I don’t have time to watch, but I found myself getting sucked in this week. And here’s something I realized as I watched Simon, Paula, Randy, Ryan, & the contenstants–the show is using story principles.
Duh, I know: of course, it is. But it does it so well. It reminds me of a research article I read about sportscasters and audience enjoyment of sports competitions. They found that if they could inject story elements–suspense, rivalry, etc.–people enjoyed the games more. Next time you watch a college football game, notice what the color commentators say to make it a contest. It’s not just about reporting what #45 did out in the flat.
Anyway, back to Idol. Look at these elements.
What draws us to characters?
Beauty, threats, quirkiness, larger-than-life situation or skills, source of viewer wish-fulfillment.
Humm, let’s look at the cast of performers. Don’t we see all of that? How many of us wouldn’t love to be able to sing like they do? Have a shot at becoming a recording artist? Or just goggle at someone getting this chance?
What factors generate suspense?
Threats to characters we like or marvelous opportunities for them, turns in the situation, a prolonged resolution.
Humm. Our sympathy is engaged because these folks are normal folks, many of them underdogs. Many viewers identify strongly with one or two because of the contestant’s various social groups and because, heck, the auditions are for people like you and me. It could be us up there in front of the world! You’ve got the threat of peformance fright, but also the overriding opportunity to make a dream real. You’ve got a wonderful career, if not millions of dollars, on the line. You’ve got Simon who is honest, but also plays his part. Isn’t that the moment of most suspense with each performance? You’ve even got a little subplot going on between Simon and Seacrest. There’s no villain here. But there are plenty of obstacles. Weekly threats.
What does Idol give us that Survivor never could?
It’s all REAL, even if the producers let their selection of performers be influenced by things other than vocal talent. And because it’s real, we believe it. Which means we can more easily feel sympathy and root for the various performers.
It’s a simple but brilliant concept. And I just wasted 4 hours watching it. And I’m likely to do it again.
James Dawson, YA author, feels it’s somehow wrong to hold back on cussing in his fiction. He wrote an article about this in the UK Guardian called “Why Teens in Books Can’t Swear.” He thinks it’s unrealistic. He thinks it’s about gate-keeper censorship. You know, parents wanting to steer their children towards certain experiences and away from others.
People.
Dawson’s approach to the whole problem is wrong-headed. This isn’t about the virtues and vices of fiction. Or about gatekeepers, especially in today’s ebook world. Or what experiences parents want to provide their children. And it’s not about art reflecting reality. Reality includes trips to the toilet, and yet we somehow fail to include realistic bum wiping in so many of our tales. Good heavens, have we betrayed our artistic integrity? No. We’ve just naturally chosen to include things that appeal to us and leave out others that don’t. Every book is an exercise in hundreds of such choices.
The fact is that Dawson’s forgetting that a fundamental aspect of the book trade is the trade. The buyer trades his or her money for a product (the book) that provides a service (the entertainment, thrills, chills, etc. of the reading experience) he or she values. A customer preferring one kind of experience over another isn’t censorship (the horror, the horror). It’s choice.
As an author, you make your offer. If folks like it, they buy it. If not, they don’t. Nobody owes you a purchase.
This means that in any business, and selling fiction is a business, the most sensible way forward is to offer your intended buyers something they are likely to value. Something they’re going to like. Something they want. If your buyer is thirsty and wants water, offer him a cold glass of water, not a waffle iron. And if you can’t bear to develop anything but waffle irons, then, by all means, develop waffle irons. Just make sure you offer them to the folks looking for . . . waffle irons.
This business of making offers also means that we package our products and services so that customers can easily tell what’s in the box. You don’t want someone to purchase your box thinking it contains breakfast cereal when in reality it’s a bunch of bolts.
Yeah, writing is an art. But offering it in trade to others is also a basic economic act.
You can indeed learn things about the candidates from watching the ads and debates. But fifteen and thirty second snippets of information really don’t give you the full picture. And sometimes they actually hide the facts, producing nothing more than informational smog.
Recently, I decided I wanted to really know what Mitt Romney thought. What he was about. What he hopes to accomplish if he wins the presidency. If Mitt was someone in my neighborhood, I’d go visit the man, and we’d have a chat.
I’d ask him about his ideas and past. I’d ask him to give me examples. Because of the nature of the issues at stake and the number of them, I imagine our chat would probably last a few hours. It might stretch over a number of evenings.
Of course, I’d want time to consider our chat and determine where I did and didn’t agree with him. I’d want to hear what others thought. And I’d want to look into his history, his successes and failures.
But the first step would be to go to the man himself and hear him out.
I hate it when people put words in my mouth. I’m sure Romney, or anyone else running, hates that same thing. If I were running, I’d would hope folks would take the time to hear me out. They may ultimately disagree with me on many or a few things. But I’d hope, as they are gathering information, that they would take the time to actually go to the source and listen to what I myself had to say.
Unfortunately, I can’t walk around the corner and knock on Mitt’s door. But he did write a book that was published in 2010, and it’s probably the next best thing to talking to Romney at his kitchen table. The book is called No Apology: The Case for American Greatness.
I’ll admit I thought it was going to be a dry guide book explaining his position on every hot political issue. It’s not a guide book. In fact, he leaves a number of topics out. Nor was it dry.
I also suspected it might be a scathing attack piece on the Obama administration. It’s not that either. Not even close. He does criticize some things where he and Obama differ, but he also commends him on a few things. Either way, Obama is a very small part of the book.
So what IS this book?
Romney states its purpose in the introduction: it’s “about what I believe should be our primary national objective: to keep America strong and to preserve its place as the world’s leading nation” and “the course I believe we must take to strengthen the nation in order to remain prosperous, secure, and free” (2). It’s about his ideas on how to make sure America does not falter as so many nations have, but remains wealthy, happy, and productive.
I finished the book yesterday. I found it interesting, personable, sometimes surprising, and insightful.
I found Mitt Romney to be a man self-deprecating humor. He’s also a thinking man, one who likes to look at data to see what it shows. It’s clear he’s a man who does NOT think he knows everything or has a monopoly on every good idea, but he’s also a man who demands evidence. I also saw a man who is kind. He doesn’t talk much about his 14 years of service as a lay minister in his church in this book, but you can see how those years changed him as he discusses helping the unemployed, out-of-wedlock births, and single-parent families. Finally, I saw a man who loves, LOVES, America and is convinced she can remain the hope of the earth, but only if we do things that foster our strength.
This book outlines what he thinks those things are.
The book is written in a conversational and easy style with many examples from his personal experience, studies, and history. Romney’s record of accomplishments demonstrates his skills and hard work ethic. This book explains to what end he would apply that skill and work.
If you’re planning on voting this November for the president of the United States, I think you’ll find this book very useful. You may end up agreeing with many things he says. You may end up disagreeing with him on many points. But before you can do either, you need to understand what Romney’s position actually is. And the first step in doing so is to fully hear the man out, in his own words, from his own lips.
As a result, whether you end up deciding he’s your candidate or not, you WILL come away with important insights into the issues discussed.
What’s Next
I want you to know that I do not worship George, Ben, Tom, Adam or any of the other guys who formed our constitution and started this nation.
They put their lives and fortunes on the line for what they believed in. And I am immensely grateful for what they did. I enjoy tremendous freedoms because of their courage, determination, and sacrifice. Those guys, by-and-large, rock!
But I do NOT believe that their words are scripture nor that their ideas are sacrosanct—merely to be accepted and not to be considered and questioned and disagreed with.
Even so, these guys were gutsy and brilliant. They attempted something everyone thought would fail. Something that HAD failed every time it had been attempted in their recorded history. But they pulled it off and changed the world.
These guys believed in the common man. They believed that the educated common man was the best person to hold the reins of government. Thomas Jefferson thought up a rhyme to make the idea easy to remember. He said, “If a nation expects to be ignorant and free in a state of civilization, it expects what never was and never will be.”
I can’t argue with that.
Of course, we’re not going to become experts on every policy issue. But we certainly can become informed on the broad principles and issues. And we can certainly become informed about the candidates.
Because I found No Apology so useful, over the next few days I’m going to summarize Romney’s main points, chapter by chapter, here. I’ll also point out interesting ideas and facts he shares as well as share any questions, quibbles, or disagreements I have.
I hope you find it useful. More importantly, I hope you read the book and join in the conversation.
I love, LOVE, a number of the old Schoolhouse Rock videos. My most favorite for the 4th is “Fireworks”. My family and I have been singing this all weekend. We’ve even got the backup down (grin). Hooray for the signers and all their colonist supporters! Hooray for America!!
I’m sick of politicians who are more worried about votes, Republican or Democrat, than actually doing what needs to be done. Sick of these fools buying votes with Federal programs for everything from farm subsidies to gelatin wrestling.
When someone runs for office, does an idiot switch get flipped? “Vote for me, I’ll spend like there’s no tomorrow. Cause look, honey, I got this magical piece of Uncle Sam plastic. It doesn’t cost anything. And when the bill comes, we’ll just tax all the rich folks to pay for it, and send government agents to put them in jail if they don’t. Or we’ll print money and make it all worth nothing. Or, better yet, we’ll just use the funds we set aside for social security. It would be dumb to just save and invest that money we’re taking from people for their retirements. I mean, it’s just sitting there earning interest. Besides, we’ll set it all up like Amway with downlines and circles, and the rising generation will just be taxed out of their brains to pay for it. And that will be someone else’s problem anyway. See the pretty money, honey. See it? Vote for me.”
They’re like that candy man in Chitty Chitty Bang Bang with the nose that should have scared the soup out of those kids. Of course, American voters aren’t kids hiding in Benny Hill’s basement. Maybe the switch is getting flipped on some of us as well.
Here’s what we need. It’s not rocket science.
1. A balanced budget ammendment to prevent our super smart and caring representatives in Washington from continually spending what they don’t have.
One rare occassions, a plant will thrive with little help from you.
Others may whither and die no matter how much help you give them.
But the majority need to be constantly tended. Planted, watered, fertilized, weeded, pruned, mulched, replanted, harvested. In other words, lots of work.
Ebooks aren’t a Mr. Popeill invention where you can set it and forget it. Quite the opposite. You need to pay attention, and keep active, or your garden won’t thrive.
Everyone experiences slow downs in sales. It’s inevitable, and it seems to be cyclical, but not in any sort of way I’ve been able to prodect. Sales seem to rise and fall for reasons unknown.
But if you’re doing what you can to make your books discoverable, you have a better shot at sales than those authors who self-publish then self-ignore.
Here are some tricks to tend to your garden.
1. Change prices. As an indie, this is one of the biggest advantages you have over the legacy industry. You decide what the customer pays, and this is powerful. Don’t be afraid to weild that power by experimenting with prices, both lower and higher.
2. Newsletter. There is no excuse why you don’t have a newsletter. People who sign up are actively looking for your titles. Make them aware a new title exists.
3. Sales. Unlike a change in price, a sale only lasts for a short time. KDP Countdown is what I’m currently using, because it offers 70% royalties when I drop the price. I’ve been pleased with my results.
4. Advertising. Bookbub and Booksends are the ones I use regularly. If you’ve had success with another company, list it in the comments.
This goes back to something Blake Russell said in the myth posts I pointed to a few posts ago. There are some folks who suggest that you can either write the next book or you can promote the current one.
Folks who suggest it’s either/or leave me scratching my head. Why not do both?
Applying to BargainBooksy or BookSends takes less than 30 minutes. Sending a review copy out to a decent review site takes about the same amount of time. If I spend just one hour a week on promotion, I can do all three of those things each month plus something else.
Some folks suggest that promotion doesn’t work when you only have a few books out. And forget about it if you only have one. Promo can’t do anything for you if you only have one book out. At least, not as much as completing the next book can.
Let me ask a question.
If I open a McDonalds down some back road where nobody sees it and nobody travels, do we think that releasing a second McDonalds down some other back road where nobody travels is going to increase sales?
Nobody is going to go down those roads except by accident.
Is that how McDonalds or Walmart or whatever company you want to name built their vast empire? They did it by accident? How about the diner everyone loves in your town? They hid it at the end of a dirt road, told nobody about it, definitely did not put up a sign (good grief, not a sign), and, shazam!–the customers started rolling in?
Some folks say, no, you’re missing the point. The purpose of a promotion is to get people to buy other books in your list at higher prices, so if you don’t have a lot of other books, your promotion can’t do anything for you.
Using loss-leader or sampling strategies with one book to sell others is certainly a smart thing to do. Because it works. With cheeses at Sam’s Club, with books, with a lot of things. But is that really the only thing you’re trying to do?
How about building a base of readers who have some degree of loyalty to your brand? You don’t need ten books to start to do that. You don’t need two books. You can start with one.
I started two series last December—a thriller and an epic fantasy–and (writing gods willing) will be releasing book 2 in the fantasy series this month. Since December I’ve sold close to a thousand in each series. It was easy to see that at least half of my sales, maybe more, came because of some type of promo. I know this because I watched the numbers.
This means I now have hundreds more folks waiting for book two than I did for book one in both series. I’m going to be releasing book two in both series with a bigger customer base than I would have had without promo. Why would I not want to start at a higher level for each successive book?
More readers means more word of mouth. Why wouldn’t I want more word of mouth about my books?
More word of mouth means higher odds that an influencer will hear about, try, like, and then promote my books. In fact, I’m looking at at least double the odds. Somebody remind me: why wouldn’t I want those better odds?
One of the main keys to this business is to get a big enough customer base so that the word of mouth takes on a life of its own. I am building that base more quickly with promo than without. Why would I want to build that base more slowly?
Finally, I have twice the money I would have had otherwise to invest in promo and covers and editing etc. Or just go spend on my wonderful wife and girls. Why wouldn’t I want this revenue?
Traditional publishers have built reader bases for an author one book at a time, often spaced a year apart, for decades. They put money into the promo that works in in-store venues: covers, pre-release reviews and the necessary ARCs, catalogs, a sales team, and co-op visibility in the stores. And while that promo didn’t guarantee anything, it made the odds more likely the book would get readers to sample and build that reader base.
Why shouldn’t we put money into the promo that increases the odds for online stores?
What business out there can’t benefit from good promo?
Of course, the next question is what methods of promo work? There are a many methods that are a waste of money. But not all of them are. I think it’s our job as entrepreneurs to test and find ways that are effective a la The Lean Startup by Eric Ries.
Anyway, Konrath’s advice to not self-ignore, and Blake’s “do both” approach make a lot of sense to me.
No, really. It’s true. You just have to spend smartly. And in a special way.
Over the course of your life, if you make what the average American does, more than a million dollars will flow through your hands. And yet so many of us don’t feel rich. That’s because money is like the Gingerbread Man. Turn your back on it, and it’s out the door, rudely taunting everyone as it flies by. And then it gets eaten by a fox. Such a waste.
But it doesn’t have to be.
Let me share with you THE best method I’ve found for managing my money. It takes tons of anxiety out of spending and saving. And, if you’re a Dave Ramsey fan, it is the one thing upon which everything else he teaches depends. If you’re not a Ramsey fan, it doesn’t matter. After getting a job, this is the first thing you must do to get rich.
Here’s the big secret. It has three parts:
1) Decide how much you’re going to spend on various things BEFORE you spend it
2) Make what you have left in each spending category EASY to track
3) Manage the things you can’t foresee
To do the first two parts, you’re going to create a special kind of spending plan. We won’t use the term “budgeting” because “spending” is so much more fun, and because that’s what we’re going to do anyway. To understand how to do this, you need to watch three videos.
Before you do, please know I earned a Masters degree in accounting. I’ve used Quicken for more than twenty years. Neither of those things has helped me manage my money like this simple method. If you’re looking for a better way to manage your money, this is it.
First, watch this video to get an overall idea of how this method works.
Note: you can use actual envelopes and cash for everything if that makes you happy, but you really don’t need to. The idea is to think of pre-allocating your monthly income to categories of expenses AND then having an easy way to track what’s left.
Now, watch this bubba explain how he does it.
But John, didn’t he say the same thing?
Basically, but he has a fun accent. Besides, it’s good to see another example. And please note again: you don’t have to use actual envelopes and cash, although many swear by them.
Finally, watch this one. No, it’s not just another repeat. There are some additional important ideas illustrated here.
This video brings up the idea of why simply tracking an overall account balance isn’t very helpful. It also shows you WHY envelope categories are–they make it immediately apparent how much money you have to spend for a thing. If you just use Quicken to track what you spent (looking in the past), you’ll run into troubles. Let me tell you, I know this from experience. We use Quicken, and have for years, and plan use it for some time to come because it makes taxes and bank reconciliation a snap. But Quicken only tracks what you spent. Tracking, as important as it is, is not the key to success. The key is pre-allocating BEFORE you spend. And then tracking so you know what you have left in that category. And making that tracking EASY.
The final thing you have to do is manage the things you can’t foresee because things rarely go exactly to plan. Unexpected things ALWAYS come up. Your daughter will crash the car. Your husband will get appendicitis. You will forget that you had a $200 school sports expense.
Okay, fine. Things happen. But how do you manage them if you can’t foresee them?
If it’s really small, you simply adjust your plan. For example, if you need $30 more in food, you can transfer it from fuel if you have some extra there.
You manage larger things by building up an emergency fund. Ramsey suggests starting with a $1,000 emergency fund and then trying to get two to three months of living expenses—about $10,000 to $15,000 for most people. Unexpected things WILL happen and cost your money. So build up some cushion to take care of them.
Finally, you manage the really large things by getting proper insurance. This is what insurance is for. The types of insurance you need include (1) homeowner’s or renter’s, (2) auto, (3) medical, (4) long-term disability, (5) long-term care (for those 60 and older), and (6) life insurance. You may add true identity theft insurance as well.
Okay, so that’s the overview. If you want to try this, here’s how you do it. It’s fairly easy.
STEP 1: get your head straight
Resolve that you will NOT use credit for anything. You will not spend any money you don’t have. You will not put another dime on a credit card, and this despite the fact that the plastic devil companies are begging you with offers almost every day to sign up for their cards. (Hum, I wonder how they afford all that junk mail.) If your monthly bills are greater than your income, then we have to fix that first. But the new law of the land is zero new debt.
Next, always remember to allocate your money to these categories first—shelter, food, adequate clothing, and adequate transportation. This means if you have a crunch month, you would NOT pay credit card bills before food, even if you work for Visa.
STEP 2: get your blank sheet & pencil
Get out a piece of paper and pencil (not a pen) or open an Excel spreadsheet. Whoa, that was an easy step.
STEP 3: list your monthly income
List your expected monthly income at the top from all sources.
STEP 4: list your spending categories
List your spending categories. You’re going to split them into two groups.
The first group goes right below your income and includes all of your recurring monthly expense/spending categories. Not the amounts you spend. Just the categories. Things like mortgage, electricity, phone, groceries, dining, etc. Make sure you include some entertainment/fun money.
The second group goes below your recurring monthly expenses and includes all of your major annual periodic expense/spending categories. Things like Christmas, vacation, clothing, kids back to school stuff, etc. And things you want to save for—a couch, iPhone, car, etc. Your emergency fund goes here as well.
Decide how much you will spend in each category this month. You should have 0 dollars when you get to the bottom of the sheet. Spend (allocate) every dime BEFORE you start the month. You’re going to do this at the beginning of each month. And you will probably have to adjust it a couple of times during the month.
You will probably have categories that don’t get any money this month.
You will also have categories that get money, but you won’t spend any of it this month. These are your periodic expenses. Your goal is to have the cash up front to pay for them, so you have to save for them. Remember, you are NOT going to take on any new debt.
For example, if you’re saving up for Christmas, you allocate some money for that out of this month’s funds and TRANSFER it to savings. Then it will be there when you need it. You could draw the cash out and put it in an actual envelope, but you don’t have to. Just as long as you keep a record of the total amount in savings and what it’s all supposed to be for, i.e. total savings in July = $1,000: $500 for back to school, $200 for Christmas, and $300 for my trip with kids to Six Flags in 2013.
STEP 6: mark the “watch” categories
Some of the categories you need to watch closely, and some you don’t. The ones you need to watch closely will be your “envelope watch” categories.
The categories you don’t need to watch as closely are those that are automatically taken out of your account each month. And those you will write a check once a month for. These things include mortgage, car payment, electricity, etc. These are NOT categories you need to use actual envelopes for. You can track it on paper or in the spreadsheet. Not much happens with these categories.
But there are other categories that you’re going to be spending throughout the month, and it’s easy to over spend if you don’t track them. Groceries, dining, entertainment, gasoline, a specific vacation, etc. are all categories that you make multiple purchases with each month and are flexible/discretionary and need to be watched closely. So while everything is tracked in a category/envelope on paper or on the computer, you’ll track these with either a real envelope and cash or a virtual one using that free software you saw in the third video or a piece of paper with a running category balance in your wallet.
STEP 7: have fun and spend!
Now go out and spend!
Before spending, check your envelope. Do you have enough money? If you do, spend and be happy. If not, save up for it or find a way to save money in another category and adjust so that you’re still spending the same total amount. Never spend what you don’t have.
If you feel you need something not planned for, well, you have to get it later OR transfer something out of another envelope. I just make myself wait a day or three, and usually the urge to buy, Buy, BUY! goes away, and I see I don’t “need” it right now. Or maybe a more affordable option presents itself.
If the kids want something, and you feel guilty you can’t give it to them, just tell them what’s in the envelope/category, and tell them they can save for it or choose something else in that category that will fit with what you have left.
If you’re tracking envelopes virtually or using the paper balance in your wallet, you MUST update your envelope AFTER every purchase so you don’t spend more than you have. If you find you just can’t seem to remember to do this, go to the cash method.
That’s it!
Of course, that’s not quite it because even though it’s easy, if you haven’t done this before, it might take some adjustment. Give yourself a month or three to get it down. Because when you do, it WILL produce great results and peace. It’s doing that for us.
If you feel you need more info, I suggest you read Dave Ramsey’s Complete Guide to Money. Here’s the first chapter to sample: Complete Guide To Money sample chapter.
Happy spending.
EDIT: here’s another video to watch: http://www.youneedabudget.com/. Then read about the method: http://www.youneedabudget.com/method. This one highlights the idea that you need to make sure you realize that things will happen that you cannot foresee. No plan survives contact with the enemy.
2 Comments
I’ve started to wonder of late how REAl it is. Do you think Simon could and Ryan could really come up with those metaphors on the fly like that?
Hummm. I hadn’t thought about that. Geez, Mette, now I’ll be scrutinizing that as well (grin)
The one thing that saves it for me; however, is that unlike SURVIVOR it’s about real stuff. A real career is on the line. There’s real audience voting even if people can vote multiple times. It’s not a dumb made-up contest.
I’ve started to wonder of late how REAl it is. Do you think Simon could and Ryan could really come up with those metaphors on the fly like that?
Hummm. I hadn’t thought about that. Geez, Mette, now I’ll be scrutinizing that as well (grin)
The one thing that saves it for me; however, is that unlike SURVIVOR it’s about real stuff. A real career is on the line. There’s real audience voting even if people can vote multiple times. It’s not a dumb made-up contest.