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Why you can’t popularize literary fiction, part 2

ByJohn Brown

I voiced my opinions on the TC Boyle message board. Needless to say, I’m probably too aggressive in my stance. But a guy over there said: “(easy,chewable,harmless pages) shouldn’t be the goal of any writer with even the tiniest self-respect.”

Here’s my response.

—-

I don’t know any of these successful authors who don’t have self-respect because I don’t know any of them who try to write based on what they think will sell. Everyone of them that I know writes from passion. And I know some NY Times Bestsellers. They might look at 10 projects they have passion for and choose one that might be more marketable. But the passion comes first.

I don’t know how anyone could spend the amazing number of hours it takes to finish a novel unless they have passion for the project. In fact, I wonder if it’s possible to create something that’s actually sellable without it. Everyone’s always talking about these hacks out there with metal brains writing for money. But after all the writers I’ve met, I’ve yet to find one. In my experience they’re as scarce as the yeti.

So my intent wasn’t to say you can write for love or money, but not both. My intent was to say that I believe most MFA programs have made themselves irrelevant to the greater stream of literacy in the country. The teachers have passion for fringe genre and teach their students how to entertain that fringe reader. And if they DO have passion for the types of fiction most readers want, such enjoyment is always talked about as some form of slumming. There’s an apology or at least a statement making it clear they know such fiction is not something you bring to the table where serious writers work.

But this isn’t true. Serious writers, passionate writers work in those genres. And they deliver excellent work. By that I do NOT mean they deliver the tropes of literary fiction in drag. What they deliver doesn’t appeal to the fringe markets. But it’s excellent, nevertheless, because it delivers exactly what the people go to those stories for.

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  • More 10-to-20’s

    ByJohn Brown

    I just posted this in one of the comments sections and realized it would be useful to everyone.

    There’s another part to this that has to do with text. There will be more 10-to-20’s that go along with it. But I think I’ll be trying to create that presentation as a video for the site. We’ll see. Right now I’ve got to finish CODG. But when you finish the ones I assigned, I suggest you add these.

    1. BEGINNINGS. Go to the bookstore or library and pick up 10 to 20 random fiction books off the shelves and then sit down with them. Pick up each and read the first two pages. Note which ones pull you in and which resist you. Identify the cause. Then see what patterns you can find.

    2. 3 GRUNTS. Find 10 to 20 short stories or chapters from different books. Read them over three or four days. Do NOT read them looking for problems, but just as you would any book you’d picked up for enjoyment. While reading make a note of any section where your interest flags, the writing or story is unclear, or you just don’t believe it. These bumps are what Orson Card calls the three reader grunts. They occur when a story is unclear, unbelievable, or boring (i.e. you grunt huh? come on? or who cares?). When you’ve finished, look for the patterns that caused this response in you. ***This is one of the key things we did in Card’s boot camp that made me feel like the mists were being parted*** 

    3. ENDS. Look at the endings to 10 to 20 novels or short stories that you’ve read. Identify which you enjoyed the most and which you did not. Look for causes. See what patterns emerge.

    4. SMALL BEGINNINGS AND ENDS. Do the beginnings and ends analysis 10 to 20 chapters and then 10 to 20 scenes.

    Of course, you can look at anything this way–plot turns, magic systems, aliens, settings, dialogue exchanges. Get 10 to 20 of them. Identify which are interesting to you and which aren’t. And then try to see the patterns. But I’d recommend you start with those above.

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    One of Orson Card’s best essays

    ByJohn Brown

    Scott Card recently wrote “Marriage needs lots of humor.” It’s an awful title for one of the best articles of his that I’ve ever read.

    I’m not going to spoil it for you. But I will say that I’ve found that it’s the small things that seem to make the biggest difference in relationships. And this is one of those small things that packs a HUGE punch. But not until this article did I realize it.

    And for you writers who are wanting insights on what makes characters interesting and sympathetic–there’s a little treasure trove here for you as well.

    Enjoy!

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    Indie Thoughts: When an author should self-publish and how that might change

    ByJohn Brown

    From publishing consultant Mike Shatzkin:

    For a number of reasons, the belief here is that most of the time for most authors who can get a deal with an established and competent house, their best choice is to take it.

    Sounds reasonable, but then we get to the money quotes.

    The strength of the traditional publishers and the traditional deals is directly related to the amount of the market that is served by inventory in stores. When that proportion was “nearly all”, the power allocation was “nearly all” to the traditional publishers.

    ***

    Self-publishing and new-style digital-first publishing can grow more to the extent that the book-in-store share of the market shrinks more. But while that’s happening, the big publishers are also adding to their capabilities: building their databases and understanding of individual consumers (something that all the big houses are doing and which the upstarts seem not to believe is happening, or at least not happening effectively), distributing and marketing with increasing effectiveness in offshore markets, and controlling more and more of the global delivery in all languages of the books in which they invest.

    It will compound the pressure on the alternative players if Amazon continues to grow its global market share for ebooks. The bigger the percentage of the market that can be reached by self-publishers with one stop at Amazon, the less interest they’ll have in picking up smaller chunks of the market with additional deals and the more powerful will be any incentives Amazon cares to offer for making the title exclusive to them.

    Link to the rest at The Shatzkin Files, and thanks to Passive Guy for the original link.

    Shatzkin’s discussion of the amount of the market served by inventory in stores is right on. But his “best choice” conclusion doesn’t follow.

    Why?

    Because the question for each author has to be which stores will I be in, what kind of floor space will I have, and how long will I be there? And in many cases the answers to those questions do not compete well with indie options.

    For example, a lot of in-store sales come from the drug store, grocery store, airport, Walmart, Costco type venues. But it’s rare than an author getting an average deal will see the light of day in those places. Those are reserved for bigger sellers. And not very many of those. So unless you’re getting a big deal, you can’t count that floor space.

    Poof. Tens of thousands of venues are now no longer part of the equation.

    So you are now left with whatever number of stores the publisher can get you into at Barnes&Noble (a max of 675 stores), Books-a-Million (max of 200 stores), Hastings (max of 149 stores), non-chain stores,  etc. I think the total number of book stores in the USA is around 10,000 or so. But publishers won’t get you into all of them. Some don’t carry your type of book: they’re used books stores, or kids book stores, or Christian book stores. And even if it’s a store like Barnes&Noble, you probably won’t get into all their stores. So how many stores will you actually be in?

    Next, you have to wonder where you’ll appear in the stores you do get into. Will you be face-out somewhere prominent? Or will you have two copies spine-out in the back? If you’re spine-out, that’s just reduced the value of the floor space publishers offer you yet again.

    Finally, how long will you be there? If you sell your two copies in a store, are you done at that store? Will your books be there longer than 12 weeks? Will they be there even 8 weeks?

    James Patterson can sell millions of books because he has multiple copies in tens of thousands of stores with great display. And he’s usually there for more than just a handful of weeks. If you have two books spine-out in each of 500 stores for eight weeks, how well are you going to do?

    Here’s some math on author revenue and units sold. Is selling 1,000 books with the royalties and contract terms offered really worth it? What about 4,000 books? 7,000? Are you going to be in enough stores with a decent placement to get those numbers?

    If you’re going to be in thousands and thousands of stores with good placement, and the terms of the contract are reasonable, then, good golly, working with a publisher looks great. But if you’ve got a book that’s good enough to make an editor somewhere want to buy rights to it and the publisher is offering to put you spine-out in a little over a thousand stores with all sorts of contract crap, then Shatzkin’s “best choice” is really a poor one. In those situations my money is on going indie.

    EDIT: It seems there are about 12,700 book stores in the USA. But that includes big-box stores, which I think are the Walmarts and Costcos.

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  • How do you know when to start drafting?

    ByJohn Brown

    This week’s Writing Excuses was an interesting topic. I’ve had similar questions from folks as I give my workshop on writing fiction. Here are some additions to the excellent comments made by our fearless Three.

    Can you plan for a single draft?

    In my experience and those of other published writers I know, wanting to start to draft only when you’re ready to begin writing THE draft that will take you clear to the end is only going to land you into a bog of dither.

    Here’s why. It’s almost impossible to know if this attempt at the hill is going to work until you make the attempt at the hill. Much of the story creation, even for those who do a lot of the creation in summary/outline form first, still takes place in the drafting. And you never know if something you create while drafting is going to throw a monkey wrench into the whole thing.

    Nobody I know who does a lot of development in the outline/summary form (and I’m one of those) has ever written a satisfactory novel without having to continually modify the original outline or abandon it altogether. David Farland tells a story of getting to the ending of one novel, the ENDING, and only then seeing a new ending that was going to be so much better than the one he planned. Which meant he needed a different beginning. Which meant a rewrite. And so he started the whole freaking story over.

    Writing is like blazing a trail

    Writing a novel is like seeing a far off destination that you’ve never been to before and to which there are no roads. You’ve got to make a trail to that destination. So when you set out you may be able to see a path for a mile or so, you may even have tried to get an overview of the terrain, but you must reconcile yourself to the fact that you are going to run into an impassable bog, or a cliff, or killer bees–you’re going to have dead-ends and backtracks.

    No matter what you do, it’s gonna happen. It’s just part of the nature of blazing trails. Even if you scout out possible routes, some of those routes are just not going to work when the wagon train finally gets there.

    This isn’t to say we must all become draft-only writers. There is HUGE value to some of us in having a starting line-up or knowing the ending or having the bare bones of the plot or having done a good deal of world building. For myself, I’ve learned I never get very far down any path if I don’t have a number of strong ideas for all the parts of story–character, setting, problem, and plot. But I only learned that by setting off time and time again and each time immediately having to stop. And new writers will never learn what they need, as was said, until they just start.

    So if the reality is that every author is going to have hiccups and course changes along the way, then it’s far more important and useful and efficient, not to wait for the perfect moment to draft, and draft the story only once, but to just start drafting.

    But how much pre-draft work is too much?

    Okay, for those of you who want a specific number, let me help you. A new writer recently posted a question wondering if she migh have world-builders disease. Here was my response.

    —

    Ms. X, one way to approach your diagnosis is to determine how many books per year you want to write. Because world-builders disease is only a malady in certain circumstances.

    If you don’t care about output and simply enjoy building worlds, then maybe you’re like Tolkien. He started The Book of Lost Tales in 1917 and didn’t finish THE HOBBIT until 1937 (20 years). He didn’t finish LOTR until 1949 (another 12 years). In this is your situation, then you are hale and hearty and have many years of enjoyment ahead of you.

    If you DO care about output and want to write one book per year, then I’d suggest you get some drafting treatment immediately. Here’s why: you now have only 26 weeks to finish.

    But wait: take out 4 weeks for vacation, sickness, relatives, and mosquito infestations. You now have 22 weeks.

    Assume you get 2 good hours of writing 6 days a week for 12 hours a week. Assume further that you can get a conservative 500 words of finished product per hour, or 1,000 words in 2 hours. (Sure you may be able to write faster than that in any given session, but when you go back and fiddle with it the next day and the next, you have to accout for that.)

    At this rate it will take you 17 weeks to finish a 100,000 word novel. And that’s only if you keep your story furnace hot with consistent hours each day.

    But wait: that’s only a FIRST draft. You now need to let it sit a bit. Reread it. Send it out to readers. Then REVISE. You only have 5 weeks to do that!

    Of course, your inputs to the equation might differ. But if your goal is a book a year, you need to get cracking. Most of your development will come as you write. It’s exciting and lovely. Don’t miss it. Get your starting line up written out in the next three days and then take the plunge.

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    John guests on Writing Excuses season 3 episode 16

    ByJohn Brown

    writing-excuses-the-guys2-300x139A while ago the Writing Excuses team asked me to record with them, and last Friday I got to do it and had a blast.

    We recorded three episodes. In the first podcast we talk about putting and not putting ourselves in our writing and making characters who don’t all sound like the author. As usual, the guys had some great insights. Check it out: The Anti-Mary Sue Episode.

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