Gladwell, Dish Cloths, and Higher Technology for Tuna

The Tipping Point by Malcolm Gladwell

After reading Made to Stick, I decided to read the book that inspired it—The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell. I’d read Blink and Outliers by the same author and found both fascinating.  I’m happy to report The Tipping Point is just as good. In it, Gladwell examines what conditions cause ideas, behaviors, messages, and products to spread like outbreaks of infectious disease. 

In the book he shares a number of situations and studies, including the sudden drop in crime in New York city in the 1990’s (which started by attacking graffiti in the subway), the dramatic popularity of the Blue’s Clues TV program with pre-schoolers, Paul Revere’s success in rousing the citizens along his route (versus the almost total failure of the other guy who rode that night), the resurgence of Hush Puppies shoes, syphilis in Baltimore, Columbia Record’s amazingly effective golden box ad campaign, and a dozen other outbreaks.  From all of these, he extrapolates three rules of social epidemics—The Law of the Few, The Stickiness Factor, and The Power of Context.  

The arguments Gladwell presents are thought-provoking and powerful, but what makes him such a treat to read is how he writes.  Like the best science writers (in fact, I think he IS one of the best), he tells great stories with interesting characters.  He puts the reader on the edge of the seat with mystery, insight, and humor. He makes things that could be incredibly complex seem like first grade math. It’s as if he’s standing right there with you chatting about the subject. Moreover, he does all this from page one.

Here’s what I mean. I left the book out on the kitchen table one night after reading a few chapters.  The next morning Super Wife came down to quickly eat breakfast and get herself to a meeting.  She made the mistake of opening the book to glance at the first page. Twenty-five minutes later she came up for air and realized she was going to be late and dashed out the door. The writing is pure mind control.  And I loved every minute of it.

If you’re at all interested in advertising or how fads and movements start, if you want to affect the behavior of customers or local teens, if you just like to read how things work, I think you’ll love this book.

Sunflower Dish Cloths

I used to suffer along with subpar dish cloths.  There were the dish cloths with mesh on one side that were so small you had to rinse them after every wiping stroke.  There were the hand cloths made of terri that belonged in a bathroom but were repurposed and were far too big. Then were the cloths that had some slippery crap in the thread that refused to soak up water.  And there were the crocheted things that I think we should have put out of their misery when we first got them. Folks suggested we go to sponges. So we did sponges and had similar results.

Oh, woe, woe, woe.

Then a kind and loving friend gave us a set of mystery cloths that were incredible.  They were large enough that we didn’t need to rinse with every wipe.  They had this fantastic weave that was open, yet absorbent, and dried quickly.  And the weave had enough of a texture that you could use it to scrub.  We received those back in 1999.  They lasted us for years and gave us much kitchen cleaning joy.  But, alas, like all of mortality, those brave cloths finally began to give up the ghost. 

My problem was that I didn’t know who had made those cloths and where I could get more.  We looked all over and couldn’t find them.  And then, at this year’s Garden City Raspberry Days craft fair, we saw them nestled amidst all the kitsch!  We bought as many as we could afford, and went our way rejoicing, fully expecting these to last us until we have grandchildren.  Maybe we’ll pass them down as priceless heirlooms.  Maybe some day they’ll be featured on Antique Roadshow.  Maybe they’ll be resurrected with us and become the official dish cloth of the Millennium when the world is renewed (it could happen).

If you’re sick and tired of sponges and crappy dish cloths, let me suggest you pick up some Sunflower Dish Cloths made by Sangamon Mill. You can order them in bulk at http://www.sangamonmill.com/ , or in smaller quantities online from places like Amazon.

Everiholder’s Veggie & Tuna Press & Strainer

Do you eat tuna? If so, you know the biggest pain is draining the can. But you don’t have to suffer along any longer using the lid, which doesn’t do a good job at all anyway.  There’s a better solution, which Super Wife discovered. It’s called the Tuna and Veggies Press and Strainer by Evriholder: http://www.evriholder.com/Tuna-Veggie-Press.asp.  With this little blue piece of higher technology you easily and quickly press all the juices away, and nothing slips out the sides. We love our.  You can order it online, although Super Wife found it at our local evil empire Wal-Mart store.

That’s it for now.  In the next review, I’m going to reveal two killer recipes over which all who partake will salivate and drool—Chocolate Éclair Cake and Dill Potato Salad.

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  • The Veggie from Outer Space & The Mentalist

    I’ve been trying to increase my intake of vegetables and fruits because you are what you eat, and I think I’d like to look like a broccoli—long, sturdy, and with a lot of bushiness on top. So we’ve enjoyed our weekly box of fruits and veggies from the Bountiful Baskets co-op that we pick up in Garden City each Saturday.

    And we’ve enjoyed the surprises. Because someone else orders the produce, we never know quite what we’re going to get. Of course, this also means we sometimes get things we don’t normally seek out. Take cauliflower, for instance. We received a number of heads three or four weeks in a row back in October.

    Cauliflower?

    Who eats cauliflower? You ever hear anyone say: “Cauliflower’s on—let’s make a run to Brigham City to get some,” or “LaVern, I believe I’m going to knock back another floret,” or “It’s a party! You bring the chips and soda, I’ll bring the cauliflower?”

    No. We don’t hear those things because cauliflower is just weird. It’s the stuff that nobody eats on the vegetable tray. It looks like some growth spore from the planet Xenon. In fact, I want to know who started the rumor that aliens had big eyes and spindly limbs. That’s all propaganda. The aliens are already living among us, and cauliflower is their freaky pupal metamorphosis growth stage!

    Or, at least, that’s what I thought. Then I ate a serving of creamy mashed cauliflower at Ruby Tuesday’s and gained a testimony of both Ruby Tuesday’s and the weird white cousin of cabbage.  

    So when we received our surprise veggie, did I despair or use it for target practice on the idiot orange tom cat that comes around our house? No. I went to search for that Ruby Tuesday’s recipe. And through the miracle of the internets, I found it. Or something close enough for government work.

    Here it is. Enjoy.

    CREAMY MASHED CAULIFLOWER

    • 1 head cauliflower
    • ¾ C water
    • 1 T corn starch
    • 1/3 C heavy cream
    • 1 t granulated sugar
    • ¾ t salt
    • Pepper to taste
    • 1/8 t garlic powder
    • 1/8 t onion powder
    1. Divide the head of cauliflower into florets that are all roughly the same size. Steam or microwave until cauliflower is tender (we pressure cook it). Drain and toss it into a bowl of ice water to bring the cooking process to a screeching halt.
    2. Put florets into a food processor along with ½ C water. Puree on high speed until smooth, but with some small bits for texture. Or you can simply mash it like you do potatoes.
    3. Pour all the puree into a medium sauce pan. Dissolve the corn starch in the remaining ¼ cup of water and add to the puree.
    4. Add the cream, salt, pepper, garlic powder, and onion powder to the mixture and stir. Set the saucepan over medium heat and cook, stirring often, for 5-10 minutes, or until thick.

     You can experiment and switch the water for milk if you’d like, or if you don’t have cream. Leftovers are delicious. Of course, if I end up lumpy and round, you know it’s the cauliflower’s fault, or the alien’s that has set up shop in my chest cavity, whichever’s the truth. 

    For those who haven’t tried Bountiful Baskets, go to bountifulbaskets.org for more info. For those who wonder if cauliflower has any nutritional value at all, here’s the wikipedia on its goodness:

    “Cauliflower is low in fat, high in dietary fiber, folate, water and vitamin C, possessing a very high nutritional density. As a member of the brassica family, cauliflower shares with broccoli and cabbage several phytochemicals which are beneficial to human health, including sulforaphane, an anti-cancer compound released when cauliflower is chopped or chewed. Boiling reduces the levels of anti-cancer compounds, with losses of 20–30% after five minutes, 40–50% after ten minutes, and 75% after thirty minutes. However, other preparation methods such as steaming, microwaving, and stir frying had no significant effect on the compounds.

    Along with other brassica vegetables, cauliflower is a source of indole-3-carbinol, a chemical which boosts DNA repair in cells and appears to block the growth of cancer cells. The compound also appears to work as an anti-estrogen, appearing to slow or prevent the growth of tumors of the breast and prostate. Cauliflower also contains other glucosinolates besides sulfurophane, substances which may improve the liver’s ability to detoxify carcinogenic substances. A high intake of cauliflower has been found to reduce the risk of aggressive prostate cancer. Cauliflower is also a good source of carotenoids.”

    I guess the short version of all that is blah blah blah science says it’s good.

    ***

    Nellie and I have been enjoying The Mentalist for two years now. It’s a CBS crime thriller mystery series about a “mentalist,” a guy named Patrick Jane, played wonderfully by Simon Baker, who used to be a professional mind-reader and psychic, and a very good one at that, but gave it up and came clean. All psychics, he says in the pilot episode, are either fakes or deluded.

    But he was so good at it and made so much money–why would he give it up?

    Because a serial killer named Red John murdered his wife and daughter. So Jane has dedicated his life to hunting down and killing the murderer. To do that, he becomes a consultant to the California Bureau of Investigation (CBI) and works with a team of investigators.

    Some of the episodes are about the hunt for Red John. Many more are about other cases the team has to solve.

    Patrick Jane is the main attraction of the series. His outrageous behavior, acute observation skills, and keen wit all fascinate and delight. As the series progresses, the other characters take on their own interesting personalities as well. Agent Cho, for example, provides many moments of laugh-out-loud deadpan humor.

    The series is into its third season, but with the miracle of Netflix you can start at the beginning and watch them all commercial free at your own leisure.

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  • Me and Santa, Woodyatt Cherry Jam, Despicable Me, Shameless Commerce

    Why I got me a beef with Santa

    Okay, men. I’m going to share a secret. Maybe help you avoid my situation. Women love flowers. They love diamonds and other expensive bits of gravel you can’t find out at the road pit. Some relish a backrub. Those are all good. But if your girlfriend, wife, mother, sister, or daughter likes to cook, well, you’d better watch out.

    About two years ago, Santa brought my wife a Cuisinart six-quart electric pressure cooker (item CPC-600). Every time she takes that thing out, she talks about what a great gift that was, and how wonderful it is to be able to cook foods in 30% of the time it normally would take, and how pressure cooking is more nutritious because vitamins and minerals can’t boil away. Foods stay moist and flavors stay true. Blah, blah, blah. Oh, how she loves Santa.

    I have to admit, Santa was a genius for getting her that gift. But you don’t mess with my girl. This year, if he comes around (you listening, Santa!), I’m going to be waiting with my gun.

    For the rest of you, I suggest you go out and find yourself one of these before Santa tries to muscle in. Him and his ho-ho-ho. If you google it, you’ll see it’s only $80 bucks online. A small price to pay, let me tell you. And it lasts a heck of a lot longer than flowers.

    Adventure Jam

    I’m one of those people who can’t go to a restaurant and order the dish that I know is good. Nope, just before the waitress comes to take my order, a compulsion to try something new takes hold of me. Alas, three out of four times, the dish I order will taste like somebody cooked it in a shoe. I’m thinking my plan from now on should be to lock myself in the car and wait until my wife calls me and tells me that she’s placed my order and the coast is clear.

    Of course, that doesn’t prevent me from buying things like kippers and kumquats at the grocery store. Nor does it prevent me from accepting strange gifts. For instance, this last week I was asked if I would like a six-sided bottle of Montmorency Tart Cherry Jam from Woodyatt Cherry Farms. I love cherries, but cherry jam, with big old cherries in it? And what’s with the weird name and bottle?

    But it was a gift from a fine friend, so how could I say no?

    The next day I made toast and buttered it, and as I reached for the sure-fire delicious creamed honey, I was overcome by that maddening spirit of wild culinary adventure. So I pulled the six-sided bottle from the pantry instead, twisted off the white lid, and looked at the cherries crowded within. I drew back for a moment. What was I thinking?! The answer came: “Tart cherry jam, you wimp.”

    So I manned up and spread the jammed cherries on my toast. I took a bite, waited to be disappointed, but it was good. I took another bite.

    Dang. It was real good.

    That jar of zingy jam is now almost empty. But I can tell you I plan on getting some more.

    If you’re a bit adventurous and every now and again want something different but excellent, let me recommend this cherry jam to you. I couldn’t find a website for Woodyatt Cherry Frams, but you can drop by at 7630 S. Highway 89, Willard, UT 84340 or call them at (435) 720-7366  and place an order.

    Funny Family Movie

    My wife and I took the kids out to the Cinefour theaters this last week. That’s the three-dollar theater that’s nice and clean in Logan, UT. We watched the animated Despicable Me. I know, it came out back in July, but who said I had to review things the minute they hit the market?

    Gru, super villain, has his secret hideout in a happy suburban neighborhood. He’s got everything a villain could want: a wicked jet-powered vehicle, freeze rays, and minions. But another villain has just upstaged him with a major heist in Egypt. So Gru decides make a bigger heist, the biggest in the history of the world—he’s going to steal the moon. Sounds impossible, doesn’t it? Ah, but he’s going to use a shrink ray first. Then he can put the moon in his pocket. The problem is the upstaging villain takes the shrink ray. And the only way Gru can steal it back is with the help of three little orphan girls.

    The movie is full of humor (I laughed so hard at one point that I missed a full minute of the movie) and fun action. The orphans and minions are wonderful. Toward the end there was one moment where a sob caught in my throat. (The things cartoons will do to you these days!) The movie is not going to win an Academy Award. But I can guarantee you it will give you and your kids two hours of excellent entertainment and a few funny lines that will enter your family vocabulary.

    Brown’s Shameless Commerce Section

    I know some of you are at a loss for what to get your teen or adult friend who likes fantasy stuff—dragons, magic, etc. It’s not like you can just go buy them a pet monster or suit of armor. And there are soooo many books in the science fiction and fantasy section of the bookstore. So let me help you.

    Servant of a Dark God was recently released in paperback (think inexpensive) and is the perfect stocking stuffer for readers who liked Lord of the Rings. Don’t let the title scare you; the book won the Whitney Awards Best Novel of the Year in speculative fiction and has been getting excellent national reviews. And it just so happens that your humble reviewer is the author.

    If you want to read the first chapters or find out more about the book, click on the Fiction part of the site. There are copies in Smith’s, Macey’s, Fresh Market, Raley’s, and other grocery stores. Or you can order it from Barnes&Noble.com and Amazon.com and have it delivered to your door. Whoever receives it will thank you for the epic fantasy thrills.

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  • Gun Runner is out today!

    Gun Runner on Amazon! Order here!
    Autographed copies available from Uncle Hugo’s here!
    Podcast discussion with the authors here!

    The is 100% Brown and Correia, which means it’s action-packed, full of fun characters, and none of that navel gazing business.

    It’s about a guy named Jackson Rook who works on a crew that smuggles weapons. They’re active in a righteous cause, helping the oppressed peoples of various planets stand up for themselves against the whoresons with the money and power.

    But then Jackson learns something about the current job that turns his gut. And he begins to think they might just be working for the wrong team.

    Will he be able to set things right when just about everybody and everything on the godforsaken planet called Swindle wants to kill him or turn him back into the monster he once was?

    Read to find out.

    If you like action and science fiction, I think you’re going to love this book.

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  • Good Stuff! Mitty, Non-Stop, and The Winter Soldier

    the-secret-life-of-walter-mitty-poster-bigThe previews for The Secret Life of Walter Mitty didn’t look interesting at all. Furthermore, I’m not the biggest Ben Stiller fan. He’s a fine actor; I just haven’t been in the audience for a lot of his movies. Then someone I know recommended the film, and I decided to give it a go with Nellie.

    We didn’t have high hopes. I mean, look at the movie poster. Does that get you excited? She thought it was going to be dumb. I thought it was going to be dumb. But after five minutes, we found ourselves enjoying the characters and story. We finished it, both of us absolutely delighted. I liked it so much I corralled my two daughters into watching it with me. Then I watched it again. I think I watched it four times total. And I enjoyed it as much, maybe more, each time.

    Walter is a great guy who has had to play it safe and practical his whole life. When his and his co-worker’s jobs are threatened, he takes action and finds himself on a journey that starts in, ta-dum, Greenland. The movie’s got adventure, a slow-burn romance, and a cast of funny and quirky characters. But it isn’t mad-cap humor. It’s not a gushing love story. It’s something else. Something that left me feeling like my life had been leavened with a fine light joy. Give it a shot; I think you’ll be glad you did.

    * * *

    non-stop-movie-posterThe previews for Non-Stop with Liam Neeson and Julianne Moore looked great. I’m happy to report that it was every bit as good as the previews promised.

    Neeson plays a federal air marshal. While on a flight from New York to London, he gets a text telling him that unless 150 million dollars is transferred to an offshore account, someone will die every 20 minutes. But it’s not so easy finding the killer. The deaths are almost inexplicable. And things soon start to spin out of control.

    This movie is filled with surprises and suspense. And it moves. Thrillers normally move quickly, but this one was on turbo. But that doesn’t mean the story was a bunch of light and noise. Quite the contrary. The writers skillfully balance the mystery, action, suspense, and even the character backstories. A lot of folks liked Taken. I liked this better than that film. In fact, it’s one of the better thrillers I’ve seen these last few years.

    * * *

    winter-soldier-poster-no-maskI’m a superhero lover, have been since I was a kid watching the Superfriends cartoon every Saturday morning. But I never know if I’m going to enjoy a superhero movie. I love the genre, but for some reason so many of the films go for effect over story. It drives me nuts. The movie ends, the lights turn on, and I sit in my seat and go “huh.” So I’m happy to report that Captain America: The Winter Soldier actually delivers.

    I cannot say the same for Captain America: The First Avenger, the first in this series. That movie fell apart halfway through the film. The beginning was this wonderful story about a runt trying to do his duty and volunteer. The second half lost all its heart and turned into one big yawn. So for those of you who didn’t like that first film, know that this is a case of the sequel being far better than the original.

    In this one, SHIELD, the organization that directs the Avengers, comes under attack from within. Captain America and Black Widow have to uncover who is behind it and stop them before it’s too late. There are a lot of cool visuals and awesome action scenes. For example, I loved how Captain America “parachutes” into the opening mission. I enjoyed watching him and Black Widow fight in their distinctive ways. But the film didn’t focus on the tech or the super powers. It focused on the characters and the story. The plot includes a number of delicious surprises and reveals. There are funny moments and some poignant ones. And not only did this movie, unlike the first one, develop a single story all the way through, but it also echoes with our current search for national security.

    If you liked Iron Man and Iron Man 3, I think you’ll enjoy Captain America: The Winter Soldier.

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