Good Stuff! The China Study

T. Colin Campbell grew up on a dairy farm, loved milk, loved meat, and started his career as a nutrition scientist thinking the cornerstone of good nutrition was high-quality animal protein—meat, milk, and eggs.

One of his first projects was for MIT, trying to help the chicken industry. Millions of chickens were dying each year from something toxic in their feed. What was the mystery killer? Campbell was responsible for isolating and determining the structure of the chemical. Through his work, he helped discover dioxin, one of the most toxic chemicals ever found.

After helping with that, he began work helping malnourished children in the Philippines. He wanted to find ways to help them get more protein in their diets, because, again, protein was supposed to be the cornerstone of health. Part of the project was remedying an unusually high incidence of liver cancer in children, which is normally an adult disease. At the time, they thought a lack of protein was leaving the children vulnerable to aflatoxin in their diet.

But as they began their scientific investigation, Campbell discovered the kids who ate the most protein had the highest rates of liver cancer.

But that just couldn’t be right.

And then he came across a study of rats and aflatoxin. The scientists in the study administered the cancer-causing aflatoxin to all of the animals. Half of the animals were then fed a diet with 5% protein. The other half were fed a diet with 20% protein. All of the animals fed a diet with 20% protein developed liver cancer. None of the animals fed a diet with 5% protein developed the cancer.

Again, that couldn’t be right. Protein was good for you. A respected colleague suggested surely the researchers must have mislabeled the animal cages. Campbell decided to run his own studies and find out. Back at Cornell, he and his research assistants ran the experiment multiple times and in various ways. And all of the experiments confirmed that protein promoted cancer growth. In fact, they could turn cancer growth on and off by the amount of protein they fed the animals.

But it wasn’t all protein. It was animal-based protein. The plant-based protein didn’t promote cancer growth.

Campbell was astounded. The findings rocked his world, but he was determined to follow the facts wherever they led. This began decades of research into diet and nutrition. The culmination was what’s called The China Study. It is the most comprehensive study of nutrition ever conducted. And what all of his decades of research demonstrated was that “People who ate the most animal-based foods got the most chronic disease. Even relatively small intakes of animal-based food were associated with adverse effects. People who ate the most plant-based foods were the healthiest and tended to avoid chronic disease.”

Campbell didn’t rest there. He sought out the findings of other researchers and clinicians. And what he found all demonstrates that “The same diet that is good for the prevention of cancer is also good for the prevention of heart disease, as well as obesity, diabetes, cataracts, macular degeneration, Alzheimer’s, cognitive dysfunction, multiple sclerosis, osteoporosis and other diseases.”

What was the diet that showed such important results? A whole food plant-based diet. It’s a diet rich in legumes, whole grains, vegetables, and fruits with little or no meat, milk, and eggs.

Campbell has written a book for lay people like you and me that explains the science and findings called The China Study: Revised and Expanded Edition.

The book is a fascinating masterwork of clarity. In it, he not only explains the research but also how and why various groups have tried to suppress and discredit the information.

Campbell is not some crazy quack. He isn’t someone selling pills and supplement drinks on the internet. He has no financial interest in you believing him. He is one of the foremost researchers on nutrition, a renowned scientist at Cornell University, who has worked as a senior science adviser to the American Institute for Cancer Research, sat on government nutrition panels, and is on the advisory board of the Physicians Committee for Responsible Medicine.  

If you or someone you love are worried about any of the following:

  • Heart disease
  • Cancer (breast, prostate, colon, liver, and others)
  • Type 1 Diabetes
  • Type 2 Diabetes
  • Erectile dysfunction
  • Multiple sclerosis
  • Cataracts
  • Macular degeneration
  • Osteoporosis
  • Alzheimer’s

I think you will be interested in hearing what he has to report. Of course, you’ll have to make up your own mind about the evidence he provides. But I think you owe it to yourself to hear what he has to say.

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  • A simple calculator for how much home you can afford

    It’s March. Spring is here in most places. And this is when the house hunting season starts to get rolling. I used to moonlight as a realtor. I started from nothing, ran my own little gig, and did very well. Then I got a book contract, and there was no way I could do three jobs. But I learned a lot.

    One of the things I learned is that home buyers very frequently have a very hard time staying within their budget.

    They set a number, start looking in their price range, then peek at the homes in a higher price range, and of course those homes look better. Why wouldn’t they? They’re more expensive! And, geez, they have such nice faucets and cool counters and a shower with five heads so you can wash your body from every imaginable angle, and suddenly many of my buyers would refuse to see cheaper homes. Because they just had to have the ultrawash shower.

    Or a dent in a wall that’s officially called an alcove.

    Or a super deluxe gas heater fireplace that runs on banana peelings and saves gerbils.

    Or whatever.

    It’s called house craze. It’s a temporary thing. It passes as soon as you get in the house and start making the payments.

    And then you wake up and realize you have a hot tub and you hate hot tubs! What in the world were you thinking?!

    Well, you had house craze.

    The unfortunate side effect of buying too much house is that the mortgage eats up so much of the take-home pay that it makes everything else exceedingly tight. Or impossible.

    You don’t have room to pay off debts. Don’t have room to invest much, or at all. Don’t have room to have fun vacations. Don’t have room for anything except the fricken-ricken, blankity-blank, #$%!* house!

    This condition is called being house poor.

    So house craze leads to being house poor.

    Which leads to second jobs and stress and often more debt. You may also end up in a roadside ditch. The situation below occurs with more than just with cable companies.

    The lender will tell you that you can lend up to 36% of your take-home pay!

    Your eyes go wide, and you being to think that maybe you can afford two ultrawash showers. But just slow down and think for a second–the lender is the one SELLING you the loan.

    Right…

    Don’t listen to the lenders.

    Listen to common sense.

    My advice is the same as Dave Ramsey’s:

    1. Don’t buy a house until you’re out of debt and have saved enough to pay 10% of the purchase price of the house.
    2. When you’re at that point, get a 15-year, fixed-rate mortgage with a monthly payment that’s no more than 25% of your take-home pay.

    So that’s my advice. You’re free to do with it what you wish. Just know that being house poor sucks.

    And all that to introduce the calculator which will tell you exactly how much home you can afford. It takes 10 seconds to fill in.

    Here it is: How much home can I afford?

    Download it and be happy.

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  • Good Stuff! 3 Remakes That Will Go Down Into Your Bones

    Sometimes a remake of a song is better than the original. Or if not better, different and equally as good. I have three that I think fit that bill.

    First is a mix of “The House of the Rising Sun” by The Animals and “Amazing Grace.” It was sung by Jerry Lawson and the Talk of the Town on NBC’s The Sing-Off, which used to be one of the best music competitions on TV. It was all voice, all a’capella, and the things some of the groups did were simply amazing. But then NBC decided to shorten it all into a one-night competition and basically ruined it by removing the multi-week build of the competition and, more importantly, letting us get to know the groups and hearing a range of songs. Oh, well. At least we got this. Turn up your speakers and let it fill you.

    You can get the single here on Amazon.

    The next is a remake of “Go Down, Moses” by The Lower Lights, who have taken this old choral and infused it with a new folk, soul, revival-style groove that makes me think this is probably how the song was originally sung.

    Every time I hear it, it goes down into my bones and calls forth this desire to sing. You can get it here on Amazon.

    The last is a remake of “Glorious” by Stephanie Mabey. This one was part of Meet the Mormons and sung by David Archuleta.

    You can get the exclusive free download of the single here.

     

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  • Indie Thoughts: Authors, We Are Not Amazon

    Sometimes I think some of us indies get this weird attachment syndrome and start thinking we’re Amazon.

    Joe Konrath recently hosted a blog-conversation with Lee Child about the whole Amazon vs. traditional publishers thing. The Passive Voice had an active discussion about it as well.  Kudos to Lee Child for yet again showing up and injecting a new perspective into the conversation. It can indeed become something of an echo chamber in the main indie blogs, which I love, but which nevertheless do still tend to sometimes echo. Having someone with his experience come engage and share his two cents was helpful.

    One thing his comments reiterated to me is that neither Amazon nor the publishers are in this as the author’s let’s-get-pinky-rings BFF.

    I’m not going to carry an ounce of water for Amazon in their fight with Hachette. I’m not going to carry an ounce for the trad publishers either.

    I think it’s helpful for all of us to try to understand the truth about the business, and spread that to other authors, but that’s very different from this knee-jerk Defender of Amazon thing that goes on, which seems so very much like Republicans and Democrats turning a blind eye to their own candidates and fixating a hyper-critical one the others.

    Case in point: here’s a link to a description of Amazon’s Gazelle Project.

    Why do indie authors care? Because we’re Amazon vendors as well.

    Look, I love what Amazon has enabled me to do. I love that Nook and Apple are helping enable it as well. But was this Gazelle Project a good thing? A bad thing? If we stand by and cheer Amazon in such tactics, are we essentially standing by and cheering as Germany takes Austria, France, and Poland? Or are we like England cheering the USA coming in with their troops and bombers?

    I’m NOT a traditional publisher. And I’m NOT Amazon, or any other retailer. Even when I contract with them. None of us are. I sometimes wonder if some of us have gotten a bit confused about this.

    Konrath says don’t worry about the tiger (Amazon) when a wolf (traditional publishers) is gnawing on your leg. But if you’re an indie writer, you have no wolf gnawing on your leg. That’s someone else’s problem. But we are indeed in bed with the tiger.

    Why haven’t we seen more posts about the Gazelle Project on the big indie blogs? Lee Child, darling of the traditional publishers, has to point me in its direction? Why haven’t we been more curious about this tiger’s behavior?

    Let’s make hay while the sun shines. The tiger seems to be fairly decent right now. He’s not perfect. For example, eBay strangely enough only charges 15% to sell via their site while Amazon charges 30%. But let’s not forget that as decent as he is, he’s still a tiger. And he’s probably not like those poor guys being made to do tricks by Ringling Brothers.

    Ringling_brothers_over_the_top_tiger

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  • Good Stuff! StoryBrand

    Folks running for office, especially our wonderful citizens running for local county offices, business owners, and any of the rest of us who what to persuade people to listen, I’ve got something for you.

    I will bet that most of you aren’t aware that you’re muddling your message and losing votes, sales, and converts to your causes.

    Of course, maybe you’re way ahead of me. I thought I knew what I was doing. I have a master’s degree in business, spent a few years in business consulting, have created a few small startups, and currently am a product manager for large software company. Despite all of that, I had somehow missed something vital. Something simple and powerful. Something that has a dramatic effect on sales, votes, and converts. On getting people to even listen to what I had to say.

    And I’m not alone. I saw another company struggling with it this weekend.

    On Saturday I went and watched the latest Marvel movie at a theater in Logan. One of the pre-movie video ads was for a local company called Conservice. I don’t know how many thousands of dollars they spent on the ad they played. Or how much they spent on the many other ads we’ve seen over the years. But when it finished, I turned to Nellie and said, “I still don’t know what that company does or why I should care.”

    “I know,” she said. “I know.”

    We were both baffled. After years of seeing their ads, we still have no idea what they do, how it would make our lives better, or what action we should take to use their service.

    They have wasted thousands and thousands of dollars on their marketing.

    There’s another local company that advertises during those pre-movie slots. It’s called ARS. I saw one of their ads this weekend as well. But it only reminded me of what I already know. I know exactly what they do, how it would make my life better, and what action to take.

    If you have a flood, fire, or plumbing backup—whatever—they clean it up. “Got a mess? Call ARS.” That’s their one-liner.

    If I ever have a mess, I will call ARS. I will never call Conservice. I have no idea what they do.

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    Clarity.

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    A complete focus on the customer. The ARS ads are all about the customer and their problems and needs.

    The Conservice ads, on the other hand, are all about Conservice. We’ve been in business for x years. Here’s what our building looks like. Here’s a worker planting a bush. Blah, blah, blah.

    The ARS ads are all about me, the guy in the theater seat, the thing I want and the problem I have. ARS features me as the hero in my own story. They present themselves as the helper—the Yoda or Gandalf or Haymitch who helps the hero get what they want. You got a mess? We’ll help you.

    The difference in the power of the two ads is night and day.

    Of course this means it’s been verified that I’m a dolt. After all the years in business and education, I should have known this. But the surprising truth is that I’m not alone.

    I look at the marketing we do at the billion-dollar company I work for and see this same issue everywhere. Millions of dollars spent on muddles. I look at company websites on the internet and see more muddles. I recently listened to pitches by many of our local citizens running for office and saw the same thing. It seems this communication muddle afflicts a lot of us.

    About five years ago, when I began investigating an idea for a new company, I came across the Lean Startup method pioneered by a guy at Stanford and began to see the light. But a few months ago, the curtains were completely pulled aside to let in the sunshine. And wow! What a revelation.

    If you want to get people to listen, you have got to hear what Donald Miller has to say. He’s consulted with thousands of companies on how to clarify their message so people will listen. His framework and method make clarifying your message so easy.

    He calls it the StoryBrand framework, and it’s brilliant. What it does is help you clarify your message so that a customer or voter or whoever will know within three seconds:

    1. What you offer
    2. How it will make their life better
    3. And what action they should take if they are interested

    But it goes beyond that. It helps you actually define what you should be offering in the first place. It’s a powerful product development tool. I’ve started using this in all my business efforts. And in my training and presentations.

    For example, I just used it to develop a presentation I delivered at a huge writer’s conference last week. The results were that after the presentation, I had a line of people wanting to thank me. I had people telling me I made them cry. Others wanted to give me a hug. They were grateful. I had people tell me it was the best presentation of the conference.

    This was not because I’m brilliant. I’m a dolt, remember. It’s because I used the StoryBrand framework to focus on those people. Their needs. Their problems. Their aspirations.

    If you’re running for office, if you have a business, if you want to persuade anyone to do anything, then let me recommend you listen to this guy and learn about this framework.

    Get the revelation. Get out of the muddle. And get people to listen.

    And when you’ve finished the Miller stuff above, read How to Write Copy That Sells by Ray Edwards, the guy who has partnered with Miller. It’s all about clarifying your message as well.

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  • |

    No Apology

    The Book

    Political TV ads can be fun. And annoying.

    Debates can be fun. And maddening.

    You can indeed learn things about the candidates from watching the ads and debates. But fifteen and thirty second snippets of information really don’t give you the full picture. And sometimes they actually hide the facts, producing nothing more than informational smog.

    Recently, I decided I wanted to really know what Mitt Romney thought.  What he was about.  What he hopes to accomplish if he wins the presidency. If Mitt was someone in my neighborhood, I’d go visit the man, and we’d have a chat.

    I’d ask him about his ideas and past. I’d ask him to give me examples. Because of the nature of the issues at stake and the number of them, I imagine our chat would probably last a few hours.  It might stretch over a number of evenings.

    Of course, I’d want time to consider our chat and determine where I did and didn’t agree with him. I’d want to hear what others thought. And I’d want to look into his history, his successes and failures.

    But the first step would be to go to the man himself and hear him out.

    I hate it when people put words in my mouth. I’m sure Romney, or anyone else running, hates that same thing. If I were running, I’d would hope folks would take the time to hear me out. They may ultimately disagree with me on many or a few things. But I’d hope, as they are gathering information, that they would take the time to actually go to the source and listen to what I myself had to say.

    Unfortunately, I can’t walk around the corner and knock on Mitt’s door. But he did write a book that was published in 2010, and it’s probably the next best thing to talking to Romney at his kitchen table. The book is called No Apology: The Case for American Greatness.

    I’ll admit I thought it was going to be a dry guide book explaining his position on every hot political issue. It’s not a guide book.  In fact, he leaves a number of topics out. Nor was it dry.

    I also suspected it might be a scathing attack piece on the Obama administration. It’s not that either.  Not even close. He does criticize some things where he and Obama differ, but he also commends him on a few things. Either way, Obama is a very small part of the book.

    So what IS this book?

    Romney states its purpose in the introduction: it’s “about what I believe should be our primary national objective: to keep America strong and to preserve its place as the world’s leading nation” and “the course I believe we must take to strengthen the nation in order to remain prosperous, secure, and free” (2). It’s about his ideas on how to make sure America does not falter as so many nations have, but remains wealthy, happy, and productive.

    I finished the book yesterday. I found it interesting, personable, sometimes surprising, and insightful.

    I found Mitt Romney to be a man self-deprecating humor.  He’s also a thinking man, one who likes to look at data to see what it shows. It’s clear he’s a man who does NOT think he knows everything or has a monopoly on every good idea, but he’s also a man who demands evidence.  I also saw a man who is kind.  He doesn’t talk much about his 14 years of service as a lay minister in his church in this book, but you can see how those years changed him as he discusses helping the unemployed, out-of-wedlock births, and single-parent families.  Finally, I saw a man who loves, LOVES, America and is convinced she can remain the hope of the earth, but only if we do things that foster our strength.

    This book outlines what he thinks those things are.

    The book is written in a conversational and easy style with many examples from his personal experience, studies, and history. Romney’s record of accomplishments demonstrates his skills and hard work ethic. This book explains to what end he would apply that skill and work.

    If you’re planning on voting this November for the president of the United States, I think you’ll find this book very useful.  You may end up agreeing with many things he says. You may end up disagreeing with him on many points. But before you can do either, you need to understand what Romney’s position actually is.  And the first step in doing so is to fully hear the man out, in his own words, from his own lips.

    As a result, whether you end up deciding he’s your candidate or not, you WILL come away with important insights into the issues discussed.

    What’s Next

    I want you to know that I do not worship George, Ben, Tom, Adam or any of the other guys who formed our constitution and started this nation.

    They put their lives and fortunes on the line for what they believed in. And I am immensely grateful for what they did.  I enjoy tremendous freedoms because of their courage, determination, and sacrifice. Those guys, by-and-large, rock!

    But I do NOT believe that their words are scripture nor that their ideas are sacrosanct—merely to be accepted and not to be considered and questioned and disagreed with.

    Even so, these guys were gutsy and brilliant. They attempted something everyone thought would fail.  Something that HAD failed every time it had been attempted in their recorded history. But they pulled it off and changed the world.

    These guys believed in the common man. They believed that the educated common man was the best person to hold the reins of government. Thomas Jefferson thought up a rhyme to make the idea easy to remember.  He said, “If a nation expects to be ignorant and free in a state of civilization, it expects what never was and never will be.”

    I can’t argue with that.

    Of course, we’re not going to become experts on every policy issue. But we certainly can become informed on the broad principles and issues. And we can certainly become informed about the candidates.

    Because I found No Apology so useful, over the next few days I’m going to summarize Romney’s main points, chapter by chapter, here. I’ll also point out interesting ideas and facts he shares as well as share any questions, quibbles, or disagreements I have.

    I hope you find it useful. More importantly, I hope you read the book and join in the conversation.

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