Good Stuff! Two books, a movie, and a dinner

ByJohn Brown

Are you ready for a story that’s heroic and inspirational? And poignant. And action-packed. And all true.

I just finished Fearless: The Undaunted Courage and Ultimate Sacrifice of Navy SEAL Team SIX Operator Adam Brown by Eric Blehm. And wow. I can’t tell you how happy I am to have read this book.

It tells the story of Adam Brown who was killed while on assignment in 2010. But this book isn’t about a special operations battle in Afghanistan, although the battle is detailed. It’s not a war book. Although it tells about many episodes in the life of a Navy SEAL operator. No, this book starts when Adam was a kid.

It like the story of Louis Zamperini that’s told in Unbroken by Laurel Hillenbrand (and, yes,the film adaptation missed so much of the story, including the most important part,that if you haven’t read that book, you are missing out on an absolute treat). In this one, Brown starts out as a boy with bright promise, but after he graduates from high school, he makes a number of bad choices and drives his life right off a cliff.

You’ll be flipping the pages to see what helps him turn it around and whether he can make the change permanent, or if he’ll lose everything, including the love of his wife and kids. You’ll also be amazed at his grit. It’s a tremendous read. If you can listen to it on audio, you’ll enjoy the narration by Paul Michael. Either way, if you like stories about redemption and triumph amidst struggle, if you like books about special operations forces and elite soldiers, then you’re going to love this book. Highly recommended.

*

The 12th Man is a 2017 World War 2 historical drama based on the true story of Jan Baalsrud. He and eleven other Norwegian resistance fighters set off from the UK on board a fishing boat with six to seven tons of TNT to sabotage some German military facilities.

However, their mission falls apart soon after reaching Norway. A German warship attacks. The resistance fighters set fire to the TNT on their boat and jumped into the water just off shore. Eleven of the fighters are caught by the Germans. The twelfth, Jan Baalsrud, gets shot in the toe, but still runs across land and manages to elude immediate capture by swimming across the fjord, in the dark, in the freezing, winter water.

Yeah, and that’s just the beginning. The story is about his attempt to get to the safety of Sweden, a neutral country. I watched this with my teenage daughter, and we were riveted with the suspense and action. And we were amazed at what this guy endured.

You will have to read English subtitles during a large parts, but we found that after a few minutes, we really didn’t notice it. It was a great date night. If you like war movies and action, I think you’ll love this movie.

*

Tonight I ate a dish that instantly became one of my favorites. My oldest daughter and her husband found it. They love it and shared it with Nellie. And since it was her night to cook, she decided to give it a try. My first bite was wow.

It’s a baked casserole, a cross between lasagna and spaghetti, called “MillionDollar Spaghetti” from tastesbetterfromscratch.com. Just click on the link the get the recipe.

Now, here’s the thing: you can use spaghetti pasta, or you can make it totally low carb by replacing the pasta with cooked spaghetti squash like we did. The low carb version was awesome. I can’t wait to heat up the leftovers tomorrow.

By the way, here’s a quick way to cook spaghetti squash.

First, cut the squash in half lengthwise. The easiest and safest way I’ve found to do this is to place the uncooked squash on a cutting board. Next, get a big knife and set it along the line you want to cut. Finally, rap the spine of the blade smartly with a thick stick or long block of wood until the knife cuts through all the way. Using a knife this way is called batoning because you’re using a baton, a stick. It’s a slick and safe way to cut a hard squash.

Once you have cut the squash in half, scrape out the seeds with a large spoon.

Next, pour about a quarter cup of water into the hollow of the squash, and then turn the squash hollow-side down on a plate or microwave dish. Microwave the half on high for five to six minutes. It’s done when you can easily pierce the outside with a fork.

Remove the plate with hot pads and use a fork to scrape out the cooked squash. Voila! Cooked spaghetti squash in less than 10 minutes.

You can also just bake the halves in the oven for 40 minutes on 375 degrees. Baking gives the squash a slightly richer flavor. In this method, you brush the halves with olive oil and sprinkle with salt and pepper then put the sides face-down on a baking sheet. Again, it’s done when you can easily pierce the outside with a fork.

*

And here’s one more because it’s Christmas. I attended a young women’s meeting for my local congregation not too long ago. As part of the program, one of the leaders read a picture book called You Are Special by Max Lucado.

It’s about these small wooden people called Wemmicks who stick gold stars or gray dots on one another. The pretty or talented ones always get stars. The others, like Punchinello, get the ugly gray dots. And then one day Punchinello finds a happy Wemmick that has no dots at all. In fact, no dots stick to her. How does she manage it?

It’s a great little tale with an important insight. After hearing it, I knew I needed a copy of the book to read to all my grown up kids. 

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  • Gun Runner submitted!

    ByJohn Brown

    Gun Runner, the action-packed, science fiction novel Larry Correia and I have been working on, has been delivered to Toni Weisskopf at Baen Books.

    It was a blast to write.

    This song was played, as was appropriate, in celebration.

    The seed came from Larry’s eleven-year-old son. When we sat down to develop an idea for a sci-fi con presentation a number of years ago, Larry asked: “Joe, what’s cool?”

    The answer: “Giant robots, bandits, and murderers.”

    We looked at each other and said, “That IS cool.”

    And thus was a story born.

    The current description Baen has goes like this.

    “Once, Jackson Rook was a war hero. Raised from boyhood to pilot an exosuit mech, he’d fought gallantly for the rebellion against the Collectivists. But that was a long time ago, on a world very far away.

    Now, Jackson Rook is a criminal, a smuggler on board the Multipurpose Supply Vehicle Tar Heel. His latest mission: steal a top-of-the-line mech called the Citadel and deliver it to the far-flung planet Swindle, a world so hostile even the air will kill you. The client: a man known only as the Warlord. Rook has been in the smuggling business long enough to know that it’s best to take the money and not ask questions. But Rook cannot stand by and watch as the Warlord runs roughshod over the citizens of Swindle, the way the Collectivists did on his homeworld. For all his mercenary ways, Rook is not a pirate. And deep within the smuggler, the heart of a warrior still beats.”

    The book should be available February, 2021.

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    30 books you should read before you die

    ByJohn Brown

    An avid reader friend of mine began reading through the books in a list called “100 books you must read before you die.”

    She got to Jack Kerouac’s On The Road and went to Facebook and posted the following: “I don’t get the appeal. It’s about a group of boys/men who are irresponsible, drunks, whoring around taking advantage of others and being enabled by their women. Why is this a classic and why should I have wasted my time on it? Can some of my literary friends explain? I hated a brave new world and the handmaid’s tale too.”

    Is the book a classic?

    Should she read it before she dies?

    Is it really that important?

    Let me share an edited version of my response and then provide my list of 30 books you should read before you die.

    *

    Annette, the unfortunate truth is that these lists of “classics” are a sham because there is no objective criteria for determining literary excellence.

    Or maybe I should say that measuring quality in the arts isn’t like measuring the unambiguous, objective score of a baseball game. After books exhibit a certain level of proficiency, it becomes increasingly difficult to distinguish the quality of one book from another, especially because much of this depends on a reader’s interests and subjective experience of the story.

    When it becomes hard to rank performances, people rely on other measures. One of the most powerful is social networks.

    So if two readers find two different books that blow them away, one of the books might get all the attention because the one book gets picked up by a news service (The New York Times) or a platform (the Oprah Book Club effect) or some other social network of influence. A lot of the so-called literary classics only appear on various lists because they tapped into the academic network, which kept them alive far longer than they would have lasted otherwise.

    On The Road is simply a book that made a stir among some circles in the 1950s. That’s it.

    Was it more important or of higher quality than Exodus? The Chronicles of Narnia? Lord of the Rings? A Town Like Alice? All published in the 1950s as well.

    It depends.

    If you’re wanting to understand the 1950s beat culture, it would be an important book.

    But if you’re wanting to understand fantasy writing of the time, it wouldn’t.

    If you’re wanting to read a book that’s had a huge impact on popular culture, well, LOTR beats On The Road like a dog.

    Some people have the feeling that the so-called classics have some inherent medicinal value because someone put them on a list and called them classics.

    Nope. They’re just stories. Some of which can shed light on the issues and interests of a part of the culture in a given period. But if you’re not interested in that specific sub-culture, who cares?

    And if you’re reading to be entertained, moved, uplifted, or educated—which ones do that best for Annette is for you to decide.

    So all that to say I wouldn’t devalue your reaction to the book ?

    *

    I’m now going to give you my list.

    But it’s not going to be a list of titles. Nor will it focus on a book’s impact on some sub-culture of a given period.

    It’s going to be a real list. One that focuses on what so many of us go to stories for.

    1. The one that makes you weep.
    2. The one that makes you giggle and snort.
    3. The one that reminds you of what it’s like to fall in love.
    4. The one that gives you hope.
    5. The one that you begin to read more and more slowly because you don’t want it to end.
    6. The one that scares the soup out of you.
    7. The one that you can’t put down, even though you need to wake up early in the morning.
    8. The one that makes you wish you lived there.
    9. The one that’s so good that when you close it, you immediately start to read it a second time.
    10. The one that gives you and your child hours of pleasure together.
    11. The one that gives you a sacred, spiritual experience.
    12. The one that makes you reread some of the lines because the turns of phrase are just so delicious.
    13. The one that gives you courage.
    14. The one that takes you on an awesome adventure.
    15. The one that makes you want to be a better person.
    16. The one that bores you to tears (just so know you how good the others are).
    17. The one that introduces you to a different culture that delights you.
    18. The one that makes you think.
    19. The one that lingers with you for days.
    20. The one that gives you lovely insights.
    21. The one that inspires you to love your spouse more.
    22. The one that introduces you to the sorts of people you normally don’t like and makes you actually like them.
    23. The one that delights you with its characters.
    24. The one that whisks you away to a different historical period.
    25. The one that inspires you to give your children a hug.
    26. The one that gets your adrenaline pumping.
    27. The one that sparks all sorts of ideas in your head.
    28. The one that makes you wonder and start imagining what it would be like to be there.
    29. The one that blows your freaking mind.
    30. The one that makes you stand up in your living room and cheer.

    We could do more than 30, couldn’t we?

    Like the one that makes you think people from a different time period are just like us. And the one that makes you think people from that same period are completely alien.

    But I think we’ll stop. That there above is a list.

    Those are 30 books I think everyone will want to read before they die.

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  • Good Stuff! The Man Who Invented Christmas

    ByJohn Brown

    If you love funny, feel-good movies, today’s you’re lucky day.

    Because I’m going to tell you about one that will help brighten your Christmas season.

    The movie is The Man Who Invented Christmas.

    It’s about Charles Dickens, the author of A Christmas Carol.

    Now some of you might already be groaning. Please, no, not another story about Scrooge.

    I felt the same way. I haven’t enjoyed a movie about Scrooge for a long time. No, not even the one featuring Scrooge McDuck.

    So I didn’t want to watch this, but I kept hearing so many good reviews, I finally caved and gave it a shot. I’m so happy I did.

    This delightful movie reinvigorates the story with a whole new twist because it’s not about Scrooge. Not directly.

    Instead, it’s about Charles Dickens. It’s 1843 and Dickens is suffering financial hardship because his last three books bombed in the marketplace. He determines to write a new book and publish it himself to restore his finances. That book is A Christmas Carol.

    Dickens needs to finish it in six weeks so it can be ready for Christmas. That’s difficult enough, but will anyone read it? His friends and publishers keep telling him that the book will be a failure because, at the time, many thought Christmas irrelevant and didn’t celebrate it. Furthermore, the story isn’t developing as it should.

    Now the movie does take some dramatic license, but, by the end, I think you’ll agree the message of Scrooge is never more poignant. I watched the final scene with Scrooge multiple times and thought about it for days afterwards.

    If you want to laugh, be inspired, and feel the spirit of Christmas, I think you’ll love this movie.

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  • Good Stuff! The China Study

    ByJohn Brown

    T. Colin Campbell grew up on a dairy farm, loved milk, loved meat, and started his career as a nutrition scientist thinking the cornerstone of good nutrition was high-quality animal protein—meat, milk, and eggs.

    One of his first projects was for MIT, trying to help the chicken industry. Millions of chickens were dying each year from something toxic in their feed. What was the mystery killer? Campbell was responsible for isolating and determining the structure of the chemical. Through his work, he helped discover dioxin, one of the most toxic chemicals ever found.

    After helping with that, he began work helping malnourished children in the Philippines. He wanted to find ways to help them get more protein in their diets, because, again, protein was supposed to be the cornerstone of health. Part of the project was remedying an unusually high incidence of liver cancer in children, which is normally an adult disease. At the time, they thought a lack of protein was leaving the children vulnerable to aflatoxin in their diet.

    But as they began their scientific investigation, Campbell discovered the kids who ate the most protein had the highest rates of liver cancer.

    But that just couldn’t be right.

    And then he came across a study of rats and aflatoxin. The scientists in the study administered the cancer-causing aflatoxin to all of the animals. Half of the animals were then fed a diet with 5% protein. The other half were fed a diet with 20% protein. All of the animals fed a diet with 20% protein developed liver cancer. None of the animals fed a diet with 5% protein developed the cancer.

    Again, that couldn’t be right. Protein was good for you. A respected colleague suggested surely the researchers must have mislabeled the animal cages. Campbell decided to run his own studies and find out. Back at Cornell, he and his research assistants ran the experiment multiple times and in various ways. And all of the experiments confirmed that protein promoted cancer growth. In fact, they could turn cancer growth on and off by the amount of protein they fed the animals.

    But it wasn’t all protein. It was animal-based protein. The plant-based protein didn’t promote cancer growth.

    Campbell was astounded. The findings rocked his world, but he was determined to follow the facts wherever they led. This began decades of research into diet and nutrition. The culmination was what’s called The China Study. It is the most comprehensive study of nutrition ever conducted. And what all of his decades of research demonstrated was that “People who ate the most animal-based foods got the most chronic disease. Even relatively small intakes of animal-based food were associated with adverse effects. People who ate the most plant-based foods were the healthiest and tended to avoid chronic disease.”

    Campbell didn’t rest there. He sought out the findings of other researchers and clinicians. And what he found all demonstrates that “The same diet that is good for the prevention of cancer is also good for the prevention of heart disease, as well as obesity, diabetes, cataracts, macular degeneration, Alzheimer’s, cognitive dysfunction, multiple sclerosis, osteoporosis and other diseases.”

    What was the diet that showed such important results? A whole food plant-based diet. It’s a diet rich in legumes, whole grains, vegetables, and fruits with little or no meat, milk, and eggs.

    Campbell has written a book for lay people like you and me that explains the science and findings called The China Study: Revised and Expanded Edition.

    The book is a fascinating masterwork of clarity. In it, he not only explains the research but also how and why various groups have tried to suppress and discredit the information.

    Campbell is not some crazy quack. He isn’t someone selling pills and supplement drinks on the internet. He has no financial interest in you believing him. He is one of the foremost researchers on nutrition, a renowned scientist at Cornell University, who has worked as a senior science adviser to the American Institute for Cancer Research, sat on government nutrition panels, and is on the advisory board of the Physicians Committee for Responsible Medicine.  

    If you or someone you love are worried about any of the following:

    • Heart disease
    • Cancer (breast, prostate, colon, liver, and others)
    • Type 1 Diabetes
    • Type 2 Diabetes
    • Erectile dysfunction
    • Multiple sclerosis
    • Cataracts
    • Macular degeneration
    • Osteoporosis
    • Alzheimer’s

    I think you will be interested in hearing what he has to report. Of course, you’ll have to make up your own mind about the evidence he provides. But I think you owe it to yourself to hear what he has to say.

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    My First Year as an Indie Author

    ByJohn Brown

    On November 24th last year, a little over 13 months ago, I released my first indie title—Servant: The Dark God Book 1. That release was the official rise from the sideways swamp crash I had with Tor Books.

    BTW, sideways swamp crashes in publishing, which can be caused by all sorts of reasons, are not uncommon. Most writers will take a hit or three in their career. That’s just part of the writing business. The question is what happens after the swamp crash?

    In my case, I got to work. And, boy, was it a lot of work.

    The results have been positive. It was not a phoenixian rise from ashes to glory; it was more like a damp crew patching the ship in the jungle with whatever they had at hand and then launching with nothing but a few birds making any noise. We are by no means past the many perils and obstacles on the path–right now a solid hit from just about anything could knock us out of the sky.

    But we are airborne.

    We are flying.

    And by that I mean the business is delighting readers and generating income.

    I’ll probably hit close to 23,000 paid sales since that launch. The large majority of them were for Bad Penny. To give you some perspective, a single title will make the official Publishers Weekly bestsellers lists (of traditionally published authors) hardback and paperback categories when the title has sold around 100,000 copies in the year. The top dogs report sales of a few million.

    It’s clear the John D. Brown crew has got a ways to go.

    But we don’t have to reach that lofty level to be viable. It would be awesome. At the same time, it’s helpful to be realistic. There are somewhere between 300-400 titles on the adult hardback and paperback list combined. The same on the children’s lists. So I estimate there are around 700 traditionally published books, fiction and non-fiction, that sell at those bestseller levels. That’s out of the millions of trade titles available on Amazon.

    The good news is that the majority of writers making a living don’t appear there. The fact is that you don’t have to sell 100,000+ copies of a single title in a year to make a living. In the indie world, you can do just fine with what Russell Blake calls base hits and doubles.

    So are we making a living?

    Those sales have generated enough net profit to purchase us a nice used vehicle and a few other things. Better than a poke in the eye with a sharp stick (as my neighbor Mike Carr used to say), but making $10-20k can’t replace the day job. Not even close. Still, it’s a beginning.

    Will our crew make it?

    Can they survive the ferocious flying monkeys?

    Stay tuned.

    In the meantime, I want to summarize a few things I’ve learned about indie publishing and give a few shout-outs.

    First, I want to thank all the readers who decided to give one of my books a shot. From the reviews and sales, it appears the majority found just what they were looking for (and there was much rejoicing).

    Second, a big thanks goes to Larry Correia. Not only is he generous and enthusiastic, but his audience is as well. The Monster Hunter Nation made a definite difference for me this year.

    I want to thank LL Muir and Diane Darcy, two romance writers who have been incredibly generous in sharing their indie insights and support.

    Devon Dorrity and Dixon Leavitt spent hours, HOURS, of their time helping me with covers. I can’t thank them enough.

    I also need to thank the Codex Writers. There’s a small group of us indies there, and they’ve all be very helpful in sharing insights about what’s worked for them and what hasn’t.

    I’ve found other resources helpful as well. The Passive Voice kept me current on the industry. Russell Blake’s blogs gave me a clear-eyed opinion of what it takes to succeed. The Calibre ebook editor has saved me many times. And Anne-Marie Concepcion’s online course on using InDesign to publish ebooks was a very good introduction, as were Dean Wesley Smith’s online courses on interior and cover formatting.  I list other resources I found useful in my Resources for Indie Writers post.

    Okay, so what have I learned?

    1. Nothing happens without visibility

    This is retail. If your product is not somewhere that people can see it, they won’t buy it.

    I was in Wal-Mart the other day. My sister calls it the Evil Empire, but she’s a Tarzjay snob. I myself am a value shopper. I want what I want, and I want to pay as little for it as possible. At the same time, I’m not going to go out of my way to get it because searching around costs time and money. So if I’m looking for something in Wal-Mart and I don’t see it on the shelves, guess what? I buy something similar that will do the job.

    Wal-Mart used to stock Marzetti’s Ranch Dip. The best vegetable dip EVAR. But then sometime this year, they stopped stocking it.

    Why?! Why do they stop stocking stuff the moment I find it?!

    (Hey, maybe that’s why they’re the Evil Empire . . .)

    I mourned for a few seconds. And then I purchased the Lighthouse dip. It’s good. If they put Marzetti’s back on the shelves, I’ll switch back immediately. But the point is that if it’s not in front of my eyeballs when I go shopping, I ain’t gonna buy it.

    And I’m finding retail is the same with ebooks as it is with everything else. You can have the best product in the world, but you aren’t going anywhere with it until you are visible to your buyers.

    2. There are a couple of ways that I was able to make my stuff visible

    The way to make my stuff visible was not by publishing on Amazon, Nook, and the rest.

    Publishing means nothing.

    Think about it. There are, right now, 3,079,561 books in the Kindle bookstore.

    Yes, three million!

    If those were physical books, and we lined them up spine-out like we do on a bookshelf, and we assumed the spines average about an inch in width, they would make a line 48.6 miles long.

    For us Utahans, that’s a line of books that stretches from the Mormon temple in downtown Salt Lake City, past Provo, and ends in Springville! (Look up your own local distances to get an idea.)

    That’s the kind of visibility you get by publishing your book, which is nada.

    So if getting it in the store that’s 50 miles long didn’t help, what did?

    Getting on a bestseller list.

    I sold thousands of copies of Bad Penny on Nook when I was on the Nook’s top 100 list. I rose to #3, in the entire Nook store, then hung out around #50 for about a month. And when that burst of sales that made me #3 fell out of the algorithm (30 days later), I fell off the list. My sales dropped like a stone. Not to nothing. But they were a fraction of what they had been.

    How did I get that #3 slot to begin with? The same way I rose to #30 for a few hours in the Kindle store, then slowly dropped to the 1,200s for a few days. I got it by placing an ad with the king of book advertising services, aka BookBub.

    How did I get onto BookBub? Here’s their requirements and tips. Please note that the reviews of Bad Penny were part of what made the book appealing to BookBub.

    How did I get reviews? By using other ad services to make my book visible and getting mentions on blogs like Larry Correia’s and a few others. And by following recommendations in the book Let’s Get Visible and Your First 1,000 Copies and the suggestions of others who are selling well. And that’s a key thing too–looking to see what folks who are selling well are doing, not those who aren’t.

    Of course, readers also liked the books enough create word of mouth. And I can track some of my sales spikes to specific posts or people. The ultimate goal is to have so much word of mouth that everyone’s talking about you. But until that time, I ain’t going to rely on word of mouth alone.

    Why not?

    Because I’d like to increase my odds of success. I’d like to accelerate them. And thinking that word of mouth alone is going to do that flies in the face of everything I’ve learned about retail. Read what I had to say about books and lemonade and tending your garden for more. Consistent efforts with methods that actually have some track record of success seem to have helped a great deal.

    BTW, Bad Penny is currently in the top 10 of three of Amazon’s thriller lists. I guaran-dang-tee you that being on those lists is a big factor in me selling somewhere around 60 copies a day. I saw that with Nook. Being visible starts a virtuous cycle–more people give you a try; if they like the book, they spread the word, which leads to more sales, which keeps you visible, which prompts more new readers to give you a try. Yeah, you’ve got to be good. But you’ve got to be visible first.

    3. In most cases, books in a specific genre are substitutes

    When readers purchase a book, they are looking for a certain type of experience. And my book’s experience isn’t so singular that readers can’t get something roughly similar from another book.

    I love Lee Child. But Robert Crais provides an experience that’s basically inside the same ballpark. So does Nelson Demille and a whole host of others, including me.

    If Lee Child stops writing or slows down his production to one book every four years, I’m not going to stop reading thrillers. There are plenty of other authors that give me the general adrenaline, surprise, action experience I’m looking for. I’ll be sad, but there are a lot of good authors out there. And I’m sure a few will become my new Lee Child.

    Of course, we aren’t all exactly the same. I provide a noticeably different tale than Lee Child does even though we’re in the same Lone-Ranger-vigilante-justice action genre. And so, if I produce the best tale I can, I will find some readers will come to prefer me to Child because I line up more with their tastes than he does.

    In addition to continue to work on visibility and craft, this means I’ve got to up my production. I’m going to try for 2.5 brand new books in 2015. That’s nothing for some folks. But that’s a good stretch goal for me.

    4. There is no one sure-fire way to success

    Even though visibility and studying your craft helps, nobody I know who is doing well has a replicable step-by-step program that guarantees success. There are some activities that seem to make the odds better, but there is no guarantee.

    For example, from what I wrote above about BookBub, you’d think that’s the brass ring. Nope. I know other authors who have run promos with them and didn’t have near the success Bad Penny did.

    Russell Blake’s advice on this seems to square best with my experience. See the links to his blogs here to see what I’m talking about.

    5. Figuring out how to make a living with this has a lot in common with Lean Startup principles

    The basic concept behind lean startup is that when you’re in a market without a lot of info on what works, the company that wins is the one that learns what works the fastest. And you do that by conducting experiments.

    You experiment to see if you’re offering any value to the intended audience. You experiment to see if you’re promo methods are actually feeding your engine of growth. You experiment to see if your audience really is big enough.

    The experimental approach taught in the lean startup stuff has freed me from a lot of anxiety. Success or failure is not about me personally. It’s about my techniques. It’s about my craft and business skills. It’s about me learning how to learn quicker.

    I’m approaching my thriller and epic fantasy properties as experiments. I’m approaching various visibility methods as experiments. My current state of craft is an experiment. If what I’m doing with my current properties doesn’t work, I can pivot and experiment with something new.

    The question is whether I can learn what works–to find an opportunity to add value and provide that value–before I run out of runway.

    If you’re interested in these ideas, let me recommend The Lean Startup by Eric Ries, which explains the general principles, and Running Lean: Iterate From Plan A to a Plan That Works by Ash Mayura, which shows you how to start to implement them. These two books have changed how I approach the writing business.

    Bottom Line

    The bottom line is that I love developing stories and sharing them with readers.

    I knew this already, of course. But having the ship up and flying again made it hit home in a big way. I enjoy the process of developing a story. I love the research, the story generation, the surprises that come along the way. And I love the emails I get and the discussions I have with readers who have read my books and enjoyed the heck out of them.

    So that’s the big summary.

    Year two stands before us. Let’s hope John D. Brown and company can learn and produce at higher levels than we ever have before.

    Have a wonderful 2015!

    Edit 1/14/2015: Here’s John Ellsworth, another indie author, with a similar tale. Although I’m jealous of his seven books in a year. I need to get cracking!

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    Indie Thoughts: When an author should self-publish and how that might change

    ByJohn Brown

    From publishing consultant Mike Shatzkin:

    For a number of reasons, the belief here is that most of the time for most authors who can get a deal with an established and competent house, their best choice is to take it.

    Sounds reasonable, but then we get to the money quotes.

    The strength of the traditional publishers and the traditional deals is directly related to the amount of the market that is served by inventory in stores. When that proportion was “nearly all”, the power allocation was “nearly all” to the traditional publishers.

    ***

    Self-publishing and new-style digital-first publishing can grow more to the extent that the book-in-store share of the market shrinks more. But while that’s happening, the big publishers are also adding to their capabilities: building their databases and understanding of individual consumers (something that all the big houses are doing and which the upstarts seem not to believe is happening, or at least not happening effectively), distributing and marketing with increasing effectiveness in offshore markets, and controlling more and more of the global delivery in all languages of the books in which they invest.

    It will compound the pressure on the alternative players if Amazon continues to grow its global market share for ebooks. The bigger the percentage of the market that can be reached by self-publishers with one stop at Amazon, the less interest they’ll have in picking up smaller chunks of the market with additional deals and the more powerful will be any incentives Amazon cares to offer for making the title exclusive to them.

    Link to the rest at The Shatzkin Files, and thanks to Passive Guy for the original link.

    Shatzkin’s discussion of the amount of the market served by inventory in stores is right on. But his “best choice” conclusion doesn’t follow.

    Why?

    Because the question for each author has to be which stores will I be in, what kind of floor space will I have, and how long will I be there? And in many cases the answers to those questions do not compete well with indie options.

    For example, a lot of in-store sales come from the drug store, grocery store, airport, Walmart, Costco type venues. But it’s rare than an author getting an average deal will see the light of day in those places. Those are reserved for bigger sellers. And not very many of those. So unless you’re getting a big deal, you can’t count that floor space.

    Poof. Tens of thousands of venues are now no longer part of the equation.

    So you are now left with whatever number of stores the publisher can get you into at Barnes&Noble (a max of 675 stores), Books-a-Million (max of 200 stores), Hastings (max of 149 stores), non-chain stores,  etc. I think the total number of book stores in the USA is around 10,000 or so. But publishers won’t get you into all of them. Some don’t carry your type of book: they’re used books stores, or kids book stores, or Christian book stores. And even if it’s a store like Barnes&Noble, you probably won’t get into all their stores. So how many stores will you actually be in?

    Next, you have to wonder where you’ll appear in the stores you do get into. Will you be face-out somewhere prominent? Or will you have two copies spine-out in the back? If you’re spine-out, that’s just reduced the value of the floor space publishers offer you yet again.

    Finally, how long will you be there? If you sell your two copies in a store, are you done at that store? Will your books be there longer than 12 weeks? Will they be there even 8 weeks?

    James Patterson can sell millions of books because he has multiple copies in tens of thousands of stores with great display. And he’s usually there for more than just a handful of weeks. If you have two books spine-out in each of 500 stores for eight weeks, how well are you going to do?

    Here’s some math on author revenue and units sold. Is selling 1,000 books with the royalties and contract terms offered really worth it? What about 4,000 books? 7,000? Are you going to be in enough stores with a decent placement to get those numbers?

    If you’re going to be in thousands and thousands of stores with good placement, and the terms of the contract are reasonable, then, good golly, working with a publisher looks great. But if you’ve got a book that’s good enough to make an editor somewhere want to buy rights to it and the publisher is offering to put you spine-out in a little over a thousand stores with all sorts of contract crap, then Shatzkin’s “best choice” is really a poor one. In those situations my money is on going indie.

    EDIT: It seems there are about 12,700 book stores in the USA. But that includes big-box stores, which I think are the Walmarts and Costcos.

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2 Comments

  1. I love the “you are special” book. Been reading that to my kids for years. Kind of scary how we have turned ourselves into wemmicks with social media. China is doing it on a national level. Yikes. Thanks for all of you great books. Eagerly awaiting more! Especially the conclusion to the dark God series.

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