|

The Little Secret that Propels So Many Blockbuster Plots

I was invited to present a master class at the 2022 StoryMakers conference in Provo, Utah.

We all want to develop plots that delight readers. Maybe we have ideas for the characters. Maybe we have ideas for the setting. Maybe we even have a couple of scenes.

But a novel needs 40, 50, 60 or more scenes.

How do you figure out what happens next, and do it in a way readers love?

There’s one tool that can help.

Harry Potter, Lord of the Rings, and The Da Vinci Code all had it. So did Star Wars, Raider of the Lost Ark (1, 2, and 3), Taken, James Bond, The Wheel of Time, and thousands of other stories, TV episodes, and films.

It’s what I call the wanted object, sometimes known as the MacGuffin.

A good MacGuffin will not only make your plotting easier, it can also inject a wow factor into your story that readers love.

In this session, the writers learned what a MacGuffin really is and how you can use it to propel the plot and keep readers turning the page.

Here’s a PDF of the presentation.

2022 john brown – the secret that propels so many blockbuster plots2

And here’s the PDF of the handout.

2022 john brown – the secret that propels so many blockbuster plots handout

Enjoy!

Share

Similar Posts

  • Do you wish books had ratings for sex, violence, and language? If so I want to chat with you.

    MarshmallowMateysBack in 2011 I wrote a post titled “Since when did young adult fiction become the cure for cancer?”  It was a response to all the YASaves hysteria. The main point of my amazing post (grin) was that the people complaining about some YA content wanted not to ban books, but to simply have a way to more easily evaluate if they wanted to buy a particular book in the first place.

    They want to avoid purchasing what they thought was a box of Marshmallow Mateys only to open it and find a bunch of bicycle sprockets.

    Last year I decided to work on a solution. I have some ideas. But before I get ahead of myself and build something, I want to really understand if it’s a problem worth solving. I want to chat with others who do care about content to see what aspects of this are important to them and what they’re doing now to find this information.

    So, if you wish books had ratings for sex, violence, and language, then I want to talk to you. It will take about 20 minutes. If you’re open to chatting, leave a comment, or click Contact above and fill in the form.

    Because I live up in the middle of nowhere, we’ll have to chat via a web meeting. But never fear: I’ll host that. All you’ll have to do is show up and answer my questions 🙂

     

    Share
  • |

    MountainCon 2008 Killer Story Workshop

    Just got word from the programming organizer that my killer workshop is a go for MountainCon this year. The bonus is that Brandon Sanderson will be teaching it with me. You do NOT want to miss this one.

    WHAT: Writing Killer Stories: This is a hands-on workshop conducted by two professional
    authors (Brandon Sanderson, John Brown).

    When you finish, you will know:

    • The 3 keys to writing killer fiction
    • 4 parts of story & how they relate to the key
    • The creation process
    • 7 principles of creativity
    • Critical guidelines on suspense, plotting, setting, and character building

    WHEN: Saturday, September 20th,  7:30-10:00 PM, Panel Room 1

    WHERE: Davis Convention Center, Layton, Utah

    For more information go to MountainCon.org

    And if you get sick of me, you can listen to Sarah Douglas, the villain from Superman II.  She’ll be there as well with lots of other folks including

    Kevin Sorbo*

    Richard Herd

    Herb Jefferson Jr.

    Sarah Douglas

    Scott Schwartz

    Victor Brandt

    Tad Atkinson

    Mark Goddard*

    Penny Johnson Jerald

    Brandon Sanderson

    Brandon Mull

    David Reddick

    Rebecca Shelley

    JoSelle Vanderhooft

    Paul Genesse

    Sky Conway

    Gralin Jerald

    Share
  • No Apology: The Structure

    I posted my review of No Apology on a few sites the other day. I can understand how some folks might be skeptical that the book is nothing more than a PR puff job. But I’m surprised at how many refuse to even test their assumptions with ten or fifteen minutes of reading (or listening to a few minutes of the book on audio).

    Too bad for them. They’re missing out.

    For those who think they know Romney from what’s being reported in the press, I want to suggest you listen to or read Pat Caddell’s recent comments on 9/21/12 at the Accuracy in Media conference. Caddell is a Democrat, BTW. He is the founder of Cambridge Survey Research, a public opinion pollster, and an expert in analyzing public opinion.  He’s been working for democratic campaigns for a long, long time. He started with the McGovern campaign.  Then worked for the Jimmy Carter campaign, for Gary Hart, for Joe Biden, and Jerry Brown. His speech is titled “The Audacity of Corruption”.  Find it here: http://www.aim.org/video/pat-caddell-the-audacity-of-corruption/

    Back in college I took this class on epistemology (how we know what we know). It was fascinating. One of the best classes I took. One of the things the professor taught us was that the first step in examining someone’s ideas was to capture them. So he’d have us research all sorts of stuff and then write a short paper in which we restated the ideas in summary form.

    A few years later I read Steven Covey’s 7 Habits of Highly Successful people. An amazing book. One of the habits was to seek first to understand, then to be understood. He pointed out that probably the best measure of whether you have actually understood someone is that you can restate their point in your own words to their satisfaction.

    First seek to understand, then to be understood. Capture.

    I’m going to try to do that here.

    I’ll start by outlining the structure of the book.

    CHAPTERS 1-3
    Romney shares some interesting insights about the four main current geopolitical strategies being employed by major players around the world and the threats they pose to us. He also considers lessons from great nations in the past that have fallen—what were their mistakes and how can we avoid them.

    CHAPTER 4
    Romney discusses key ways we can grow American “soft power” and maintain our “hard power” abroad.

    CHAPTERS 5-9
    Romney discusses domestically what we need to do to remain internally powerful, and, therefore, prosperous and free. Topics include the economy and jobs (chapter 5), the entitlement programs social security, medicare, and medicaid (chapter 6), health care (chapter 7), education (chapter 8), and energy (chapter 9).

    CHAPTER 10
    Romney suggests that culture is a huge factor in the success of nations. He summarizes key values and practices he feels will promote a strong culture.

    CHAPTER 11 – EPILOGUE
    Romney provides a method for gauging how we’ll we’re doing—a set of national indicators—as well as a summary of all the things he discussed in the preceding chapters that he believes will make and keep America strong.

    The central overarching theme of the book is that America will only remain strong if we follow certain principles. We’re at a point where many feel America is starting its demise. Romney rejects that must be the case.

    In the next post, I’ll capture chapter 1 and make my few comments. I hope you join me 🙂

    Share
  • |

    Get great writing tips, for cheap!

    The annual Life, The Universe, and Everything writer’s conference is being held this year February 11-13. It’s chock full of panels and presentations from working authors. And this year you don’t have to live within driving distance of Provo, Utah to go because they’re doing it all online (thank you, Covid).

    I will be delivering two hour-long presentations. The first is about plot, where you learn the John Brown Story Framework that makes plotting so much easier. Heck, it makes story much easier. The second is for folks new to self-publishing and is called Indie Publishing 101.

    If you’re a new writer or looking to hone your craft, you will want to check it out.

    Share
  • |

    Indie Thoughts: Publishers know profit, but haven’t tapped best seller lists

    In The Business Rusch: Generational Divide Kris Rusch points out that the new on-demand and long-tail market for books has changed the duration of the opportunity a book has to be successful, but that it seems the industry still isn’t recognizing this in how they measure success.

    The problems come from the fact that those of us who run things—people in our forties, fifties, and sixties—use metrics that were developed by our parents for their world, that tightly controlled Mad Men world where everyone was expected to be the same, not just in what they wore or bought but in what they listened to or watched or read as well.

    The bestseller list?

    It measures velocity. (A good essay on this topic, “The Meaningless Metrics of Fame,”  came from Mike Briggs, husband of Patricia Briggs, earlier this week. I’ve also dealt with it.)

    Reviews?

    They only want new books, and then only at the time of release.

    Brick and mortar bookstores?

    They only have room for the latest releases, and then only the ones that are the most popular with their customers (whoever those folks might be).

    Books have come late to this fight. Books have been available on demand for only about four years now, in the U.S. In other countries, there’s been even less time.

    And we’re all still fighting over meaningless metrics, to use Mike Briggs’ term, because those metrics only measure things that were important around the water cooler, not things which are important now.

    What’s important now?

    She goes on to say:

    The publishing industry isn’t even talking about new metrics. That idea hasn’t occurred to traditional publishing, and indie (or self) published writers are constantly seeking validation from the old system—trying to figure out ways to game the bestseller lists or to get a fantastic review from somewhere that has old-world prestige . . . But at some point, traditional publishers are going to have to develop new ways to figure out which products sell well and which ones don’t. All of their systems—from sales figures (which measure books shipped not books sold) to bestseller lists to critical acclaim—are based on the old models.

    Kris is a very experienced with publishing, but her last point conflates internal accounting with marketing. Publishers DO know which products sell.

    The primary measure of success in a financial enterprise s not new. It’s been around for 100’s of years. And on demand and long-tail markets don’t change it.

    The measure is how much a product or service contributes in profit to the bottom line. You take revenues, minus expenses, and that’s the contribution that product (a book in this instance) makes to your total profit. Or to covering your fixed costs.

    Booksellers have measured the success of their books with actual or estimated profits for quite some time. Publishers already know which books sell well and which don’t. No accountant in the world is going to report books shipped as the measure of success. And they don’t. The very fact that publishers have a profit and loss statement and show returns on royalty statements demonstrate that. They look very closely at actual and estimated profits. And to they do this by channel, which is reflected in a small way when they break out ebooks on royalty reports. This is all basic accounting.

    Here’s an example. Until Ender’s Game the movie, Ender’s Game the book hadn’t appeared on any best seller list since it was first released. And its release was 30 years ago! Yet over the years Tom Doherty touted its sales numbers many times. Tom knew that book was gold. Of course, he did. Because he doesn’t use best seller lists to tell him what’s selling well. He knows those lists are marketing devices. He has the real data in house. Why would he need a list to tell him anything?

    And Tom isn’t going to use books shipped either. Tor may report those numbers to Publishers Weekly for marketing purposes, but he will always multiply that number by an expected return rate to estimate sales. He wants to do that. Because books shipped is meaningless to the bottom line and everyone knows it, including the auditors.

    Publishers are well aware of the long tail. They see it with books that have been rotated out of the brick and mortar channels but are still selling in the online ones. They report it in their annual statements. They know the online channels work differently from the brick & mortar ones.

    The measure of success is still the same as it ever was—how much profit is this property contributing to our bottom line?

    Marketing, however, is a whole other ball of wax.

    What the long tail and on-demand allow are marketing campaigns that are impossible in the brick & mortar channel. In brick & mortar you have a limited time to advertise (roughly 8-15 weeks). After that period, most books are rotated out of the store. This means that any marketing for those brick & mortar buyers MUST coincide with the period when the books are in the stores.

    But the online channels open up all sorts of other opportunities. You can market forever. And the contribution margin is always positive. The online and POD costs are easily recouped with each sale. (Publishers are well aware of this profit potential; this is why we have so many making grabs for backlists.)

    And I see publishers taking advantage of these new marketing methods. This last week I saw publisher books not currently stocked by brick & mortar retailers on BookBub, BargainBooksy, and Book Sends. And the industry isn’t totally focused on new books for reviews. I just had a large newspaper agree to look at my book that was published four months ago. Still, Rusch is right when she says that the publishers haven’t adapted one of their biggest marketing tools to take advantage of the new opportunities–they haven’t done anything with the best seller lists.

    Amazon has lead the way in creating new ways of marketing books to different types of readers with their best seller lists. These lists create the excitement of discovery.

    But every one else is still reporting weekly sales on the big lists.

    If I were a publisher, I’d be asking USA Today to provide more than just the weekly view of the top 150 books. And USA Today is THE list to watch because their numbers are not based on units shipped to a sample of stores, but actual sales. Here are some lists that readers would be interested in.

    1. Most anticipated this week: based on pre-order totals
    2. Most anticipated this month: based on pre-order totals
    3. Hot new releases: based on weekly numbers
    4. Hot new releases for the month: based on monthly numbers
    5. Books with legs: last 3 months; I know it needs a different name (grin)
    6. Best sellers of the last 12 months: annual total of units sold
    7. Best sellers of the last 18 months: total units
    8. Contenders: for each of the lists above show the next 150 books (I always want to see the next 100 books after the top 100 on Amazon’s lists; why not show readers the top 300?)
    9. Movers: for each of the lists above show those that have the biggest rise in percentage sales and meet some unit minimum (you don’t want to feature books with 2,000% increase because they went from selling 1 unit to 20), even if they don’t break the best seller lists
    10. Genre: allow all of this to be sliced by genre.

    Let the reader select the view they want to see!

    Avid readers will gravitate towards the shorter time periods. Those that read fewer books will gravitate towards the longer periods. Everyone who wants to discover something new will go to the contender and mover lists.

    This is about marketing. Not publishers measuring success.

    And then armed with those numbers guess what the publishers will do? They will go back to the brick & mortar venues and pitch to have some of these same books carried in the stores for the first time (some publisher books are printed digital first) or carried again.

    Share
  • Generating Story 13: The Scene Primer with Author Laurel Amberdine

    Laurel Amberdine was raised by cats in the suburbs of Chicago. She’s good at naps, begging for food, and turning ordinary objects into toys.  Having escaped the terrible weather of Chicago, she is now delighted to call San Francisco home. For many years she read a novel every day, until she got married and realized that her new husband didn’t enjoy being completely ignored in favor of fictional people. She’s working on writing science fiction and young adult novels herself now, and hopes you get to read them soon.

    I hope you get to read them soon as well. Until that glorious moment, Laurel has a fabulous tool to share with you writers. And I know it’s fab because I use it.  If you look at the text tools section on the my Story Development Framework, you’ll see that The Scene Primer is one of the tools I’ve found useful in helping me bring enough of the scene to life in my mind that I can draft it. I’ve used various bare bones versions of this for a few years now, but then I was on a forum where Laurel explained her “Template.”  And I immediately knew it would be a useful tool for me. Here’s what she had to say.

    Laurel

    While working on a complicated science fiction novel a few years ago, I found myself stuck looking the blank page with each new scene. I had already outlined the story and knew generally what was supposed to happen, but the setting was alien and the characters were strange. There was so much specific detail to figure out simultaneously, I was paralyzed. I couldn’t start.

    But I realized I did know some things, just not enough to write a new scene from the beginning. So I created a template, where I could fill in the bits I knew, and think about the bits I didn’t yet know in a simple, no-pressure way. After all, I wasn’t really writing yet, just making notes.

    The template asks enough questions that if I fill it all in, I know exactly how to write the scene. But most of the time I don’t have to fill out the whole thing. I just work at it until I know what I want to write. It’s not a worksheet; it’s a tool to get started. Once I am ready to begin, I cut and paste the template and answers over to a notes section, and get writing. Most of the time I don’t even look back at it.

    The template got me through that novel, and I continue to use it. I’ve refined the categories I use, and even discovered that I can improve my writing by adding template entries to cover aspects where I’d naturally slack off. Like, I often focus so tightly on plot that I skimp on showing a character’s emotions or unique behavors. Well, now I just put it in the template and make sure to figure that out too! Works great.

    Here is the current version:

    Summary:

    Opening/transition:

    Current Situation:

    Theme song:

    Setting, and significant details:

    Time span/transitions:

    Next big crisis or turning point:

    Foreshadowing:

    Background/worldbuilding details:

    Desired effect in reader:

    Events:

    Sequence:

    Emotions:

    Character’s unique reactions:

    Ending hook:

    Other notes:

    The colors encourage me to fill it out, because it’s pretty once it’s done. The “Summary” is what would go on a note card. In Scrivener, I just paste that onto the note card once I have it (or from the note card if it’s already filled out).

    “Events” and “Sequence” almost always wind up being the same thing, but sometimes I don’t know what order things happen in, so I fill in “Events” first.

    I listen to music while I write, and often a certain song seems to fit the scene. If I find one that does, I list it under “Theme Song.” This can be helpful when revising, because I can put the song on and get right back into the feel of the scene.

    The hardest part for me is almost always the opening line.

    John Sez

    After reading Laurel’s post on that forum, I immediately tried applying the idea to the current novel I was drafting.  I’d done sketches of the scene in my own way, but never with a list of questions to prime my thinking. That day I started a new chapter, but before I began to do my initial sketching, I took Laurel’s idea and tweaked it to my taste, coming up with my own “Template” that I call a “Scene Primer” or “Sketch Primer,” then let it direct my sketching.  It worked like a charm.  After answering five or six of the questions, I could see enough of the scene detail to begin to write.  Here’s my current version.  I’ve used it a number of times since that first day, and it’s always proved helpful.

    When starting to write a new sequence or scene, start filling these out UNTIL it comes alive and you can write. (That is my note to self.)

    WHERE ARE WE?

    • Transport: general, dominant impression then specific
    • Setting tags
    • Sights, sounds, smells, textures, tastes? 3s2t
    • Fun, cool, weird, odd, particular details
    • Time, sun, weather, etc.
    • Background or world building details?
    • Fun & cool stuff?
    • Surprises, different, twists?

    WHO IS HERE?

    • What’s the situation for each character?
    • Goals
    • Who is driving this scene?
    • What is the concrete objective for him/her?
    • What the concrete objective of other characters?
    • Motives?
    • Character transport: general, dominant impression then specific
    • Thoughts?
    • Tags?
    • Fun & cool stuff?
    • Surprises, different, twists?

    WHAT STORY LINES WILL HAVE BEATS HERE?

    • Progress or trouble?
    • Points of conflict?
    • Obstacles?
    • Fun & cool stuff?
    • Surprises, different, twists?

    OTHER OBJECTIVES AND THOUGHTS?

    A few things to note. First, like Laurel, my goal isn’t to fill in all the blanks.  My goal is to bring the scene to life in my mind in enough detail that I can write.  So I don’t fill out every blank. I use the tool to stimulate my imagination. It’s like using a match to light a candle on a birthday cake–you only use it until the candles are all burning, then you wave it out and set it aside because it has done its job. The goal isn’t to burn a match, but to light the candles.

    Second, there’s no one right version of this. My version is different from Laurel’s because she and I have different work habits and think about stories in slightly different ways. For example, sometimes I listen to music when writing, but most of the time I don’t. Maybe some day I’ll start using theme songs. But I know a lot of other authors who DO find music helpful.

    So who’s right?

    No, stop asking that question. That’s the wrong question. Music is a tool.  A tool can’t be write or wrong.  It can only be helpful or not helpful. If you find theme songs helpful, then use them. If you don’t, then don’t.

    Third, this is yet another example of the general creative principle of developing in iterations. Think of painters.  They will usually start by sketching.  The sketches are, by nature, rough and incomplete.  They’ll sometimes create a number of sketches. Some of what they sketch might make it into the final painting. Some of it may not.  At some point in time, they feel they have enough of the image (feel, composition, subject, etc.) in their minds to start applying paint to canvas.  So they’ll rough in the subject on the canvas and then began to paint in the details.

    It’s the same with writing. You start with a rough, incomplete idea. You sketch it out, inventing as you go.  Maybe you sketch the whole thing or just parts.  Then you go back and build up more detail, adding by degrees until you have enough character, setting, problem, and plot in your mind that you can form the story.

    For example, I recently sat down to write chapter 22 of my current novel. Here’s what I had on the outline (which is simply one type of sketch) :

    Recon

    1. Summarize wal-mart purchases etc.
    2. Recon their security, paint it all. It’s stiff security.
    3. Carmen or Pinto calls in—someone’s coming
    4. They’re dressed up as utility guys
    5. See her coming in the field. Not at the house. They wave her down or something

    Can you see that scene well enough to write it?

    No. Neither could I.  I knew roughly what would happen, but I couldn’t write anything because I couldn’t see anything.  Where was the house they were going to recon? What did it look like? What kind of security did they have?  Was it in a neighborhood or out in the country?  I only had the most general idea of character, setting, and plot. So I turned to my Scene Primer and started answering the questions.

    800 words later, I’d sketched out the scene and had enough detail in my mind that it had come to life. I used a lot of what I developed in that sketch. But there was some, by the time I finished my draft, that I didn’t use.  Why? The draft was another iteration of the story. And in that take, things changed and I didn’t need it. But it wasn’t wasted effort because it helped me get to the point where I could draft.

    The Scene Primer is an excellent tool to help you build up the detail when you’re starting to draft.  Give it a try to see if it’s useful to you.

    BTW, Laurel and I aren’t the only ones using the primer. Author Maya  Lassiter is also using it to good effect in her new writing experiment.  See, Maya is a pantser who is “sick of the wretched groping around in the dark” that comes with a seat-of-the-pants writing method. She decided to try to see if she could learn to use some tools to help her invent some of her story before she begins to draft. You can read about her decision in “Can a Pantser Become a Plotter?” Then come back because Maya is going to share a post here in which she describes her new method and some very promising results.

    For more in this series, see How to Get and Develop Story Ideas

    Share