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Science Fiction and Fantasy beat Thrillers?!

“More than 50% of all traditionally-published book sales of any format in the US now happen on Amazon.com.”

That’s just amazing. But I found something even more amazing this week.

Author Earnings released a report this week of their analysis of a million titles on Amazon. Data Guy, the tech guy behind the software gathering the information and crunching it, posted this graph in the comments.

Do you see the amazing thing?

AE-2016-06-genre-units

Well of course you do, I gave it away in the title of the blog. Science fiction and fantasy sell MORE units than thrillers.

More.

What?!

For, like, ever I thought SFF was a tiny portion of the market. Not so, my friends.

 

Some may say, well, but this only represents Amazon. What about the channels traditional publishers sell through? Author Earnings explains a way to account for that in their report. Basically just double the size of the purple and red bars. If you do that I think thrillers might just edge SFF out. But it doesn’t dwarf it by any means.

Furthermore, for an indie author, I don’t worry about those other channels because they’re not really a viable option for me. My world is selling online. And the online market for SFF is the SECOND BIGGEST MARKET after Queen Romance.

Oh, BTW, next book in the queue is volume 1 of Lord of Bones. It’s going to start with something like this.

The four men did not leave. Instead, they spread out just a bit in shallow semi-circle in front of Blaze.

Four of them. One of him. There was definitely going to be blood.

“You don’t want to do this,” Blaze said.

The big one drew his sword and swung it a bit to loosen his shoulders.  “Oh, but we do. Because you’re not handing over the blackmeal. And we’re not leaving without it.”

No, he was not going to hand that over. Couldn’t. Not if he valued the lives of his wife and boy.

Two of the others drew their swords. The fourth brought his staff up and laid it on his shoulder in a two-handed grip.

The big one would be the obvious target to take first. But Blaze knew that would be a mistake. The big one was there just to focus his attention. To fix Blaze in place. And then the silent one would slice him up the side.

The man with the skinny face said, “Old man, the vultures will be picking your eyes out before lunch.”

Blaze said, “Well, if you’re so determined, let’s not keep them waiting.” And then he rocked forward.

I’ve not forgotten the Dark God series. I will finish it, but I need to get this smaller volume of Lord of Bones out.

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    John guests on Writing Excuses season 3 episode 16

    writing-excuses-the-guys2-300x139A while ago the Writing Excuses team asked me to record with them, and last Friday I got to do it and had a blast.

    We recorded three episodes. In the first podcast we talk about putting and not putting ourselves in our writing and making characters who don’t all sound like the author. As usual, the guys had some great insights. Check it out: The Anti-Mary Sue Episode.

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  • Indie Thoughts: Tend Your Garden

    From Joe Konrath.

    Your ebooks function much like a garden.

    One rare occassions, a plant will thrive with little help from you.

    Others may whither and die no matter how much help you give them.

    But the majority need to be constantly tended. Planted, watered, fertilized, weeded, pruned, mulched, replanted, harvested. In other words, lots of work.

    Ebooks aren’t a Mr. Popeill invention where you can set it and forget it. Quite the opposite. You need to pay attention, and keep active, or your garden won’t thrive.

    Everyone experiences slow downs in sales. It’s inevitable, and it seems to be cyclical, but not in any sort of way I’ve been able to prodect. Sales seem to rise and fall for reasons unknown.

    But if you’re doing what you can to make your books discoverable, you have a better shot at sales than those authors who self-publish then self-ignore.

    Here are some tricks to tend to your garden.

    1. Change prices. As an indie, this is one of the biggest advantages you have over the legacy industry. You decide what the customer pays, and this is powerful. Don’t be afraid to weild that power by experimenting with prices, both lower and higher.

    2. Newsletter. There is no excuse why you don’t have a newsletter. People who sign up are actively looking for your titles. Make them aware a new title exists.

    3. Sales. Unlike a change in price, a sale only lasts for a short time. KDP Countdown is what I’m currently using, because it offers 70% royalties when I drop the price. I’ve been pleased with my results.

    4. Advertising. Bookbub and Booksends are the ones I use regularly. If you’ve had success with another company, list it in the comments.

    He names eleven tips. Link to the rest at JA Konrath’s blog.

    This goes back to something Blake Russell said in the myth posts I pointed to a few posts ago. There are some folks who suggest that you can either write the next book or you can promote the current one.

    Folks who suggest it’s either/or leave me scratching my head. Why not do both?

    Applying to BargainBooksy or BookSends takes less than 30 minutes. Sending a review copy out to a decent review site takes about the same amount of time. If I spend just one hour a week on promotion, I can do all three of those things each month plus something else.

    Some folks suggest that promotion doesn’t work when you only have a few books out. And forget about it if you only have one. Promo can’t do anything for you if you only have one book out. At least, not as much as completing the next book can.

    Let me ask a question.

    If I open a McDonalds down some back road where nobody sees it and nobody travels, do we think that releasing a second McDonalds down some other back road where nobody travels is going to increase sales?

    Nobody is going to go down those roads except by accident.

    Is that how McDonalds or Walmart or whatever company you want to name built their vast empire? They did it by accident? How about the diner everyone loves in your town? They hid it at the end of a dirt road, told nobody about it, definitely did not put up a sign (good grief, not a sign), and, shazam!–the customers started rolling in?

    Mcdonalds11

    Some folks say, no, you’re missing the point. The purpose of a promotion is to get people to buy other books in your list at higher prices, so if you don’t have a lot of other books, your promotion can’t do anything for you.

    Using loss-leader or sampling strategies with one book to sell others is certainly a smart thing to do. Because it works. With cheeses at Sam’s Club, with books, with a lot of things. But is that really the only thing you’re trying to do?

    How about building a base of readers who have some degree of loyalty to your brand? You don’t need ten books to start to do that. You don’t need two books. You can start with one.

    I started two series last December—a thriller and an epic fantasy–and (writing gods willing) will be releasing book 2 in the fantasy series this month. Since December I’ve sold close to a thousand in each series. It was easy to see that at least half of my sales, maybe more, came because of some type of promo. I know this because I watched the numbers.

    This means I now have hundreds more folks waiting for book two than I did for book one in both series. I’m going to be releasing book two in both series with a bigger customer base than I would have had without promo. Why would I not want to start at a higher level for each successive book?

    More readers means more word of mouth. Why wouldn’t I want more word of mouth about my books?

    More word of mouth means higher odds that an influencer will hear about, try, like, and then promote my books. In fact, I’m looking at at least double the odds. Somebody remind me: why wouldn’t I want those better odds?

    One of the main keys to this business is to get a big enough customer base so that the word of mouth takes on a life of its own. I am building that base more quickly with promo than without. Why would I want to build that base more slowly?

    Finally, I have twice the money I would have had otherwise to invest in promo and covers and editing etc. Or just go spend on my wonderful wife and girls. Why wouldn’t I want this revenue?

    Traditional publishers have built reader bases for an author one book at a time, often spaced a year apart, for decades. They put money into the promo that works in in-store venues: covers, pre-release reviews and the necessary ARCs, catalogs, a sales team, and co-op visibility in the stores. And while that promo didn’t guarantee anything, it made the odds more likely the book would get readers to sample and build that reader base.

    Why shouldn’t we put money into the promo that increases the odds for online stores?

    What business out there can’t benefit from good promo?

    Of course, the next question is what methods of promo work? There are a many methods that are a waste of money. But not all of them are. I think it’s our job as entrepreneurs to test and find ways that are effective a la The Lean Startup by Eric Ries.

    Anyway, Konrath’s advice to not self-ignore, and Blake’s “do both” approach make a lot of sense to me.

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  • I spent 7 days in a car with Larry Correia, International Lord of Hate, and lived to tell about it

    Larry-Correia
    I think this was taken when someone stole  the ILOH’s Cheetoes

    Seven days.

    San Diego, Phoenix, and a wild trip through Wyoming, around Denver, and back to Utah.

    Seven days.

    Five nights.

    In Arizona, I was told by a wild-eyed denizen of the Barnes & Noble we were signing at that my epic fantasy book was true–we are ruled by lizard people!

    Imagine how shocking it was to learn that. I mean it doesn’t have anything to do with my book, but lizard people? A hollow earth? Is the CIA in on it? I don’t think I’ve recovered yet.

    In San Diego, we rode around with Dave Farland in his old four-door sedan. A Lincoln? All I remember is that it was big and floated like a dream. After some narrow misses, Dave asked me to drive. Two big guys up front. One older, rough-looking guy being chauffeured in the back. At one point we walked to a restaurant during the day like some made man and his two goons. The restaurant was empty except for three rough characters sitting around a table on the far side. They looked at us, sized us up, then looked away. We sat at a table on our side.

    In Wyoming we drove in high winds that sent streams of snow across the highway like multitudes of slithering snakes. At one point we passed one semi that was on fire, winds howling about. About an hour later, we passed a truck driver out in the median, thigh-deep in snow, a huge knife in his hand. He was trying to saw off the frozen antlers of an elk that had been hit. I looked up at his rig as we passed and did not see anyone behind the wheel. I swear the thing was rolling slowly down the highway, unmanned.

    On the way back from Denver, we rode along a wintery, icy highway with trucks and cars littering the sides. Larry white-knuckled the steering wheel, but we made it. Two big guys, one 6’4″ the other 6’2″, in a tiny Ford Focus.

    Did the very road fear the Lord of Hate? I cannot tell.

    On this trip, Larry, that man of hate, brought a bag of Walmart beef jerky that smelled like, well, a particular kind of flatulence. What kind of person does that to beef? But we ate it. Because you do such things on epic journeys.

    Now, here’s the thing. If you spend any amount of time with me, you will eventually tell me your life story.

    You will.

    Not because I’m a prier. But because I’m simply and sincerely interested. In people. If you work for the sanitation department, I’m going to want to know about garbage trucks. If you bowl, I’m going to want to know about bowling. If you’re some kind of wackadoo, I’m going to want to hear your wackadooness. Sooner or later, you’re going to talk. And, yes, there will be things along the way that I just might put in my zing file. That’s not why I’m talking to you. But sometimes the slices of life are too good not to capture.

    So you put Larry Correia, International Lord of Hate, into a car with me, and he’s going to spill his guts.

    Let me tell you what I found. Oh yeah, wait until you hear this.

    Larry loves Bridget, his wife. No, do not turn away in horror. You must hear the rest of the tale.

    He doesn’t like taxes, which is outrageous. Simply beyond the pale.

    He’s a strong advocate of the right to bear arms. He figures people are safer with guns than without. And he was loaded. I remember getting to the hotel in Denver and seeing he draw his guns and put them on the table. A Kimber/Bul Poly .45 from his waist and a little Kahr MK9 on the ankle. Frightening. Of course, I never worried about going anywhere with him, but the guns had nothing to do with that.

    He doesn’t like the idea of a small group of people in Washington telling folks what they need to do. He’s not anti-government. He just likes a minimal amount of government. This too is outrageous. Government is the source of all good in the world.

    He doesn’t like a lot of what Franklin Delano Roosevelt did. One of those things he doesn’t like is the rounding up of Japanese Americans and putting them in war camps. Another was Roosevelt’s attempt to pack the Supreme Court with justices who would rule his way, essentially eliminating that branch’s check on the presidency. Nor does he like Roosevelt for being the first president to explicitly embrace deficit spending. The list with Roosevelt could go on. Of course, we all know that wise people everywhere thought Roosevelt made the right choice on these things.

    Larry honors the folks who serve in our military and law enforcement. Big time. Guys and gals who put their lives on the line or support those who do. I roll my eyes.

    Larry’s a big believer in pulling yourself up by your boot straps and getting to work. He worked on his father’s dairy farm milking cows early in life. Busted his chops in school. Busted his chops at work. Busted his chops writing novel after novel. And now he lives on Yard Moose Mountain. A supposed example of can-do economic mobility, which all smart people know is a farce.

    I mean, work? Come on. Do you see how unreasonable the man is?

    He’s an accountant and pretty good with numbers. Ergo he doesn’t like a lot of bureaucratic waste. It stinks to his accountant soul. And he saw a lot of that as a military contractor. I’m really for a lot of waste of taxpayer dollars, but I let him have his say.

    Larry was once a bouncer.

    He’s a big guy, but got his trash kicked in some early amateur MMA. But he still loved it.

    LarryCorreiacismale
    The International Lord of Hate in multiple colors

    In a friendly wrestling match, he broke his roommate’s toe, and said roommate responded by breaking the International Lord of Hate’s nose. Yes, the nose, Ladies and Gentlemen.

    Larry is funny.

    Larry has a lot of friends because, shocker, he’s a friendly guy.

    He’s also kind of a sheepdog.

    Larry is a capitalist. And it appears he’s the dirty greedy kind who uses his capitalistic ties for helping folks down on their luck.

    There’s more. But let me tell you what I never heard. I never heard him make a racist remark. Not even when he told me about growing up in California’s Central Valley, or when some idiot kids who had been tasked with beating someone up to to join a Hispanic gang targeted him. Never heard him make a misogynistic remark.

    I did hear how he loved to argue with folks on the internets. And then saw that later when I started reading his blog. It’s clear Larry likes a good fight. He’s a barbarian with big boots. But, in truth, he’s a friendly barbarian.

    That’s the expose. I know. Shocking, isn’t it.

    Now he’s gone and done this Hugo thing and calls people names and uses four-letter words on his blog posts.

    I’ve found that Larry in person is not quite the same as Larry online when you disagree with him. In person he’s usually very conversational when you disagree.

    Some might say he needs to be more polite online. Use more class.

    They might have a point. Sometimes I think he steps over the line. Then again, they might not. He does get people to listen. And some of the things he has to say are insightful and worthwhile. Others are just plain funny.

    Whatever your opinion, all I know is that if you’re wanting Abraham Lincoln, you’re going to have to look elsewhere. If you come out swinging, he’s not going to regale you with Kumbaya.

    larrycorreia
    The International Lord of Hate radiating fearsome hate

    And because he fights the way he does as Internet Larry, his posts seem to push some folks buttons to the point that they actually miss his intent.

    For example, when Larry responded to Alex MacFarlane’s call for “an end to the default of binary gender in science fiction stories,” he never once suggested that we should discriminate against the folks MacFarlane wants to read stories about. He never suggested there shouldn’t be any such stories. Nor did he ever suggest folks who are discriminated against never have a case. His point was that the best way to write an entertaining story was to put the entertainment first, not some political agenda. His point was also that he’s sick of folks trying to foist their interests on him and everyone else. If you want to write about certain types of characters, do it. But don’t tell everyone else they must.

    That was lost on some people. All they saw was someone who disagreed “rudely,” and they saw red.  I’d be seeing red too if I felt ruded upon. At the same time, they still missed his point. A lot have missed his point about the Hugos as well.

    But whatever happens with this latest kerfluffle, I had to tell my tale. Because I spent seven days with Larry Correia, International Lord of Hate. It was nip and tuck the whole time, but I survived his horrible onslaught. And then we enjoyed some ice creams and tropical trail mix, which I can happily report smelled a lot better than the beef jerky.

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  • |

    John guests on Writing Excuses season 3 episode 19

    writing-excuses-the-guys2-300x139

    Here’s the third episode I recorded with the Writing Excuses guys.

    In the first podcast we talked about putting and not putting ourselves in our writing and making characters who don’t all sound like the author. In the second, we talked about how to not repeat yourself as an author. In this one, I shared some basics about generating emotion in readers and dealing with negative emotions writers face when they encounter rejection, compare their career with others, hit writer’s block, or hear someone didn’t like their story.

    As usual, the guys had some great insights. Check it out: Emotion in Fiction.

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6 Comments

  1. Is there a place where non-authors can look at the cumulative sales of self-published books? Not just the Amazon sales, but the other self-published outlets.

    Thanks…the “Captain”

  2. Not that I know of. You have things like Nielsen Bookscan, but I don’t know if Amazon shares all it’s data on indies with them, but you can look 🙂

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