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Your single biggest challenge writing novels

I’m about to put together a brand-new novel writing boot camp, but before I do that I want to know what would be most helpful to YOU.

So if you want to write novels, my question to you is this…

When it comes to writing novels, what’s YOUR single biggest challenge, frustration, or concern?

Please CLICK THE LINK to tell me.

Click here.

As a thank you, those that answer the question will get a seat at a virtual, 1-hour training session I’m putting on where you discover 3 key principles of keeping your readers hooked.

I look forward to the insights.

You’re awesome ?

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  • Generating Story 3: Develop The 6 Core Parts, Start Anywhere

    If you’re going to build a house, you need to know what type of house you want and what you want it to do. A two-man tent is a house of sorts.  So are a suburban rambler, a New York high-rise, and a medieval fort.  Each is a bit different, even if they share elements.

    Building a story is like building a house. You need to know what you’re after. You need to know how stories work in general and how the type of story you want to write works in particular.

    For example, if you love suspense, and it’s going to factor heavily in your story, you’d better learn the principles of suspense. If you love intrigue and mystery, you’d better learn how to build that in a reader. If your current project is a crime story, you need to know how crimes work and how they’re solved. If it’s a love story, you need to know how falling in love works. All of those things you identified as your personal style—you want to know how they work.

    Except sometimes, when you’re starting from scratch, you might not know exactly what kind of story you’re going to build.

    So what do you do?

    You get a list of development objectives. And you begin to work on them. Your mind needs a direction to run.

    Despite the fact that stories are different, they share some common core things. These are the things you want to focus on developing. When I start a new project, I know my task is to develop six core story elements. This gives me a direction. All I have to do is start developing these six things, and sooner or later the story comes to life.

    So what are these core elements?

    • Genre
    • Character
    • Setting
    • Problem
    • Plot
    • Text

    You need to develop all six parts. That’s your job. There’s no particular order that you develop the elements in. You just start with what you have. As you develop all six parts, the story will come to life. Your characters will begin to breathe and speak. They’ll take on a voice and attitude. You’ll see the landscape. Scenes and plot turns will come to mind. If you’re more of an auditory thinker, you might not see anything, but will start hearing the rhythms of the prose. Visual or auditory, you’ll care about and believe in the tale. You’ll have something wonderful to write and share with readers.

    Let’s look at each element to see what you’re trying to develop.

    Genre

    The genre tells you the overall effect you’re going for. It describes the salient aspects of the tale. Those aspects often focus on the emotional mix you’re delivering to the reader (horror, humor, thriller), but can also describe the setting (western, Regency romance), as well as the type of problem your characters will be facing (love story, political thriller), and the audience your writing to (young adult, middle grade, women’s fiction).

    But why do you want to know your genre? Isn’t that just a marketing thing?

    No, it’s not just some marketing thing. If I’m telling a story about a kidnapping, knowing it’s a tale of tale of horror–instead of a romantic comedy, fantasy, western, science fiction, or political thriller—makes a huge difference.

    It gives me an objective. Parameters. Remember, creativity is problem solving. If there’s no objective, there’s no solution. The moment we have an objective, our mighty brains can kick into gear and start suggesting ideas. The more specific we make the objective, the easier it is to think up ideas.

    Now, you might not know the genre when you start. You might simply have a cool bit of dialogue, an image, or newspaper clipping. That’s okay. You don’t need to start with genre, although it often helps. But you eventually want to peg that genre, even if it’s some blend of your own making, so you know the general effect you’re going for.

    Character

    You want to develop a couple of characters, usually at least a protagnoist and antagonist. They need to be interesting to you. If you want your readers to root for someone, that person had better also be sympathetic and likeable.

    What makes a character interesting? What makes them sympathetic and likeable? You might want people to dislike your antagonist. You’ll at least want them to fear him or her. What produces that? Read what I wrote about character here: http://www.sfwa.org/2010/12/key-conditions-for-suspense/. Then start noticing what makes people and characters interesting, sympathetic, and likeable to you, as well as what makes you fear and dislike others.

    There will be other characters you’ll need to develop—a mentor, lover, friend, henchmen, etc. Maybe you start with one of them. That’s fine. Just know you need to be on the lookout for your protagonist and antagonist. Almost every story has both. For the hero, you’ll usually want to develop someone that’s interesting and likeable. For the antagonist, you’ll want to develop someone who is interesting and powerful enough to make us fear for the hero.

    Setting

    Setting may play a huge role in your story as it does in epic fantasies, Westerns, historical pieces. Furthermore, a setting doesn’t have to be faraway place to play a big role. Your story may be set in a prison, rural town, or manufacturing plant, which may factor heavily into the story. Then again, setting may play less of a role. It all depends on what interests you and the type of story you’re writing.

    They key, I’ve found, is to develop the setting with the goal of having it come alive in my mind by identifying things in the setting that are interesting or will affect the hero and plot. I need to transport the reader to a place. I can’t do it, if I myself don’t know what that place is like. And it’s nice for them to find it interesting when they get there.

    Setting is also a great source of ideas for the other elements. When you develop setting, you’ll find characters, problems, and plot ideas galore.

    Problem and Plot

    I wrote a detailed explanation of problem and plot, which you can read here:  http://www.sfwa.org/2010/12/key-conditions-for-suspense/. Read it. I’m not going to rehash it now. But I will say that problem is the engine to your story. Your story is not going to go anywhere without it.

    You want to identify the main problem your character is facing. One that is going to generate enough scenes for the size of story you’re going to write. Read what I wrote about conflicts, obstacles, etc. Ultimately, you’re aiming to develop a problem that you find compelling.

    You might not develop the key aspects of the plot in the beginning. In fact, you’ll probably discover many of them only as you write. However, at this stage it does help to start looking at plot patterns for the type of problem you’re writing about because it helps generate ideas for scenes. For example, a romance about a gal who is a Minuteman or border agent and guy who is a coyote (smuggling folks across the border) will take a different course than one about a farmer trying to find his kidnapped wife.  

    In the first story, we might start by introducing the characters: the border agent interdicting a group suspected of being drug mules; the coyote is leading that group. In the next scene they might meet, and not know what the other is. They’re attracted. They meet again, maybe have dinner or dance or go hunting. The romance deepens. Then one finds out about the other.  If she finds out, does she turn him in? Maybe he inadvertantly leads the drug cartel to her and puts her in jeopardy.

    In the second story, we might start with the husband and wife in some funny situation. He leaves. Comes back. Finds her gone. Finds evidence of her kidnapping. Gets a call or a note. Is told they want him to pay them a ransom. Or maybe turn over title to something. Or maybe he works at a weapon manufacturer, and they want some piece of tech. Or maybe it’s something else.

    The point is that they develop differently. The plot patterns of love stories are different from the patterns of heists, kidnappings, shipwrecks, bullies, etc.  because they’re all different problems and require the hero to take different types of steps to solve them. When first developing a story, I’ve found it’s helpful to think about patterns for presenting, complicating, and resolving those types of problems. I’ve found it helpful to ask, what would I do in this situation?

    For more on plot patterns, see the link above. In addition to patterns, specific plot turns that really spark your interest will present themselves to you. Maybe I don’t have a pattern yet, but as I’m developing the character or setting a cool scene comes to mind. Or maybe it’s a cool plot turn–the border agent is captured by a drug cartel and the coyote goes in to save her. You want to be on the lookout for these.

    So in the beginning, you want to focus on developing a compelling problem, a general plot pattern, and be on the lookout for some cool or fun scenes or turns.

    Text

    Text is the prose on the page. It’s how you translate the story in your head to something the reader can consume. It’s the specific scenes, the dialogue, and narration, which means you don’t stop developing the text until you write “the end.”  Sometimes, the story can come alive without drafting. Sometimes, especially with those writers who are more auditory, you need a rhythm, a voice for the narrator and character before the story clicks. Often it just takes some freewrites or a drew chapters to discover this.  What I’m after is a point of view voice.

    Sum It Up

    Take some time and think about the key elements, how they work, and the core of what you need for each. Make yourself a simple checklist. Here’s one such checklist.

    • A protagonist who is interesting, fascinating maybe, someone you yourself can get behind and want to follow. 
    • An interesting antagonist who raises your anxiety for the protagonist.
    • Asetting that’s alive in your mind as well, including parts of the setting that are interesting—the things and people that are scary, cool, lovely, dangerous, funny, etc.
    • A problem that’s compelling to you. One that’s big enough for the size of story you’re writing. One that suggests a juicy plot.
    • A plot pattern or two. Maybe some scenes or plot turns that really spark your interest.
    • A voice for the main character / narrator. 

    Here’s another I recently shared with some younger writers:  

    It doesn’t matter where you start when you invent a story, but you  need to end up with a character you think is fun, cool, or  interesting, who has a problem other people will find funny or  compelling–that’s the core of your story. The problem can be a mystery the character needs to solve (there are strange green lights in the sewer), a danger or threat to some aspect of the character’s happiness or someone they care about (holy smokes, that big alien that looks like a bug wants to eat my head), or an opportunity for something that will make them happy (I live in a cupboard and get to go to magic school!) You start there. The rest of the story is about how that character goes about trying to solve the problem, the characters who help them, and those who work against them (including tiny evil mice villains). You know you’re done when the mystery is solved, the threat removed, or the opportunity is won or lost.

    Here’s another from Lou Anders that he offered on a Writing Excuses podcast that presents another way to sum up what you’re looking for with character and problem (BTW, I find no evidence that all satisfying stories need what he calls a relationship character; however I do think it’s a fantastic technique for stating theme and clarifying the internal problem in stories that revolve around a character making a change):

    [Lou] The protagonist is usually the most obvious one. He or she is the star of the film. The protagonist is someone who wants something. It has to be something concrete [emphasis added]. It can’t be “I want to be happy” or “I want to be pretty” or “I want to be rich.” It has to be a definite, achievable goal associated with that. So I want him to fall in love with me so that I will be happy. I want to win the game show that I’m going to be on so that I will be rich. I want to rob a casino of the guy who’s dating my ex-girlfriend, that will make us happy.

    [Dan] So I can be happy and rich.

    [Lou] Yes. Exactly. So it has to be a concrete, achievable goal.

    [Lou] The antagonist is the person who places obstacles to that goal in the path of the protagonist. This does not mean the bad guy. Now, we can talk about some very interesting examples. The antagonist is the one whose goals are diametrically opposed to the protagonist, and they’re the one who is blocking the protagonist’s journey.

    These aren’t twenty page design documents. They’re simple checklists. There’s power in keeping your objectives simple. Too many details and you lose your focus.

    I suggest you take some time to write a succient sumary of what you want to develop, one that gives you clear direction. It doesn’t need to be perfect. Just cobble something together. And keep it SHORT! Remember the 80/20 rule.

    Let me suggest you not get bogged down by rules: Rules vs. Objectives. And that you include at least four of the six parts: The 4 Parts. The key is have a list of core things you know you need to develop for the current project. Knowing what you need to develop gives your mind a direction to work in so you’re not just flailing about.

    You can’t know it all up front

    It’s important to know that even though you have a development checklist, you will NOT develop the whole story up front before you begin to draft. You can’t. It’s impossible. It’s a mistake to think you must.

    Even the folks who write detailed seventy-page outlines cannot imagine the exact words and turns of every scene before they actually write them. Furthermore, they are often surprised by ideas that come as they draft and find themselves adjusting their outlines.

    Your goal is NOT to develop a super detailed set of writing instructions that a monkey could follow. Your goal is to get enough ideas in the six parts for the beginnings of the story to come alive in your mind. When the story is alive in your mind, writing is almost like transcribing.

    You might develop your ideas by creating various types of sketches for the plot, problem, character, and setting before you begin to draft. This includes things like summaries, outlines, drawings, maps, character biographies, etc. On the other hand, it may take some drafting before those things begin to breathe.

    Also, it’s rarely the case that you develop the parts sequentially. What usually happens is that you develop a little bits about each part in random order. Maybe you start with the bare bones of a problem, then develop a bit about a character, then setting, which leads you to more about the character, then you see something on TV that sparks your ideas about the problem, then you write a draft of something and get some more details, then your brother says something that sparks an idea that fits. Or maybe you start with a snippet about a character and move to the setting and back to character then to problem. Or maybe you begin with setting and discover a bit about a character.

    It doesn’t matter where you start. The parts build by accretion, like a snowball—here a little, there a little. 

    Selective Attention

    Once you know what you’re trying to develop, ideas will literally jump out at you. It’s all part of the biology of selective attention (http://en.wikipedia.org/wiki/Attention).

    For example, if I tell you to develop a sexy female antagonist, I’m betting some ideas or images immediately leap to mind. If I tell you to present me with three different choices for this antagonist next week, someone who will fit into my kidnapping story, someone who’s a little surprising, and every day you think about this objective, you’ll encounter all sorts of ideas over the next seven days that you might use.

    Why? Because you’re primed to see them. You’re looking for solutions to a specific problem. You’re harnessesing your focus and working memory limitations. That’s selective attention.

    The more specific I get in my objectives, up to a point, the easier it becomes. If I tell you the kidnapping is a comedy set in rural Utah with Mormons and Peruvian sheep herders who work for 9 months and then return to Peru, that will lead you down one path. If I tell you it’s a thriller set in the deep south with Mexican drug gangs and a local police force, that starts you thinking in another.

    An Example

    Let me give you an example of all this. A few years ago, I was on a business trip, and just before checking out of my hotel, I read an interview with Deborah Vetter who used to be the editor for Cicada. She said they loved traditional fantasy stories and that many of those she liked took a common theme and gave it an unexpected twist. Cicada was open to fantasy at the time, and so I asked myself: what’s a twist on a common fantasy element?

    Boom, objective–my mind had a direction to run in.

    I got my luggage together, checked out of the hotel, and drove over to a Lowe’s around the corner to pick up something for the house. All this time I’m running various fantasy elements through my mind—witches, ghosts, dragons, etc.—asking how I might twist them. Trolls? No, boring. Witches? Meh. Vampires? Ugh. I went through a whole bunch of ideas. I got out of the car, entered the store, continued. When I was walking down the trim isle, I finally got to golems.

    Hum, that was interesting to me.

    All the golem stories I had read were about the rabbi creating the golem and what happens. Kind of like Frankenstein’s monster. So I asked: what if it wasn’t about the guy who creates the golem? What’s a twist? What if it’s about someone who finds a golem?

    I immediately saw the bank of a river, the Evanston, Wyoming river my girls and I had been playing on a few weeks earlier. I imagined the river in autumn, yellow leaves on the ground. I imagined a bald man of red clay, half exposed in the freshly shorn bank, the rune of power on his forehead and neck. The river was low, the mint growing on the exposed sand and gravel bars, the smell of leaf mold hanging low over the water.

    My cool meters went wild. Some ideas carry such a delicious energy.

    Did I have a story?

    Of course, not. I only had the first whispers of a character (the golem), setting (a river somewhere), and genre (some kind of fantasy). Maybe a bit of a problem. This was one cool idea, not anything close to a story. I knew I needed to develop character, setting, and problem. That’s what forms the premise of the story. So I got to work on those elements.

    I captured the image on a scrap of paper, and began asking questions. Who finds it? A woman, I thought. Where? I listed some options and liked the woods of North Carolina. And it was some Native American creature. What’s the problem? What’s at issue? Either the red golem has his own agenda, I thought, or it’s others forcing it on him, or he’s trapped. A trapped soul…and the woman and the golem love each other…

    Did I have a story yet?

    No. Not even close. I still didn’t have a clear problem. Or very much about the characters. No plot.

    So what could the problem be? What was the situation?

    I walked around Lowe’s, drove home, thought about it on the way, generating options. I took a few days and generated ideas about American Indians, pickups and rednecks. I researched golems. I asked myself–what would that girl do, if she found this thing?  What if she dug it out and took it home? So I had a girl who digs the golem out and transports it home in her pickup, modern day South Carolina. She takes it home, cleans it, becomes obsessed with it. Takes it into her room. One night she’s lying in the dark, the house is quiet.  And suddenly it takes in a breath. It’s trapped soul–they love one another, she has to say good-bye in the end, a bitter sweet ending.

    Whoa. Cool! Now this thing is alive. But then the more I thought about it, the more I realized I didn’t want to write a story about a woman obsessed with a golem. Golem love? So I tossed it and went back to developing more ideas.

    Here are some of my development notes so you can get a feel.

    <quote>The deep-trench men were admirable monsters. They knew the clay, the feel and pattern of it, for it had long been heavy in their minds and muscles. They were big in three dimensions and their eyes were black and barbarous…</quote>[just a scrap I ran across and put into the folder]

    Okay, this is going to be a hot writing, just letting the ideas flow to see where they take me and trying to simply let the ideas come.

    Zing: what if he leaves, she finds him, does something, and then one day she goes back and he’s gone. And what’s she going to do? He could be hiding there and malevolent. Or he could be following her.

    I like the idea of her falling in love with him.

    The red man in the bank of the river. And I’m pulled to the historical setting, a historical fantasy. Not a contemporary, but one that’s serious about the guy. One that has villagers etc.

    So she’s out there, collecting late berries (currants) or maybe mint, she’s out there and it’s a fine fall day and the water is tumbling, rushing by. And she’s in a dark blue skirt and a white blouse, and she’s got dirt on the skirt, carrying the mint, and she comes around one thicket of willow and there he is.

    He’s not all visible, but she sees the skull and the shoulder and thinks skeleton, perhaps a burial ground, some ancient thing.

    Goes to investigate. It’s not the bones of the dead. A statue? What is it? She digs a bit, dirt in its ear, digs and uncovers more of it. Sees the rune of power on his head. Steps back. He looks like someone struggling to get out of the rock, birthed from the rock. And now its very obvious to anyone coming by and she hides it. Struggling like a man from the womb.

    And so what’s the danger from here?

    She loses the cool thing.

      • He gets out and leaves–gone
      • The villagers or one guy, one big man, goes down to destroy it
        • Her fiancé
        • Her husband, she’s young, very young and he’s her husband?
      • Or she’s alone, very alone.
        • She takes the thing home, gives it a place, talks to it (like Wilson in Outcast)
        • And then one day it’s gone, he’s gone, this thing that’s taken her life, it’s gone and she realizes that it’s alive, the last image, last piece of information shows dirt, red clay dirt in the bottom of a bowl, the spoon laid to the side. Something that would signal that the thing was alive.
        • THIS IS A COOL STORY. Not a long one either. A cool one.
        • So she’s caring for it all the time. Cleaning, scrubbing
        • Does she at one time hear a gasp? Thinks, he’s coming alive. Has a place set for him, a plate etc. But that goes away, it goes long away, too long and she realizes she’s mad.
    • She digs it out? Digs it all out. Heavy as stone.

    It’s all freewheeling sketching.

    Now, I could have stuck with North Carolina and tried something else. But as you read, my interests were pulling me to a different setting. Where else might it be set?

    I listed some locations, and Croatia drew me. I’d just read and seen some cool stuff about Croatia. But I didn’t know much. Was it going to be modern or historical? I began to read about Croatia. And the 1100’s fascinated me. There was all sorts of stuff going on. I decided to set it there.

    Did I have a story?

    No. I still didn’t know what the problem was. So I outlined some options, did some character sketches. Did more research. Looked up old Croatian names and magic. I got out a map. I was wanting it to come to life in my mind. But it wasn’t there yet.

    I went searching for a problem. I didn’t really want that golem love story. I made the following entry in my pre-draft document. 

    What’s at stake? The woman finds this thing, so what? She’s obsessed. But what’s the big issue here?

    • Danger, if she wakens maybe it will kill
    • Maybe if people find out they will want to use
    • Maybe she will be declared a witch
    • Maybe it will eat her out of home
    • Eat her children
    • Maybe it will force her to feed it, force her to bring people to him so he can kill them
    • Is it a thing of danger?
    • Maybe it will force love upon her? Breed with her and create a race of goblins or trolls.
    • It is a great thief–bringing her presents, presents for the master. And one day it brings a child.
    • A goblin with long hair and not dumb, not brutish, by hungry, a predator, one who will eat you, who loves hunt and chase, but can dress and act civilized.
    • Maybe that’s the thing–it draws you, draws your dreams or your mind, feeds on these things until it has strength to go on and takes a part of you with it, you’re longing, longing, longing for it to return.

    I tried a few drafts, still focusing on it being a thing she wakens, but they all eventually lost energy. So I tried something new. Here’s what I wrote:

    What if it IS about him stealing things? “The golem was a thief, and this made her believe it might not have been such a holy thing after all.”

    Or

    She’s looking. Can’t destroy it because of its holiness. But didn’t the wizards of the devil turn rods into snakes in the Pharaoh’s court? And didn’t men always take God’s gifts, like Adam, and throw them away?

    This was a question.

    That last line brought in a voice. I’d recently watched Fiddler on the Roof; I loved the characters and voices in that movie, and it was that yiddish voice. I decided to try that voice on for size and freewrite again. Here’s what I wrote.

    The golem was a thief.

    [That felt exactly right; I love it and continued]

    Nothing in the village, nothing in the whole vale for that matter, was safe. The golem was forever stealing and bringing its thefts to Braslava’s door, laying them on her step like a cat lays down dead birds and mice.

    One day it’s the Butcher’s blue and white Turkish stockings, the next it’s cranky Petar’s new pitchfork.

    And then it would stand there, looking at her, and all she could say was, “You think you’re doing me favors? Take your inscrutable face and go sit.”

    I went maybe two pages before I ran out of steam. At the end of the freewrite, the story was alive and bucking in my hands. I was full of excitement. At this stage in the game, I had three characters I’d sketched, a problem (the thief golem), a setting, a bit of plot. I had a maybe two scenes I knew I wanted to write. I had a narrative voice for the piece. I knew, because I’d been researching the political situation, that a Hungarian lord was going to get wind of what was happening in the little village of Plavca and want to use the golem for war. I didn’t know everything, but I knew enough to start.

    You can read the story for free on my fiction page. It’s called “From The Clay of His Heart” and was the cover story for Orson Scott Card’s Intergalactic Medicine Show, Vol. 8, 2008 and reprinted in Year’s Best Fantasy #9, Ed. David G. Hartwell & Kathryn Cramer. Here’s a thumbnail of the illustration. Nice, eh?

    The key is that I knew the things I needed to develop and kept at it until everything reached a critical mass and the story came to life.  This is how you develop on purpose instead of on accident.

    Now What?

    Take some time to think about the six parts of your current project as well as some general principles about how those parts work. Write out a couple of things you want to develop in those parts. Over the next few days notice how much more productive you become.

    Of course, it helps to know how to go about developing the ideas. It helps to know some specific techniques. Because we can’t just wait for ideas to come along. Again, we want to create on purpose, not by chance.

    And that will be the topic of the next few posts.

    For more in this series, see How to Get and Develop Story Ideas

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  • Good Stuff! Easy WFPB

    If you’ve decided to try the whole-food, plant-based lifestyle (WFPB) to lose weight or lower your risk of certain diseases, you will immediately find there’s a bit of a learning curve.

    That’s because the food culture in the United States is geared towards foods that are animal-based and processed—cheese, meats, sugar, flour-based products, chips, candy, etc. In fact, WFPB is such a large change, you might wonder if you’ll be eating anything other than cardboard.

    I can happily report that WFPB eating is satisfying and delicious.

    Let’s review the general guidelines. With WFPB there are three things to avoid or minimize.

    • Added sugar (and artificial sweeteners)
    • Flour-based products
    • Animal-based products (meat, dairy, eggs)

    And there are five things you eat. The main four include:

    • Legumes
    • Grains (as close to whole kernel as you can get it)
    • Vegetables
    • Fruits (natural form, not canned)

    The fifth category is some added fat on the side. That includes things like a tablespoon of mayo, peanut butter, oil, avocado, etc. Or it could be an ounce of nuts or seeds.

    We’ve found it easiest to compose a meal by simply thinking about the five categories and filling in the blanks. If you don’t include one of the main four groups in a meal, that’s fine. Just be sure you’re not excluding it all the time.

    There are dozens and dozens of delicious meals. Over the next months I’ll be sharing some of those we love. Let’s start with the base.

    The base

    Grains

    Our InstaPot has been a huge help with grains. It makes them so easy to cook. You can make them in a batch and enjoy them over the course of a few days.

    Wheat

    • 2 cups food storage wheat berries (Yes! Finally a use for all those bags of food storage wheat in the basement!)
    • 5.5 cups water (or use vegetable stock if you want it savory)
    • ½ tsp salt
    • Cook for 35 minutes on high pressure followed by immediate pressure release. Drain if necessary.

    Rye berries, oat groats, pearled barley, brown rice

    • 2 cups grain
    • 2.5 cups water (or vegetable stock if you want it savory)
    • ½ tsp salt
    • Cook for 22 minutes on high pressure followed by 10 minutes of natural pressure release. Drain if necessary.

    When you want the grain as a savory dish, use vegetable broth or stock. It gives the grain a wonderful flavor. It’s total magic. You can get cartons at the grocery store for under two bucks. 

    For rice, we love the Lundberg wild rice mix. Lundberg also happens to be California rice which doesn’t have the high levels of arsenic that rice from the Southern United States has.

    Legumes

    Lentils

    • 1 cup brown or green lentils (do not use red for this)
    • 2 cups vegetable broth (the broth is the magical ingredient)
    • ½ tsp salt
    • Cook for 15 minutes on high with 10 minutes of natural pressure release. Drain if necessary.

    For other beans, we just purchased them in the can. They’re cheap and easy. Pinto, black, white, black-eyed peas, etc. You might find it easiest to start with pinto and garbanzo beans.

    Fruits

    Easy. Just get whole fruits. You can also get the frozen berries and cherries.

    Vegetables

    Easy. Just get a variety of veggies and salad.

    Nuts and seeds

    Easy. Get whole almonds, pecans, walnuts, etc. Whatever you like. Try to get them raw. You can heat them up in a pan on the over before you eat. Stove-roasted pecans are tasty.  

    Added oils

    Olive oil, avocado oil, coconut oil. You’re not going to be using a ton. If you want to use mayo and salad dressing, do it. Again, you’re not going to be using much.

    Spices

    Use all you want—cinnamon, ginger, basil, etc. Also use mustard, soy sauce, hot sauce. Balsamic vinegar is great on many things.

    Recipes

    With meal recipes we mix and match. Here are some meals we like.

    Grain Bowl

    For 1 person.

    • 4-6 oz of grain
    • 6 oz of berries, cherries, or 1 whole fruit
    • Some almond milk
    • Some spices like cinnamon or pumpkin pie spice or ginger (could do fresh ginger if you like it), or cocoa.
    • 1 oz of nuts, 1 tablespoon of peanut butter, or 1 tablespoon of coconut cream
    • Heat in microwave if desired

    Great for breakfast. Using different fruits and spices gives it lots of variety from day to day.

    Homemade Costa Vida Salad

    For 1 person.

    • 4-6 oz beans
    • 3-4 oz salad greens (you will need a big bowl)
    • Some mango salsa
    • 1 tablespoon Ranch dressing or may
    • 2 or 3 tablespoons of balsamic vinegar
    • Salt and pepper to taste

    Just mix it all up and enjoy. You can add cooked rice if you want and other sautéed veggies. You can also add rosemary leaves and turmeric for the health benefits.

    Other tips

    Here are some other things we’ve found.

    • Broccoli tastes the best, hands down, when cooked in a steamer.
    • Cabbage is great when steamed and stir fried with soy sauce, ginger, garlic powder, and onion powder
    • Succotash is tasty, especially if you make it with some small cubes of potato.
    • You can substitute lentils for ground beef in many meals. We’ve done it with stuff green peppers, shepherd’s pie, and many others, and our picky, teenage daughter actually likes it.
    • Some corn added to beans for a burrito or chili gives it a nice sweet flavor.
    • Sautéed mushrooms are great with onion powder, garlic powder, and thyme.
    • Garbanzos go really well with peanuts.

    We’re not fanatics about this. But I’d say we’ve been able to get 90% of the way to a WFPB lifestyle. And we’re enjoying the food. In fact, the longer we eat this way, the tastier it becomes.

    For about two years, we ate a diet high in vegetables and animal-based foods (meat, dairy, and eggs). We were diligent, but didn’t see the results we hoped for. Four months ago, we switched over to WFPB. I recently had some blood work done. After four months of eating this new way, I’ve dropped about fifteen pounds. My total cholesterol is down from 214 to 188. My blood sugar levels went from 107 to 83. And my blood pressure has improved. And that’s after just four months with some days of holiday eating mixed in. I can’t wait to see what happens after eating this way for a year.

    If you want to hear the research behind this to consider the evidence yourself, I recommend the following:

    • The China Study: The Most Comprehensive Study of Nutrition Ever Conducted (Revised and Expanded) by Colin T. Campbell, PhD
    • Whole: Rethinking the Science of Nutrition by Colin T. Campbell, PhD
    • How Not to Die: Discover the Foods Scientifically Proven to Prevent and Reverse Disease by Michael Greger, M.D.
    • How Not to Diet: The Groundbreaking Science of Healthy, Permanent Weight Loss by Michael Greger, M.D.

    You can get all of them from your local library. If they don’t have the books there physically, ask the librarian how to use their Overdrive account to check out an ebook or audio book version online.

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  • Rewriting the On Writing page

    I’m a teacher in the private sector. I’ve developed and taught courses on everything from accounting to how to small talk. Heck, my official title is education program manager (that sounds really official and, like, powerful, doesn’t it).

    For a long time, I’ve wanted to deliver a 12 week course on writing. But I ain’t got not time for 12 weeks and all that would require. However, that doesn’t mean I can’t turn my education brain on and get my stuff on writing into a format that will actually help.

    So that’s what I’m going to do.

    You want to learn how to write?

    I’ll share what I can. The first revision is up. In it, you should learn what the crap you’re doing. Enjoy.

    When I finish more, I’ll be sure to notify you with a post.

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  • |

    Is Product Popularity Random?

    In Why Publishing is Making You Crazy—and What You Can Do About It: The Tao of Publishing, Steven Axelrod and Julie Anne Long write an interesting post that takes some findings made by Duncan Watts and attempts to explain why writers should only focus on the quality of their work because they cannot reliably affect popularity in any other way.

    I agree with them that social-influence seems like a good explanation for the sometimes unexplicable successes we see in publishing and the difficulty publishers have in both predicting and producing a steady stream of hits. However, I do not find support for their main conclusion that writers can do nothing but write.  In fact, I suggest that Watts’ findings show quite the opposite.

    Axelrod and Long base much of their argument on an experiment conducted by Duncan Watts that tested the power of social-influence on music selection in some controlled music websites. Watts summarizes his findings in the excellent Is Justin Timberlake a Product of Cumulative Advantage?.

    In his part of the post, Axelrod points out that the Watts findings indicate “50% of the factors affecting your career could be totally outside of your control—totally random” and that “unless we can separate out those random factors which contributed to an author’s past success [and we can’t, Axelrod suggests], anything we can say or predict about why she succeeded will invariably be way off-the-mark.” And therefore “what’s interesting—and chilling, as well—is that there’s evidence that the harder a person works to make sense of a random event, the farther they’ll end up from the truth.”

    In other words, the only thing an author can reliably do to improve the popularity of his stories is focus on their instrinsic quality. And get more stories out so he has more shots in the fickle social-influence game.

    I agree that having more product in the market increases your odds. I also agree that focusing on the intrinsic quality of the writing can do the same. I even agree that this is where authors should spend most of their time. However, Watts’ studies do not indicate other efforts are wasted. In fact, they suggest the opposite.

    Watts does not controvert anything we now know about marketing. What he does is clarify the power of social-influence in our decision making and the dynamics of ONE type of endorsement system. What Watts shows is:

    1. A perceived non-bias endorsement of your product can have a huge effect in the product’s popularity.
    2. The intrinsic quality of the product has an effect on popularity, but social-influence plays as large or larger role.
    3. Popularity in the system set up in the test websites depended on the decisions of a few early-arriving potential endorsers, i.e. good early reviews (downloads in this case) are amplified and lead to an effect he calls “the richer getting richer.”
    4. In this one endorsement system, neither a future endorsement nor the identity of the early endorser can be predicted.

    These findings, however, need to be put in context. From cars, to camcorders, to recipes, the popularity of a product depends on three main factors. These aren’t new ideas and publishing is no different than any other industry. The factors come from long-standing marketing practice:

    1. Visibility (people know about it)
    2. Endorsement (recommendation from an attractive person, trusted authority or friend, or trusted system like the perceived unbiased reviews on Amazon or “most downloads” stats)
    3. Attractiveness (intrinsic to the product, the perceived value offered the target market, and the social effect as pointed out by Watts)

    Each of these three affects the other two. Visibility makes endorsements and initial attractiveness possible. Endorsements make a product more attractive and more likely to be visible. Attractiveness makes something more visible and more likely to be endorsed. And round and round we go.

    It’s true that Watts shows 50% of the effect is due to endorsement. But nowhere does Watts suggest an author cannot increase the probability of visibility and endorsement.

    In the study, the endorsement method used was a counter showing the number of times the song had been downloaded. It was random, anonymous, and perceived as unbiased. That was a controlled environment. However, what if a singer had been able to ask all those he knew who loved his song to download it from the site? Or what if someone organized such a campaign independent of the singer? Both actions would immediately affect the probability of the song increasing in visiblity and endorsement and, hence, popularity.

    It’s too bad Watts didn’t test this in one of his sites to see if he could make a winner. As it was, all Watts was doing was seeing if he could predict a success by quality alone. He was passively observing, not actively taking measures to increase visibility and endorsement.

    Furthermore, the counter is just one type of endorsement system. There are a number of others. We’ve all seen how an Oprah endorsement can move the market. The identity of that endorser is NOT random and has great predictive value. Her decision to endorse is still random. But what if you have a way to make your book visible to her? Would it be a waste of time to do so?

    Robert Sawyer loves to tell of one action he took with someone with much less endorsement power than Oprah and the effect it had on his sales. Was Sawyer guaranteed visibility and endorsement from that action? No. However, he DID increase the probability, and it resulted in sales. Here’s his account.

    Watts confirms that endorsements have a mighty effect on popularity. Even something as simple as a “most downloads” counter can easily overwhelm a listener’s own reactions. But the logical conclusion is not to do nothing. The logical conclusion is that if authors want to increase their popularity, they must not rely only on the intrinsic value of their product, but they must also search for ways to increase visibility and endorsement.

    Axelrod is correct that it’s sometimes difficult to see the effect of any given marketing campaign or tactic. This is because marketing efforts are probabilistic, not deterministic. However, probabilistic does not mean random. Furthermore, it does not indicate you cannot increase the probability of success. While publishers may not be able to produce best sellers every time, I’m confident if they decided to stop marketing altogether, sales would drop.

    Will all efforts succeed? No. Any marketing progam needs to consider the effect of diminishing returns. The effectiveness of some actions may be difficult to test. Furthermore, authors may not have the budget to run a campaign large enough to increase their probabilities, although there are strategies to become a big fish in a small pond (see Geoffery Moore’s Crossing the Chasm).

    Despite all these issues, we know, in general, getting endorsements helps. In general, the right placement in book stores increases visibility. Author visits to schools, if done right for middle age readers, can also increase visibility. Radio interviews, if done right, do the same. There are many things that DO improve an author’s odds. We can increase the probability of visibility and endorsement by taking intelligence, consistent action.

    And that’s good news. We might not be able to guarantee a hit, but one thing IS certain—we’ll have no direct influence on visibility and endorsement if we do nothing.

    (BTW, for those interested, here’s a great presentation on a related idea:Six Degrees: The Science of the Connected Age a presentation by Duncan J. Watts.)

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  • Good Stuff! Sergeant Nibley and Whole

    There are many good accounts of soldiers in World War 2, but I just finished one that is unlike any others I’ve read. It’s the delightful Sergeant Nibley PhD: Memories of an Unlikely Screaming Eagle by Hugh Nibley and Alex Nibley.

    It details the experiences of Hugh Nibley, the famous BYU scholar of ancient history, as a soldier in the war, starting from when Nibley was on his mission for The Church of Jesus Christ of Latter-day Saints and met Hitler coming out of a bathroom in Germany.

    This book made me laugh and wonder and sorrow. It includes insights, surprises, and anecdotes that I haven’t found anywhere else. The authors also include many pictures that help the whole thing come alive. If you like history or biographies or are a fan of Nibley’s works, I think you’ll love this book.

    *

    Some of the wonderful residents of Rich County, Utah where I live are not going to like this next one. But I have to share it because if what’s detailed in this next book is accurate, it could help so many.

    The book is Whole: Rethinking the Science of Nutrition by T. Colin Campbell who has been one on the forefront of nutrition research for over forty years.

    Campbell’s legacy, the China Study, is the most comprehensive study of health and nutrition ever conducted. He’s a renowned researcher at Cornell University. He has worked as a senior science adviser to the American Institute for Cancer Research, and sits on the advisory board of the Physicians Committee for Responsible Medicine.

    I share all that to simply suggest that he might have a little bit of expertise that’s worth listening to.

    Campbell grew up the son of a dairy farmer and went into the field of nutrition, believing animal protein, specifically dairy, could help solve nutrition problems in countries with starving populations.

    What he found shocked and surprised him. And at first, he didn’t believe it. But he and others ran study after study, and the science led to one conclusion: a diet high in animal products and processed foods increases the risk of many cancers, heart disease, diabetes, and a host of other maladies just as surely as tobacco increases the risk of lung cancer. What he found is that the healthiest populations ate a whole-food, plant-based diet.

    Now that goes against a lot of what we’ve been told. Milk is supposed to do a body good. And surely there’s nothing more healthy than lean cuts of meat. And aren’t there studies that prove this?

    In this book Campbell explains the science behind the evidence for what he and other scientists are seeing, the ways our current scientific paradigm ignores the fascinating complexity of the human body, and why, if we have such overwhelming evidence that everything we think we know about nutrition is wrong, our eating habits haven’t changed.

    I know this may seem like yet another whiplash science report. You know the kind—one report says red wine is bad for you and the other says red wine is good. But in this book, Campbell explains why we get such goofy and contradictory claims.

    If you or someone you love is dealing with heart disease, cancer, including breast cancer, obesity, or diabetes, you will want to hear him out. Whether what he has to say persuades you and what you will do about it, is up to you. But I think you’ll benefit from listening. If you’re interested in science, this book will give you surprising insights about its practice that you probably haven’t considered. Listening to Campbell has been eye-opening. I highly recommend this book. If, after hearing it, you want more information, I recommend his previous book called The China Study.

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