telling entertaining stories, is doing four things:

    • Make the cue to the behavior OBVIOUS.
    • Make the behavior more ATTRACTIVE.
    • Make the behavior EASY.
    • Make the behavior SATISFYING.

    But what’s the FIRST step?

    It’s mastering the art of showing up.

    That’s it.

    What does that look like?

    He shared an interesting story in the section where they were talking about making the behavior easy.

    START

    Let me give you two examples that’ll probably help clarify. So the first one this is just a really simple tactic, a very actionable thing, that you can use for building better habits. I call it the two-minute rule, and it just says take whatever habit you’re trying to build and you scale it down to something that takes 2 minutes or less to do.

    So read 30 books a year becomes read one page. Do yoga four days a week becomes take out my yoga mat.

    Now sometimes people resist that a little bit because they’re like, okay buddy, you know I know the real goal is not to just take my yoga mat out. I know I’m actually trying to do the workout, so this is some kind of trick, and if I know it’s a trick, then why would I fall for it?

    I have this reader his name is Mitch. I mentioned him in Atomic Habits. He lost over 100 pounds. So what is that? 40 or 50 kilos? And he kept it off for more than a decade. And he had this strange little rule for himself where he first started going to the gym, and for the first like 6 weeks he wasn’t allowed to stay for longer than 5 minutes.

    So he would get in the car, drive to the gym, get out, do half an exercise, get back in the car, and drive home, and it sounds ridiculous. You know? It sounds silly. It’s obviously not going to get the guy the results that he wants, but what you realize is that he was mastering the art of showing up.

    He was becoming the type of person that went to the gym four days a week even if it was only for 5 minutes, and this is a pretty deep truth about habits. Which is that a habit must be established before it can be improved. It has to become the standard in your life before you can scale it up and turn it into something more. You need to standardize before you optimize.

    And so the two-minute rule kind of helps push back against that perfectionist tendency that we have sometimes, or against that tendency to try to do too much, and encourages you to master the art of just showing up.

    END

    That’s the answer!

    If we want to be entertaining storytellers, the first, most powerful identity we can adopt is being the creative who shows up every day to work on his or her entertainment. Or maybe it’s five days a week. Or six days, four days, whatever your number is.

    The first identity is that I’m the kind of creative that shows up to work. This awesome work of entertainment.

    So what’s a two-minute behavior that might go along with that?

    Here’s mine. After I come back from weighing myself in the morning, I set my writing session timer, open my writing document, read a bit of what I wrote in the previous session, and identify the task for this session.

    That’s it. Nothing more.

    That’s showing up.

    If I show up and do that, I’ve shown up.

    If, for some reason, I miss showing up. I identify the next slot in that day to get it done.

    I can master all the other parts of writing entertainment later. But I must master the art of SHOWING UP first.

    So tell yourself you’re the kind of creative who shows up to write entertainment every day.

    Make that your identity. You can expand that identity later. But let’s start here.

    Write your two-minute behavior. Get specific on the time and action.

    Then be like Mitch. Show up and celebrate showing up.

    And if, like Mitch, it takes you six weeks to master the art of showing up, then it takes six weeks. Big whoop.

    Writing fiction is a long-haul game. That means the name of this game is playing the game until you win the game. And to do that you first have to master the art of showing up.

    This is the key. When you master this, everything else is possible.

    “I am the kind of creative who shows up every day to create.”

    Tell yourself that. Repeat it when brushing your teeth. Make that your identity. Be that guy.

    If you have a two-minute action for showing up, share it.

    If you don’t have one yet, identify one and share it. And if your action doesn’t work? No biggie. Act like a scientist and tweak it until it does.

    NOTES

    ZOE Nutrition podcast with James Clear. https://www.youtube.com/watch?v=mcdzK8BOfBY or https://zoe.com/learn/podcast-how-to-master-healthy-eating

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  • No Apology: Chapter 1 – The Pursuit of the Difficult

    WE MUST FACE OUR CHALLENGES OR DIMINISH

    Romney starts the chapter with a quote his dad used to recite to him: “the pursuit of the difficult makes men strong.” Romney states that over the years, he’s come to believe that this idea applies to more than individuals—it applies to businesses and nations as well.

    He maintains that America has always faced great challenges. He cites a few examples from America’s history and states that there really hasn’t been a time when we were free of challenges. It seemed, after Reagan and Bush had presided over the fall of the Soviet Union, many thought “peace and prosperity were here to stay—without threat, without sacrifice.” Of course, that proved untrue.

    America has faced great challenges in the past and faces huge challenges now. He believes we will “remain the leading nation in the world only if we face our challenges head on.” If we do not face and overcome them, we will become “the France—still a great country, but no longer the world’s leading nation.”

    The question is: what’s so bad about that?

    The answer is that some other nation or nations would fill the power vacuum. Romney poses the fundamental question: “what nation or nations would rise, and what would be the consequences for our safety, freedom, and prosperity?”

    FOUR GLOBAL STRATEGIES FOR WORLD POWER

    Romney suggests that there are a number of nations and groups who are “intent on replacing America as the world’s political, economic, and military leader.” He states that there are, in fact, “four major strategies currently being pursued to achieve world leadership.”

    The first global strategy to achieve world power is the one represented by the United States. It is a strategy based on two fundamental principles: economic freedom and political freedom. Those nations that follow this strategy have become economic powerhouses and account for more than 60% of the world’s GDP. They are also the countries who have given humankind the most freedom.

    The second global strategy is the one pursued by China. Its fundamental principles are free enterprise and authoritarian rule. He spends a couple of pages discussing how well Chinese enterprise is doing. Then he believes China is intent on becoming stronger than the United States.

    The third main global strategy is the one pursued by Russia. It’s fundamental principles are authoritarian rule and controlling energy. “By controlling people and energy, Russia aims to reassert itself as a global superpower.” He then explains how this could be possible.

    The fourth main strategy for global power is the one pursued by the violent jihadists, who count many foreign leaders in their numbers. Their strategy is based on conquest and compulsion through a variety of tactical means.

    Of these four strategies in competition today only one is founded on freedom. Romney then suggests that we can be confident that our children and grandchildren will be free ONLY IF the economic and military strength of America and the West endure. He suggests that our superpower status is not inevitable. “Three other global strategies, each pursued by at least one state or major actor, are aggressively being pursued to surpass us, and in some cases, to suppress us. The proponents of each are convinced they will succeed. And world history offers us no encouragement.”

    Because of this, he believes that “our primary objective as a nation must be to keep America strong. I am convinced that every policy, every political initiative, every new law or regulation should be evaluated in large measure by whether it makes us stronger or weaker” because “our freedom, security, and prosperity are at stake.”

    OBAMA’S DRAMATIC SHIFT IN FOREIGN POLICY

    Romney next maintains that president Obama has introduced a foreign policy that “is a rupture with some of the key assumptions that have undergirded more than six decades of American foreign policy.”

    He states that when World War 2 ended, America executed a “dramatic and profoundly meaningful shift in our relationship with the rest of the world.” Previously we had guarded our own hemisphere and attempted to stay isolated from the affairs of Europe and Asia. But we found with WW1 and WW2 that “our vital interests could not be secure in the face of threats to the cause of freedom elsewhere. At the dawn of the nuclear age, a third world war was unthinkable; it would mean the destruction of humankind.” So the president and leaders of both parties “shifted America’s foreign policy. America took on the task of anticipating, containing, and eventually defeating threats to the progress of freedom in the belief that actively protecting others was the best way to protect ourselves.”

    This new order had three main pillars:

    1. “Active involvement and participation in world affairs”
    2. “Active promotion of American and Western values including democracy, free enterprise, and human rights”
    3. “A collective security umbrella for America and her allies”

    He talks about how all the presidents, Democrat and Republican, followed this new strategy. But President Obama is engineering a dramatic shift away from it based on his own underlying attitudes.

    Obama envisions an America that arbitrates disputes rather than advocate ideals. This is one of the reasons why he apologized to countries around the globe for American arrogance, trying to placate our enemies. This is also why it seems he has undercut many allies, including Israel, Poland, and Columbia. To be an arbitrator, you need to be equidistant from both sides. Not advocating for one or the other.

    Another one of Obama’s assumptions is that “America is in a state of inevitable decline.” He, therefore, considers it futile to fight it; instead, it’s his job to help us manage our decline. Romney suggests Obama believes maintaining a dominant America is “a bad idea even if it were possible.”

    Of course, Romney fundamentally disagrees with that assessment.

    GETTING BACK ON TRACK

    Romney suggests several things we can do to get back on track:

    • Treat our allies like allies
    • Strengthen the American economy
    • Increase our defense spending
    • Remind ourselves that the most attractive thing about us is our ideas—so we should “encourage democracy where we can, give aid and comfort to those who want it, and not undermine those who already have it”

    Undergirding all of this, Romney suggests, “must be a certain conception of the goodness and greatness of America.” This “doesn’t mean America is a perfect country. We have made mistakes and committed grave offenses over the centuries.” But we should recognize that “No nation has shed more blood for more noble causes than the United States. Its beneficence and benevolence are unmatched by any nation on earth, and by any nation in history.”

    Romney concludes by saying that he believes America is “destined to remain as it has been since the birth of the Republic—the brightest hope of the world” but only IF we face our challenges head on and work to keep America strong.

    MY RANDOM COMMENTS

    First, I don’t know if I’m going to have the time to capture each chapter in such detail. We’ll see.

    Second, I found the discussion of the four strategies insightful. Particularly because it put in explained a number of questions I had about why Putin’s Russia does what it does. It also gave me insight into China, which I thought was still mostly economically socialistic.

    I found the explanation of America’s shift in foreign policy in the 20th century interesting. As well as the shift Obama has made. I think I need to understand Obama better. Does he really think this? The actions and speeches Romney cites certainly are suggestive. Has anyone seen the movie 2016? It sounds similar.

    It might appear the book will continue allocating space for attacking Obama, but I believe the six pages in this thirty-page chapter form probably the biggest appearance Obama makes in the book.

    It’s clear that Romney’s business experience, especially as a consultant, has influenced how he sees things. The whole talk of strategy and challenges and competition reminds me of Michael Porter.

    Porter is a Harvard professor and founder of Monitor, a strategy consulting firm that has been hired by corporations and countries. He is claimed to be the most cited author in business and economics. According to Wikipedia “He is generally recognized as the father of the modern strategy field, and his ideas are taught in virtually every business school in the world. His work has also re-defined thinking about competitiveness, economic development, economically distressed urban communities, environmental policy, and the role of corporations in society. . . his main academic objectives focus on how a firm or a region can build a competitive advantage and develop competitive strategy.”

    The idea that America is competing with other nations is, of course, true. But I don’t think I’ve ever heard anyone running for president claim that their central goal, the goal any president should have, is to keep America strong because of the competitive threats we face. The talk is usually all focused on this issue or that without the broader picture I found here. I found Romney’s central tenet clarifying and refreshing. The rest of the book is going to be about how to keep our competitive advantages and strength.

    Comments, observations, or issues from anyone who has read the chapter?

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  • 2015 LTUE presentation materials

    I promised the audiences that I would post the PowerPoints and handouts to the website. Well, here they are. For those wondering, we do not have any recordings of the events.

    How to Build an Action Plot

    How to build an action plot

    How to Build an Action Plot Handout

    How to Build A Romance Subplot

    How to build a romance plot

    How to Build a Romance Plot Handout

    How to build a romance plot lecture notes

    The Power of the Story Setup

    Using Story Setup

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  • |

    Indie Thoughts: Publishers know profit, but haven’t tapped best seller lists

    In The Business Rusch: Generational Divide Kris Rusch points out that the new on-demand and long-tail market for books has changed the duration of the opportunity a book has to be successful, but that it seems the industry still isn’t recognizing this in how they measure success.

    The problems come from the fact that those of us who run things—people in our forties, fifties, and sixties—use metrics that were developed by our parents for their world, that tightly controlled Mad Men world where everyone was expected to be the same, not just in what they wore or bought but in what they listened to or watched or read as well.

    The bestseller list?

    It measures velocity. (A good essay on this topic, “The Meaningless Metrics of Fame,”  came from Mike Briggs, husband of Patricia Briggs, earlier this week. I’ve also dealt with it.)

    Reviews?

    They only want new books, and then only at the time of release.

    Brick and mortar bookstores?

    They only have room for the latest releases, and then only the ones that are the most popular with their customers (whoever those folks might be).

    Books have come late to this fight. Books have been available on demand for only about four years now, in the U.S. In other countries, there’s been even less time.

    And we’re all still fighting over meaningless metrics, to use Mike Briggs’ term, because those metrics only measure things that were important around the water cooler, not things which are important now.

    What’s important now?

    She goes on to say:

    The publishing industry isn’t even talking about new metrics. That idea hasn’t occurred to traditional publishing, and indie (or self) published writers are constantly seeking validation from the old system—trying to figure out ways to game the bestseller lists or to get a fantastic review from somewhere that has old-world prestige . . . But at some point, traditional publishers are going to have to develop new ways to figure out which products sell well and which ones don’t. All of their systems—from sales figures (which measure books shipped not books sold) to bestseller lists to critical acclaim—are based on the old models.

    Kris is a very experienced with publishing, but her last point conflates internal accounting with marketing. Publishers DO know which products sell.

    The primary measure of success in a financial enterprise s not new. It’s been around for 100’s of years. And on demand and long-tail markets don’t change it.

    The measure is how much a product or service contributes in profit to the bottom line. You take revenues, minus expenses, and that’s the contribution that product (a book in this instance) makes to your total profit. Or to covering your fixed costs.

    Booksellers have measured the success of their books with actual or estimated profits for quite some time. Publishers already know which books sell well and which don’t. No accountant in the world is going to report books shipped as the measure of success. And they don’t. The very fact that publishers have a profit and loss statement and show returns on royalty statements demonstrate that. They look very closely at actual and estimated profits. And to they do this by channel, which is reflected in a small way when they break out ebooks on royalty reports. This is all basic accounting.

    Here’s an example. Until Ender’s Game the movie, Ender’s Game the book hadn’t appeared on any best seller list since it was first released. And its release was 30 years ago! Yet over the years Tom Doherty touted its sales numbers many times. Tom knew that book was gold. Of course, he did. Because he doesn’t use best seller lists to tell him what’s selling well. He knows those lists are marketing devices. He has the real data in house. Why would he need a list to tell him anything?

    And Tom isn’t going to use books shipped either. Tor may report those numbers to Publishers Weekly for marketing purposes, but he will always multiply that number by an expected return rate to estimate sales. He wants to do that. Because books shipped is meaningless to the bottom line and everyone knows it, including the auditors.

    Publishers are well aware of the long tail. They see it with books that have been rotated out of the brick and mortar channels but are still selling in the online ones. They report it in their annual statements. They know the online channels work differently from the brick & mortar ones.

    The measure of success is still the same as it ever was—how much profit is this property contributing to our bottom line?

    Marketing, however, is a whole other ball of wax.

    What the long tail and on-demand allow are marketing campaigns that are impossible in the brick & mortar channel. In brick & mortar you have a limited time to advertise (roughly 8-15 weeks). After that period, most books are rotated out of the store. This means that any marketing for those brick & mortar buyers MUST coincide with the period when the books are in the stores.

    But the online channels open up all sorts of other opportunities. You can market forever. And the contribution margin is always positive. The online and POD costs are easily recouped with each sale. (Publishers are well aware of this profit potential; this is why we have so many making grabs for backlists.)

    And I see publishers taking advantage of these new marketing methods. This last week I saw publisher books not currently stocked by brick & mortar retailers on BookBub, BargainBooksy, and Book Sends. And the industry isn’t totally focused on new books for reviews. I just had a large newspaper agree to look at my book that was published four months ago. Still, Rusch is right when she says that the publishers haven’t adapted one of their biggest marketing tools to take advantage of the new opportunities–they haven’t done anything with the best seller lists.

    Amazon has lead the way in creating new ways of marketing books to different types of readers with their best seller lists. These lists create the excitement of discovery.

    But every one else is still reporting weekly sales on the big lists.

    If I were a publisher, I’d be asking USA Today to provide more than just the weekly view of the top 150 books. And USA Today is THE list to watch because their numbers are not based on units shipped to a sample of stores, but actual sales. Here are some lists that readers would be interested in.

    1. Most anticipated this week: based on pre-order totals
    2. Most anticipated this month: based on pre-order totals
    3. Hot new releases: based on weekly numbers
    4. Hot new releases for the month: based on monthly numbers
    5. Books with legs: last 3 months; I know it needs a different name (grin)
    6. Best sellers of the last 12 months: annual total of units sold
    7. Best sellers of the last 18 months: total units
    8. Contenders: for each of the lists above show the next 150 books (I always want to see the next 100 books after the top 100 on Amazon’s lists; why not show readers the top 300?)
    9. Movers: for each of the lists above show those that have the biggest rise in percentage sales and meet some unit minimum (you don’t want to feature books with 2,000% increase because they went from selling 1 unit to 20), even if they don’t break the best seller lists
    10. Genre: allow all of this to be sliced by genre.

    Let the reader select the view they want to see!

    Avid readers will gravitate towards the shorter time periods. Those that read fewer books will gravitate towards the longer periods. Everyone who wants to discover something new will go to the contender and mover lists.

    This is about marketing. Not publishers measuring success.

    And then armed with those numbers guess what the publishers will do? They will go back to the brick & mortar venues and pitch to have some of these same books carried in the stores for the first time (some publisher books are printed digital first) or carried again.

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  • Interview with John Goodwin of Writers of the Future

    During LTUE this year I sat down with John Goodwin, who manages the Writers and Illustrators of the Future contest, to chat about the contest, my win, and other writerly topics. I had a great time with John.

    If you’re a new writer or illustrator working in the science fiction or fantasy genres, I strongly recommend you submit each quarter. There is no fee and the prize is generous. Best of all, it comes with a week long workshop with pros.

    In the mean time, enjoy the interview.

    Here’s the teaser on YouTube.

    And here’s the full podcast.

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2 Comments

  1. Thank you again for a great LTUE, and thank you for being so open with your material, including posting it on your website. You’re awesome, Mr. Brown!

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