The Three Rules of Great Antagonists?

Jennifer Crusie is a long-time pro writer. In Filled with Glee: The Unauthorized Glee Companion by Leah Wilson, Crusie had this to say about antagonists in her essay “You Think That’s Hard? Try Being an Antagonist, That’s Hard”: Why Sue Sylvester is Essential to Glee” 

“Sue is riveting, not only because she’s a fascinating character in her own right, but also because she embodies the Three Rules of Great Antagonists: (1) She is much stronger than the protagonist she sets out to destroy, (2) She will stop at nothing to achieve her goal, and (3) despite all that strength and implacability, she’s a vulnerable human being, not a cartoon.” (130)

You know what I think of rules and of form outside the context of function. So here are my questions to you writers who follow my blog and have been following the posts on suspense:

  1. What function or effect do these qualities have on the reader or on story elements that impact the reader?
  2. Do all great antagonists exhibit these three qualities?
  3. If not, are any of these critical for antagonists?
  4. What’s your conclusion about these three rules?

I’m interested to see what you come up with. And don’t be afraid to post your ideas. I really want to hear your take. You might want to read her whole essay.

Share

Similar Posts

  • |

    News

    Interview with The Man Monday night

    Dungeon Crawlers Radio interviews The Man Monday, March 8th at 10:30 PM MTN. You can listen live or to the archive they’ll post to their site. All brought to you by UtahFM. Malak and Revan are great guys. I had a blast with them.

    Cool facts on breaking in, advances, etc. for writers

    New page on writing facts & figures in the On Writing section.

    Novel update

    CURSE OF A DARK GOD is moving along. You should see the progress bar move along quite a bit this week.

    Initial Schedule for American Fork Arts Council Conference for Writers

    This is a cheap day-long writers conference and looks like it’s going to be another great one.  I’ve highlighted what I’ll be doing in red. I’ll be making adjustments to the HOW TO WRITE A STORY THAT ROCKS presentation for things learned at LTUE.

    Here’s their website. That night I’ll probably be attending the Whitney Awards Gala which is also being held down in Happy Valley, Utah.

    DATE: Saturday April 24 2010

    8-9 a.m. Registration
    9-9:10 Welcome (Plenary)

    KEYNOTES
    9:10-9:40 Keynote #1 Ginger Churchill, “What I Wish I had Known as a Beginning Writer”
    9:40-10:10 Keynote #2 Ally Condie, “My Journey to National Publication”
    10:10-10:40 John D. Brown, “Aiming for National Publication”

    INTRODUCTIONS of editors and authors
    10:40-11:05 EDITORS: Derk Koldewyn, Granite NAME
    AUTHORS: Caleb Warnock, Linda Jefferies, Shannon Guymon

    11:05-11:20 15-minute break

    11:20-noon BREAKOUT ONE
    Upstairs room “Crafting the Novel” with Shannon Guymon, John D. Brown
    Downstairs One “Finding and Working With an Agent” with Ginger Churchill, Ally Condie, Caleb Warnock
    Downstairs Two “Taking Your Questions about Publishing” with Deseret Book and Granite Publishing

    noon-1 LUNCH “Mix and Mingle with Authors and Editors”

    1-1:40 BREAKOUT TWO
    Conference One Derk Koldewyn of Deseret Book “What Deseret Book is looking for now”
    Conference Two Ginger Churchill “How to Write and Publish Picture Books”
    Upstairs room John Brown, “How to Write a Story That Rocks Part 1: First Principles & Story Concept”
    Office room Caleb Warnock “10 Things Every Writer Should Know about Copyright”
    Downstairs One Granite Publishing “What Granite is looking for now”
    Downstairs Two Ally Condie “Writing Young Adult Fiction”

    1:40-1:50 Ten-minute break

    1:50-2:30 BREAKOUT THREE
    Upstairs Room John Brown, “How to Write a Story That Rocks Part 2: Character”
    Conference Two Ginger Churchill “Genres of Children’s Books, from Board Books to YA Novels”
    Conference One Derk Koldewyn of Deseret Book “National Publication with Shadow Mountain”
    Office room Caleb Warnock “How to Write the Query Letter”
    Downstairs One Granite Publishing “Publishing Options with Granite”
    Downstairs Two Shannon Guymon “How to Write Romance”

    2:30-2:40 Ten-minute break

    2:40-3:20 BREAKOUT FOUR
    Upstairs Room John Brown, “How to Write a Story That Rocks Part 3: Plot”
    Conference Two Ginger Churchill “How to be a Writer and a Mother Too”
    Conference One Linda Jefferies “Writing Poetry”
    Office room Caleb Warnock “Write a Synopsis? I’d Rather Gouge My Eyes Out!”
    Downstairs One Ally Condie “Succeeding as an LDS author”
    Downstairs Two Shannon Guymon “Writing Nonfiction”

    3:20-3:30 Ten-minute break

    3:30-4:10 BREAKOUT FIVE
    Upstairs Room John Brown, “Writing Scenes: The Basic Units of a Novel”
    Conference Two Ginger Churchill “Querying Agents and Publishers”
    Conference One Linda Jefferies “Publishing Poetry”
    Office room Caleb Warnock “Okay, You Were Rejected – Why, and What to Do Now”
    Downstairs One “How to form a critique group that works”
    Downstairs Two Shannon Guymon “Succeeding as an LDS Author”

    4:10-4:20 PRIZE GIVEAWAYS, GOODBYE

    REVISED (MAY CHANGE)

    Share
  • Indie Thoughts: Enticing with price

    The top two factors driving book sales both stem from having a loyal customer base. Building that base is the goal as it is in any business that depends on repeat customers. In a previous post I outlined these parts to building that base.

    1. Create a product (a book in this case) that’s likely to delight a certain set of consumers (readers).
    2. Let those consumers (readers) know about it.
    3. Make it enticing for them to give it a try.
    4. Make it easy for those who liked it to know when they can get another; and make it easy to get.
    5. Get more product (another book that’s similar to the last) out the door so your repeat customers can come back for more.

    In this post I’m going to share some thoughts on #3.

    So how do you entice someone new to give you a try? There are a lot of things I see that play into that:  a great cover, description, sample chapters, and reviews that all say quality and scream genre. But there’s another huge factor to making something enticing. And that is price. Or rather price vs. perceived value.

    I’m looking at Mark Corkers reports from Smashwords.

    I’m looking at slides 65-69. I know many of us have seen them.

    If the patterns are similar at Amazon, which sells more ebooks than anyone else, then a price of $3.99 on average will sell more than double the copies of $6.99.

    $3.99 means MORE readers who might develop some level of loyalty, MORE word of mouth, and it means MORE revenue than at other price levels.

    It means more than double the chances of getting your stuff in front on an influencer.

    More than double the chances for luck to come into play.

    And those odds grow exponentially.

    And, again, all along the way that price earns you more than if you were pricing at $6.99 or $9.99 because you sell more books.

    Of course, these are averages, which means folks are winning at prices above and below this. Furthermore, it’s not the same across genres. For example, it appears romance tends to sell better towards the lower end of the range Corker shows.  But it clearly shows that price is an important part of enticing a reader to give you a try.

    And when I look at the indies who are selling huge numbers and have built their customer base, the vast majority of them seem to have gotten there by tapping into the market forces Corker shows on these slides.

    That doesn’t mean they price all their books the same. Some are doing very well using a loss-leader/sample strategy where they offer the first book in a series for 99 cents or free. This also doesn’t mean they set their price and forget. it. They seem to do just the opposite, experimenting with different prices.  I noticed the Joe Konrath, who became a mega-seller at $2.99, raised his prices to $5.99 recently. He’s dropped them back down to $2.99 and $3.99. But he was clearly testing something. In an interview earlier this year with Simon Duringer, Russell Blake who is doing very well in the thriller category recently said this.

    Probably the most effective thing I did over the last two years other than Select, which came and went in terms of usefulness, was making the first book in my JET and my Assassin series free. That lowered the barrier to giving my work a whirl to nil, and my readership exploded from there. About a month and a half ago I stopped doing that because I saw my conversion rates were averaging about 12-13% from the first to the second book, and I questioned whether, with, say, 500 downloads a day, and seeing 60 sales of book two, it might not be more desirable to get 70 paid sales of book one, and seeing that same 60 on the conversion (because if someone pays for your first book, they’re probably going to read it, and soon, whereas if they get it free, it could take years, or more likely, never happen). So far so good.

    Clearly the folks who are doing well with this are experimenting with price to see which levels maximize revenue and loyal customers. And I think that’s the key. They are looking at what seems to be working for others, experimenting, and basing decisions on results.

     

    Share
  • Indie Thoughts: Resources for Indie Writers

    About this time last year I got the last of my rights back to the Dark God properties. I thought it would take twenty or thirty hours to figure out the whole indie publishing thing. And then the awesome John Brown story machine would kick in gear.

    Reality promptly woke me up and slapped me around a bit. This last year has been quite the learning curve. Here’s what I’ve had to pick up:

    • Designing book covers
    • Finding artists
    • Working with artists in a way that actually works
    • Copy editing
    • Formatting book interiors
    • Fonts, fonts, fonts
    • Using ISBNs
    • Using InDesign to create files for both POD books and epubs
    • eBook structure
    • Editing ebooks (okay, just get Calibre ebook editor right now. We luvs it, Precious)
    • Validating ebooks (http://validator.idpf.org/)
    • Converting epubs to Amazon’s mobi format
    • Uploading ebooks to the various ebook retailers: Amazon, NookPress, Kobo, iTunes (I upload via Draft2Digital), Smashwords
    • The pros and cons of CreateSpace vs Lightning Source
    • Using CreateSpace to publish POD books
    • Registering books with the US Copyright Office
    • Writing better book descriptions
    • Using keywords and categories on Amazon
    • Setting prices in the indie market
    • Creating an email list (I love MailChimp. They make me happy every time I go to their site)
    • Advertising and promoting as an indie

    One of the things I love about this business is that there is always more to learn. But I’m happy to be over that curve. For folks just starting out, let me share some of the resources I found super helpful with a number of the things listed above.

    Posts by a mega indie-seller Russell Blake to give you the right perspective about indie publishing. I’ve read a lot of posts the last few years about being an indie author. These are the best I’ve come across.

    Online courses to help you on the publishing side.

    • Designing Book Covers and Designing Book Interiors with Dean Wesley Smith (look for “Online Workshops”). I don’t agree with Dean on all his ideas about pricing and promotion, but these two courses helped a great deal.
    • InDesign CS6 to EPUB, Kindle, and iPad with Anne-Marie Concepción at Lynda.com. Awesome.

    The most practical and clear-headed books about indie promotion I’ve read. For other clear-headed advice, see the Russell Blake posts above.

    The most helpful book on copyright.

    The most helpful book on copy editing as well as info to put into front and back matter.

    Helpful threads on Kindle boards

    Other great resources

    Good luck!

    Share
  • How long should my novel be?

    There are two answers to this question.

    1. The story answer by Orson Scott Card, best-selling author

    As long as the story needs, but 75k-100k is when it starts to “feel” like a novel.

    2. The selling it to editors answer by Jenny Rappaport, literary agent

    “Aim for 80k minimum and 120k maximum. Try to hit as close to 100k as possible, but not go over. There are exceptions made for fat fantasies and longer novels.”

    “For YA: 50k minimum. Try not to go over 75k. You can nudge it to 90k if it’s a fantasy. YA is a little more flexible.”

    3. What happened to one author, Brandon Sanderson, when he tried to write to “the market”

    As in stories less than 200,000 words…

    BTW, Brandon is now New York Times best-selling author.

    Share
  • LDStorymakers Presentation

    I’m at LDStorymakers this weekend. Had a wonderful time yesterday facilitating idea generation for the magic systems of eight writers who all had some really cool stuff.  Today I will be giving my presentation on banishing writer’s doubt, fear, and block using cognitive therapy.

    For those who want the slides, here they are.

    Banish writers fear doubt and block with cognitive therapy (PDF)

    Enjoy!

    Share
  • Some lessons from Tom Clancy’s first novel

    tom-clancy-the-hunt-for-red-octoberTom Clancy is one of the biggest authors of our time. How did he break in? It’s an interesting story that Deborah Grosvenor, the editor who acquired The Hunt for Red October (Clancy’s first book), tells here.

    And this early interview provides more insights.

    So what conclusions can you draw from this? Here’s what I picked up.

    1. Writing a good book is one thing. That book finding success is quite another.

    2. Endorsements from the right people make a huge difference. More here in my blog Is Product Popularity Random?

    3. Know what you write. And if you don’t know it, do the research. And then invent what you have to.

    4. It’s not always a bad thing to start with a small press, especially if they’re going to put as much $$ into marketing and PR as this one did.

    5. To finish your novel, you’re going to have to set aside time and get it done.

    6. Finally, follow the zing. Clancy loved this stuff. Notice how his book was fed by the stories he heard and read.

    Share

6 Comments

  1. (Amusingly, I had to look up what Glee was before remembering it’s only about the most popular TV show in the world right now…)

    But my thinking is an antagonist is anyone who works against the protagonist in some way. But regarding the first point, I don’t think the antagonist needs to be stronger than the protagonist… Otherwise the antagonist would always succeed, yes? In many works of fiction the antagonist starts out stronger in some way, but through a series of events the protagonist becomes the stronger one in the end.
    Regarding points two and three, I think the important thing is just to make sure the antagonist is an interesting, three-dimensional character just as the protagonist and secondary characters should be.

  2. I take issue with number 3 on her list. Sometimes you just want to hate someone in the story. It’s hard to hate Sue, because we sometimes feel sympathy for her. In some stories, a sympathetic villain just doesn’t work.

  3. Thanks for a very timely post. I’m finishing up the pre-draft stage on my next novel, and am working on my antagonist(s).

    My take on Crusie’s list—these qualities increase reader empathy for the protagonist when the antagonist demonstrates them. To put it specifically, being stronger than the protagonist makes the hero more vulnerable, which increases our fear for them. Stopping at nothing, in essence being implacable, in order to achieve their goals, makes the antagonist more dangerous—thus more interesting for the reader, and again, ups the threat against the hero, increasing our concern over their fate. In terms of story, this comes down to making things harder on the character, which can complicate their attempts to resolve the story problem. All of this, for me at least, can lead to “stand up and cheer moments”—when the hero finally triumphs against the odds and defeats the antagonist, escapes the antagonist, or saves or converts the antagonist –a classic cinema example would be Luke saving Darth Vader at the end of Return of the Jedi. I don’t think the first is necessary—though it is important for the antagonist to at least be equal to the foe and probably superior at the start, since the hero is likely to grow in ability and knowledge, though the antagonist could as well

    In Lord of the Rings Sauron possessed the first two attributes Crusie lists, but not the third, which, for me at least is crucial for deepening reader interest in the story and adding crucial believability. Plus Sauron largely lurked over the horizon, with various minions threatening our heroes. This made him less interesting.

    Gollum, on the other hand, was a great antagonist. He was implacable in his desire for the ring. He wouldn’t quit. He was also vulnerable. We learn that he had been a hobbit who had been seduced by the ring and was now enslaved (and addicted) to it. Physically he was stronger than the ring weakened Frodo, and a fierce fighter (in his class ;-), but more than anything, he wouldn’t quit. There was a brief moment where it looked like he might be saved, but it was not to be.

    In Dean Koontz’s The Good Guy (your earlier referencing of this novel lead to my reading it a few weeks ago) the assassin is very capable-at least the equal of our male hero, will definitely stop at nothing, but was only vulnerable in his supreme hubris. For me, at the end, he became unbelievable. An aside—while a simply crazy villain can be scary, I don’t find them nearly as interesting as one that has more depth—is vulnerable, and acting on understandable motives. Granted, Gollum was at least partially insane but he had moments of lucidity, and displayed weakness, scarring and vulnerabilities, which ‘humanized’ him.

    A crucial element missing from Crusie’s list is the tendency for the antagonist to let the ends justify the means. In other words, they tend to feel that achieving a goal is more important than side consequences that result from their actions. It seems to me that this can be played off as a contrasting effect if the hero is forced to doing this (and, because they are the hero, they tend to regret and want to atone for the side consequences), or if the villain takes pains to use the right means but does it for the wrong reasons.

    I don’t think that great antagonists have to demonstrate all three of Crusie’s attributes. There are also other attributes that can define the antagonist and increase reader interest and fears, such as letting the ends justify the means, being uncaring about consequences, making the conflict very personal (this one really ups my reader interest), etc.

    I strongly suspect how crucial her three attributes are depends on the reader. I do think it’s necessary for the villain to be at least as capable as the hero. I disagree with her claim that the antagonist must be vastly more capable. The odds need to be long, at first, for the hero, to be sure, but being at least as capable or slightly more can be just as dramatically powerful as being vastly more capable. The antagonist stopping at nothing, being implacable in other words, is pretty important, and probably necessary. Finally, for me as a reader, showing vulnerability and thus humanizing the villain is important.

    My conclusion is that these three are important, but that they are only three of several attributes antagonist can possess.

    I want to thank you again, not just for this thought-provoking and personally timely article, but for all your writings on the craft of fiction. I’ve found them very insightful and quite helpful. In the past two years I’ve been studying the craft of fiction pretty intensely, and your focus on effecting the reader is proving very useful.

    I also really enjoyed your appearances on Writing Excuses and look forward to reading my copy of “Servant of a Dark God.”

  4. Love these responses.

    Dale, thanks for taking the time to post that thoughtful and well-reasoned response. I like the point about means and ends. That’s a valuable insight. It’s in the same vein as Crusie’s #2, but provides it’s own possibilities. Nice. I also think the ideas about the relative strength of protagonist and antagonist are important. I think the more powerful the antagonist, the higher the possibility of failure in the reader’s mind. Where you set it, I agree, I don’t know if there’s an ideal location on the dial.

    With regards to the last rule, I tend to agree with Ben and Dale, that it depends on reader taste and the type of story you’re writing. Alien worked, and the antagonist was not vulnerable. Still, her word choice of “vulnerable” is interesting. But I just don’t see all the stories I love having that, although some do, and it is a wonderful effect.

  5. I guess I’m a little late to the party, but here’s my input.

    I think that as with everything else, whether these rules apply or not depend on what you’re trying to do. If you want this type of antagonist, because it fits your story, then sure, go for it. But does every story need this type of antagonist? Certainly not. I guess that’s what you meant when you said, “You know what I think of rules and of form outside the context of function.”

    So, to answer your questions . . .

    What function or effect do these qualities have on the reader or on story elements that impact the reader?

    * (1) She is much stronger than the protagonist she sets out to destroy,
    Obviously, this sets our hero at a disadvantage and makes things hard. That’s rather important to conflict. If it’s too easy we lose interest. I think a key element here is “sets out to destroy.” Within the context of a story, a BIG antagonist isn’t just annoyed by the protagonist. The protagonist and the antagonist don’t just happen to pass into conflict. Rather, they directly butt heads. They are in direct opposition to each other, and are determined in foiling the other. No middle ground. Does this make for a strong antagonist? Why, yes it does.

    *(2) She will stop at nothing to achieve her goal
    This, too, increases tension. If we know that our bad guy will do anything, we are more likely to fear for the characters we love and want to win. The stakes are higher with a bad guy that is willing to do anything.

    *(3) despite all that strength and implacability, she’s a vulnerable human being, not a cartoon.
    To me, to ask if this is necessary for a great antagonist begs the following question: “What is a great antagonist?” I think there are some great antagonists that don’t seem to have a human side. So, the question is, why might you include this in your antagonist? I think this does a few things for the reader. First, it shows that things aren’t all black and white, and that when the bad guy loses, it’s sad to a degree. Second, it might put the nature of the outcome in question: if there is good in the bad guy, that increases the realm of possible endings; maybe the bad guy will turn; maybe the bad guy will relent; maybe there will be some twist in the end; maybe it won’t be absolute. I suppose there’s more this does, but as with everything, the question is: is making your antagonist more human going to accomplish what you want with your story? In the end, the net effect is that things are grayed a little bit. It’s one thing to defeat an inhumane monster, but another thing entirely to defeat a person who cares for homeless children in his spare time. If you wonder what this “human” characteristic does for an antagonist, consider how you felt about Hunger at various points in Servant of a Dark God: when he first attacked, when you learned more about his struggle, when he was defeated.

    Do all great antagonists exhibit these three qualities?
    No. But certain types of memorable antagonists do. However, the same can be said about any list that describes an antagonist.

    If not, are any of these critical for antagonists?
    For certain types of stories, sure.

    What’s your conclusion about these three rules?
    They’re useful to build a certain type of antagonist. Tuck it away for future reference.

    I think maybe for my next book, I will start with a bid bad antagonist, and build from there. Seems like I usually build from the protagonist’s side, but it might be interesting to start from the bad guy’s side, and build a protagonist that will grow enough to defeat the antagonist by the end.

  6. We’re never late here because we’re running on John Brown time 🙂

    Great stuff, Hezekiah. I agree with what you’ve written. With regards to your last thought, I know with all my novels, because the villain is the force behind the external problem, I have to think about it from the villain’s pov.

    What’s the situation?
    What does she know?
    What’s his/her goal?
    What’s her plan for accomplishing that?
    How far along is she when the hero gets involved?

    Then boom, my hero runs headlong into this and begins to react and form his own plans.

    Is that what you’re talking about?

Comments are closed.