The Key Conditions for Reader Suspense Part 3: Plot

In part one, we talked about the story problem and its central role in reader suspense. We also talked about a man scratching his bum.

In part two, we discussed the three character factors that are critical for reader suspsense and how they also help make a character rock.

(For those of you just starting the series, you can find links to the other parts in the On Writing area of the site.)

So let’s say you’ve already got all that. You’ve developed a character who is sympathetic and interesting, maybe tugs on the reader’s sense of wish-fulfillment. You’ve given that character a problem that’s significant enough for readers to be intrigued. Now what?

Let’s go back to the objective. Readers want to hope and fear for a character; they want their tension to build to a pitch. Then they want to have a cathartic release.

Character and problem by themselves don’t go anywhere. You still have to build reader tension to a sharp point. So how do you do that?

You do it with plot.

Plot is nothing more than the character’s attempts to solve the problem and the results of those attempts. There’s no mystery to it. A character has a problem. Character tries to solve the problem. And something happens as a result.

The key is to remember that the plot has a job to do. You can’t have your characters go about solving the problem in any old way. You can’t have just any old results. Form follows function. To deliver what readers want, you have to develop the plot in a manner that builds the reader’s tension. If the story’s about a happiness problem, all of the attempts and results should increase the reader’s hope or fear for the character. If it’s a mystery problem, the attempts and results should increase the reader’s curiosity.

In this post, I’m going to discuss the Pareto factors for doing this. And these factors all revolve around making the problem hard to solve.

Clarity

The first part of making problems hard to solve has to do with clarity.

(Blink)

Wait a minute. Clarity? Um, what? How exactly does that make a problem hard to solve?

Clarity doesn’t make problems harder to solve. What is does is provide the critical function of allowing the problem to exist in the reader’s mind in the first place. The simple truth is that readers cannot hope and fear for anything if they don’t understand what’s going on.

So the very first thing you do is make sure the reader knows or suspects what’s at stake, i.e. what’s to be gained or lost. They need to understand something of the danger/threat, lack/opportunity, or mystery. They also need to know or suspect why it’s going to be difficult to solve the problem or take advantage of the opportunity. This means the reader will need to know about or suspect possible obstacles and conflicts the character may have to face.

This doesn’t mean you have to reveal all. It just means there must be something to fear and hope for.

When you don’t explain the danger or opportunity or mystery, then the most the reader can feel is confusion, maybe brief moments of surprise. Imagine a thriller that fails to establish that Bob kidnapped George’s wife who is a Chinese spy. George and Bob run around for 100 pages and the whole time the reader is thinking: “When’s the story going to start? What’s going on? Why is George chasing Bob?”

The classic example of this is given by Alfred Hitchcock in an interview conducted by Francois Truffaut. Here’s Hitchcock.

There is a distinct difference between ‘suspense’ and ‘surprise’, and yet many pictures continually confuse the two. I’ll explain what I mean.

We are now having a very innocent little chat. Let us suppose that there is a bomb underneath this table between us. Nothing happens, and then all of a sudden, ‘Boom!’ There is an explosion. The public is surprised, but prior to this surprise, it has seen an absolutely ordinary scene, of no special consequence. Now, let us take a suspense situation. The bomb is underneath the table, and the public knows it, probably because they have seen the anarchist place it there. The public is aware that the bomb is going to explode at one o’clock and there is a clock in the décor. The public can see that it is a quarter to one. In these conditions this same innocuous conversation becomes fascinating because the public is participating in the scene.

The audience is longing to warn the characters on the screen: ‘You shouldn’t be talking about such trivial matters. There’s a bomb underneath you and it’s about to explode!’

In the first case we have given the public fifteen seconds of surprise at the moment of the explosion. In the second case we have provided them with fifteen minutes of suspense. The conclusion is that whenever possible the public must be informed. Except when the surprise is a twist, that is, when the unexpected ending is, in itself, the highlight of the story. (François Truffaut, Hitchcock, pp 79-80)

Hitchcock gives two more great examples in his essay “The Enjoyment of Fear,” first published in Good Housekeeping in 1949. (I think there’s some zing in the juxtaposition of housekeeping and the enjoyment of fear, don’t you think? Magazines were so different back then.)

Readers feel surprise when something unexpected occurs. By definition, they do not see it coming, even if it makes sense after the fact. So to create this effect you need to withhold information and lead the reader to have different expectations. Then wham!

Readers feel curiosity when they’re given enough information to form a question but not the answer. For example, in a murder mystery, we know someone’s been killed, but who did it? And why? In another story, like McDevitt’s Ancient Shores, the character finds an odd thing in the ground at his farm. When he digs it up, he finds a modern-looking boat made of a material more refined than any known to man. We know what he found, but what is this and how did it get into his field? With other stories where characters face dangers and lacks, readers feel curiosity about what might happen next.

However, if we want our readers to hope and fear for a character, we have to give readers more information. We have to let them know what’s at risk—what’s to be lost or gained. We have to let them know what the obstacles and conflicts are, what MIGHT happen. After all, how can you fear for a character if it’s smooth sailing to the finish line?

No information = no possibilities in the reader’s mind = no expectations = no suspense.

This isn’t to say we must eschew surprise and curiosity. Both are delicious. In fact, both actually help create suspense. So the point isn’t to avoid them. The point is to make sure we understand that we cannot create suspense by withholding the situation. We create it by giving the reader all the information we can without giving away all the details of the resolution or key plot turns until the moment they occur.

BTW, I say “all the details” because sometimes, despite our best attempts, the reader will see some of the plot turns coming. But if we’ve done it right (fingers crossed), on those occasions they will only see a part, and the part they don’t see will pack enough surprise or particularity to delight.

Make the Problem Hard to Solve

So readers want to hope and fear for a character. To feel this, they must not know what WILL happen, but do need to suspect or know what MIGHT happen and feel tension about the possibilities. They want that tension to build, and then they want to feel a cathartic release.

The reader will continue to feel that tension as long as the problem is unresolved (the danger remains, the character continues to suffer hardship, the mystery becomes more puzzling) AND the situation changes in such a way that the reader’s worry grows.

How do we make sure the problem persists and intensifies for forty to seventy scenes (an average range for many novels) despite the character’s efforts?

We do this by throwing OBSTACLES into our character’s path. We make the problem hard to solve.

I’ve listed the types of things that do this below. But remember: these aren’t ingredients to a recipe; they’re options. You don’t need to think up something for every category. You just need enough to bring the problem to life.

1. Put the Character at a Disadvantage

The first way we make the problem hard to solve is by putting the character at a disadvantage. The disadvantage may be a small, medium, or large, depending on your taste and the kind of story you’re telling. There isn’t one type or level that’s best for all objectives. But our characters do have to have some disadvantage; otherwise, there’s no reason for readers to fear for them.

Lack of knowledge

One of the most common disadvantages is a character starting off not knowing how to solve the problem. Or not having a critical piece of information that will allow them to solve it.

For example, think of all the murder mysteries you’ve read or seen. The character starts off not knowing who the killer is or why they did it. In the movie Taken, the father doesn’t know who stolen his daughter or where they’d taken her. He had all the skills and power to resolve the issue once he found her, but he lacked vital bits of information.

Sometimes the characters think they know what the problem is, but when they try to solve it, they realize they didn’t really know what the problem was. It’s called misdiagnosis.

For example, in The Incredibles, Bob goes to the island thinking his problem is a rogue robot. But his real problem is Syndrome.

In another story, a man might think his problem is that his wife is stepping out on him. When he tries to resolve that, he learns she’s actually being blackmailed.

In Dean Koontz’s The Husband, a gardener starts off thinking he’s being threatened by people who want to get to his brother’s money. He tries to solve that problem only to realize that it’s a plot by his brother to kill him.

Anytime your character doesn’t how to solve the problem or doesn’t know the exact nature of the problem, it makes the problem harder to solve.

Lack of skills or power

You can make a problem harder by limiting the character’s skill or power in some way.

Luke Skywalker knows the death star is going to blow the world the rebel base is on into smithereens. We have no question about what’s going on. Luke knows what he needs to do—start a chain reaction that will blow the thing up. What Luke lacks is the power to easily go in and execute the plan. He doesn’t have his own death ray. Doesn’t have computers that can target with precision. All he’s got are dinky little X-wing fighters. He’s limited in his ability.

A Jewish woman is taken by the Nazis. Her lover, who is a Nazi soldier, wants to rescue her. But the lover has no power to order the men to release her. He has no money to pay them off. This doesn’t mean he can’t rescue her. But it does mean he’s going to have to find some other way. It means resolving the issue is going to become much harder.

Personality flaws

Sometimes personality flaws can put the hero at a disadvantage.

Maybe the hero is recovering from an addiction to some drug and finds himself being required to snort a line in front of the villain to prove he’s legit. Maybe he’s a bigot and won’t accept the help of a woman, but she’s the only one with the key. Maybe he’s too proud to admit he’s wrong. Maybe he’s a slob and loses things, including the key to the getaway car. Maybe he doesn’t know when to stop drinking. Maybe his lack of self-control leads him to follow after a woman who comes on to him and then leads him right into the hands of the villain. Maybe he lacks social graces, but needs some high class to infiltrate the villain’s circles. Maybe the character has an issue with trust, has been burned too many times, and begins to suspect the other team members.

Maybe the character’s virtue is the source of his flaw. He’s so willing to see the good in people he blinds himself to who the villain really is. She’s so committed to doing her duty that she’s sacrificing her relationship with her husband and children for it.

Of course, flaws affect our sense of deservingness. Take personality flaws too far and our hero will become annoying or despicable. At that point, the reader stops rooting and worrying for them. Still, they can be a rich mine for making the problem harder to solve.

Handicaps

If all a character needs to do is snap his fingers to solve the problem, then readers can’t worry for him. Unless, of course, he’s missing fingers. Any handicap will put our characters at a disadvantage.

Sometimes the handicap is physical. In Seabiscuit, the jokey is blind in one eye. This makes it very difficult during a race to see when someone is riding up on his blind side. It also makes it hard for him to see openings ahead. It puts him at a disadvantage in a race. In the movie Wait Until Dark, three criminals threaten a woman who is blind. In Gattica, the hero has DNA that makes him weaker than the others wanting to travel into space.

In other stories, the handicaps might be emotional, mental, or social. In Forrest Gump, the hero is mentally handicapped. In other stories, heroes are tormented by fears of snakes, spiders, being alone.

Handicaps can be interesting all by themselves, but when they become a disadvantage to the hero’s goal of solving the problem, they affect suspense.

Time limits

Another disadvantage is having a time limit. Of course, a time limit of a gazillion years doesn’t make most problems harder to solve. Time limits put our hero at a disadvantage when they don’t allow any wiggle room or when they simply don’t allow enough time to solve the problem by normal means.

Next time you read a book or watch a movie, notice how many deadlines, ticking clocks, and time bombs are used.

We Want Underdogs!

In the end, the disadvantages our characters have are only useful if they make the character the underdog when compared to the opposition.

Our hero can have all sorts of great qualities, but the opposition must have something that gives them the advantage–more money, more power, more knowledge, more connections, more training, more whatever is important in the story. This doesn’t have to be huge. Sometimes the hero is the underdog simply because he starts two or three steps behind the villain. The first part of many stories features the hero just trying to catch up.

For example, In Raiders of the Lost Ark, Indiana Jones has mad skillz and knowledge, but he’s outnumbered, outgunned, and outfinanced. And the Nazi’s always seem to beat him to the punch. In Dean Koontz’s The Good Guy, the hero has great skills, but it’s just him against the US government. In The Lord of the Rings, we’ve got a wizard who can work wonders and an elf that can see and hear for miles. But Sauron has so much more. By the end, all we are left with are two little guys and a smelly freak job.

The worse the obstacles and odds the characters face, the more tension and, therefore, relief the readers feel. Think about this. When do you cheer more? When your non-ranked, underdog sports team beats the number one team in the nation, or when they slaughter the local pee-wees?

2. Add Conflicts

The second way to make problems harder to solve is to introduce people and things that actively work against or resist our character. Your characters can come into conflict with others, the setting, and themselves.

Conflict with the opposition

You will have points of conflict with the opposition. That’s a given. The smarter and more powerful the opposition, the harder the problem is to solve, the more the reader can worry, and the bigger the triumph at the end. So you want to make your opposition character and team a real threat.

The best way I’ve found to do this is to play the story as one-man chess, thinking not just about the hero, but about the opposition as well. The hero is, for the opposition, a problem. And so I’ve found it very productive to develop the opposition’s goal, motives, and plan. Then as the story progresses I stop and think: what cunning/smart/scary reactions might this opposition character have to what the hero just did?

Remember, the better the opposition, the more tension the reader will feel. And the key to the opposition, villain or decent chap, is the goals, motives, and plans.

Conflict with the other good guys

Sometimes we think only about the opposition, but the other good guys can provide so many delicious conflicts. In fact, if you think about casting variety, this is just an extension of that topic.

So maybe the hero is about to break a moral code some of the other good guys won’t, or vice versa.

Maybe some of them just can’t stand the risk.

Maybe one of the good guys has lost the vision and turned traitor, as Cypher did in The Matrix.

Maybe the good guys have different reasons for being on the team. One guy joins the army because the judge told him he could join the army or join the convicts in the big house. Another guy joins because he feels a duty and all of the men in his family have served since the Civil War. Maybe another guy joined because he felt like this was the only way to prove to himself he wasn’t a coward.

Maybe the hero is teamed with someone that is a complete opposite. The hero’s a neat freak, the partner is a slob. The hero is highly-educated, but his right hand man barely got his GED. Maybe one of the team members is a KKK sympathizer, and another one is black.

As with the opposition, the key here is taking a moment to explore the other characters’ goals, motives, and plans.

Conflict with bit characters

After looking at the main characters in the story who have goals and plans that conflict with the hero’s, you might want to see if there are any bit characters who do the same.

Maybe the hero drives into some bad neighborhood to try to get some information from someone. When she comes out from her meeting, she finds her car stolen.

Maybe in one scene the bad guys start shooting at a playground. The hero rushes them, but a mother who is trying to get her son off the swing gets in his way.

Maybe the hero needs information, but the guy working security has a mortgage in default and can’t lose his job.

Maybe our hero is trying to get away and an vigilante truck driver hears the chatter over the police channel.

Think about the other people that might in the scenes and what conflicts they might pose. If one is too delicious not to use it, put it in.

Conflict with the setting

The setting includes everything that’s not a character with some part—geography, technology, culture, religion, government, etc.

Maybe the hero wants to stop the two men carrying his little boy off, but there’s a raging river between him and them.

Maybe the hero wants to get back to camp, but the temperature drops and drops and drops as in Jack London’s “To Build A Fire.”

Maybe the hero encounter asteroids, trains that are late, horses that are high-spirited, and insects carrying malaria.

Maybe a hurricane is coming in and making it rough for our brave gal to go out to sea to save her husband whose boat is swamped.

Look around in your setting and see what things might provide obstacles to your character.

Conflict with self

The last, and sometimes the most powerful, type of conflict is a character’s conflict with herself or himself. This type of conflict arises when a character wants two things that seem to be mutually exclusive.

For example, maybe the hero wants to marry the girl of his dreams.

“I love you, Luke”

“But you’re my sister, Leia.”

He wants that intimate relationship; we as the audience want it for him, but we also want him to avoid the freak zone. We can’t do both. Unless . . .

“But,” Leia says, “I take birth control.”

(Zoiks! Run, Luke, run!)

Maybe, like Katniss in Hunger Games, the heroine wants to live, but in order to do that she has to kill a boy who has been nothing but kind to her family. She wants to survive and be kind. She can’t do both.

Maybe like John Proctor in The Crucible the hero can keep his honor only if he dies. He wants his honor. He wants his life. He can’t have both.

Maybe like Bob in The Incredibles, the hero wants to escape a life of drudgery, but he also wants to keep his family safe. Alas, it seems he can’t have both.

Have you noticed how many love stories pit someone’s desire for independence against his or her desire for love? It’s simply hard to solve a problem when doing so means you must give up something else of great worth.

When developing your story, take some time to explore potential conflicts inside the main character. You don’t have to include these types of conflicts in every story, but when you come up with a good one, it’s such a lovely way to put your hero and readers through the wringer.

3. Make Progress with Continuing & Growing Troubles

The third way to make a problem harder to solve is by making it grow despite or because of the characters actions.

But that doesn’t sound like progress–how do you make progress if the character’s troubles not only continue but grow? Simple, the progress I’m talking about is in sharpening the reader’s tension. As the plot complicates, the reader’s tension grows.

Think about the flip side of this. The moment you solve all the problems in the story, the story is over because the readers have nothing more to worry about. So you must continue to give them troubles.

This doesn’t mean the characters can’t solve small parts of the problem along the way. It doesn’t mean good things can’t happen to the character. After all, we want to fear AND hope for the characters.

So, for example, in the middle of Hunger Games, we get two nice chapters where things are looking up for Katniss. Of course, we don’t want to think about the fact that she’s going to have to eventually kill the person she’s teamed up with. Or the fact that the careers are out there killing off everyone else, narrowing down the contestants until there’s nobody else but Katniss to hunt. So Katniss still has problems, but for a few chapters we get a break from the tension. And then we’re plunged back in, worse than before.

What this does mean is that despite the successes, our character still fails to solve the problem and, very often, makes it worse.

So as our character attempts to solve the problem, she will experience disasters, calamities, setbacks, misfortunes, upsets, betrayals, unforeseen obstacles, desertions, and failures. Plans will go awry. The villain will counter with shocking blows. The character will learn things that twist her (and the reader’s) understanding of the problem in more dangerous directions. The problem will become more intense (see part 1), more immediate, probable, significant, and specific. More in the character’s life will be put at risk.

Maybe the character starts the story being personally threatened by the villain, but as the story progresses the villain begins to threaten his children. Maybe our inexperienced team sets out and halfway through the story, their leader (Gandalf or Obi-wan Kenobi), the guy who was keeping them all from dying, is killed. Maybe our airplane gets shot and the fuel leaks out, and our perfect escape crashes into the mountains only miles from where we began.

All of these plot turns keep the tension building.

Another thing they do is keep the story from becoming monotonous. A fight where the positions of the hero and the opposition remain static quickly begins to bore. Think of a football game where the score remains at 0-0 for three and half quarters. Both sides keep getting the ball and keep having to punt after three downs. Nobody gets injured. Nobody makes any yardage. Nothing changes.

Boring.

So we keep the plot turning, keep adding complications and revelations and conflicts and surprises. We keep giving the reader something new to increase their hopes or fears.

4. Avoid Predictability with Surprise

The last way we make the problem hard to solve is by making sure nothing works as planned.

Readers will have a hard time hoping and fearing if they can predict what will happen. When they pull back and cogitate, they may suspect in the end that the hero will win. But if we’re telling the story effectively, they won’t be pulling back much. They’ll be focused, the details of the immediate events filling up the capacity of their working memory. They’ll be living in the moment on the page and worrying about the characters. And the surprises we deliver will put them off balance. They’ll make it so the reader can’t predict exactly what will happen next.

Remember: reader’s don’t want to know what WILL happen. They want to know what MIGHT happen and feel tension about the possibilities.

So some surprises will convince the reader that our hero MIGHT indeed lose. The hero’s smart and bold plan, which everyone expects to work, fails. The one sidekick we thought we could count on turns traitor. The opposition tricks our hero into a setup that now has the cops thinking he committed the crime.

Other surprises will give the reader reason to think they still MIGHT win. Our hero gets a critical clue that leads her one step closer to the killer. Maybe she beats up the villain’s henchman and escapes. Maybe the sidekick who rejected her at first decides to come help after all. Of course, we can’t give our hero an easy go of it. We still need them to fear. But our characters always have to have a chance, even if it’s tiny.

We evoke surprise in the reader when we lead them to expect one thing and deliver something else. Sometimes you do that by structuring the story so the lead character, and the reader, don’t have all the facts up front. And the current set of facts lead to one conclusion. Sometimes you skillfully plant ideas into the reader’s mind that misdirect their expectations. A classic example of this is the red herring in mysteries.

However you do it, surprises need to be believable to work. They need to be logical. Readers will not hope or fear if the opportunity or threat is hokey or forced. Rubber snakes only scare people when they’re mistaken for the real thing. So give the audience surprises that take their breath away, and watch their tension and delight rise.

Putting It Together with The Story Cycle

It’s good to know you need to make the problem hard to solve, but how do you use all the obstacles to develop the plot? How do you layer them in? How do you start and move forward?

You follow the story cycle, which is simply a model of how we humans go about solving problems, and apply the techniques listed above in ways that make sense to you and spark your interest. You can move forwards or backwards, whatever is most productive to you at the time.

I’ve inserted a diagram of the cycle below and will explain each element. Please note that this is built on the wonderful discussions of scene and sequel found in Dwight Swain’s Techniques of the Selling Writer and Jack Bickham’s Writing and Selling Your Novel and Scene & Structure. I’ve added my own insights, but if you want an expanded discussion of this topic, you might want to read what they have to say there.

One thing to note before we dive in is that the parts of the cycle don’t always correspond to individual scenes on the page. You can present an action or reaction in a scene, a sequence of scenes, narrative summary, or, if it’s insignificant, you might not present it at all. The decision about what to put into scene, narrative summary, or leave out entirely is something I’ll discuss in the part of this series that focuses on scenes. For right now just know that story is about a character’s attempts to solve a problem and the results of those attempts and you’ll be sharing only those parts that make a difference.

Inciting Incident

Everything starts at the point when the problem arises. In fiction, we call this the inciting incident. In real life, it’s the “ah, crap” or “oh, no!” moment. Or, if this is a story about a lack/opportunity, it’s the moment of “dude!” and “oh-my-gosh, oh-my-gosh!”

So with a murder mystery, it’s the point in time when the lead character learns about the murder. In a story about a kidnapping, it’s the moment when grandma is shoved into the back of the van. In a love story, it’s the moment when the girl meets the boy.

The inciting incident thrusts the lead character and the central problem together. The central problem is the main problem the character will be dealing with throughout the rest of the story. Maybe Lead took action and found the problem. Maybe Lead was just minding her own business and the problem found her. It doesn’t matter.

There may be other subplots in the story. There will be changes, complications, and developments in the central problem as we go along. We don’t need to know everything about the problem in the beginning. We just need to know that the character has a problem and that this problem is going to be the one the story is about.

Reaction

So what do we do in normal life when presented with a problem? Let’s say water starts dripping out of the light fixture right above your kitchen table. Maybe the wiring starts to spark. What do you do?

First, you will experience some emotional response. It might be alarm (Oh, crap! That might start a fire!), or anger (Those morons who rent upstairs!).

Next, you consider your options. Maybe you need a towel or bucket under the fixture. Maybe you should go bang on the door of the apartment above. But maybe the people are gone, so you’ll have to break in a window or try to force the door, or call the apartment manager. Maybe you call your buddy who is in construction. Depending on the problem, you might find yourself in a discussion, performing some analysis or research, or sketching out a plan.

At some point, you decide on a course of action. 

When we face any problem in real life, we follow that same sequence of:

  • Emotion
  • Thought
  • Decision

For our plot to feel real, we need to follow that sequence with our characters as well.

Sometimes in real life we move through the reaction process quickly. Sometimes it takes a while. This happens in a story as well. But because you want to make things clear, you’ll remember that any non-standard decision will need an explanation. So you’ll put that into the thought part so it makes sense to the reader.

Please note as well that reaction is the place where we have the most time to explore motive, including the past.

When the character finally arrives at a decision, the reaction phase is over. In fact, the character’s decision to take some action propels us into the next step. Even if the character decides to ignore the problem, that’s an action. And as you’ll see, it’s going to fail. Because plot is all about trouble.

Action

At this point, the character has decided to take some action. The goal or purpose of the action is to fix the problem or complete some step along the way to fixing the problem. The character will either reach that goal or she won’t. When the goal is clear in the reader’s mind, they form a question: will the character solve the problem? It’s a clear yes or no proposition. And because the character is deserving and the problem is significant enough for the reader to care, the reader will hope the character succeeds and fear she might not. 

If, however, you fail to make the decision and goal clear to the reader, then they won’t worry and hope as much as wonder what the hero is doing. Too much of that and we’re back to confusion instead of suspense. So make the decision and goal clear right up front.

If it’s a scene where the opposition is doing something to the character, then you make the opposition character’s goal clear. Think about Hitchcock’s bomb in the example above. The hero doesn’t know about it. But the reader does. The reader knows exactly what might happen. And because they know about the awful possibility, they can worry about it.  

Let’s say the hero decided to call the apartment manager. Often, in our normal lives, the first action will solve the problem. In this case, the manager is in. The manager immediately calls the maintenance man who goes up stairs, finds the renters above left a sink running, turns it off, mops up the mess, and fixes the issue.

Problem solved.

That’s real life. We solve all sorts of problems on the first or second try in real life. We keep tension down. But with stories we don’t want to eliminate tension. We want to build it. The reader wants to worry for a good long time. And so the form has to be different. This is why problems in stories aren’t fixed so easily.

So what do you do?

You change the result of the action to something that maintains or builds tension. There are four types of consequences that can occur when you attempt to fix a problem.

  1. Yes: you fixed the problem.
  2. No: you didn’t fix it.
  3. No, but: no you didn’t fix it, but you did do or find something useful. For example, no, you didn’t find out who the murderer was, but you did find an important clue. Or no, you didn’t find the bad guy’s lair, but you did find a new ally. Or no, you didn’t capture the criminal, but you did get a license plate number.
  4. Yes, but: you fixed the problem, but now you have a bigger or different problem. For example, yes you killed the monster, but now you woke up the monster’s mumma and she’s twice as big and ferocious as he was. Or yes, you killed the monster, but he bit you and you are now infected with a virus that will turn you into a monster. Or yes, you escaped the prison facility, but the guards were alerted and are on your tail. Or yes, you killed the assassin sent after you, but now the bad guys know where you are. Or yes, you caught the thief, but now realize this means there was someone on the inside helping him. Or yes, you killed the killer robot (Mr. Incredible), but there’s some mysterious person watching you (and you begin to lie to your wife and then they bring you back and the monster just about kills you).
  5. No, furthermore: you failed to fix the problem, furthermore, you just made it worse. No, you didn’t kill the monster, furthermore, the beastie has now kidnapped your brother. No, you didn’t succeed in killing the king, furthermore, his guards caught you and now you’re in prison. No, you weren’t able to convince her to go on a date with you, furthermore, she thinks you were only asking so you could spy on her company. No, you weren’t able to convince your father to let you take the science class you so desperately need to get out of Nowhere-ville, furthermore, your father has cut off all your schooling privileges.

Which of those will make the problem harder to solve and increase a reader’s hopes AND fears for the character?

Not the first one. You cannot present a problem to your character and have them fix it on the first attempt. You can’t do this because then the story is over. There’s no hope and fear; there’s only “done” and they’re looking for a new story. You want to BUILD reader tension and curiosity and only release it after it’s grown to a sharp point. So a simple “yes” is out.

What about the others? A “no” will let you maintain tension. It doesn’t really change the story situation, but it can work. A “no, but” keeps the trouble in place but allows your character to make progress on solving the problem. This continues the fear and builts a bit of hope. That sounds good. A “yes, but” will allow the readers to hope for a while and then be plunged back into fear. That sounds good too. A “no, furthermore” will increase reader worry. We like worry, so that will work as well.

Of course, these kickers, the yes-buts and no-furthermores, will have more power if they also include an element of surprise. Not only does our hero experience a setback, but the situation has been altered in an unexpected that puts the readers on their heels—Crap! What will the hero do now?!

Again, the yes portion of the yes-but option can last for a scene or three. However, the other shoe must drop sometime. It might drop immediately. It might drop in the next scene when the villain reacts to what the hero just did. It might drop a few scenes later. But it must drop.

If the result truly is a yes, you must drop a new problem in its place. For every problem you solve, you need to raise at least one more or switch to another plot line (problem) that’s still active. There is no ideal length for the time between a “yes” and a “but.” There is only the principle that suspense depends on problem, and the longer you go without a problem, the more likely it is that your reader’s tension will decrease.

Of course, suspense is not the only delight stories deliver. If you ease up on the suspense and deliver a chapter or two of humor or wish-fulfillment, the reader might not notice or care. In fact, such a switch might be exactly what the reader needs. Nevertheless, the story can’t progress until we come back to the central problem. If readers complain that the story is slow or wanders, it just might be that you’ve strayed a bit too long.

Despite the variations just mentioned, for your story to continue, your character will enter the action with a goal and end up with trouble. In summary, the main parts of the action are:

  • Goal
  • Conflict
  • Trouble

Okay, the last part really should be “Result,” but for most of the story it’s trouble, and so I’m sticking with it to emphasize the point. When we give our hero more troubles, we kick the story back up to problem, which leads to a reaction, which leads to action, which leads to more trouble, and another reaction, and around and around we go. We continue to kick the story around the cycle until the very end when the final answer to the final action is a big resounding YES! Or it’s an everlasting no and the readers close the book and weep, or blog about heartless authors, or, like I did once, rip the offending ending out, write a better one, and glue it in place.

Conflict & Surprise – The Cycle’s Dynamo

You’ll notice I’ve drawn the graphic with conflict and surprise as the dynamo in the middle that gives energy to the wheel. The role of conflict and surprise cannot be overstated. They imbue every part.

The inciting incident leads the character smack into conflict and surprise.

The action revolves around obstacles and conflicts and surprises. More importantly, it ends in a great dose of conflict and surprise—that’s the very definition of a yes-but and a no-furthermore. The hero starts out thinking his action will work and finds it doesn’t. Surprise!

Even in the reaction stage we can include conflict and surprise. Maybe after our team’s setback, they regroup and discuss what they’re going to do now. This is a fine time to allow the varying motives of those on the hero’s team conflict. Maybe this is the time when one of the people we rely on defects to the other side. Maybe it’s the time when we begin to really see the impact of the disaster that just occurred. It’s also a wonderful time for our hero to come to a surprising insight or make a surprising but logical decision. Or let one of the other characters make a surprising suggestion.

Through it all, this conflict and surprise keep the character at a disadvantage. And that keeps the reader hoping and fearing and wondering what in the world will come next and how will the character ever pull it off.

Look for how conflict and surprise work in the stories you love. And if you’d like, you can see it work in a fabulous sequence in _Life_, season 1, episode 3.

Here’s the setup. Charlie Crews is a detective who was sent to jail for a murder he didn’t commit. Being a cop in prison made him a target for many beatings, hence the yellow faded-bruise face. Eleven years later they found none of the DNA at the murder site was his. So they released him, and, as settlement for damages, gave him a bunch of money, and allowed him to be a cop again. He’s been partnered up with Dani Reese. Nobody really wanted him, but she’s had problems of her own and got stuck with him. Crews had a car in the first episode, geeked out about GPS and hands-off telephone (stuff his missed in prison), but the ex-con lawyer Crews has put up in his mansion ran it over with a tractor. He’s been riding the bus. In this sequence, Crews and Reese are looking for a guy named Manny Umaga who carjacked a man and his wife then shot the wife. In this sequence they go find where he is and then go get him.

Watch it and then read my comments below. It runs from minute 15:49 to 21:15.

1. Surprise. You walk into a dangerous car shop. What are you expecting? You know you’re going to meet hard characters. They’re not going to want to talk to you. There’s some danger here and, therefore, a bit of suspense. So we meet some hard characters. But did you see the surprising particulars of Buscando Maldito–his neck tattoos and hat? Wonderful and new (at least to me). Then before we can have the expected confrontation–surprise–Crews sees the car of his dreams. Then we get that wonderful exchange between him and Maldito and El Repitito. Total humor. Totally unexpected. Then Maldito suggests a posse? Not only is he willing to talk, but he suggests he goes with them? Did you notice as well Maldito’s surprising responses to Reese’s questions—no on-the-nose dialogue here. When going to get Umaga, more surprises. Flash bangs? Big honking Samoan running like that? Busts down the door? Takes Crews by the neck? Crews pulls his own knife? Surprise after surprise after surprise.

2. Conflict. Between Crews/Reese and guys in shop, Maldito and Crews about the car, Maldito and Reese (didn’t you love that bit about the airbrush), between Umaga and Crews, between Crews and setting. Then Crews and Reese (with the knife).

BTW, look at this sequence with the lens of the story cycle. If you watch just a little bit more, you’ll see it’s a classic yes-but trouble. Yes, they find Umaga (not without a lot of conflict), but the victim won’t identify him as the killer. And around the cycle the story goes again.

Now look at the last few scenes in the current story you’re reading. Is the author using conflict and surprise as tools to move the story around the cycle?

Plots that rock

We present readers with sympathetic and interesting characters who are dealing with significant hardships or dangers. But readers don’t want to worry for two seconds and then have their tensions resolved. They want to feel a rush of relief. And you can’t feel a rush unless there’s something major to feel relief from.

When does cold sweet water taste the very best?

Not when you’ve just drunk a gallon jug of it. Not when you’re swimming in a freezing lake full of it. No, water is mind-blowing when you’re so thirsty your tongue cleaves to the roof of your mouth, when the spittle has dried all around your lips, when you’ve been thinking about that drink for hours and the world seems to be nothing but heat and rock and dust.

When you’re bone thirsty dry, that’s when the first sip feels like the rapture.

The magnitude of the relief experienced in the resolution is in direct proportion to the stress that comes before it. So the more tense the reader is when they get to the resolution, the bigger the relief. If you’re delivering a mystery, the more puzzled the reader is, the bigger the insight.

In the beginning of the story we introduce the problem, raising a reader’s curiosity and interest. In the end we resolve the problem and satisfy the reader’s thirst. But it’s the wonderful middle where we build the thirst. With great middles, our story resolutions bang. Without them, they ho-hum and fizzle.

And it all revolves around making the story problem harder to solve. In fact, I’ve found that as long as I keep thinking about how to keep making things harder on my characters, the story scenes seem to line up and present themselves.

Now, we’re not done with plot just yet. In the next part, I’ll discuss the big picture of plot. It’s called structure. I’ll share why I think it’s more helpful to think about structure in the context of problem-solving, plot patterns, and Pareto elements than it is to talk about mythic journeys or rigid act numbers, proportions, and plot points. I’ll also break down at least one novel so we can see how an example of how everything we talked about works in practice.

In the meantime, if you think you might see other things that make a problem harder to solve or affect the story cycle, please add them in the comments.

Bonus 1 – A little Hitchcock

The following is an excerpt of an interview, presented in two parts below, between Alfred Hitchcock and Huw Wheldon. It was filmed for the BBC television program “Monitor” and was first broadcast on May 5, 1964. Watch it, keeping in mind the points made above. Of course, the purpose of sharing this isn’t to quote it like scripture. We don’t want to accept anyone’s model of story without thinking about it and testing it against our experience and observations. So listen and then let me know if you think his ideas are accurate.

Part 1

Part 2

Here’s another. “Movie Go Round,” 8 July 1966, Light Programme, Alfred Hitchcock talks to John Kennedy about the enjoyment of fear & ways of creating suspense (with reference to Vertigo).

By the way, if you enjoy Hitchcock, you’ll want to read Hitchcock on Hitchcock: Selected Writings and Interviews, edited by Sidney Gottlieb.

Bonus 2 – Development Questions

In the last part in this series, I’ll talk more about using suspense principles to generate story ideas, but you can start trying to apply the Pareto factors that have been discussed right now. Here are examples of productive questions you can ask yourself.

Problem

  • What types of danger might my character face?
  • Who’s in the most danger?
  • Who stands to lose the most?
  • What’s a stake?
  • What are the character’s opportunities?
  • What kinds of hardship might they face now?
  • What are some potential mysteries in this world or with this problem?
  • How can I make the problems more intense?
  • Who might cause a lot of trouble in this situation?
  • Why would the opposition want what they do?

Character

  • What are some things that could make my character sympathetic?
  • What are some things that could make my character deserving?
  • What are some things that could make my character more interesting?
  • What are some ways I could provide cast variety?
  • Why types of people would be fun to put together?

Plot

  • What types of obstacles does the character face?
  • What are some things that can put my character at a disadvantage?
  • What are some possible fun points of conflict inside the character, with people on the character’s team, with the opposition, and with other bit parts?
  • What are some possible upsets the character can experience along the way?
  • In what ways might the problem get worse?
  • What are some surprises I can spring on my reader and character?

You don’t need to answer every question. Just take one and run with it listing as many options as you can. List out all the dumb cliches that come to mind. Don’t filter yourself. Dumb stuff works like manure on the garden of your mind. Cherish poop—it’s what makes flowers grow. As you generate your options, try to vary the nature of the solutions you come up. And try to think up some that are unusual. Sooner or later you’ll start coming up with ideas that spark.

Bonus 3 – An Invitation

I don’t want you to simply accept the model of the story cycle I’ve presented above. Please take some time when you next watch a TV episode or movie or read a novel and see if and how it works in the kind of  fiction you love. You don’t have to break down the whole story if you don’t want to. Just do a scene or three. Then report back here what you found. You, me, and everyone who reads this will be better for your insights.

Parts in the The Key Conditions for Reader Suspense Series

  1. Scene  (coming soon)
  2. Development Tips
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    Amazon vs Macmillan = Big River Fighting to be Big Banana

    Here’s what this brouhaha is all about

    Amazon wants to try to replicate with digital books what Apple has done with digital music. So what has Apple done?

    According to Cnet’s “iTunes reps 1 in every 4 songs“:

    “iTunes-purchased songs now account for 25 percent of the overall music market–both physical and digital–in the U.S., says an NPD Group report released Tuesday.”

    That may not seem like a market leader position, but in the comments one person pointed out the following.

    “35% of the music sales are digital (there’s some conversion where 1 CD = 11 or 12 individual digital downloads). Apple owns 70% of the digital market. 70% of the 35% ~ 25%. So Apple has a 25% share of all music sales.”

    Whoa, Nellie. That there’s what we call a cash cow. Moo-la, Baby, Moo-LA! And this becomes even more significant when you consider the fact that many think the digital part of music sales is only going to grow and grow.

    According to the same set of data, TheStreet.com’s  “iTunes, Wal-Mart Dominate Music Sales” reports:

    Amazon accounts for only 8% of that market .

    How did Apple get the head lock on such a huge portion of the digital market? It appears it has to do with the fact that Apple was first to market with a good MP3 player solution, linked that to its iTunes store, and then bundled the software in such a way as to drive and then keep people coming back to iTunes. Here are a couple of articles. I’m sure we could google dozens more.

    Amazon (and many others) are forecasting digital books to become a very large part of book sales. Amazon wants to be the big banana in that space. Well, it can’t be (drum roll) the big Apple now can it?

    But what does this have to do with publishers?

    Big Banana’s Problem

    Amazon cannot become the big banana if nobody buys its stuff because consumers feel it’s priced too high.

    So why don’t they just price it low?

    Ah, there’s the peel.

    In this new proposed arrangement, Amazon cedes a huge portion of its pricing control to the publisher.

    But Apple’s doing that with its iPad.

    It is. However, Apple already has a model and ability to sell. I think Amazon wants to make sure it keeps the low-price position because this is one of the key reasons people go to Amazon. Amazon pulls online book customers in because (listed in what I estimate is importance):

    1. The new books are usually cheaper and if you really want a low price you can buy them used
    2. Amazon provide long tail stock (what book can’t you get out there?)
    3. It’s easy to type in a title and find out more info about the book (first chapters, user ratings, etc.)
    4. Completing the sales transaction is a snap 

    I’m assuming Amazon is worried that if it allows publishers to price their ebooks higher, then they lose one of their MAIN draws. And therefore their ability to become Big Banana.

    The Existing Supply Chain Model

    Right now you have these distribution or supply chains:

    • Publisher  –> Wholesaler  –> Retailer –> Consumer
    • Publisher  –> Retailer –> Consumer
    • Publisher  –> Consumer

    All of them exist side-by-side. For example, Scholastic will sell books via a Barnes & Noble retailer, but they’ll also sell direct via their school book program. You can get SERVANT at Barnes & Noble or you can get it directly from Macmillan here.

    Why have the middlemen?

    Because middlemen bring the cost of purchasing a book WAY down. Some people don’t think that. All they see is that the retailer buys the book wholesale and then jacks up the price.

    But imagine there were no Wal-Marts, Smith’s grocery, or any other kinds of stores. As a consumer you would have to go to farmer Bill for milk, travel 10 miles to farmer Jane for corn, travel another 10 miles to farmer gill for eggs, and on and on and on for the hundreds and thousands of different products we buy. Furthermore, because middlemen bring the products all together each producer has more incentive to compete on quality, value, and price.

    Middlemen SAVE consumers huge amounts of time and money. That’s why we’ll always have them with us even though producers may still sell direct at the same time.  And that’s why we’re willing to pay the little bit they ask for what they do.

    Price/Volume/Profit Control

    There are two keys to making all of this middlemen business work.

    First, usually only the two parties involved in any transaction control the terms of that transaction. So the publisher and wholesaler agree on a price for their transaction. The wholesaler than makes a separate agreement with the retailer. Finally, the retailer is free to make a separate agreement with the consumer. In each transaction the seller gets to control price, cut deals for high volume purchases, and, therefore control its profit.

    In all cases you negotiate a price/volume mix that’s good for both parties. Sometimes this includes a flat price. Sometimes it includes price deductions for larger volumes.  But in all cases it gives the producer something to count on. If a customer wants a lot of product, great, we’ll sell it to you for X price and make Z profit. If you want less, fine, we’ll sell it for Y and make Q profit.

    Second, wholesalers and retailers want to control costs. They need to be able to turn around and sell your product for some profit. If you sell your stuff to someone else for a humongous discount, then that allows their competitor to charge less and potentially shift volume to them. So buyers will often try to get commitments that you aren’t going to screw them somewhere else. And sellers who value long-term relationships are willing to make such commitments.

    So here’s business as it is today. A retail bookseller (Amazon, B&N, etc.) pays a fixed wholesale price for the book to the publisher. The bookseller might negotiate wholesale price breaks at different quantity levels with the publisher, but that’s a wholesale price/volume agreement that ensures certain profit levels for the publisher. As for the retailer, they maintain a different price/volume/profit control on their end with the consumers, fiddling with volume/price mixes that make sense to them. In this situation BOTH the publisher and the retailer maintain price/volume/profit control.

    What do you want to be–the Marketplace or the Seller?

    But this new percent-of-retail scheme decouples price from volume and forces the publisher or retailer to lose control of profit. Either Amazon or the publisher has to GIVE UP price/volume/profit control with their set of buyers.

    If Amazon gets control, then it can set the retail price however it wants REGARDLESS of volume. In this situation, because wholesale price is pegged to retail price via the %, this means Amazon would dictate the wholesale price to the publisher without any regard to volume. This takes price/volume/profit control away from the publishers, putting them at the mercy of the retailer’s whims.

    Scary, a total shift in the way they’re doing business. Publishers would have to budget for the worst case scenario–the lowest the retailer might charge.

    However, that’s NOT what happened. In this current deal Amazon ceded its control to Macmillan, saying, okay publisher YOU set the price for my customers. This isn’t foreign to Amazon. They do this right now with used book sellers. Those folks set their own price and Amazon acts as the market place. And once Amazon says “we’re the marketplace, not the seller” then they step right out of the “hey, you’re charging too much” equation. So nobody would yell at Amazon for this move. Well, some folks would, but they’d soon figure it out. For example, nobody yells at Amazon now when used book vendors want to charge $99 for a trashy paperback. Everyone gets that Amazon is just the marketplace just as they get that Ebay is the market place.

    However, in this case Amazon did want to retain some control. They said, let’s set a range of prices that are acceptable. You can charge $5.99 to $9.99 but no more or less. This would allow the publisher to sell a book for more money when it’s initially released and gradually drop the price as time goes on until we get the bargain basement price of the remainder tables. The articles I linked to in the original blog discuss this common selling practice.

    Macmillan said, the miminum is great, but we actually want to start higher–$14.99.

    Amazon said, no way, Dude. And the battle was on.

    Magic $9.99?

    But why? Why did Amazon insist on that maximum? Why not just do what they already do with used book sellers and step away completely from controlling price? Wouldn’t they WANT to make more money with higher prices anyway?

    Again, price directly affects volume sold which affects profit. But in this case, it’s not as much about profit but volume and market share.

    The only reason that makes sense to me is what I discussed at the beginning of the article–Amazon wants to dominate the digital book space as Apples does iTunes, and they feel the must keep prices low to continue to get people coming to their Kindle store and growing their customer base.  They’re hoping to spank the competition in this segment by being big first and getting all the volume–it’s the old five yards and a cloud of dust.

    Big Banana. Kind of like Wal-Mart is in its segment. Kind of like Microsoft is in theirs. Kind of like Apple is with digital music.

    And they obviously think $9.99 is the magic number to keep the customers pouring into their Kindle e-book world.

    ebooks cost nothing and my grandma plays in the NBA

    Isn’t $9.99 a good price for the publisher? I mean, heck, ebooks don’t use any paper, so they cost next to nothing to make, right?

    Um, no.

    The answer’s “no” because paper is only a part of the cost. And I’m not talking about the cost of the person who takes the Word document and converts it into PDF or Kindle or whatever the ebook format is. My kid could do that for twenty bucks.

    Every product is a mix of fixed costs that don’t change with the volume you produce and variable costs which do vary. Rent, electricity, buildings, equipment, editorial, art, design, author advances, marketing, etc.–all these things can be fixed costs. It doesn’t matter if you make one book or one million. You still have the same rent, same fixed cost for artwork, same cost for editors.  

    So how big are those fixed costs? Based on the blogs I linked to in the original article (and if I read them correctly), the fixed costs are estimated somewhere between $7,000 and $20,000 per book. But those numbers aren’t hard numbers. For example, books that have bigger author royalities and bigger marketing budgets are going to cost more. Furthermore, because those numbers don’t have any details backing them up, I’m leery of trusting them.

    But we can look at something that is public knowledge to see how this works. For example, Stephenie Meyer got $750,000 for Twilight. Most authors do NOT get that. Most get a $5,000 – $7,000 advance per book. Still it shows the fixed costs can be quite large. Meyer’s advance was a huge fixed cost that needed to be covered by each book her publisher sold.

    If they sold only one book, they’d have to have charged $750,000 for it just to cover that one cost. Do you know anyone willing to pay that for a book? No. So they priced it, hoping to sell thousands. If they were to sell 750,000 copies, then that advance only cost $1 per copy. If they were to sell 1.5 million copies, then it would be .50 cents per book. The more books they sell, the smaller the fixed cost per book. Of course, that’s just one fixed  cost! You need to add all the others in (marketing must have been very large as well). Furthermore, Meyer is THE best seller. The vast majority of authors don’t sell anything that comes close. Yes, they have smaller advances and marketing budgets. But you get the idea–fixed costs matter!

    So all these people saying that since no paper is involved ebooks should cost nothing are ignoring fixed costs. In fact, according to some sources, printing, paper, and shipping only account for 10-20% of the cost of most books. I don’t know if that’s an average at all volume levels. Again, there was nothing to back up those claims. But if it’s accurate, you can see the arguments demanding ebooks be sold for next to nothing become silly at best.

    The fact is that the publisher needs to cover those fixed costs. If you were the publisher, how would you do it? Would you price hardbacks to cover fixed + variable + profit? And then price paperbacks and ebooks at variable + profit? Probably not. Hardbacks are already pushing the price limits for consumers. I think you’d want to spread those fixed costs around. If anything, you might try to cover a higher portion of the fixed costs with the paperback and ebooks.

    My inner accountant is screaming for real data to crunch and display in a spreadsheet, but I don’t have any actual actual price/volume/profit matrices. What I can say is that paper has NEVER been the only cost. For midlist authors I suspect it’s probably the smaller portion of the cost of each indivudal book. Publishers must price the books and move the necessary volume to cover fixed costs + variable costs + some profit. And so it’s only reasonable to expect that ebooks be priced to do that.

    What’s the best for you, dear reader?

    I don’t know which specific potential leader will end up providing better prices, reading devices, services, etc. in the long run. Is that Amazon, Apple, Barnes & Noble? A whole bunch of retailers? Who knows?

    What I do know is that it’s good to have a number of companies competing for the customer’s dollars. My vote is with having lots of retailers. If Amazon can sell a significantly larger number of ebooks with their pricing, then publishers, authors, and readers all win. If they can’t, then it becomes a win-lose.  And the publishers and authors will be on the lookout for a way to improve the situation by seeking out other distribution channels.

    Edit for Macmillan Announcement

    2/4/2010 4:05 PM

    It appears Macmillan and Amazon have come to an agreement.

    Notice Macmillan CEO claims this new agreement will result in them making LESS money than they do with ebooks currently. But it provides a reliable and rational market. I think what he’s saying is that this allows publishers more predictability, even if it comes at a price.

    From what I understand Amazon currently pays 50% of suggested retail price for an ebook. The publisher sets the SRP (you see it on the book often), but Amazon has full control to charge whatever it wants to the customer. Here are the numbers for SERVANT.

    • SRP = $25.99
    • Amazon pays the publisher 50% of $25.99 = $13 for each copy of SERVANT they sell
    • If they sell it for $9.99 they lose $9.99 – $13 = $(3.01) per book
    • If they sell for $14 (about what they’ve been listing it for, the make $14 – $13 = $1 per book

    Under the new deal the publiser sets the SRP and the consumer price. On each sale Amazon gets 30%, the publisher 70%. Here are the number for SERVANT under this scenario.

    • SRP = $25.99
    • Publisher sells ebook for $14
    • Amazon pays the publisher nothing until the sale.
    • Amazon earns $14 x 30% = $4.2. This is MORE than they are making under the current system.
    • Publisher earns $14 x 70% = $9.8. This means the publisher earns $(3.20) less, just as claimed, under the system they WANTED versus the existing method

    So why earn less? As Macmillan says in the announcement above, they’re willing to take less to have a more rational and stable market for ebooks

    Over the last few years we have been deeply concerned about the pricing of electronic books. That pricing, combined with the traditional business model we were using, was creating a market that we believe was fundamentally unbalanced. In the last three weeks, from a standing start we have moved to a new business model. We will make less money on the sale of e books, but we will have a stable and rational market. To repeat myself from last Sunday’ s letter, we will now have a business model that will ensure our intellectual property will be available digitally through many channels, at a price that is both fair to the consumer and that allows those who create and publish it to be fairly compensated.

    We have also started discussions with all our other partners in the digital book world. While there is still lots of work to be done, they have all agreed to move to the agency model.

    So this is how all ebooks will work with Macmillan going forward. I’m betting most or all the other publishers will follow suit.

    I think this is good news for readers, publishers, and retailers. Readers get it for less than hardcover. It will be at the higher end of the range settled with Amazon (I think it was $5.99 – $14.99) unless the publisher decides to run discounts as they do with many blockbusters now in hardback. But the price will drop as time goes on. I imagine when they release the paperback for a book, they’ll have to drop it for certain. And when books go to the remainder tables, they’ll drop again. I can see old ebooks or promotions costing $5.99 – $9.99, new ones $14.00.

    BTW, the standard now for many authors is to be paid 15% royalty of the SRP on ebooks up to a maximum of 40-50% of the net amount publishers get from the retailer (btw, contracts stipulate different royalty rates for ebooks, hardback, mass market, etc.). Something the industry is considering, as mentioned in Sargent’s letter, is setting a % rate of the amount received by Macmillan from Amazon. So instead of paying authors 15% royalty on the SRP, new contracts will likely pay authors 20 -25% of the 70% the publisher receives as royalty. You can do the math. It’s very clear this new deal doesn’t earn the author more per book. 

    Hopefully, then, we’ll simply sell a heck of a lot more copies. One glitch in all this is the fact that publishers haven’t really been setting prices with consumers. That’s been the retailer’s job. And so they’ll probably have a learning curve trying to get the prices right in the beginning. Or maybe not. We’ll have to see.

    Edit to answer Jason_Young @ 2

    2/5/2010

    Your point is, hey, if they have three products (hardback, paperback, and ebook) to spread the fixed costs across, then should that allow them to drop the price of all three products? $100 / 2 = $50. $100 / 3 = $33.3. Have I got the question right?

    FIXED COSTS AND VOLUME

    If so, then the answer is it all depends on the relationship between volume and fixed costs. It always depends on that relationship. In fact, that 20% figure may or may not be accurate because . . . it all depends on volume and fixed costs. Both of which can change.

    Let’s take a totally FABRICATED and SIMPLIFIED situation to see how it works.

    Fixed costs: $10,000
    Variable costs hardback (paper, printing, binding, etc.): $3

    Cost per book by volume printed.
    Printed / Cost per Book / Variable as %
    1 / $10,003 / 0.03%
    1,000 / $1,003 / 0.3%
    5,000 / $5 / 60%
    10,000 / $4 / 75%
    20,000 / $3.50 / 86%
    50,000 / $3.20 / 94%

    Now remember: printing has fixed and variable costs as well. But I’m going to say the printing’s all variable to keep this manageable. And that you sell every book you print (something that never happens). The thing to see here is that when you keep fixed costs constant and increase the volume printed, then the fixed cost amount and % per book goes down. Conversely, variable costs become a larger and larger portion of each unit’s cost. Remember, however, that often fixed costs go up when you plan on printing significatly more books (Twilight etc.) But given a set budget for a book, you want to sell as much as you can.

    VARIABLES CHANGE

    So your argument is that when ebooks come along, the fixed costs have already been covered by the hardbacks and papers, cause they’re all still priced the same and the variable and fixed costs haven’t gone up that much since two or three years ago.

    Here’s some of the assumptions you’ve made that might be false:

    1. Fixed and variable costs haven’t gone up
    2. Publishers are selling the same number of copies per book as they were in the past
    3. Ebooks aren’t cannibalizing sales of hardcopies

    The truth may be that costs have gone up and that books aren’t selling as many copies in their various formats as they used to. But even if both of things have not happened, why should we suppose that ebooks don’t cannibalize hardcopy sales, dropping the volumes and, therefore, increasing the cost per hardcopy? Or that they won’t cannibalize even more in the future as ebook readers become better and better.

    On the revenue end, you’re also assuming publishers are selling books for the same prices they were in the past. SRP may be high, but have you noticed the prices on new books on Amazon and other outlets? My $25.99 SRP book came out and sold for $17. It sold for $15 and change before release! And I’m not a big name they’re trying to drive volume to. This is newbie no-name they’re having to discount.

    What I expect has happened over the last five years is this. Costs have risen. Hardbacks are already pushing the limits on price. Furthermore, sellers and consumers are asking for more and more discounts. Paperbacks still haven’t crossed the $9.99, but there’s still pressure to keep them low. Ebooks are adding revenue, but a significant portion of that comes at the expense of hardcopies. So it changes the mix of products sold. It doesn’t simply open up a whole new stream of untapped cash. Because of this, ebooks allow the publisher another method to earn profit that’s getting squeezed away.

    PRODUCT MIXES AND CONTRIBUTION MARGINS

    The best way to look at this is to look at the cost in two ways. One way is to allocate fixed costs and get a price per unit. But if you look at it only that way, you can make a number of bad judgments on the value or price of a product. This happens because of that relationship between fixed costs and volume. So you also want to look at the contribution margin of each product. And, in fact, this is a better way of judging the profitability of an item.

    In this method you lump all the fixed costs together and then examine each unit of the different products (hard, soft, ebook) only by its variable cost versus revenue to see if each unit sold is contributing something above its variable cost towards the fixed costs. Then you estimate the volume you expect (hope) to sell at given prices and try to price them all in a way that will move enough volume of each type of product to cover fixed costs and provide some profit.

    So you don’t consider each product type individually. You look at the MIX of product and the MIX of contribution margins. And you work it so that together the MIX of products covers costs and earns you a profit. And gets enough volume to keep your author a going concern, growing his numbers so he becomes more profitable as time goes on.

    Edit for Modesitt’s insight

    2/6/2010

    Please check out this blog by L.E. Modesitt, Jr. “Why Amazon and Some Readers are Wrong”

    Second, what’s been overlooked is the fact that a tremendous number of book titles actually lose money. Depending on the publisher and the year, that can range from as little as 30% of all titles published to more than 60%. That means that successful books not only have to cover their own production costs but the losses from unsuccessful books if the publisher is to remain in business.

    Third, hardcover sales of successful books effectively subsidize paperbacks or less successful books. Ten-dollar Kindle books would have created price pressures that would either reduce the sales of hardcovers or replace them with e-books, and as more adaptable e-book reading devices become available, that would reduce overall revenues even more than would $15 e-books. This, in turn, would reduce the ability of publishers to try “new” authors and approaches, and would likely result in more “mass” entertainment and less diversity in a field that is already having trouble publishing books for limited audiences.

    Just in case you didn’t connect it to the discussion above. A HUGE cost that needs to be covered by the contribution margins of the successful books are the fixed AND variable costs of each book that fails to contribute enough segment margin (the contribution margin of a segment of your business, in this case a book in its various formats) to pay for itself.  Look at Modesitt’s percentages of books that lose the publisher money. Think about that. For the publisher to continue to bring in new authors who might not sell well in the beginning but have great potential in the long run to sell well, they have to cover the “start up” costs of those authors.

    He makes a lot of other important points. It’s a good read.  And it all plugs into the fixed costs, volume, price, contribution margin equations.

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  • What Makes a Great Villain?

    GENUS & SPECIES

    I think there are a few facets to the question posed in the title. But before we get to that, I think we need to define what a villain is.

    A villain is a type of antagonist. Every story has an antagonist, someone or something that opposes the hero or heroine, even if it’s the setting as in Jack London’s “To Build A Fire” or the hero himself as in Jim Carrey’s Liar Liar. But usually the antagonist is another character in the story.

    Antagonists vary in many ways. One way that’s important to the story is how sympathetic they are. The spectrum runs all the way from those who generate fear and loathing to those who generate just a little less sympathy than the hero. Note: we can never feel more sympathy for the antagonist; the moment we do, they become the hero in our eyes. The definition of the antagonist is the person we’re rooting against, the person who is working against the person we’re rooting for.

    So a villain is a species of antagonist that generates fear and loathing in the reader. It doesn’t matter if they think they have good reasons for their acts. We still feel they are evil and dangerous. Examples include: Darth Vader, Sauron, the kidnapper in Mel Gibson’s Ransom, Commodus in Gladiator, or the Joker in The Dark Knight.

    So here’s what I’ve noticed about effective villains.

    VILLAINS & STRUCTURE

    1) In a villain/hero story situation, the villain is key because the hero is reacting to the villain’s plan. It’s a total threat/danger plot.

    2) So the villain has to be active. He’s the one who WANTS something. He’s the one that starts the whole story. A weak villain isn’t going after this thing whole-hog or doesn’t have the power to do it or has no urgency and will.

    3) Strong villains are ruthless AND powerful. Villains also need to have some brains–we need to be worried for the hero, remember? We have to know that they’re they type of person  that will take you out if you get in their way. Even if they have a well-spun way of making themselves sound ethical. But villains go beyond other antagonists in that we fear and hate them. They are evil.

    4) The hero needs to be the underdog in the relationship, meaning less powerful, two steps behind, not as easily ruthless etc.  The bigger the plan the more high stakes and high concept the story becomes. But it’s the villain’s plan that drives it. And they will be taking steps to counter the hero, will probably be two steps ahead most of the story.

    5) As always, as with any character, the villain’s plan and motives have to be believable. Even if they are evil. The minute a villain becomes too far-fetched, they lose their power.

    CHARACTER INTEREST

    In addition to the role villains play in the story, there are a number of other things that make them interesting. However, these things are not anything new or different. They’re the same things that make any character (or person) interesting.

    – Larger-Than-Life Attributes (as in experience, power, skill, success, position, or behavior)
    – Eccentricities and Particularities
    – Outrageousness
    – Humor
    – Beauty
    – Surprise (as in against type details, reactions, motivations, or backstory)
    – Inner Conflicts (as in the “ethical” dilemmas they find themselves in)

    While danger and threat draws the attention, rouses interest, and can be sufficient to make a villain memorable, I think the factors mentioned above have a wonderful effect.

    THE CORE QUESTION

    The root question when considering villains is what pushes readers toward the fear and hate of others?

    Of course, it’s relative. But there are qualities that engender these feelings in us. Selfishness, brutality, sadism, madness, cruelty, a complete disregard for others AND the power to carry their wishes out. It’s someone who poses huge, immediate, specific threats to me or those I care about and does it without any concern or with relish. The more intense these factors, I think the more we move along the spectrum towards fear and hate.

    So people say the best villains are those who are the hero’s of their own story and with whom we can empathize. I don’t think this is accurate. The Joker in the Dark Knight was a great villain and may have been the hero of his own story, but never in a million years would I empathize with him. It’s true we can smpathize more with people who agonize and resist horrible acts. And some antagonists do show scruples. But not every story demands that type of antagonist. Sometimes what’s needed is someone who kills grandma horribly and says “so what” or “it was fun”–and engenders fear and hate.

    One last point. “Villain” is a reader attributed characteristic, i.e. the reader is the one who labels the character. This means the person has to be a villain in the READER’S eyes, not necessarily a villain in the eyes of the culture in the story. For example, In Not Without My Daughter the hero subverted and violated the dominant story culture, and I cheered for her. The guy who was sustaining the moral order of the story culture was the villain.

    ROOTING

    From what I can tell, all rooting response is based on some innate sense of justice, of what’s appropriate in a situation. For whatever reason, we feel discomfort when undesireable things happen to good or innocent people. We also feel discomfort when desireable things happen to bad people. The reason why we root for someone is because they have a lack of happiness or a threat to their happiness AND we belive they deserve better. I can’t see anything else we based that deservingness upon except some inner sense of justice.

    It doesn’t mean the deserving person is a goodie two-shoes. It just means that in the context of the story and what’s happening, we think the scales of justice tip, if only slightly, to the hero’s side.

    Some may argue this, but I don’t think it’s possible to root for someone or against someone without a moral judgment. It’s true that not every antagonist needs to or does act immorally. In fact, the antagonist might be doing the right thing, the moral thing, in his or her particular situation, and it just happens to oppose the hero’s desires. The key however, is that the story guides the reader to feel the hero should win at the antagonist’s expense. And that it’s right for the hero to do so. That “rightness” is based on a moral stance of what’s good and desireable in the given situation. The farther along the spectrum of antagonists we move towards villany, the more clear that moral stance becomes.

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  • |

    John guests on Writing Excuses season 3 episode 19

    writing-excuses-the-guys2-300x139

    Here’s the third episode I recorded with the Writing Excuses guys.

    In the first podcast we talked about putting and not putting ourselves in our writing and making characters who don’t all sound like the author. In the second, we talked about how to not repeat yourself as an author. In this one, I shared some basics about generating emotion in readers and dealing with negative emotions writers face when they encounter rejection, compare their career with others, hit writer’s block, or hear someone didn’t like their story.

    As usual, the guys had some great insights. Check it out: Emotion in Fiction.

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  • A Great Post on Writing by Mette Harrison

    Author Mette Harrison writes a column on writing for Orson Card’s Intergalactic Medicine Show. I think you can read them without a subscription. This month’s column had some great insights. Here’s one fab example.

    I also recommend that if you want to write a book that readers will not be able to put down, focus on one really good story (more on this next month). I am not saying that you can’t have sub plots or minor characters. You can. But I urge you to make sure that your page count does not obscure which characters are the main ones or what their main goal is. If you have lots of different characters who are in different parts of your world, that is fine. But make sure that they are all working at different ends of the same thread, that they all end up being part of the same story. If you cannot figure out which character is the one you want your readers to care the most about, to root for most desperately, you may have too many characters.

    Good advice. There’s more.

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  • Generating Story 6: The Story Development Framework

    Folks, it’s been almost six months since I added anything to my series on how to get and develop killer story ideas.  There’s a reason it’s been so long—I’ve been heads-down trying to develop my own stories. 

    I have allotted myself only so much time for writing each day, and when things have to give, unfortunately, it’s my blog that goes first.  Actually, the social media goes first, which is why I have such a lame Facebook and Twitter presence. Of course, if anyone contacts me directly using the link in the sidebar or comments on a post, I always respond promptly.

    Anyway, I wish I had more time, but I do have a day job.  I also have wonderful wife and four daughters, and I simply can’t miss my opportunity to enjoy them while they’re here.  For example, we just did an eight-hour roundtrip trek out to Roosevelt, Utah to attend the commencement ceremonies of my daughter who is graduating with her Associates degree from one of the state universities one month before she receives her High School diploma.  Yes, you read that correctly.  It’s all part of the concurrent enrollment program we have that’s a godsend for those of us who live in rural areas.  That was also the day of my 23rd wedding anniversary to a most excellent and wonderful wife and mom, who would like to think of herself as a large cat, something like a jaguar, but who is more like a horse—sleek, beautiful, and good for something.  Nellie’s a rock. 

    So all that blather to say I haven’t had much time, but I am happy to announce I’ve got something for you today.  I think you will find quite helpful. 

    The Framework

    One of the problems new writers run into is that they don’t know where to start or how to proceed.  This is the same with any complex endeavor.  In my day job, I’ve been teaching some fairly complex things for a number of years, and I’ve found that when you give students a framework for learning, it makes everything SO MUCH EASIER.  Show them the forest first, then the trees.  When you give people a structure, a mental schema, it frees up their working memory so they don’t get overloaded. 

    But it’s useful for more than learning about something.  When we try to do something complex, it’s so much easier when we break the task down into its parts and outline clear objectives, guidelines, and tools for each part.

    I realized that I haven’t really done that here.  I’ve given the general framework for the three things you need to learn to write stories—(1) what stories do, (2) how they do it, and (3) how to develop them.  But I haven’t given one for development. So here it is.

    There are three parts to the framework:

    1. The development OBJECTIVES.
    2. The development PRINCIPLES for each objective.
    3. The development TOOLS you use to help you with each objective.

    Each post I’ve made about writing stories and each post I will make in the future will explain some part of the framework.  For example, the 27-part series Key Conditions for Suspense that I wrote for SFWA explains key principles and concepts for character, problem, and plot.  The post in this series on the Story Setup explains a tool that can be used to help you develop your story’s problem. And so on. What the framework should give you is a map, a guide to help you know what to do and how to do it.

    The Development Objectives

    Let’s start with the objectives. A story is made up of just a few main parts.  I’ve found I’m most productive when I keep the objectives for those parts foremost in my mind and when I keep the list of objectives simple.  Having too many objectives makes it almost impossible to move forward. Here are the objectives I have when I’m developing a story.

     

    Area Development Objectives
    GENERAL Make the story come alive in my own mind
    GENRE Define the overall type of story I want to write
    CHARACTER Develop characters who move and delight me
    SETTING Develop a setting that interests me and feels real
    PROBLEM Develop a story problem that I find compelling
    PLOT Help the reader hope and fear for my character
    TEXT Evoke the story in the reader’s mind

     

    Your job is to develop the story, making it come alive in your mind, then write it in a way that will evoke it in the reader’s mind. You do that by focusing on the objectives you see above.

    Note that I do NOT develop these areas in any special order because ideas for any of the six parts could come at any time. And because I’m focused on the objectives, I don’t get trapped into activity for activity’s sake.  I don’t do character histories because a big name author said that’s what I should do.  I don’t do outlines because everyone I know does them.  I don’t do any activity just because it’s on some list.  I work to accomplish something.  And the things I want to accomplish are listed above.

    Development Principles & Concepts

    Once we know what we’re after, we need to understand the principles and concepts that will help us develop those things.  For example, what kinds of characters “move” and “delight”?  What makes a story problem “compelling”?  What makes readers hope and fear for a character?

    If I don’t understand the principles and concepts that underlie each of the objectives, I’m going to have a difficult time meeting that objective.  So let’s add in the key principles and concepts I’ve found that help me meet those objectives.   

    Area Development Objectives Development Principles & Concepts
    GENERAL     Make the story come alive in my own mind       Focus on developing the 6 core parts of story (genre, character, setting, problem, plot, text) in no special sequence
    Gather zing: use a drag net and hunt with a purpose
    Generate my own zing
    Develop in iterations
    Practice farmer’s faith
    Write what you care about and believe in: listen to your personal Spidey-sense
    Make enough time
    Relax and have fun
    GENRE Define the overall type of story I want to write Reader expectations
    Tropes and patterns
    CHARACTER Develop characters who move and delight me Sympathy
    Deservingness
    Interest
    Types and roles
    Cast sizing
    SETTING Develop a setting that interests me and feels real   How things work
    Telling details
    What’s necessary
    PROBLEM Develop a story problem that I find compelling Hope and fear
    The 3 main types of problems
    Character goals
    Opposition
    Problems that speak to the reader (theme)
    PLOT    Help the reader hope and fear for my character     Suspense
    Surprise
    Curiosity
    The 3 phases of a story’s problem structure
    The story cycle
    Patterns
    TEXT               Evoke the story in the reader’s mind           Telling to evoke
    Clarity
    Working memory limitations
    Stimulus-response order
    The story cycle
    Scenes and summary
    Point of view
    Beginnings & endings
    Poetic devices, Sound and rhythm
    Mechanics

     

    Now let’s see how I’d use the framework.  Let’s say I want to work on developing character.  Sometimes my drag net pulls in great character ideas without much effort on my part at all.  But sometimes what I drag in needs some development.  And sometimes I don’t have anything in my net at all and need to generate something from scratch. 

    When it’s time to develop character, I’ve found that if I focus on the key things that trigger my sympathy for someone, my feeling that they deserve reward or punishment, and my interest in them, it’s much easier to develop a character that rocks, one that moves and delights and thrills me.  It also helps me to think about the roles my characters play.  So I’ll apply the principles one way when developing a sidekick and another when developing a villain.  Finally, there are only so many words in a novel. I need to manage my stage time.  If I have too many characters, I might not have enough stage time to develop any story in a satisfactory way.  If I have too few, I might run into problems with structure and plot.

    Let’s say I want to work on my story problem.  Well, I’d focus on the things that make readers hope and fear for my character.  I’d brainstorm options for the three main story problem types.  I’d make sure my I knew what the goals were for my protagonist and antagonist.

    Do you see how this works?

    Once you get enough material developed in each of the story categories (character, setting, problem, plot, and text), the story will come alive in your mind.  And then it’s just a matter of finishing the text so that it evokes the story in the reader’s mind. 

    Some may wonder why I included text as part of development.  Don’t you develop the story first and then translate it to the text?  No.  A lot of development happens as you write the text.  For example, it’s hard for me to get my character’s voice and attitude without putting him or her on the page.  

    If you go back and look at the list again, you’ll see that the principles and concepts supporting the objectives for genre, character, setting, problem, plot, and text have a lot to do with how story works.  On the other hand, the principles supporting the general objective of having the story come to life in my own mind focus on how we develop stories.

    In this series, I’ve been focusing on the principles of how we develop stories.  But you’ll also want to continue to enlarge your understanding of how stories work.  For more on the principles for character, problem, and plot, see my 27-part series I wrote for SFWA on the Key Conditions for Suspense.

    Development Tools

    Now that we’ve identified what we’re supposed to develop and the principles that support those objectives, it’s helpful to see the different types of tools we can use to help us meet our objectives.

    A tool is just that—something we use to accomplish some objective.  Chimps use sticks to help them fish termites out of holes. Bakers use beaters to help them mix batters. Mechanics have tools to help them turn screws and nuts. Writers have tools to help them do what they need to do.

    I’ve listed the tools I’ve found useful. I know you may not know what a number of them are. That’s okay. In the series I’ll explain what each is and how to use it.  For now just look over the list.  And because I can’t figure out how to make my blankety-blank tables look snazzy with the WPress template and controls I have, I’ve provided a PDF of the framework here instead. Click on the link below to download it.

    John Brown’s Story Development Framework v2012-05-12

    Did you notice that for each set of tools I also list “Other . . .” That’s because there are many tools that authors find useful.  Try them.  Keep the ones you find productive and toss the rest.  This isn’t an exhaustive or mandatory list.

    And remember that the key thing isn’t the tool.  The objective is.  The tool is simply a means to help you meet the objective.  And so you don’t have to use all the tools.  You don’t have to use any of them.  Because the goal is NOT to use a tool.  The goal is to develop the story.

    For example, if you already have a rocking problem, there’s no need to use a tool to get one.  If you’re doing a character history and suddenly hit gold, you don’t have to finish all the prompts in your history document.  You don’t have to because this is NOT about filling out forms.  It’s about making the story come alive in your mind.  Sometimes you need only a little development to get the ideas, sometimes you need a lot.

    Bottom line: focus on the objectives.  Keep developing material until you have enough in each of area that the story is bucking and kicking in your hands.

    And, again, don’t worry about developing the objectives in a certain sequence because there isn’t a best sequence.  With one story you might start with a little character, then a bit of setting, then some text, then more character, then problem, then plot, the back to character, then setting again, then something else, a bit here, an idea there.  On another story you might start with a scrap of text or something somebody said and go to plot then character then genre and then back to each one again and again, building up line by line in some other way.

    There is no golden development sequence!  Just keep the objectives in mind, and keep your eyes open for ideas that you can use to meet each objective.

    Where to start

    Having laid the framework out, I know some might be wondering where to start, especially after I told you it didn’t matter where you started.  You’re wondering this because the fact is that it IS nice to have some guidance.

    And because it really doesn’t matter how you meet the objectives, and because most ideas come when you’re on the move, then there’s a great benefit in simply starting with any method you have at hand.  So let’s not fall prey to an attack of dithering brought on by option overload.  If you don’t know where to start, try this.

    1.    Take Stock

    First, identify a number of slots this week and next when you can work on your story. Try to get at least ten hours each week. You may find your slots in the morning, during breaks, at lunch, late at night.  Just find some times that work for you.

    When that first time slot comes, take stock of the ideas you have right now, the zing you’ve gathered or generated to this point, and make a rough summary.  Do you have any bits of character, problem, or plot?  Have you delved into your setting?  Do you have an idea of the story genre?  Do you have any inkling about the type of story this will be, e.g. is this going to be a story about cyber security, love, friendship, vampires, spies, World War 2, two old fisherman and the mafia?

    Summarize what you have in just one or two pages. Or maybe you only have one line. That’s okay too.  Write it down.

    2.    200 Words

    When you’ve finished step one, ask yourself what genre of story you’d like to write.  Maybe you have two or three genres you’re interested in.  Maybe you want to write some mix—a cowboy science fiction, an epic fantasy comedy, a romantic thriller.  Think about what kind of story you would like to read.  Think about the kind of characters, plots, and settings you enjoy.  The kind of experience you would love to have when reading.  Write two paragraphs summarizing your thoughts. 200 words or less.

    3.    ID Some Patterns

    Third, identify two or three other stories that are kind of like the one you think you might want to write.  Write the titles of these stories down even if they’re only vaguely in the ball park. Now answer these questions about them:

    1. Size

    • How many words or pages was in each book?
    • How many chapters?

    2. Characters

    • How many main characters did each have?
    • How many points of view?
    • What did you like about the characters?
    • What would you do different with the characters?

    3. Problem & Plot

    • What was the protagonist’s main problem?
    • What did the antagonist want?
    • What were the cool plot points or surprises?

    4. What else was cool about the story?

    Now go the extra mile and outline the plot in two pages or less.  Just do little bullet points.

    Did you get any ideas for your story from this?  Anything you want to copy or twist?  If so, write it down.

    4.    Go Zing Hunting

    Fourth, identify the main character, setting, problem, or plot ideas that are drawing your interest.  Decide to go hunt some zing with a purpose.  Pick one of the ideas you think will be a big part of the story, go to the library, and get some books on that thing.  Start with books for juveniles if they have them, then work into more hefty tomes.  Identify some documentaries or films on the subject.  Check them out.  Or get them on Netflix.  Read and watch, keeping your eye out for ideas that might work for your six core story objectives.

    Is there someone you can talk to who has first-hand experience with this thing?  If so, call or visit them and ask them some questions.

    Can you go experience it first hand?  If so, do it.

    Did you get any ideas for your story from this?  If so, big or small, write them down.

    5.    Review

    Fifth, review the zing you’ve captured to this point.  Note anything that pops out to you.  Can you write your story concept down yet (the character, the setting, the goal, and the main opposition and obstacle he or she will face)?  Give it a try.

    If not, no biggie.  Review the seven development objectives to fix them in your mind.

    6.    Generate Some Character and Problem

    Sixth, flip a coin.  Heads you’ll start generating character.  Tails you’ll start generating story problems.  Review the principles for the part of story the coin toss determined you’d work on, then begin generating as many options as possible for that part of story.

    If you’re generating character ideas, list all the types of characters commonly associated with the big idea you’ve been researching.  Try to get at least ten on the list.  Maybe you’ll include some specific people you ran across in your research.  Then list a bunch of types of characters not commonly associated.  Maybe throw in a few people you know who might be fun to base a character on.  Identify characters from each list you think might enjoy writing.  Generate a few more.  Let’s say three.  Don’t be afraid to be wacky.  If you have to, include Chuck Norris as the last one.

    If you’re generating problem, list the threats, opportunities, and mysteries commonly associated with the topic you’ve been researching.  Get at least ten.  Make sure you include some big, significant ones that really speak to you.  If you’re going for comedy, add in some smaller ones.  Think of your favorite comedy show, e.g. Jerry Seinfeld, and ask the types of problems those characters might run into here.  Now list problems that are not commonly associated with this idea.  Try for at least ten.  Identify problems from both lists you think might be fun.  Generate three more.  Don’t afraid to be a bit wacky.

    Now switch.  If you did characters first, do problems and vice versa.

    Did you get any ideas for your story from this?  If so, write them down.

    7.    Generate Some Plot

    Finally, think about the type of problem your character is facing.  If you have a couple of problems you’re deciding between, or perhaps a story where a character has a couple of story lines (maybe an inner one and an external one), choose one to work with.  You can develop the others later.  

    Write up the character’s goal in 50 words or less.  Now list out the steps people like your character would usually take to solve the type of problem you are working with.  Try to avoid having your character do dumb things.  Let them be smart.  If you have no idea how anyone would go about solving that type of problem, go do some research.  Talk to someone who might know.

    Once you’ve sketched out those general steps, generate a list of at least 12 disadvantages, obstacles, conflicts, or surprises your character could run into that would make it really hard to solve the problem and reach his or her goal.  Some of the items on your list can be small; others might throw the character for a major loop.  Again, if you can’t think of any obstacles or quickly run out of ideas, go do some research.  Talk to someone who might know.

    Now look at this from the antagonist’s point of view.  What’s his goal?  Write up the antagonist’s goal in 50 words or less.  What are some common steps a smart and determined (maybe ruthless) person like your antagonist would take to go about removing the problem the hero is causing? 

    Did you get any ideas for your story from this?  If so, write them down.

    And Now?

    At this point, you should be well into the development of your story.  It’s up to you how to proceed.  Maybe you want to write an exploratory draft of a few chapters to get the character’s voice and start defining the setting.  Maybe you’ve discovered you need to research a bit about something specific like sharks or Cessna airplanes or the tactics of Napoleonic armies.  Or maybe you feel it’s time to sketch out a general outline of the plot.  Or maybe you want to review the principles and concepts of one of the story parts.  Or maybe it’s not that at all.  Maybe you want to watch or read some stories in your genre to see how they did it.  There are a lot of things you could do.

    Pick something and do it.  There’s great power in simply getting to work.  Continue to develop the various parts of your story.  And if you feel ready to start writing a draft, then start writing the draft, even if you peter out after only one scene. 

    Remember the objectives.  Keep working on them.  Sooner or later, I guarantee you, the story will open its eyes and look up at you.  It will not come to you fully fleshed out.  But you’ll have enough to switch your focus to drafting.

    When I get to that point and my mind is juiced with some interesting characters in an interesting and compelling situation, I usually capture the essence of the story by writing some form of the Story Setup.  Then I write a simple working outline, which is nothing more than a bullet point sketch of how my character runs into his problem, his response, some of the obstacles he faces, and the results of that action, which leads to trouble, which leads to more action, etc.  It also includes the same for my antagonist.  This is story cycle stuff.  I might include a few key details I need for the scenes I’m listing out.  Or not.  Furthermore, I might be able to envision the whole thing at this point and write an outline that reflects that.  Or I might see only the first few scenes clearly and have to be satisfied with a general sketch of what happens later.  That’s not a big deal because development continues as you’re drafting.  The key is that the story is alive in my mind, and I know in general what it’s about and where I’m going.  It’s enough to begin.  And so I begin to write chapter one (if I haven’t written it already).

    Good luck!

    In the next post I’m going to explain how to generate your own zing using Creative Q&A.  Hopefully, I’ll get to it before another six months has passed :O

    For more in this series, see How to Get and Develop Story Ideas

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15 Comments

  1. I hope it’s clarifying and actually helps you feel like you have the big picture. Good luck on the nanowrimo!

  2. Thanks John, these articles are helping me a lot. I have heard much of this information before from other sources, but you have a way of making it make sense.

  3. I’m happy to hear that. When starting I felt so lost. I so very much wish I’d had someone help me with this stuff back then. It would have shaved years off my time to publication. In fact, I read SCENE & STRUCTURE by Bickham, and the next story I wrote won first prize in the Writers of the Future. Unfortunately, the creative process still eluded me. But at least I had a start. Of course, there was more to learn. There are things (like the objective) I think that Bickham leaves out. And there are some things he approaches in a way that was not helpful to me. But at least it was a start!

  4. Close enough to win a cigar, but not quite to win the diamond ring. I’m encouraged to see omens around the Internet auguring structural writing instruction is coming back into fashion, hopefully, not at the expense of aesthetics.

  5. This was a big post. Fourteen pages of goodness once I printed it off.

    I appreciate these writing articles you are posting, John. I took them to work with me yesterday, and on my breaks I worked on my latest story. Lo and behold, just having the articles next to me and scanning them from time to time allowed me to solve a major character issue I had been having with the protagonist. Now he will be much more interesting and well-rounded; more realistic and sympathetic.

    Thank you for the inspiration.

  6. Dannyboy,

    Yes! So happy to hear they’re helping. This one was indeed a big old momma. I spent time writing it that I should have spent on Dark God’s Glory. But I keep talking about this stuff in my workshops and wanted a resource for folks who don’t make their living taking shorthand notes. I also wanted to update my model for myself. In fact, part of my process is to revisit the big picture before I dive into new projects. So these posts are helping me as well as I work through the pre-draft stuff invovled with my next novel.

    I will also say that the updated Story Cycle diagram makes me happy just to look at it. The addition of the “no, but” result and the change from “disaster” to “result” were helpful to me and removed a few snags that were bugging me. And I luv those Hitchcock clips and the article I was able to PDF from good housekeeping.

    BTW, although you may hate me for it and I should probably mark it someway, I am editing these. So I expanded the intro to part 1 yesterday. And I updated the end of characters with additional reading today. As well as updating the bit about the “specific” intensifier.

  7. Great stuff John! I learned a lot from this post, especially your story cycle diagram. Kind of reminds me of a programming flowchart. Were you a programmer in your past (non-writing) life?

  8. I did get my masters in accounting and information systems and currently work for an ERP software company. So I’ve done flow diagrams, although I’m not a techie. That cycle just needed a visual.

  9. You know what you should do with these?

    A) Try to get this published

    B) Get someone with some free time and a little knowledge to make this into an e-book and sell it on Amazon for a really low price. In fact, with a tiny bit of a learning curve, you could even use something like http://code.google.com/p/sigil/ to do it yourself for free. I’m not entirely sure how it works, but I’m fairly certain that Amazon will let anyone put up an e-book as long as you give them a cut of the profits. Heck, I’d buy it when it’s all done, that’s for sure!

    A) would be great, but if nothing else, B) would get you some compensation for all the hard work you’re putting into these posts. Just a thought.

  10. Christine Amsden is a fantasy and romance writer. I just read her post The Quest for the Three Magic Words.

    I thought it was great, not only because I enjoy love stories, but also because it illustrates what happens when you don’t provide believable and gnarly obstacles/conflict. Suddenly, the story fails to elicit reader tension about what MIGHT happen. I wouldn’t take from this that you can never have a three-word problem in a love story. That might be a matter of audience taste, as Christine points out. The big insights are her points about obstacles.

  11. I was exposed to Larry Brooks and Dan Wells teachings on story structure when I first really began to study plotting specifically. However, I liked your model here as well with the Inciting Incident, problem, reaction, action, and the resolution (or more trouble with the yes, but, or no, and etc) as it seems to break plotting down into its most basic fundamentals.

    I heard you talk about all this at Life the Universe and Everything symposium this February 2011, and also on the videos that Steve (he’s a writer’s group buddy of mine) did for you on “How to Write a Story that Rocks,” but I’ve looked over a lot of stories (movies in particular) that worked very well with plot structures I had learned, so when you said that the plot systems didn’t work it confused me. I thought the plotting structure I learned clearly did, but thinking back I was using both of them rather more as principals loosely followed rather than set rules (like having to have your hero almost die in every story, or near death, etc).

    Oddly enough, I recently became stuck on my fantasy novel sometime after and couldn’t seem for figure out what was wrong even with the plotting structure points that I learned.

    Your fundamentals of plotting helped today, as I realized on a more basic level that some of my problems for the protagonist were failing to create suspense, danger (etc) in the story. There was still some danger, just not enough of it surrounding them–I lost the “zing” as you call it somewhere. Some of my results of their attempts to solve the problem weren’t detailed enough, or didn’t have additional compounding problems or consequences along the way, and the plotting systems I learned didn’t have methods to show how to come up with or use more problems in-between the story plot points.

    Using the plotting structure lesson you’ve given I was able to break through. Even though I haven’t figured out the rest of the story yet I can at least diagnose problems quicker to see what needs to be brainstormed, or outlined with the conflicts of the story to help it feel compete and “zing” me.

    The plotting structures I learned help at times like an overview and presentation for my stories, as well as what has worked for many popular stories (the ones I’ve looked at anyway), but can fail to describe every type of possible story, and whose proportions are not always spot on (thus the percentages and close approximations), and for me at least they failed to help work out some of the connective story tissue (problems, results, complications, etc) BETWEEN the major plot points (and I think often there needs to be a lot more). Followed too closely, like you said, plotting systems can become a barrier to plotting rather than a guide–I’m pretty certain that’s why I hit a bit of a snag.

    I’ve found it useful also sometimes to just free-write when I get into those situations as it seems to debunk whatever jam I am in, which for me has been hard because I know most of the free-writing exercise won’t make it to the final draft

    I’ve probably echoed here much of what you’ve already said, but I thought it might be helpful for others to hear another person’s perspective in relation not only to your own material on plotting, but a couple of others too.

    Happy writing everyone (and John).

  12. Nathaniel,

    Thanks for your thoughtful post. The key issue I have with structure models is that (a) they very often divorce form from function and (b) ignore the many options that work. When you do that, even if you don’t mean to, you’re left with a rigid prescription that often doesn’t apply.

    I simply find the Bickham/Swain approach much more practical and flexible all the way down to the scene level. And I think that’s becaue it’s married to the function.

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