Good Stuff! Two books, a movie, and a dinner

ByJohn Brown

Are you ready for a story that’s heroic and inspirational? And poignant. And action-packed. And all true.

I just finished Fearless: The Undaunted Courage and Ultimate Sacrifice of Navy SEAL Team SIX Operator Adam Brown by Eric Blehm. And wow. I can’t tell you how happy I am to have read this book.

It tells the story of Adam Brown who was killed while on assignment in 2010. But this book isn’t about a special operations battle in Afghanistan, although the battle is detailed. It’s not a war book. Although it tells about many episodes in the life of a Navy SEAL operator. No, this book starts when Adam was a kid.

It like the story of Louis Zamperini that’s told in Unbroken by Laurel Hillenbrand (and, yes,the film adaptation missed so much of the story, including the most important part,that if you haven’t read that book, you are missing out on an absolute treat). In this one, Brown starts out as a boy with bright promise, but after he graduates from high school, he makes a number of bad choices and drives his life right off a cliff.

You’ll be flipping the pages to see what helps him turn it around and whether he can make the change permanent, or if he’ll lose everything, including the love of his wife and kids. You’ll also be amazed at his grit. It’s a tremendous read. If you can listen to it on audio, you’ll enjoy the narration by Paul Michael. Either way, if you like stories about redemption and triumph amidst struggle, if you like books about special operations forces and elite soldiers, then you’re going to love this book. Highly recommended.

*

The 12th Man is a 2017 World War 2 historical drama based on the true story of Jan Baalsrud. He and eleven other Norwegian resistance fighters set off from the UK on board a fishing boat with six to seven tons of TNT to sabotage some German military facilities.

However, their mission falls apart soon after reaching Norway. A German warship attacks. The resistance fighters set fire to the TNT on their boat and jumped into the water just off shore. Eleven of the fighters are caught by the Germans. The twelfth, Jan Baalsrud, gets shot in the toe, but still runs across land and manages to elude immediate capture by swimming across the fjord, in the dark, in the freezing, winter water.

Yeah, and that’s just the beginning. The story is about his attempt to get to the safety of Sweden, a neutral country. I watched this with my teenage daughter, and we were riveted with the suspense and action. And we were amazed at what this guy endured.

You will have to read English subtitles during a large parts, but we found that after a few minutes, we really didn’t notice it. It was a great date night. If you like war movies and action, I think you’ll love this movie.

*

Tonight I ate a dish that instantly became one of my favorites. My oldest daughter and her husband found it. They love it and shared it with Nellie. And since it was her night to cook, she decided to give it a try. My first bite was wow.

It’s a baked casserole, a cross between lasagna and spaghetti, called “MillionDollar Spaghetti” from tastesbetterfromscratch.com. Just click on the link the get the recipe.

Now, here’s the thing: you can use spaghetti pasta, or you can make it totally low carb by replacing the pasta with cooked spaghetti squash like we did. The low carb version was awesome. I can’t wait to heat up the leftovers tomorrow.

By the way, here’s a quick way to cook spaghetti squash.

First, cut the squash in half lengthwise. The easiest and safest way I’ve found to do this is to place the uncooked squash on a cutting board. Next, get a big knife and set it along the line you want to cut. Finally, rap the spine of the blade smartly with a thick stick or long block of wood until the knife cuts through all the way. Using a knife this way is called batoning because you’re using a baton, a stick. It’s a slick and safe way to cut a hard squash.

Once you have cut the squash in half, scrape out the seeds with a large spoon.

Next, pour about a quarter cup of water into the hollow of the squash, and then turn the squash hollow-side down on a plate or microwave dish. Microwave the half on high for five to six minutes. It’s done when you can easily pierce the outside with a fork.

Remove the plate with hot pads and use a fork to scrape out the cooked squash. Voila! Cooked spaghetti squash in less than 10 minutes.

You can also just bake the halves in the oven for 40 minutes on 375 degrees. Baking gives the squash a slightly richer flavor. In this method, you brush the halves with olive oil and sprinkle with salt and pepper then put the sides face-down on a baking sheet. Again, it’s done when you can easily pierce the outside with a fork.

*

And here’s one more because it’s Christmas. I attended a young women’s meeting for my local congregation not too long ago. As part of the program, one of the leaders read a picture book called You Are Special by Max Lucado.

It’s about these small wooden people called Wemmicks who stick gold stars or gray dots on one another. The pretty or talented ones always get stars. The others, like Punchinello, get the ugly gray dots. And then one day Punchinello finds a happy Wemmick that has no dots at all. In fact, no dots stick to her. How does she manage it?

It’s a great little tale with an important insight. After hearing it, I knew I needed a copy of the book to read to all my grown up kids. 

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  • Good Stuff! StoryBrand

    ByJohn Brown

    Folks running for office, especially our wonderful citizens running for local county offices, business owners, and any of the rest of us who what to persuade people to listen, I’ve got something for you.

    I will bet that most of you aren’t aware that you’re muddling your message and losing votes, sales, and converts to your causes.

    Of course, maybe you’re way ahead of me. I thought I knew what I was doing. I have a master’s degree in business, spent a few years in business consulting, have created a few small startups, and currently am a product manager for large software company. Despite all of that, I had somehow missed something vital. Something simple and powerful. Something that has a dramatic effect on sales, votes, and converts. On getting people to even listen to what I had to say.

    And I’m not alone. I saw another company struggling with it this weekend.

    On Saturday I went and watched the latest Marvel movie at a theater in Logan. One of the pre-movie video ads was for a local company called Conservice. I don’t know how many thousands of dollars they spent on the ad they played. Or how much they spent on the many other ads we’ve seen over the years. But when it finished, I turned to Nellie and said, “I still don’t know what that company does or why I should care.”

    “I know,” she said. “I know.”

    We were both baffled. After years of seeing their ads, we still have no idea what they do, how it would make our lives better, or what action we should take to use their service.

    They have wasted thousands and thousands of dollars on their marketing.

    There’s another local company that advertises during those pre-movie slots. It’s called ARS. I saw one of their ads this weekend as well. But it only reminded me of what I already know. I know exactly what they do, how it would make my life better, and what action to take.

    If you have a flood, fire, or plumbing backup—whatever—they clean it up. “Got a mess? Call ARS.” That’s their one-liner.

    If I ever have a mess, I will call ARS. I will never call Conservice. I have no idea what they do.

    What’s the difference here?

    Clarity.

    And what generates that clarity?

    A complete focus on the customer. The ARS ads are all about the customer and their problems and needs.

    The Conservice ads, on the other hand, are all about Conservice. We’ve been in business for x years. Here’s what our building looks like. Here’s a worker planting a bush. Blah, blah, blah.

    The ARS ads are all about me, the guy in the theater seat, the thing I want and the problem I have. ARS features me as the hero in my own story. They present themselves as the helper—the Yoda or Gandalf or Haymitch who helps the hero get what they want. You got a mess? We’ll help you.

    The difference in the power of the two ads is night and day.

    Of course this means it’s been verified that I’m a dolt. After all the years in business and education, I should have known this. But the surprising truth is that I’m not alone.

    I look at the marketing we do at the billion-dollar company I work for and see this same issue everywhere. Millions of dollars spent on muddles. I look at company websites on the internet and see more muddles. I recently listened to pitches by many of our local citizens running for office and saw the same thing. It seems this communication muddle afflicts a lot of us.

    About five years ago, when I began investigating an idea for a new company, I came across the Lean Startup method pioneered by a guy at Stanford and began to see the light. But a few months ago, the curtains were completely pulled aside to let in the sunshine. And wow! What a revelation.

    If you want to get people to listen, you have got to hear what Donald Miller has to say. He’s consulted with thousands of companies on how to clarify their message so people will listen. His framework and method make clarifying your message so easy.

    He calls it the StoryBrand framework, and it’s brilliant. What it does is help you clarify your message so that a customer or voter or whoever will know within three seconds:

    1. What you offer
    2. How it will make their life better
    3. And what action they should take if they are interested

    But it goes beyond that. It helps you actually define what you should be offering in the first place. It’s a powerful product development tool. I’ve started using this in all my business efforts. And in my training and presentations.

    For example, I just used it to develop a presentation I delivered at a huge writer’s conference last week. The results were that after the presentation, I had a line of people wanting to thank me. I had people telling me I made them cry. Others wanted to give me a hug. They were grateful. I had people tell me it was the best presentation of the conference.

    This was not because I’m brilliant. I’m a dolt, remember. It’s because I used the StoryBrand framework to focus on those people. Their needs. Their problems. Their aspirations.

    If you’re running for office, if you have a business, if you want to persuade anyone to do anything, then let me recommend you listen to this guy and learn about this framework.

    Get the revelation. Get out of the muddle. And get people to listen.

    And when you’ve finished the Miller stuff above, read How to Write Copy That Sells by Ray Edwards, the guy who has partnered with Miller. It’s all about clarifying your message as well.

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    Writers of the Future, the Church of Scientology, and Killing Puppies

    ByJohn Brown

    Author Jim C. Hines recently posted a thoughtful blog about connections between Writers of the Future and Scientology. There are a number of folks who have issues with Hubbard’s metaphysical claims and the church he started. Some folks claim that supporting Writers of the Future (WOTF) in any way supports the Church of Scientology (CoS) and the abuse of the young, the innocent, those who are vulnerable, and the stupid.

    I won a first prize in the Writers of the Future. I received $2,000 cash for the prize and subsequent publication. I also recieved a paid trip to Cocoa Beach, Florida to workshop with the other winners and pro writers. I tell new writers to submit to the contest all the time. I do not feel I’m supporting any wickedness. Let me walk you through this. You tell me if I’m killing any puppies.

    A. What underlies the continued operation of WOTF?

    1. Hubbard wanted it (I don’t know why, although he states it was to help new sff authors and illustrators).
    2. The folks who run it have a very HIGH esteem of Hubbard and so have huge motivation to make it successful.
    3. A trust was set aside, although without looking at the books we can’t know exactly if it’s an independent thing or if money is being funneled from other CoS holdings.  You do not pay many to enter the contest, so all of the money to run the contest and pay prizes etc. comes from this trust, sales of the WOTF anthologies, and perhaps other CoS holdings.
    4. It’s used for positsive PR for Hubbard’s brand name.
    5. The judges, who don’t give a fig about CoS, want to help new writers.

    B. What are the effects of the contest?

    1. No documented writer conversions to CoS.
    2. No documented WOTF anthology conversions of young skulls full of mush to CoS. Someone please show me some evidence of the WOTF antho being a gateway to anything, despite the rumored statements of some Scientologists someone’s uncle overheard.
    3. No documented donations to CoS that I know of.
    4. New writers get paid a whole bunch of money, get to network, and receive instruction from pros for a week.
    5. The winners, on average, think better of Hubbard, as do their friends and family.
    6. Most winners report it was a great experience and encourage other new writers to submit.
    7. WOTF sells some anthologies and makes a little bit of cash to offset expenses. I can’t imagine they’re ever in the black, are they?
    8. WOTF tracks winners and uses those who have done well as PR shiny for . . . WOTF and the Hubbard brand name.

    I was a first place winner. I had a marvelous time. This was the one held in Cocoa Beach, Florida. One night I needed to go to a convenience store to get something (tooth paste?). One of the WOTF folks drove me there. A nice woman. It was raining. It was just the two of us in the SUV.

    I’m a VERY CURIOUS guy. I’ve read most of DIANETICS. I stopped by a Scientology place in Seattle to chat. I like hearing people talk about their faiths, about their lives, about whatever. If you spend any amount of time with me, you will tell me your life story. You will. It just happens.

    I tried my dangest to get something out of that woman, but she was as tight as a clam sealed in four feet of concrete.

    Nobody talked Scientology. Everyone involved went out of their way to avoid it. End of story. I’ve talked to many other winners. They report the same.

    On the other hand, they did have a PR guy there.

    Mr. PR intereviewed us about the contest and Hubbard’s works and took footage. Our one-on-one interviews were on camera. We took still photos. He asked us in our acceptance speeches to thank Hubbard by name.

    He was a PR guy.

    It was very clear his job was to generate PR content for WOTF and Hubbard. How do I KNOW this? Because his questions all centered around WOTF and/or Hubbard. But never CoS.

    Some of the winners did not like his solicitation for a mention of Hubbard’s name. There was some reality show behind the scenes grumbling and scheming, and they did not mention Hubbard in their thanks at the awards event.

    That’s fine, although it didn’t make much sense to me. Maybe they felt gratitude needs to be spontaneous, not asked for. And I can agree with them on that. At the same time, why would I take $2,000 cash for the prize and publication, and the paid hotel, and workshop, and airfare and then slap the folks who gave it to me? I was indeed grateful. So I mentioned Hubbard in my thanks (oh, look at how noble I am; somebody should saint me).

    What did the contest do for me?

    1. Gave me some cash.
    2. Validated that maybe I had some chops. No, I wasn’t competing against pros. But I was competing against all those wanting to break in. I talked to Wolverton, who was a coordinating judge for many years and was the first reader, about the numbers of submissions they received. Hundreds upon hundreds each quarter. Huge boxes full. Were some drek? Of course. Who cares? Others weren’t. I won.
    3. Planted an idea in me that maybe I could do this.
    4. Gave me great connections with some pros and other authors.
    5. Allowed me to tell people I won a big international award for my writing. A little PR for my own brand. Who doesn’t want to engage in a bit of puffery now and then (and so you see, Fred, I am a little fabulous, aren’t I . . . )?

    So the contest, as far as I’m concerned, is a GREAT contest for new writers.

    But am I supporting CoS? And is that a bad thing?

    Every time I purchase a Kraft Foods or Nabisco product, I directly fund Phillip Morris tobacco company and their efforts to hook children on smoking abroad. Some of the tomatoes I purchase in Walmart and other grocery stores are tainted by slavery that occurs today in Florida and California’s central valley with migrant workers. Some of those tomatoes end up in various restaurants like Pizza Hut or Papa Murphy’s. Every bite of chocolate you eat funds slavery in the Ivory Coast, where the vast majority of cocoa beans come from. Not a few slavers here and there, but widespread slavery and abuse. There are many situations like this.

    What do you do when you like a product or service, but don’t necessarily want to lend aid to an affiliated cause?

    In many situations, I don’t do much.

    Alas, there goes my sainthood.

    I admit that I should and should probably think more about this.  At the same time, with regards to CoS, I don’t know that it is a wicked and exploitative organization.

    I’ve seen nothing that suggests they’re into crime. Or systemic abuse. Or fraud. Or that they have a vendetta against dumb people. I don’t share one iota of their faith in Hubbard or his metaphysical teachings. But I do share other values and beliefs with them. Just as I do with Catholics, Muslims, Pagans, Athiests, Communists, and Realtors.

    Besides, I never did PR for them. I’ve always said I DISAGREED with their theology, which is negative PR, if you think about it. Furthermore, I’m fairly confident the contest DOES NOT funnel large amounts of money to CoS.

    What can they be making after taking out the expenses of the award week for all those authors, illustrators, judges, “luminaries,” etc. that they fly in and house, all in addition to the prize and publication monies? I’m confident they make nothing at all, but actually lose money each year.

    So the net net is that they get some PR for WOTF in the SFF community and some for Hubbard’s name. That’s it. That’s what I’m giving them.

    But I don’t see any documented stories of that leading to any donations or conversions to CoS. Or positive PR for CoS. Which, again, I’m still not convinced is a systemically exploitative and wicked organization.

    But even if it were, am I really supporting CoS when I promote WOTF?

    I don’t think so. I’m not giving them cash. I’m not giving them any positive PR. It seems to me purchasing one bag of Oreos or a Lindt chocolate bar does more harm than this ever could.

    I feel so much better now. I am saving the puppies.

    Of course, if you disagree, please post a comment. If you have reliable documentation, not hearsay and tabloid clamor, that can add to the discussion, feel free to share it. I’m all for good data. And if you see issues with my logic, share that as well. But no wild-eyed, Chicken Little, my mother was eaten by CoS aliens rants please.

    As for that Twix I just ate. . .

    (sigh)

    EDIT 1: I just learned the Phillip Morris spun Nabisco and Kraft off in 2007.  So that frees up my Oreo conscience, but the principle remains.

    EDIT 2: Okay, so I just learned that the CoS planned and authorized crimes in Operation Snow White. What to make of that? Comments? Talk about your corporate espionage. I know there are governments and organizations around the world and in the US that engage in that all the time. But this is the first I’ve seen from a “church.”

    EDIT 3: Read through the links on this post by Deirdre Saoirse Moen where she explains why she no longer supports the WOTF contest. Primarily, she just can’t stand some of the CoS practices.

    Of note is the link to the court report by the Village Voice at the Debbie Cook hearing. One question I have is why all those leaders were in the Hole to begin with? Was it some routine church program? Yeah, it sounds awful, but the military puts the SEALs and Special Forces through awful things. So I’m not clear on all of that.  And why haven’t more come out to complain? The unlawful detainment aspect of these allegations is disturbing. But are they really doing this? Are these isolated experiences, or SOP? I don’t know.

    There’s another one farther down that lists alleged harassment of folks posting some CoS theology documents on the internet.  I sampled the documents linked to there. Most of those are just copyright violation letters. SOP for anyone trying to protect copyright.

    Looking at Operation Snow White, the Debbie Cook hearing, and the copyright violation stuff, it’s becoming fairly clear that the CoS has taken an extremely aggressive approach against some of those who speak out against them (maybe it’s over the top) and a similar approach with protecting their materials. Although I think they’ve lost the battle about their materials on the internet. 

    Instead of trying to win public opinion with the truth, it seems in some cases they’ve instead attempted through various methods to try to silence detractors.

    Anyone have any more links to substantive material?

    EDIT 4: Here’s a letter from Joni Labaqui, a Scientologist and the person who runs the whole WOTF shooting match, to Frank Wu, who was an illustrator winner, and had posted some stuff about WOTF and CoS here: http://www.frankwu.com/illo.html (I found the letter at the bottom).

    Dear Frank,

    Hi! It’s Joni Labaqui here. Haven’t seen you since you blew me off at LA Con a few years ago and now I know why. I didn’t understand why you didn’t want to talk to me for very long. I loved your write-up on your site about the contest until you got into talking about Scientology. I know what you mean about feeling hurt when people put down your church. I happen to think you are NOT stupid because you are a Christian. I have many Christian friends and I respect their beliefs and even fight for them. But then you get into my religion on your site and putting out falsehoods, then I realized you didn’t have all of the info. We don’t sue people for bad mouthing our religion. The Church sues when there is slander and liable of considerable magnitude involved. Lets use an analogy here – lets say someone accused you of raping the girl next door, but you didn’t do it. Would you be upset? Lets say the parents then sued you or had you put in jail or both. Would you be upset? Would you hire an attorney? Gee, you’d be involved in a legal suit wouldn’t you? What if the father of the girl made sure you were lied about in the newspapers and on TV and he tried or succeeded in ruining your reputation? How would you feel? On top of that, lets say what really happened is you simply talked to the girl and were trying to help her and she turned around and accused you. How would you feel? And how about all those people who love to gossip? (I personally hate people who gossip as all they are doing is hurting others and they are basically low-life losers – lots of people fit into this category, I’m afraid). How would you feel?

    You were actually wrong in that Scientology pays for the writers and illustrators awards. The Hubbard estate (which is not the church) makes so much money on royalties from his hundreds of published fiction it would make your head spin. You were right about the fact that every one of us who works at Author Services is a Scientologist, but the judges of the contest are not. They share the same goal that Mr. Hubbard did in starting and paying for this contest – to help the new guy, just like yourself back then when you won. So I don’t understand, a nice person like you has to even bring up the subject in your write-up. You think we are interested in “converting” any of you winners just because we have you tour the Life Exhibition? The answer from the horses mouth is NO. We are simply showing you more about his life and works so that you have the facts about the other part of his life, not the bullshit and lies that has been put out by vested interests of multi-billion dollar drug companies and the psychs that can’t stand us. Have you received tons of unwanted, unsolicited mail? The answer is no. Trust me, if we wanted to convert you, you would sure know it. Believe it or not, Mr. Hubbard in founding this contest just wanted you guys to be seen and heard because he knew how hard it is to get started. Period. Its not about Scientology. That is the simplicity of this contest. Anyone reading anything else into it has their own issues and I feel sorry for them. I guess maybe you ran into someone bad mouthing us and you listened to them. If someone badmouthed you – to this day – I wouldn’t buy it. I’d tell them to take a hike. Do you know why? Because I know you are a good person. I met you, I shared some of that joy you experienced when you won, and I was truely happy for you because I like people being happy, winning in life and doing well and winning this contest. I still like you, but I’m a bit disappointed that you felt compeled to write what you did. I don’t get it. I personally put in hundreds of hours of work to help give you the event that you won your award at, so how do you think I feel?

    I hope to hear from you. Best, Joni

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  • Taggart’s and a Secret

    ByJohn Brown

    taggartsgrillMost of the time when you go to hole-in-the-wall restaurant, it’s a hole-in-the-wall.

    But sometimes you strike gold.

    And my youngest daughter and I struck big-time gold last week two miles east of Morgan, Utah, in the canyon between Morgan and Henefer off of exit 108. I’ve driven that stretch many times and never knew anything was off that exit. Literally, if you blink, you’ll think nothing is there.

    But if you do, you will miss out on Taggart’s Grill.

    It’s nestled in some trees up against the northern slope. The first thing that strikes you when you get out of the car is the delicious aroma. Then you notice the peacocks running about. And then you enter the diner and see a display case of tantalizing, large desserts such as cheesecake, carrot cake, and huge pink-frosted cookies.

    The diner itself has a wonderful airy feeling with a high ceiling and lots of windows that offer views of the grove and garden surrounding the diner. There are seats outside in an area with a small waterfall. But we sat inside with the walls of log-cabin wood and the stained glass panels hanging in the windows.

    They serve a variety of dishes from sandwiches and soups to pizza, burgers, and fancy plates of salmon or tenderloin. And while the views and setting is awesome, the food is where they really shine.

    The beef stew was thick and amazing. The battered fries perfect. The sandwiches were wrapped in thick and soft flat bread that was delicious. And speaking of bread, they asked if I wanted a roll with the stew. I said yes. They didn’t bring out a roll–they brought out a small loaf of what appeared to be freshly baked bread. We of course had to try one of the desserts and opted for the
    carrot cake. It was lovely with a hint of almond in the cream cheese frosting.

    The portions were huge and so we took enough home for another meal for three.

    We’re going back.

    I want to try one of their burgers, the halibut, and the BLT.

    If you like great food at a great price and are anywhere near Morgan, don’t blink at exit 108. Just pull off and enjoy an awesome meal.

    *

    Parents of Rich Middle School students, what if I told you that researchers have uncovered a secret activity that teens enjoy that has the side benefit of actually raising their grades in all of their classes.

    But that’s not all. This one secret thing will help them get better jobs years in the future.

    It will help them make more money.

    And they won’t even know that it’s doing this for them. They won’t care. Because they won’t be doing it for the grades or money. They’ll be doing it for the enjoyment it brings. They’ll be doing it just because they like to do it.

    One little surprising thing.

    And it’s backed up by lots and lots of research.

    Do you want to know what this activity is?

    Do you want to open up opportunities for your child?

    If you do, come to the meeting Mrs. Brown is having at 7:00 p.m. on Wednesday, October 12 at the Rich Middle School.

    We will reveal all there.

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  • Good Stuff! Million Dollar Arm, Remember the Titans

    ByJohn Brown

    I wanted to let you know about two films I recently watch with the family and enjoyed. Both are based on real events.

    The first is Million Dollar Arm. This is a great film based on the true story of the search for the first pro American baseball players from . . . India.

    MillionDollarArm

    They were hoping to find some pitchers. But it’s not about what you’re thinking. Because there were no pros in India. There was no baseball. There was only the game of cricket, and bowling in cricket requires a totally different arm movement than pitching in baseball.

    This film features plenty of good humor, a cast of very enjoyable characters, and a romantic subplot that’s more about becoming something better than it is about the romance.

    The next is Remember the Titans. I know. It was released in 2000. So I’m late to the party, arrest me. With the internet, the party goes on forever.

    RememberTheTitans

    This is another film based on real events. This time its about a the introduction of racial integration at a West Virginian high school in 1971. Denzel Washington plays Herman Boone, the new black coach.

    This one has plenty of drama, food for thought, and was so good daughter number 3 wants if for her personal library.

    If you like sports movies, you’ll love these. If you don’t like sports movies, you’ll love them, because these two films aren’t about the sports. They’re about something more important. Do yourself a favor, sit down with the family and give them a go.

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    All you need is a little beating and robbery

    ByJohn Brown

    Mrs. Brown, my wife, teaches language arts for the 7th and 8th grades as well as reading comprehension. She’s big on reading. She wants to provide every opportunity for kids to not only get good at it, but also learn to love it.

    And so her walls are lined with bookshelves full of awesome books teens love. She reads the first chapters of books to her classes to let them sample various stories. She features their book reports. She has them paste the covers of the books they’ve read on pages displayed around the classroom. And the school’s awesome librarian supports with her own programs.

    The 7th and 8th grade students at Rich Middle School are marinated in a big celebration of reading.

    In Mrs. Brown’s class, it’s fairly straight forward to get an A on reading, which is a huge part of your grade—all you’ve got to do is read.

    But how much reading do they need to do? How do you track it? And what books should they read?

    Check this out.

    First, she tests each student to see what his or her reading speed is.

    Next, she takes the number of hours they’re supposed to be reading each week for homework (I think it’s 2 or 2.5), then does the math to get a feasible reading word count for the trimester for each student. She may adjust it a bit, depending on the student’s ability.

    Third, she presents that number to the student, and the two of them set a word count goal for the trimester. Talk about an individualized goal.

    If you want to get an A in reading, all you have to do is reach that word count goal.

    How do you know how many words a book has?

    The Accelerated Reader program provides that information.

    But how does she know that they’ve read the books?

    She uses the Accelerated Reader tests. And if there isn’t one, the student can write a report.

    And what books do the students read?

    Any dang book they like.

    I love this. The kids get to select their own books and just read, read, read.

    Another part of this is that she pings each student once a week to ask them what book they’re reading, what page they’re on, and what they think of the book. This weekly check-in provides the more frequent accountability students of that age need.

    Yesterday, she received this report from one of her 8th grade boys who is reading Prey, the first book in The Drovers series.

    Oh, yeah.

    I’ll take that any day (grin).

    Rock on, budding reader.

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  • Indie Thoughts: Authors, We Are Not Amazon

    ByJohn Brown

    Sometimes I think some of us indies get this weird attachment syndrome and start thinking we’re Amazon.

    Joe Konrath recently hosted a blog-conversation with Lee Child about the whole Amazon vs. traditional publishers thing. The Passive Voice had an active discussion about it as well.  Kudos to Lee Child for yet again showing up and injecting a new perspective into the conversation. It can indeed become something of an echo chamber in the main indie blogs, which I love, but which nevertheless do still tend to sometimes echo. Having someone with his experience come engage and share his two cents was helpful.

    One thing his comments reiterated to me is that neither Amazon nor the publishers are in this as the author’s let’s-get-pinky-rings BFF.

    I’m not going to carry an ounce of water for Amazon in their fight with Hachette. I’m not going to carry an ounce for the trad publishers either.

    I think it’s helpful for all of us to try to understand the truth about the business, and spread that to other authors, but that’s very different from this knee-jerk Defender of Amazon thing that goes on, which seems so very much like Republicans and Democrats turning a blind eye to their own candidates and fixating a hyper-critical one the others.

    Case in point: here’s a link to a description of Amazon’s Gazelle Project.

    Why do indie authors care? Because we’re Amazon vendors as well.

    Look, I love what Amazon has enabled me to do. I love that Nook and Apple are helping enable it as well. But was this Gazelle Project a good thing? A bad thing? If we stand by and cheer Amazon in such tactics, are we essentially standing by and cheering as Germany takes Austria, France, and Poland? Or are we like England cheering the USA coming in with their troops and bombers?

    I’m NOT a traditional publisher. And I’m NOT Amazon, or any other retailer. Even when I contract with them. None of us are. I sometimes wonder if some of us have gotten a bit confused about this.

    Konrath says don’t worry about the tiger (Amazon) when a wolf (traditional publishers) is gnawing on your leg. But if you’re an indie writer, you have no wolf gnawing on your leg. That’s someone else’s problem. But we are indeed in bed with the tiger.

    Why haven’t we seen more posts about the Gazelle Project on the big indie blogs? Lee Child, darling of the traditional publishers, has to point me in its direction? Why haven’t we been more curious about this tiger’s behavior?

    Let’s make hay while the sun shines. The tiger seems to be fairly decent right now. He’s not perfect. For example, eBay strangely enough only charges 15% to sell via their site while Amazon charges 30%. But let’s not forget that as decent as he is, he’s still a tiger. And he’s probably not like those poor guys being made to do tricks by Ringling Brothers.

    Ringling_brothers_over_the_top_tiger

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2 Comments

  1. I love the “you are special” book. Been reading that to my kids for years. Kind of scary how we have turned ourselves into wemmicks with social media. China is doing it on a national level. Yikes. Thanks for all of you great books. Eagerly awaiting more! Especially the conclusion to the dark God series.

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